{"id":5199,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=5184"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"bao-chi-bay-dan-pack-journalism","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/bao-chi-bay-dan-pack-journalism\/","title":{"rendered":"B\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n (Pack Journalism) l\u00e0 g\u00ec?"},"content":{"rendered":"

B\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n (Pack Journalism)<\/strong> l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 s\u1ef1 thi\u1ebfu v\u1eafng t\u00ednh \u0111\u1ed9c l\u1eadp v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng, khi c\u00e1c ph\u00f3ng vi\u00ean h\u00e0nh x\u1eed nh\u01b0 m\u1ed9t \u0111\u00e0n s\u00f3i \u0111i s\u0103n: C\u00f9ng lao v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n gi\u1eadt g\u00e2n, sao ch\u00e9p g\u00f3c nh\u00ecn c\u1ee7a nhau v\u00e0 s\u1ee3 h\u00e3i vi\u1ec7c b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau (FOMO) n\u1ebfu kh\u00f4ng \u0111\u01b0a tin gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n

Thu\u1eadt ng\u1eef tr\u1edf n\u00ean b\u1ea5t h\u1ee7 qua cu\u1ed1n s\u00e1ch The Boys on the Bus<\/em> (1973) c\u1ee7a Timothy Crouse, mi\u00eau t\u1ea3 c\u1ea3nh c\u00e1c ph\u00f3ng vi\u00ean theo d\u00f5i chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng M\u1ef9 n\u0103m 1972: Do \u0103n c\u00f9ng b\u00e0n, ng\u1ee7 c\u00f9ng kh\u00e1ch s\u1ea1n v\u00e0 \u0111i c\u00f9ng m\u1ed9t chuy\u1ebfn xe bus, c\u00e1c ph\u00f3ng vi\u00ean d\u1ea7n \u0111\u00e1nh m\u1ea5t g\u00f3c nh\u00ecn ph\u1ea3n bi\u1ec7n c\u00e1 nh\u00e2n, h\u1ecd \u0111\u1ecdc b\u00e0i c\u1ee7a t\u1edd New York Times v\u00e0o m\u1ed7i s\u00e1ng s\u1edbm \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem m\u00ecnh n\u00ean vi\u1ebft g\u00ec cho b\u00e0i b\u00e1o bu\u1ed5i chi\u1ec1u c\u1ee7a m\u00ecnh.<\/p>\n

B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n

Trong k\u1ef7 nguy\u00ean tin t\u1ee9c s\u1ed1 24\/7, b\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n c\u00e0ng tr\u1edf n\u00ean tr\u1ea7m tr\u1ecdng: Khi m\u1ed9t v\u1ee5 b\u00ea b\u1ed1i c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng hay m\u1ed9t s\u1ef1 c\u1ed1 doanh nghi\u1ec7p x\u1ea3y ra, h\u00e0ng tr\u0103m trang b\u00e1o \u0111i\u1ec7n t\u1eed \u0111\u1ed3ng lo\u1ea1t s\u0103n \u0111u\u1ed5i, m\u1ed5 x\u1ebb t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1eb7t c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e2n v\u1eadt, t\u1ea1o ra l\u00e0n s\u00f3ng truy\u1ec1n th\u00f4ng ng\u1ed9t ng\u1ea1t l\u1ea5n \u00e1t ho\u00e0n to\u00e0n c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i quan tr\u1ecdng kh\u00e1c.<\/p>\n

V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n

C\u1ea3nh h\u00e0ng tr\u0103m \u1ed1ng k\u00ednh m\u00e1y quay c\u1ee7a c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh c\u00f9ng chen ch\u00fac, gi\u1eabm \u0111\u1ea1p l\u00ean nhau tr\u01b0\u1edbc c\u1eeda nh\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 \u0111ang v\u01b0\u1edbng scandal \u0111\u1eddi t\u01b0 \u0111\u1ec3 ch\u1ed9p gi\u1eadt m\u1ed9t b\u1ee9c \u1ea3nh khu\u00f4n m\u1eb7t m\u1ec7t m\u1ecfi c\u1ee7a h\u1ecd, \u0111\u01b0a l\u00ean trang nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t b\u00e1o v\u1edbi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p k\u1ebft \u00e1n.<\/p>\n

Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n
    \n
  • B\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n tri\u1ec7t ti\u00eau s\u1ef1 \u0111a d\u1ea1ng th\u00f4ng tin v\u00e0 d\u1ec5 b\u1ecb c\u00e1c b\u1eadc th\u1ea7y PR thao t\u00fang n\u1ebfu h\u1ecd ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c “con s\u00f3i \u0111\u1ea7u \u0111\u00e0n” (t\u1edd b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t).<\/li>\n
  • Nh\u00e0 b\u00e1o chuy\u00ean nghi\u1ec7p c\u1ea7n d\u0169ng c\u1ea3m r\u1ebd sang h\u01b0\u1edbng kh\u00e1c, t\u00ecm ki\u1ebfm nh\u1eefng c\u00e2u chuy\u1ec7n b\u1ecb l\u00e3ng qu\u00ean thay v\u00ec ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng \u1ed3n \u00e0o.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Hi\u1ec7n t\u01b0\u1ee3ng c\u00e1c ph\u00f3ng vi\u00ean t\u1eeb nhi\u1ec1u c\u01a1 quan b\u00e1o ch\u00ed kh\u00e1c nhau c\u00f9ng \u0111\u1ed5 x\u00f4 \u0111\u01b0a tin v\u1ec1 c\u00f9ng m\u1ed9t s\u1ef1 vi\u1ec7c, ph\u1ecfng v\u1ea5n c\u00f9ng m\u1ed9t nh\u00e2n v\u1eadt v\u00e0 c\u00f9ng l\u1eb7p l\u1ea1i c\u00e1c g\u00f3c nh\u00ecn ph\u00e2n t\u00edch gi\u1ed1ng h\u1ec7t nhau.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-5199","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"\nB\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n (Pack Journalism) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/bao-chi-bay-dan-pack-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1o ch\u00ed b\u1ea7y \u0111\u00e0n (Pack Journalism) l\u00e0 g\u00ec? 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