{"id":5215,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5200"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"chu-nghia-tu-ban-giam-sat-surveillance-capitalism","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/chu-nghia-tu-ban-giam-sat-surveillance-capitalism\/","title":{"rendered":"Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t (Surveillance Capitalism) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t (Surveillance Capitalism)<\/strong> l\u00e0 thu\u1eadt ng\u1eef h\u1ecdc thu\u1eadt ch\u1ea5n \u0111\u1ed9ng do Gi\u00e1o s\u01b0 Shoshana Zuboff (\u0110\u1ea1i h\u1ecdc Harvard) \u0111\u1eb7t ra trong cu\u1ed1n s\u00e1ch c\u00f9ng t\u00ean n\u0103m 2019, gi\u1ea3i m\u00e3 b\u1ea3n ch\u1ea5t kinh t\u1ebf \u0111en t\u1ed1i c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 (Big Tech nh\u01b0 Google, Meta).<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>N\u1ebfu ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n c\u00f4ng nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y b\u00f3c l\u1ed9t t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 s\u1ee9c lao \u0111\u1ed9ng c\u01a1 b\u1eafp, th\u00ec ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t \u0111\u01a1n ph\u01b0\u01a1ng tuy\u00ean b\u1ed1 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m ri\u00eang t\u01b0 c\u1ee7a con ng\u01b0\u1eddi (v\u1ecb tr\u00ed \u0111i l\u1ea1i, c\u1ea3m x\u00fac vui bu\u1ed3n, n\u1ed9i dung tin nh\u1eafn, nh\u1ecbp tim, \u00e1nh m\u1eaft nh\u00ecn m\u00e0n h\u00ecnh) l\u00e0 ngu\u1ed3n nguy\u00ean li\u1ec7u th\u00f4 mi\u1ec5n ph\u00ed. L\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 n\u00e0y \u0111\u01b0\u1ee3c n\u1ea1p v\u00e0o c\u00e1c c\u1ed7 m\u00e1y AI \u0111\u1ec3 t\u1ea1o ra &#8220;th\u1eb7ng d\u01b0 h\u00e0nh vi&#8221; (Behavioral surplus) \u2014 c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c b\u1ea1n s\u1ebd mua g\u00ec, ngh\u0129 g\u00ec ho\u1eb7c b\u1ea7u cho ai, v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 b\u00e1o n\u00e0y tr\u00ean &#8220;Th\u1ecb tr\u01b0\u1eddng h\u00e0nh vi t\u01b0\u01a1ng lai&#8221; (Behavioral futures markets) cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c quan s\u00e1t th\u1ee5 \u0111\u1ed9ng; n\u00f3 ch\u1ee7 \u0111\u1ed9ng can thi\u1ec7p v\u00e0o h\u00e0nh vi con ng\u01b0\u1eddi (Nudging, Tune, Herd) \u0111\u1ec3 bi\u1ebfn con ng\u01b0\u1eddi th\u00e0nh nh\u1eefng c\u1ed7 m\u00e1y ti\u00eau d\u00f9ng v\u00f4 th\u1ee9c. \u0110\u1ea1o lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u GDPR c\u1ee7a Ch\u00e2u \u00c2u ra \u0111\u1eddi nh\u01b0 m\u1ed9t n\u1ed7 l\u1ef1c ph\u00e1p l\u00fd \u0111\u1ea7u ti\u00ean nh\u1eb1m ki\u1ec1m t\u1ecfa quy\u1ec1n l\u1ef1c kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>B\u1ea1n v\u1eeba n\u00f3i chuy\u1ec7n mi\u1ec7ng v\u1edbi b\u1ea1n b\u00e8 v\u1ec1 vi\u1ec7c mu\u1ed1n \u0111i du l\u1ecbch \u0110\u00e0 L\u1ea1t, \u0111i\u1ec7n tho\u1ea1i \u0111ang \u0111\u1ec3 tr\u00ean b\u00e0n kh\u00f4ng h\u1ec1 m\u1edf \u1ee9ng d\u1ee5ng t\u00ecm ki\u1ebfm. N\u1eeda gi\u1edd sau, khi m\u1edf Facebook hay Instagram, to\u00e0n b\u1ed9 b\u1ea3ng tin c\u1ee7a b\u1ea1n tr\u00e0n ng\u1eadp qu\u1ea3ng c\u00e1o ph\u00f2ng kh\u00e1ch s\u1ea1n t\u1ea1i \u0110\u00e0 L\u1ea1t.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>Kh\u1ea9u hi\u1ec7u kinh \u0111i\u1ec3n: &#8220;N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, th\u00ec ch\u00ednh B\u1ea0N l\u00e0 s\u1ea3n ph\u1ea9m \u0111ang b\u1ecb \u0111em b\u00e1n&#8221;.<\/li>\n<li>B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn b\u1ea3o v\u1ec7 quy\u1ec1n t\u1ef1 do \u00fd ch\u00ed v\u00e0 n\u1ec1n d\u00e2n ch\u1ee7 c\u1ee7a nh\u00e2n lo\u1ea1i.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1eadt t\u1ef1 kinh t\u1ebf m\u1edbi tuy\u00ean b\u1ed1 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi l\u00e0 ngu\u1ed3n nguy\u00ean li\u1ec7u th\u00f4 mi\u1ec5n ph\u00ed \u0111\u1ec3 thu th\u1eadp, chuy\u1ec3n h\u00f3a th\u00e0nh d\u1eef li\u1ec7u d\u1ef1 b\u00e1o h\u00e0nh vi v\u00e0 b\u00e1n l\u1ea1i cho c\u00e1c b\u00ean th\u1ee9 ba.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-5215","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t (Surveillance Capitalism) l\u00e0 g\u00ec? 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