{"id":5198,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5183"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"thu-chao-hang-de-tai-bao-chi-media-pitch","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thu-chao-hang-de-tai-bao-chi-media-pitch\/","title":{"rendered":"Th\u01b0 ch\u00e0o h\u00e0ng \u0111\u1ec1 t\u00e0i b\u00e1o ch\u00ed (Media Pitch) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>Th\u01b0 ch\u00e0o h\u00e0ng \u0111\u1ec1 t\u00e0i b\u00e1o ch\u00ed (Media Pitch \/ Pitching)<\/strong> l\u00e0 ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c m\u1ed9t ph\u00f3ng vi\u00ean ho\u1eb7c bi\u00ean t\u1eadp vi\u00ean r\u1eb1ng c\u00e2u chuy\u1ec7n ho\u1eb7c \u0111\u1ec1 t\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb th\u00f4ng tin th\u1eddi s\u1ef1 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd d\u00e0nh th\u1eddi gian vi\u1ebft b\u00e0i.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>Trong khi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed (Press release) th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ed3ng lo\u1ea1t h\u00e0ng lo\u1ea1t cho h\u00e0ng tr\u0103m \u0111\u1ecba ch\u1ec9 email (Blast email), m\u1ed9t Media Pitch th\u00e0nh c\u00f4ng l\u00e0 b\u1ee9c th\u01b0 g\u1eedi ri\u00eang cho \u0111\u00edch danh m\u1ed9t nh\u00e0 b\u00e1o. Ng\u01b0\u1eddi l\u00e0m PR chuy\u00ean nghi\u1ec7p ph\u1ea3i \u0111\u1ecdc k\u1ef9 c\u00e1c b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a ph\u00f3ng vi\u00ean \u0111\u00f3, hi\u1ec3u r\u00f5 \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd quan t\u00e2m \u0111i\u1ec1u g\u00ec, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t &#8220;g\u00f3c ti\u1ebfp c\u1eadn tin t\u1ee9c&#8221; (News Angle) m\u1edbi l\u1ea1, \u0111\u1ed9c quy\u1ec1n v\u00e0 g\u1eafn li\u1ec1n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u1eddi s\u1ef1 \u0111ang n\u00f3ng.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>M\u1ed9t ph\u00f3ng vi\u00ean t\u1ea1i c\u00e1c t\u1edd b\u00e1o l\u1edbn nh\u1eadn t\u1eeb 100 \u0111\u1ebfn 300 email ch\u00e0o h\u00e0ng m\u1ed7i ng\u00e0y. 95% trong s\u1ed1 \u0111\u00f3 b\u1ecb x\u00f3a th\u1eb3ng tay v\u00ec vi\u1ebft chung chung ho\u1eb7c mang t\u00ednh ch\u1ea5t qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u. M\u1ed9t media pitch xu\u1ea5t s\u1eafc ph\u1ea3i c\u00f3 ti\u00eau \u0111\u1ec1 email thu h\u00fat, t\u00f3m t\u1eaft \u0111\u1ec1 t\u00e0i trong 3 \u0111o\u1ea1n v\u0103n ng\u1eafn v\u00e0 n\u00eau r\u00f5: &#8220;T\u1ea1i sao \u0111\u1ec1 t\u00e0i n\u00e0y l\u1ea1i quan tr\u1ecdng v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a anh\/ch\u1ecb ngay l\u00fac n\u00e0y?&#8221;.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>Thay v\u00ec g\u1eedi th\u00f4ng c\u00e1o chung chung v\u1ec1 m\u1ed9t lo\u1ea1i pin m\u1eb7t tr\u1eddi m\u1edbi, ng\u01b0\u1eddi l\u00e0m PR g\u1eedi email ri\u00eang cho ph\u00f3ng vi\u00ean m\u00f4i tr\u01b0\u1eddng: &#8220;Ch\u00e0o ch\u1ecb Lan, t\u00f4i theo d\u00f5i lo\u1ea1t b\u00e0i \u0111i\u1ec1u tra c\u1ee7a ch\u1ecb v\u1ec1 thi\u1ebfu \u0111i\u1ec7n m\u00f9a n\u1eafng n\u00f3ng v\u1eeba qua. Vi\u1ec7n ch\u00fang t\u00f4i v\u1eeba ch\u1ebf t\u1ea1o th\u00e0nh c\u00f4ng t\u1ea5m pin m\u1eb7t tr\u1eddi t\u00e1i ch\u1ebf t\u1eeb v\u1ecf chai nh\u1ef1a v\u1edbi gi\u00e1 th\u00e0nh ch\u1ec9 b\u1eb1ng 1\/3, ch\u1ecb c\u00f3 mu\u1ed1n l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ph\u1ecfng v\u1ea5n \u0111\u1ed9c quy\u1ec1n nh\u00f3m s\u00e1ng ch\u1ebf kh\u00f4ng?&#8221;.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>T\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a nh\u00e0 b\u00e1o: Vi\u1ebft ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1; kh\u00f4ng \u0111\u00ednh k\u00e8m file dung l\u01b0\u1ee3ng l\u1edbn g\u00e2y ngh\u1ebdn h\u00f2m th\u01b0.<\/li>\n<li>Nghi\u00ean c\u1ee9u k\u1ef9 ch\u00e2n dung ph\u00f3ng vi\u00ean tr\u01b0\u1edbc khi g\u1eedi (Media Targeting); kh\u00f4ng g\u1eedi \u0111\u1ec1 t\u00e0i t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng cho ph\u00f3ng vi\u00ean chuy\u00ean v\u0103n h\u00f3a ngh\u1ec7 thu\u1eadt.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email ho\u1eb7c cu\u1ed9c g\u1ecdi ng\u1eafn g\u1ecdn, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao m\u00e0 ng\u01b0\u1eddi l\u00e0m PR g\u1eedi ri\u00eang cho m\u1ed9t ph\u00f3ng vi\u00ean c\u1ee5 th\u1ec3 nh\u1eb1m g\u1ee3i \u00fd m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ec1 t\u00e0i h\u1ea5p d\u1eabn ph\u00f9 h\u1ee3p v\u1edbi chuy\u00ean m\u1ee5c c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-5198","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u01b0 ch\u00e0o h\u00e0ng \u0111\u1ec1 t\u00e0i b\u00e1o ch\u00ed (Media Pitch) l\u00e0 g\u00ec? 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