{"id":5158,"date":"2026-10-12T18:30:00","date_gmt":"2026-10-12T11:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=5143"},"modified":"2026-10-12T18:30:00","modified_gmt":"2026-10-12T11:30:00","slug":"nham-muc-tieu-vi-mo-microtargeting","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nham-muc-tieu-vi-mo-microtargeting\/","title":{"rendered":"Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 (Microtargeting) l\u00e0 g\u00ec?"},"content":{"rendered":"

Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 (Microtargeting)<\/strong> l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi t\u00ecm ki\u1ebfm, l\u1ecbch s\u1eed mua s\u1eafm, t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i) k\u1ebft h\u1ee3p v\u1edbi c\u00e1c m\u00f4 h\u00ecnh t\u00e2m l\u00fd h\u1ecdc (nh\u01b0 m\u00f4 h\u00ecnh t\u00ednh c\u00e1ch Big Five) \u0111\u1ec3 ph\u00e2n kh\u00fac c\u00f4ng ch\u00fang th\u00e0nh h\u00e0ng ng\u00e0n nh\u00f3m si\u00eau nh\u1ecf v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c “may \u0111o” ch\u00ednh x\u00e1c cho t\u1eebng nh\u00f3m.<\/p>\n

B\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh ngh\u0129a h\u1ecdc thu\u1eadt<\/h2>\n

Ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, microtargeting tr\u1edf th\u00e0nh m\u1ed1i \u0111e d\u1ecda d\u00e2n ch\u1ee7 khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o truy\u1ec1n th\u00f4ng ch\u00ednh tr\u1ecb v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch thao t\u00fang d\u01b0 lu\u1eadn (Zuiderveen Borgesius et al., 2018). Thay v\u00ec ph\u00e1t \u0111i m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f4ng khai cho to\u00e0n th\u1ec3 qu\u1ed1c d\u00e2n xem x\u00e9t v\u00e0 tranh lu\u1eadn, microtargeting g\u1eedi c\u00e1c “qu\u1ea3ng c\u00e1o t\u1ed1i” (Dark Ads) \u2014 nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u1ec9 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn m\u1edbi nh\u00ecn th\u1ea5y. K\u1ebb thao t\u00fang c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p A k\u00edch \u0111\u1ed9ng n\u1ed7i s\u1ee3 h\u00e3i cho nh\u00f3m ng\u01b0\u1eddi hay lo \u00e2u, \u0111\u1ed3ng th\u1eddi g\u1eedi th\u00f4ng \u0111i\u1ec7p B tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n cho nh\u00f3m ng\u01b0\u1eddi l\u1ea1c quan, ph\u00e1 v\u1ee1 kh\u00f4ng gian tranh lu\u1eadn c\u00f4ng khai l\u00e0nh m\u1ea1nh.<\/p>\n

B\u1ed1i c\u1ea3nh v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n

B\u00ea b\u1ed1i Cambridge Analytica trong cu\u1ed9c b\u1ea7u c\u1eed T\u1ed5ng th\u1ed1ng M\u1ef9 2016 v\u00e0 Brexit l\u00e0 h\u1ed3i chu\u00f4ng c\u1ea3nh t\u1ec9nh to\u00e0n c\u1ea7u: D\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a 87 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Facebook b\u1ecb thu th\u1eadp tr\u00e1i ph\u00e9p \u0111\u1ec3 l\u1eadp h\u1ed3 s\u01a1 t\u00e2m l\u00fd h\u1ecdc v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c th\u00f4ng \u0111i\u1ec7p g\u00e2y hoang mang, k\u00edch \u0111\u1ed9ng chia r\u1ebd ch\u1ee7ng t\u1ed9c nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng l\u00e1 phi\u1ebfu.<\/p>\n

V\u00ed d\u1ee5 minh ho\u1ea1 th\u1ef1c t\u1ebf<\/h2>\n

M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u1ed1ng v\u1eafc xin x\u00e1c \u0111\u1ecbnh nh\u00f3m c\u00e1c b\u00e0 m\u1eb9 tr\u1ebb m\u1edbi sinh con c\u00f3 bi\u1ec3u hi\u1ec7n lo \u00e2u cao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 li\u00ean t\u1ee5c \u0111\u1ea9y c\u00e1c b\u00e0i vi\u1ebft gi\u1eadt g\u00e2n v\u1ec1 “nguy c\u01a1 t\u1ef1 k\u1ef7 do v\u1eafc xin” v\u00e0o b\u1ea3ng tin c\u1ee7a nh\u00f3m n\u00e0y, trong khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c ho\u00e0n to\u00e0n kh\u00f4ng nh\u00ecn th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/p>\n

Nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n
    \n
  • X\u00e2m ph\u1ea1m nghi\u00eam tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 \u0111e d\u1ecda t\u00ednh minh b\u1ea1ch c\u1ee7a c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed.<\/li>\n
  • D\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e2n c\u1ef1c x\u00e3 h\u1ed9i s\u00e2u s\u1eafc khi m\u1ed7i nh\u00f3m c\u00f4ng ch\u00fang s\u1ed1ng trong m\u1ed9t th\u1ef1c t\u1ea1i th\u00f4ng tin ri\u00eang bi\u1ec7t.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    K\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn (Big Data) v\u00e0 h\u1ed3 s\u01a1 t\u00e2m l\u00fd \u0111\u1ec3 g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc \u0111\u1ebfn t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ef1c nh\u1ecf.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[474],"class_list":["post-5158","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-thong-tin-sai-lech"],"yoast_head":"\nNh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 (Microtargeting) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nham-muc-tieu-vi-mo-microtargeting\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eafm m\u1ee5c ti\u00eau vi m\u00f4 (Microtargeting) l\u00e0 g\u00ec? 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