{"id":5171,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&#038;p=5156"},"modified":"2026-10-14T11:20:31","modified_gmt":"2026-10-14T04:20:31","slug":"tay-hong-truc-loi-pinkwashing","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tay-hong-truc-loi-pinkwashing\/","title":{"rendered":"T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (Pinkwashing) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (pinkwashing)<\/strong> l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 vi\u1ec7c doanh nghi\u1ec7p g\u1eafn ruy b\u0103ng h\u1ed3ng, bi\u1ec3u t\u01b0\u1ee3ng \u1ee7ng h\u1ed9 ph\u00f2ng ch\u1ed1ng ung th\u01b0 v\u00fa, l\u00ean s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o h\u00ecnh \u1ea3nh quan t\u00e2m t\u1edbi c\u0103n b\u1ec7nh, trong khi ch\u00ednh doanh nghi\u1ec7p \u0111\u00f3 s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee9a h\u00f3a ch\u1ea5t c\u00f3 li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa (Breast Cancer Action, n.d.-a).<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>T\u1ed5 ch\u1ee9c Breast Cancer Action \u0111\u1eb7t ra thu\u1eadt ng\u1eef n\u00e0y v\u00e0o n\u0103m 2002, khi kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch &#8220;Think Before You Pink&#8221; (Ngh\u0129 k\u1ef9 tr\u01b0\u1edbc khi mua h\u00e0ng m\u00e0u h\u1ed3ng) (Breast Cancer Action, n.d.-a). Chi\u1ebfn d\u1ecbch ra \u0111\u1eddi tr\u01b0\u1edbc m\u1ed1i lo v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m g\u1eafn ruy b\u0103ng h\u1ed3ng ng\u00e0y c\u00e0ng nhi\u1ec1u tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 k\u00eau g\u1ecdi c\u00e1c doanh nghi\u1ec7p tham gia g\u00e2y qu\u1ef9 ung th\u01b0 v\u00fa ph\u1ea3i minh b\u1ea1ch v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh h\u01a1n (Breast Cancer Action, n.d.-b).<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u1ed9 v\u00eanh gi\u1eefa bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh: ruy b\u0103ng h\u1ed3ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u00e1n h\u00e0ng, trong khi s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh doanh nghi\u1ec7p l\u1ea1i ch\u1ee9a h\u00f3a ch\u1ea5t c\u00f3 li\u00ean quan \u0111\u1ebfn c\u0103n b\u1ec7nh m\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u1ea5y \u0111\u1ea1i di\u1ec7n (Breast Cancer Action, n.d.-a). V\u00ec v\u1eady, chi\u1ebfn d\u1ecbch Think Before You Pink k\u00eau g\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u1ea3n bi\u1ec7n v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i g\u1eafn ruy b\u0103ng h\u1ed3ng (Breast Cancer Action, n.d.-b).<\/p>\n<h2>Nh\u1eadn di\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ea9y h\u1ed3ng<\/h2>\n<p>Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Breast Cancer Action, c\u00e2u h\u1ecfi then ch\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 in ruy b\u0103ng h\u1ed3ng hay kh\u00f4ng, m\u00e0 l\u00e0 doanh nghi\u1ec7p \u0111\u1ee9ng sau c\u00f3 s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m ch\u1ee9a h\u00f3a ch\u1ea5t c\u00f3 li\u00ean quan \u0111\u1ebfn ung th\u01b0 v\u00fa hay kh\u00f4ng. N\u1ebfu c\u00f3, chi\u1ebfn d\u1ecbch ruy b\u0103ng h\u1ed3ng \u0111\u00f3 l\u00e0 pinkwashing (Breast Cancer Action, n.d.-a).<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>G\u1eafn ruy b\u0103ng h\u1ed3ng kh\u00f4ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111\u00f3ng g\u00f3p cho ng\u01b0\u1eddi b\u1ec7nh; chi\u1ebfn d\u1ecbch Think Before You Pink \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p minh b\u1ea1ch v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh (Breast Cancer Action, n.d.-b).<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0m truy\u1ec1n th\u00f4ng v\u00ec c\u1ed9ng \u0111\u1ed3ng c\u1ea7n b\u1ea3o \u0111\u1ea3m ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u1ea5t qu\u00e1n v\u1edbi th\u00f4ng \u0111i\u1ec7p; xem th\u00eam v\u1ec1 <a href=\"https:\/\/dykhoa.com\/blog\/tinh-chan-thuc-thuong-hieu-brand-authenticity-marcom\/\">t\u00ednh ch\u00e2n th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (pinkwashing) l\u00e0 g\u00ec? Ngu\u1ed3n g\u1ed1c thu\u1eadt ng\u1eef t\u1eeb chi\u1ebfn d\u1ecbch Think Before You Pink n\u0103m 2002 v\u00e0 c\u00e1ch nh\u1eadn di\u1ec7n ruy b\u0103ng h\u1ed3ng tr\u1ee5c l\u1ee3i.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[475],"class_list":["post-5171","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-rui-ro-khung-hoang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (Pinkwashing) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (pinkwashing) l\u00e0 g\u00ec? Ngu\u1ed3n g\u1ed1c thu\u1eadt ng\u1eef t\u1eeb chi\u1ebfn d\u1ecbch Think Before You Pink n\u0103m 2002 v\u00e0 c\u00e1ch nh\u1eadn di\u1ec7n ruy b\u0103ng h\u1ed3ng tr\u1ee5c l\u1ee3i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tay-hong-truc-loi-pinkwashing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (Pinkwashing) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1ea9y h\u1ed3ng tr\u1ee5c l\u1ee3i (pinkwashing) l\u00e0 g\u00ec? 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