{"id":5166,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5151"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"mao-danh-thuong-hieu-lua-dao-brand-impersonation","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/mao-danh-thuong-hieu-lua-dao-brand-impersonation\/","title":{"rendered":"M\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u l\u1eeba \u0111\u1ea3o (Brand Impersonation) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>M\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u l\u1eeba \u0111\u1ea3o (Brand Impersonation \/ Brand Phishing)<\/strong> l\u00e0 h\u00ecnh th\u1ee9c t\u1ea5n c\u00f4ng phi k\u1ef9 thu\u1eadt (Social Engineering) trong \u0111\u00f3 k\u1ebb x\u1ea5u ng\u1ee5y t\u1ea1o ho\u00e0n h\u1ea3o b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (logo, m\u00e0u s\u1eafc, t\u00ean mi\u1ec1n t\u01b0\u01a1ng t\u1ef1 &#8211; Typosquatting) c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u1ed9 tin c\u1eady cao \u0111\u1ec3 l\u1eeba d\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Nh\u00f3m c\u00f4ng t\u00e1c Ch\u1ed1ng l\u1eeba \u0111\u1ea3o tr\u1ef1c tuy\u1ebfn (APWG), brand impersonation khai th\u00e1c tri\u1ec7t \u0111\u1ec3 &#8220;v\u1ed1n ni\u1ec1m tin&#8221; (Trust capital) m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng nhi\u1ec1u n\u0103m. N\u1ea1n nh\u00e2n m\u1ea5t c\u1ea3nh gi\u00e1c v\u00ec h\u1ecd tin r\u1eb1ng th\u00f4ng b\u00e1o \u0111\u1ebfn t\u1eeb ng\u00e2n h\u00e0ng c\u1ee7a h\u1ecd, h\u00e3ng h\u00e0ng kh\u00f4ng quen thu\u1ed9c ho\u1eb7c c\u01a1 quan b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng cung c\u1ea5p m\u1eadt kh\u1ea9u, m\u00e3 OTP ho\u1eb7c s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng.<\/p>\n<h2>B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>Trong l\u0129nh v\u1ef1c y t\u1ebf, brand impersonation di\u1ec5n ra d\u01b0\u1edbi d\u1ea1ng c\u00e1c trang web m\u1ea1o danh B\u1ec7nh vi\u1ec7n B\u1ea1ch Mai, B\u1ec7nh vi\u1ec7n Ch\u1ee3 R\u1eaby hay T\u1ed5 ch\u1ee9c Y t\u1ebf Th\u1ebf gi\u1edbi (WHO) \u0111\u1ec3 b\u00e1n thu\u1ed1c gi\u1ea3, qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 chui ho\u1eb7c k\u00eau g\u1ecdi quy\u00ean g\u00f3p t\u1eeb thi\u1ec7n l\u1eeba \u0111\u1ea3o. \u0110i\u1ec1u n\u00e0y g\u00e2y thi\u1ec7t h\u1ea1i k\u00e9p: N\u1ea1n nh\u00e2n b\u1ecb t\u1ed5n h\u1ea1i s\u1ee9c kh\u1ecfe v\u00e0 ti\u1ec1n b\u1ea1c, c\u00f2n uy t\u00edn c\u1ee7a t\u1ed5 ch\u1ee9c ch\u00e2n ch\u00ednh b\u1ecb suy gi\u1ea3m nghi\u00eam tr\u1ecdng.<\/p>\n<h2>V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n<p>K\u1ebb l\u1eeba \u0111\u1ea3o g\u1eedi tin nh\u1eafn SMS m\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng l\u1edbn th\u00f4ng b\u00e1o: &#8220;T\u00e0i kho\u1ea3n c\u1ee7a qu\u00fd kh\u00e1ch b\u1ecb kh\u00f3a, vui l\u00f2ng \u0111\u0103ng nh\u1eadp v\u00e0o link vietcombank-xacnhan.com \u0111\u1ec3 m\u1edf l\u1ea1i&#8221;. Ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o giao di\u1ec7n y h\u1ec7t ng\u00e2n h\u00e0ng th\u1eadt v\u00e0 b\u1ecb \u0111\u00e1nh c\u1eafp to\u00e0n b\u1ed9 ti\u1ec1n trong t\u00e0i kho\u1ea3n.<\/p>\n<h2>Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n<ul>\n<li>Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd x\u00e1c th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u (Brand Verification), t\u00edch xanh ch\u00ednh ch\u1ee7 v\u00e0 theo d\u00f5i t\u00ean mi\u1ec1n r\u00e1c \u0111\u1ec3 k\u1ecbp th\u1eddi c\u1ea3nh b\u00e1o kh\u00e1ch h\u00e0ng.<\/li>\n<li>Nguy\u00ean t\u1eafc an to\u00e0n: Kh\u00f4ng bao gi\u1edd b\u1ea5m v\u00e0o link l\u1ea1 nh\u1eadn qua tin nh\u1eafn v\u00e0 kh\u00f4ng cung c\u1ea5p m\u00e3 OTP cho b\u1ea5t k\u1ef3 ai.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e0nh vi k\u1ebb gian t\u1ea1o d\u1ef1ng c\u00e1c t\u00e0i kho\u1ea3n, trang web ho\u1eb7c email gi\u1ea3 m\u1ea1o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, ng\u00e2n h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c y t\u1ebf uy t\u00edn nh\u1eb1m \u0111\u00e1nh c\u1eafp th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 t\u00e0i s\u1ea3n c\u1ee7a n\u1ea1n nh\u00e2n.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[474],"class_list":["post-5166","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-thong-tin-sai-lech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u l\u1eeba \u0111\u1ea3o (Brand Impersonation) l\u00e0 g\u00ec? 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