{"id":5193,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5178"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"bao-chi-nhai-lai-thong-cao-churnalism","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/bao-chi-nhai-lai-thong-cao-churnalism\/","title":{"rendered":"B\u00e1o ch\u00ed nhai l\u1ea1i th\u00f4ng c\u00e1o (Churnalism) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>B\u00e1o ch\u00ed nhai l\u1ea1i th\u00f4ng c\u00e1o (Churnalism)<\/strong> l\u00e0 thu\u1eadt ng\u1eef gh\u00e9p gi\u1eefa &#8220;Churn&#8221; (khu\u1ea5y \u0111\u1ea3o, s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t) v\u00e0 &#8220;Journalism&#8221; (b\u00e1o ch\u00ed), d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u0103n b\u1ec7nh l\u01b0\u1eddi bi\u1ebfng v\u00e0 suy tho\u00e1i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u00e1o ch\u00ed th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, khi c\u00e1c t\u00f2a so\u1ea1n bi\u1ebfn th\u00e0nh c\u00e1c &#8220;nh\u00e0 m\u00e1y&#8221; sao ch\u00e9p th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>\u0110\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi nh\u00e0 b\u00e1o \u0111i\u1ec1u tra k\u1ef3 c\u1ef1u Nick Davies trong cu\u1ed1n s\u00e1ch ch\u1ea5n \u0111\u1ed9ng <em>Flat Earth News<\/em> (2008). Do \u00e1p l\u1ef1c c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1 trong khi ph\u1ea3i ch\u1ea1y \u0111ua s\u1ea3n xu\u1ea5t h\u00e0ng ch\u1ee5c b\u00e0i vi\u1ebft m\u1ed7i ng\u00e0y \u0111\u1ec3 c\u00e2u view ki\u1ebfm ti\u1ec1n qu\u1ea3ng c\u00e1o, c\u00e1c ph\u00f3ng vi\u00ean kh\u00f4ng c\u00f2n th\u1eddi gian \u0111i th\u1ef1c t\u1ebf, ph\u1ecfng v\u1ea5n nh\u00e2n ch\u1ee9ng hay ki\u1ec3m ch\u1ee9ng d\u1eef li\u1ec7u. K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Cardiff ph\u00e1t hi\u1ec7n ra r\u1eb1ng h\u01a1n 60% tin b\u00e0i tr\u00ean c\u00e1c b\u00e1o l\u1edbn \u1edf Anh th\u1ef1c ch\u1ea5t l\u00e0 s\u1ea3n ph\u1ea9m sao ch\u00e9p ho\u1eb7c x\u00e0o x\u00e1o t\u1eeb th\u00f4ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty PR v\u00e0 h\u00e3ng th\u00f4ng t\u1ea5n.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>Churnalism bi\u1ebfn b\u00e1o ch\u00ed th\u00e0nh c\u00e1i loa ph\u00e1t thanh mi\u1ec5n ph\u00ed cho c\u00e1c t\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u00ednh ph\u1ee7. Trong l\u0129nh v\u1ef1c khoa h\u1ecdc v\u00e0 y t\u1ebf, churnalism c\u1ef1c k\u1ef3 nguy hi\u1ec3m: C\u00e1c ph\u00f3ng vi\u00ean nhai l\u1ea1i nguy\u00ean v\u0103n c\u00e1c th\u00f4ng c\u00e1o gi\u1eadt t\u00edt c\u1ee7a c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u ho\u1eb7c h\u00e3ng d\u01b0\u1ee3c, bi\u1ebfn c\u00e1c ph\u00e1t hi\u1ec7n s\u01a1 khai tr\u00ean chu\u1ed9t th\u00e0nh &#8220;b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 ch\u1eefa kh\u1ecfi ung th\u01b0&#8221; l\u1eeba d\u1ed1i b\u1ea1n \u0111\u1ecdc.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t s\u00f4-c\u00f4-la g\u1eedi \u0111i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed tuy\u00ean b\u1ed1 &#8220;\u0102n s\u00f4-c\u00f4-la gi\u00fap gi\u1ea3m c\u00e2n nhanh g\u1ea5p \u0111\u00f4i&#8221;. H\u00e0ng ch\u1ee5c t\u1edd b\u00e1o \u0111i\u1ec7n t\u1eed l\u1eadp t\u1ee9c sao ch\u00e9p y nguy\u00ean th\u00f4ng c\u00e1o v\u00e0 \u0111\u0103ng l\u00ean m\u1ee5c s\u1ee9c kh\u1ecfe m\u00e0 kh\u00f4ng c\u00f3 l\u1ea5y m\u1ed9t nh\u00e0 b\u00e1o n\u00e0o ki\u1ec3m tra xem ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u00f3 n\u1ef1c c\u01b0\u1eddi \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>T\u1ed5 ch\u1ee9c Sunlight Foundation t\u1eebng ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 &#8220;Churnalism.com&#8221; cho ph\u00e9p \u0111\u1ed9c gi\u1ea3 so s\u00e1nh v\u0103n b\u1ea3n b\u00e0i b\u00e1o v\u1edbi c\u00e1c th\u00f4ng c\u00e1o PR \u0111\u1ec3 ph\u00e1t hi\u1ec7n m\u1ee9c \u0111\u1ed9 sao ch\u00e9p.<\/li>\n<li>B\u00e1o ch\u00ed ch\u00e2n ch\u00ednh \u0111\u00f2i h\u1ecfi s\u1ef1 ho\u00e0i nghi l\u00e0nh m\u1ea1nh v\u00e0 lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u1ea3n bi\u1ec7n \u0111\u1ed1i v\u1edbi m\u1ecdi t\u00e0i li\u1ec7u do PR cung c\u1ea5p.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>H\u00ecnh th\u1ee9c l\u00e0m b\u00e1o suy tho\u00e1i trong \u0111\u00f3 ph\u00f3ng vi\u00ean sao ch\u00e9p v\u00e0 x\u00e0o x\u00e1o l\u1ea1i g\u1ea7n nh\u01b0 nguy\u00ean xi c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed t\u1eeb c\u00e1c c\u00f4ng ty PR m\u00e0 kh\u00f4ng ki\u1ec3m ch\u1ee9ng hay \u0111i\u1ec1u tra th\u1ef1c t\u1ebf.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-5193","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e1o ch\u00ed nhai l\u1ea1i th\u00f4ng c\u00e1o (Churnalism) l\u00e0 g\u00ec? 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