{"id":5210,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&#038;p=5195"},"modified":"2026-10-14T16:21:00","modified_gmt":"2026-10-14T09:21:00","slug":"hieu-ung-hawthorne-bi-quan-sat-hawthorne-effect","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/hieu-ung-hawthorne-bi-quan-sat-hawthorne-effect\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng Hawthorne b\u1ecb quan s\u00e1t (Hawthorne Effect) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>Hi\u1ec7u \u1ee9ng Hawthorne (Hawthorne effect)<\/strong> li\u00ean quan \u0111\u1ebfn vi\u1ec7c tham gia nghi\u00ean c\u1ee9u, s\u1ef1 nh\u1eadn bi\u1ebft r\u1eb1ng m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a \u0111i\u1ec1u \u0111\u00f3 l\u00ean h\u00e0nh vi. McCambridge v\u00e0 cs. \u0111\u1ecbnh ngh\u0129a n\u00f3 l\u00e0 m\u1ecdi d\u1ea1ng sai l\u1ec7ch ho\u1eb7c h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c tham gia nghi\u00ean c\u1ee9u l\u00ean h\u00e0nh vi. T\u00ean g\u1ecdi b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n 1924 \u0111\u1ebfn 1933 t\u1ea1i nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb \u0111i\u1ec7n tho\u1ea1i Hawthorne c\u1ee7a Western Electric, g\u1ea7n Chicago, n\u01a1i n\u0103ng su\u1ea5t t\u0103ng \u1edf m\u1ed9t nh\u00f3m c\u00f4ng nh\u00e2n \u0111\u01b0\u1ee3c ch\u1ecdn v\u00e0 \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd trong ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u (McCambridge v\u00e0 cs., 2014).<\/p>\n<h2>Hi\u1ec7u \u1ee9ng Hawthorne c\u00f3 th\u1eadt kh\u00f4ng?<\/h2>\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u00e3 g\u00e2y tranh c\u00e3i trong nhi\u1ec1u th\u1eadp k\u1ef7. T\u1ed5ng quan h\u1ec7 th\u1ed1ng c\u1ee7a McCambridge v\u00e0 cs. g\u1ed3m 19 nghi\u00ean c\u1ee9u (8 th\u1eed nghi\u1ec7m ng\u1eabu nhi\u00ean c\u00f3 \u0111\u1ed1i ch\u1ee9ng, 5 nghi\u00ean c\u1ee9u b\u00e1n th\u1ef1c nghi\u1ec7m v\u00e0 6 \u0111\u00e1nh gi\u00e1 quan s\u00e1t). Ph\u1ea7n l\u1edbn ghi nh\u1eadn m\u1ed9t s\u1ed1 b\u1eb1ng ch\u1ee9ng v\u1ec1 hi\u1ec7u \u1ee9ng, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p, b\u1ed1i c\u1ea3nh v\u00e0 k\u1ebft qu\u1ea3 r\u1ea5t kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t. C\u00e1c t\u00e1c gi\u1ea3 k\u1ebft lu\u1eadn r\u1eb1ng vi\u1ec7c tham gia nghi\u00ean c\u1ee9u c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi \u0111ang \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, song c\u00f2n bi\u1ebft r\u1ea5t \u00edt v\u1ec1 \u0111i\u1ec1u ki\u1ec7n, c\u01a1 ch\u1ebf v\u00e0 \u0111\u1ed9 l\u1edbn c\u1ee7a \u1ea3nh h\u01b0\u1edfng n\u00e0y, v\u00e0 c\u1ea7n nh\u1eefng kh\u00e1i ni\u1ec7m m\u1edbi \u0111\u1ec3 d\u1eabn d\u1eaft nghi\u00ean c\u1ee9u (McCambridge v\u00e0 cs., 2014).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7u \u1ee9ng Hawthorne l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a theo t\u1ed5ng quan h\u1ec7 th\u1ed1ng c\u1ee7a McCambridge v\u00e0 cs. (2014), ngu\u1ed3n g\u1ed1c \u1edf nh\u00e0 m\u00e1y Hawthorne v\u00e0 b\u1eb1ng ch\u1ee9ng hi\u1ec7n c\u00f3.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[476],"class_list":["post-5210","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-nghien-cuu-bang-chung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hi\u1ec7u \u1ee9ng Hawthorne b\u1ecb quan s\u00e1t (Hawthorne Effect) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7u \u1ee9ng Hawthorne l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a theo t\u1ed5ng quan h\u1ec7 th\u1ed1ng c\u1ee7a McCambridge v\u00e0 cs. 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