{"id":6578,"date":"2026-10-13T23:22:13","date_gmt":"2026-10-13T16:22:13","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&#038;p=6578"},"modified":"2026-10-13T23:22:13","modified_gmt":"2026-10-13T16:22:13","slug":"mo-hinh-eppm-extended-parallel-process-model","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/mo-hinh-eppm-extended-parallel-process-model\/","title":{"rendered":"M\u00f4 h\u00ecnh x\u1eed l\u00fd song song m\u1edf r\u1ed9ng (EPPM) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>H\u00ecnh \u1ea3nh l\u00e1 ph\u1ed5i \u0111en tr\u00ean bao thu\u1ed1c l\u00e1 l\u00e0 m\u1ed9t ki\u1ec3u th\u00f4ng \u0111i\u1ec7p \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 (fear appeal). <strong>M\u00f4 h\u00ecnh x\u1eed l\u00fd song song m\u1edf r\u1ed9ng (extended parallel process model, EPPM)<\/strong> do Witte \u0111\u1ec1 xu\u1ea5t n\u0103m 1992 t\u00edch h\u1ee3p c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00ec sao ki\u1ec3u th\u00f4ng \u0111i\u1ec7p n\u00e0y khi th\u00ec th\u00e0nh c\u00f4ng, khi th\u00ec th\u1ea5t b\u1ea1i (Popova, 2012).<\/p>\n<h2>EPPM v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>Theo EPPM, ng\u01b0\u1eddi nh\u1eadn th\u00f4ng \u0111i\u1ec7p \u0111\u00e1nh gi\u00e1 hai \u0111i\u1ec1u (Popova, 2012):<\/p>\n<ul>\n<li><strong>M\u1ee9c \u0111e d\u1ecda:<\/strong> g\u1ed3m m\u1ee9c nghi\u00eam tr\u1ecdng c\u1ea3m nh\u1eadn (m\u1ed1i nguy l\u1edbn \u0111\u1ebfn \u0111\u00e2u) v\u00e0 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ea3m nh\u1eadn (m\u00ecnh c\u00f3 d\u1ec5 g\u1eb7p kh\u00f4ng).<\/li>\n<li><strong>M\u1ee9c hi\u1ec7u qu\u1ea3:<\/strong> g\u1ed3m hi\u1ec7u qu\u1ea3 c\u1ee7a bi\u1ec7n ph\u00e1p (l\u00e0m theo c\u00f3 tr\u00e1nh \u0111\u01b0\u1ee3c nguy c\u01a1 kh\u00f4ng) v\u00e0 s\u1ef1 t\u1ef1 tin v\u00e0o n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n (m\u00ecnh c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c kh\u00f4ng).<\/li>\n<\/ul>\n<p>Khi c\u1ea3 \u0111e d\u1ecda v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec1u cao, ng\u01b0\u1eddi nh\u1eadn c\u00f3 xu h\u01b0\u1edbng <strong>ki\u1ec3m so\u00e1t m\u1ed1i nguy<\/strong>: m\u1ed9t qu\u00e1 tr\u00ecnh nh\u1eadn th\u1ee9c d\u1eabn \u0111\u1ebfn h\u00e0nh vi t\u1ef1 b\u1ea3o v\u1ec7. Khi \u0111e d\u1ecda cao m\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p, h\u1ecd d\u1ec5 chuy\u1ec3n sang <strong>ki\u1ec3m so\u00e1t n\u1ed7i s\u1ee3<\/strong>: m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea3m x\u00fac nh\u01b0 n\u00e9 tr\u00e1nh, ch\u1ed1i b\u1ecf hay ph\u1ea3n kh\u00e1ng th\u00f4ng \u0111i\u1ec7p (Popova, 2012).<\/p>\n<h2>B\u1eb1ng ch\u1ee9ng n\u00f3i g\u00ec v\u1ec1 th\u00f4ng \u0111i\u1ec7p g\u00e2y s\u1ee3?<\/h2>\n<p>Ph\u00e2n t\u00edch g\u1ed9p c\u1ee7a Tannenbaum v\u00e0 cs. (2015) tr\u00ean 127 b\u00e0i b\u00e1o v\u1edbi 248 m\u1eabu \u0111\u1ed9c l\u1eadp cho th\u1ea5y th\u00f4ng \u0111i\u1ec7p g\u00e2y s\u1ee3 nh\u00ecn chung c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean th\u00e1i \u0111\u1ed9, \u00fd \u0111\u1ecbnh v\u00e0 h\u00e0nh vi, v\u00e0 hi\u1ec7u qu\u1ea3 t\u0103ng khi th\u00f4ng \u0111i\u1ec7p c\u00f3 k\u00e8m h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. K\u1ebft qu\u1ea3 c\u0169ng b\u00e1c b\u1ecf gi\u1ea3 thuy\u1ebft m\u1ea1nh r\u1eb1ng th\u00f4ng \u0111i\u1ec7p thi\u1ebfu ph\u1ea7n hi\u1ec7u qu\u1ea3 s\u1ebd g\u00e2y t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c. T\u1ed5ng quan 29 nghi\u00ean c\u1ee9u c\u1ee7a Popova (2012) c\u0169ng ghi nh\u1eadn ch\u01b0a m\u1ec7nh \u0111\u1ec1 n\u00e0o c\u1ee7a EPPM \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i. B\u00e0i h\u1ecdc: \u0111\u1eebng ch\u1ec9 d\u1ecda, h\u00e3y ch\u1ec9 ra vi\u1ec7c c\u1ee5 th\u1ec3 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0m, r\u1ed3i \u0111\u1ed1i chi\u1ebfu v\u1edbi b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/\">chi\u1ebfn d\u1ecbch v\u1eafc-xin &#8220;We Can Do This&#8221;<\/a>.<\/p>\n<p><strong>Ph\u00e2n bi\u1ec7t v\u1edbi m\u00f4 h\u00ecnh ni\u1ec1m tin s\u1ee9c kh\u1ecfe:<\/strong> c\u1ea3 hai d\u00f9ng m\u1ee9c nghi\u00eam tr\u1ecdng v\u00e0 nguy c\u01a1 c\u1ea3m nh\u1eadn, nh\u01b0ng EPPM t\u1eadp trung v\u00e0o c\u00e1ch ng\u01b0\u1eddi nh\u1eadn x\u1eed l\u00fd n\u1ed7i s\u1ee3.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>C\u00f3 n\u00ean d\u00f9ng h\u00ecnh \u1ea3nh g\u00e2y s\u1ed1c trong truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe?<\/h3>\n<p>C\u00f3 th\u1ec3, nh\u01b0ng n\u00ean k\u00e8m h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (Tannenbaum v\u00e0 cs., 2015).<\/p>\n<h3>EPPM li\u00ean quan g\u00ec \u0111\u1ebfn truy\u1ec1n th\u00f4ng r\u1ee7i ro?<\/h3>\n<p>EPPM gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa c\u1ea3nh b\u00e1o v\u00e0 tr\u1ea5n an, b\u00e0i to\u00e1n th\u01b0\u1eddng g\u1eb7p trong <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-rui-ro-va-khung-hoang-trong-khoa-hoc\/\">truy\u1ec1n th\u00f4ng r\u1ee7i ro v\u00e0 kh\u1ee7ng ho\u1ea3ng<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh x\u1eed l\u00fd song song m\u1edf r\u1ed9ng (EPPM) l\u00e0 g\u00ec? V\u00ec sao th\u00f4ng \u0111i\u1ec7p g\u00e2y s\u1ee3 c\u1ea7n \u0111i k\u00e8m c\u00e1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f4ng ch\u00fang kh\u00f4ng n\u00e9 tr\u00e1nh hay ch\u1ed1i b\u1ecf.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[473],"class_list":["post-6578","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-truyen-thong-suc-khoe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f4 h\u00ecnh x\u1eed l\u00fd song song m\u1edf r\u1ed9ng (EPPM) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"M\u00f4 h\u00ecnh x\u1eed l\u00fd song song m\u1edf r\u1ed9ng (EPPM) l\u00e0 g\u00ec? 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