{"id":5188,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5173"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"bat-trend-tin-tuc-truyen-thong-newsjacking","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/bat-trend-tin-tuc-truyen-thong-newsjacking\/","title":{"rendered":"B\u1eaft trend tin t\u1ee9c truy\u1ec1n th\u00f4ng (Newsjacking) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>B\u1eaft trend tin t\u1ee9c truy\u1ec1n th\u00f4ng (Newsjacking)<\/strong> l\u00e0 k\u1ef9 thu\u1eadt PR v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1ed1c \u0111\u1ed9 cao, trong \u0111\u00f3 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng ch\u1edbp l\u1ea5y th\u1eddi c\u01a1 m\u1ed9t s\u1ef1 ki\u1ec7n th\u1eddi s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u1ed5 d\u1ed3n s\u1ef1 ch\u00fa \u00fd \u0111\u1ec3 kh\u00e9o l\u00e9o k\u1ebft n\u1ed1i g\u00f3c nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o d\u00f2ng ch\u1ea3y tin t\u1ee9c \u0111\u00f3.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>\u0110\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 h\u1ec7 th\u1ed1ng h\u00f3a b\u1edfi David Meerman Scott (2011), newsjacking ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean &#8220;\u0110\u01b0\u1eddng cong v\u00f2ng \u0111\u1eddi tin t\u1ee9c&#8221; (News Curve). C\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 b\u1eaft trend l\u00e0 \u1edf giai \u0111o\u1ea1n ngay sau khi tin t\u1ee9c v\u1eeba n\u1ed5 ra v\u00e0 tr\u01b0\u1edbc khi c\u00e1c nh\u00e0 b\u00e1o k\u1ecbp t\u00ecm chuy\u00ean gia ph\u1ecfng v\u1ea5n ph\u00e2n t\u00edch. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c nh\u00ecn h\u00e0i h\u01b0\u1edbc, h\u1eefu \u00edch ho\u1eb7c g\u00f3c ti\u1ebfp c\u1eadn b\u1ea5t ng\u1edd \u0111\u00fang th\u1eddi \u0111i\u1ec3m, b\u00e0i \u0111\u0103ng s\u1ebd \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi chia s\u1ebb t\u1ef1 nhi\u00ean (Viral) v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c ph\u00f3ng vi\u00ean tr\u00edch d\u1eabn mi\u1ec5n ph\u00ed tr\u00ean m\u1eb7t b\u00e1o.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>Newsjacking \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng th\u1ea7n t\u1ed1c trong v\u00f2ng 1-2 gi\u1edd (Real-time Marketing), thay v\u00ec quy tr\u00ecnh duy\u1ec7t b\u00e0i r\u01b0\u1eddm r\u00e0 m\u1ea5t nhi\u1ec1u ng\u00e0y ki\u1ec3u truy\u1ec1n th\u1ed1ng.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>S\u1ef1 ki\u1ec7n m\u1ea5t \u0111i\u1ec7n t\u1ea1i tr\u1eadn chung k\u1ebft b\u00f3ng b\u1ea7u d\u1ee5c Super Bowl 2013: Ch\u1ec9 trong v\u00f2ng v\u00e0i ph\u00fat khi s\u00e2n v\u1eadn \u0111\u1ed9ng ch\u00ecm trong b\u00f3ng t\u1ed1i, h\u00e3ng b\u00e1nh quy Oreo \u0111\u00e3 \u0111\u0103ng l\u00ean Twitter b\u1ee9c \u1ea3nh m\u1ed9t chi\u1ebfc b\u00e1nh quy \u0111\u01a1n \u0111\u1ed9c trong b\u00f3ng \u0111\u00eam k\u00e8m d\u00f2ng ch\u1eef d\u00ed d\u1ecfm: &#8220;M\u1ea5t \u0111i\u1ec7n \u00e0? Kh\u00f4ng sao, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 nh\u00fang b\u00e1nh trong b\u00f3ng t\u1ed1i m\u00e0&#8221; (You can still dunk in the dark), t\u1ea1o n\u00ean m\u1ed9t trong nh\u1eefng c\u00fa newsjacking huy\u1ec1n tho\u1ea1i nh\u1ea5t l\u1ecbch s\u1eed ti\u1ebfp th\u1ecb s\u1ed1.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng b\u1eaft trend c\u00e1c tin t\u1ee9c bi k\u1ecbch, tai n\u1ea1n tang th\u01b0\u01a1ng, thi\u00ean tai ch\u1ebft ng\u01b0\u1eddi; \u0111i\u1ec1u \u0111\u00f3 s\u1ebd bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh k\u1ebb v\u00f4 c\u1ea3m v\u00e0 k\u00edch ho\u1ea1t kh\u1ee7ng ho\u1ea3ng t\u1ea9y chay d\u1eef d\u1ed9i.<\/li>\n<li>N\u1ed9i dung b\u1eaft trend ph\u1ea3i li\u00ean quan t\u1ef1 nhi\u00ean v\u00e0 duy\u00ean d\u00e1ng v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ngh\u1ec7 thu\u1eadt v\u00e0 th\u1ef1c h\u00e0nh l\u1ed3ng gh\u00e9p th\u00f4ng \u0111i\u1ec7p, \u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n tin t\u1ee9c th\u1eddi s\u1ef1 \u0111ang n\u00f3ng h\u1ed5i nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd lan t\u1ecfa c\u1ee7a truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-5188","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u1eaft trend tin t\u1ee9c truy\u1ec1n th\u00f4ng (Newsjacking) l\u00e0 g\u00ec? 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