{"id":5169,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5154"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"do-loi-cho-vat-te-than-scapegoating","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/","title":{"rendered":"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating)<\/strong> l\u00e0 ph\u1ea3n \u1ee9ng kh\u1ee7ng ho\u1ea3ng ti\u00eau c\u1ef1c trong \u0111\u00f3 ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty ho\u1eb7c ch\u00ednh quy\u1ec1n t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e2n v\u1eadt c\u1ea5p d\u01b0\u1edbi, m\u1ed9t nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i ho\u1eb7c m\u1ed9t nh\u00f3m thi\u1ec3u s\u1ed1 d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng \u0111\u1ec3 quy ch\u1ee5p to\u00e0n b\u1ed9 tr\u00e1ch nhi\u1ec7m v\u1ec1 s\u1ef1 c\u1ed1, nh\u1eb1m b\u1ea3o v\u1ec7 uy t\u00edn cho gi\u1edbi c\u1ea7m quy\u1ec1n.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>B\u1eaft ngu\u1ed3n t\u1eeb nghi l\u1ec5 c\u1ed5 x\u01b0a hi\u1ebfn t\u1ebf m\u1ed9t con d\u00ea \u0111\u1ec3 mang \u0111i t\u1ed9i l\u1ed7i c\u1ee7a c\u1ea3 b\u1ed9 l\u1ea1c (Ren\u00e9 Girard, 1986), trong L\u00fd thuy\u1ebft \u1ee8ng ph\u00f3 Kh\u1ee7ng ho\u1ea3ng T\u00ecnh hu\u1ed1ng (SCCT) c\u1ee7a W. Timothy Coombs, scapegoating thu\u1ed9c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c ph\u1ee7 nh\u1eadn (Denial posture). Thay v\u00ec th\u1eeba nh\u1eadn l\u1ed7i h\u1ec7 th\u1ed1ng trong qu\u1ea3n tr\u1ecb, doanh nghi\u1ec7p ch\u1ecdn sa th\u1ea3i m\u1ed9t nh\u00e2n vi\u00ean qu\u00e8n ho\u1eb7c \u0111\u1ed5 cho &#8220;l\u1ed7i c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n c\u00e1 bi\u1ec7t&#8221; \u0111\u1ec3 xoa d\u1ecbu c\u01a1n th\u1ecbnh n\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>Chi\u1ebfn thu\u1eadt n\u00e0y hi\u1ebfm khi th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a minh b\u1ea1ch. C\u00f4ng ch\u00fang v\u00e0 b\u00e1o ch\u00ed \u0111i\u1ec1u tra ng\u00e0y c\u00e0ng th\u00f4ng minh, h\u1ecd s\u1ebd nhanh ch\u00f3ng v\u1ea1ch tr\u1ea7n vi\u1ec7c l\u00e3nh \u0111\u1ea1o bi\u1ebfn c\u1ea5p d\u01b0\u1edbi th\u00e0nh &#8220;v\u1eadt t\u1ebf th\u1ea7n&#8221;, d\u1eabn \u0111\u1ebfn l\u00e0n s\u00f3ng ph\u1eabn n\u1ed9 d\u1eef d\u1ed9i h\u01a1n g\u1ea5p b\u1ed9i v\u00ec th\u00e1i \u0111\u1ed9 h\u00e8n nh\u00e1t, tr\u1ed1n tr\u00e1nh tr\u00e1ch nhi\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>Sau v\u1ee5 vi\u1ec7c tr\u00e0n d\u1ea7u quy m\u00f4 l\u1edbn, t\u1ed5ng gi\u00e1m \u0111\u1ed1c t\u1eadp \u0111o\u00e0n \u0111\u1ed5 l\u1ed7i to\u00e0n b\u1ed9 cho ng\u01b0\u1eddi thuy\u1ec1n tr\u01b0\u1edfng l\u00e1i t\u00e0u v\u00e0 tuy\u00ean b\u1ed1 c\u00f4ng ty m\u00ecnh &#8220;kh\u00f4ng h\u1ec1 c\u00f3 l\u1ed7i&#8221;, ph\u1edbt l\u1edd th\u1ef1c t\u1ebf r\u1eb1ng c\u00f4ng ty \u0111\u00e3 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch b\u1ea3o tr\u00ec an to\u00e0n t\u00e0u b\u00e8 su\u1ed1t 5 n\u0103m li\u1ec1n.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>Ph\u00e1 h\u1ee7y ho\u00e0n to\u00e0n v\u0103n h\u00f3a an to\u00e0n v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 (kh\u00f4ng ai d\u00e1m trung th\u1ef1c b\u00e1o c\u00e1o r\u1ee7i ro v\u00ec s\u1ee3 b\u1ecb ch\u1ecdn l\u00e0m v\u1eadt t\u1ebf th\u1ea7n).<\/li>\n<li>Kh\u1ee7ng ho\u1ea3ng h\u1ec7 th\u1ed1ng \u0111\u00f2i h\u1ecfi gi\u1ea3i ph\u00e1p t\u00e1i c\u1ea5u tr\u00fac h\u1ec7 th\u1ed1ng v\u00e0 nh\u1eadn l\u1ed7i ch\u00e2n th\u00e0nh t\u1eeb ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00f4 \u0111\u1ea1o \u0111\u1ee9c trong \u0111\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e3nh \u0111\u1ea1o tr\u00fat to\u00e0n b\u1ed9 tr\u00e1ch nhi\u1ec7m, t\u1ed9i l\u1ed7i c\u1ee7a m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u00ean m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m y\u1ebfu th\u1ebf b\u00ean ngo\u00e0i.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[475],"class_list":["post-5169","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-rui-ro-khung-hoang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00f4 \u0111\u1ea1o \u0111\u1ee9c trong \u0111\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e3nh \u0111\u1ea1o tr\u00fat to\u00e0n b\u1ed9 tr\u00e1ch nhi\u1ec7m, t\u1ed9i l\u1ed7i c\u1ee7a m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u00ean m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m y\u1ebfu th\u1ebf b\u00ean ngo\u00e0i.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/do-loi-cho-vat-te-than-scapegoating\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/do-loi-cho-vat-te-than-scapegoating\\\/\",\"name\":\"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-10-12T11:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/do-loi-cho-vat-te-than-scapegoating\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/do-loi-cho-vat-te-than-scapegoating\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/do-loi-cho-vat-te-than-scapegoating\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu\u1eadt ng\u1eef\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/","og_locale":"vi_VN","og_type":"article","og_title":"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog","og_description":"Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00f4 \u0111\u1ea1o \u0111\u1ee9c trong \u0111\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e3nh \u0111\u1ea1o tr\u00fat to\u00e0n b\u1ed9 tr\u00e1ch nhi\u1ec7m, t\u1ed9i l\u1ed7i c\u1ee7a m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u00ean m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m y\u1ebfu th\u1ebf b\u00ean ngo\u00e0i.","og_url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/","og_site_name":"Dy Khoa Blog","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/","url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/","name":"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec? - Dy Khoa Blog","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"datePublished":"2026-10-12T11:30:00+00:00","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/do-loi-cho-vat-te-than-scapegoating\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu\u1eadt ng\u1eef","item":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/"},{"@type":"ListItem","position":3,"name":"\u0110\u1ed5 l\u1ed7i cho v\u1eadt t\u1ebf th\u1ea7n (Scapegoating) l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"]}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/5169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/thuat_ngu"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/5169\/revisions"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=5169"}],"wp:term":[{"taxonomy":"nhom_thuat_ngu","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/nhom_thuat_ngu?post=5169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}