{"id":5041,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=5040"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"mo-hinh-phan-bo-da-kenh-multi-touch-attribution","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/mo-hinh-phan-bo-da-kenh-multi-touch-attribution\/","title":{"rendered":"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (multi-touch attribution) l\u00e0 g\u00ec?"},"content":{"rendered":"

M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh l\u00e0 g\u00ec?<\/h2>\n

M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (multi-touch attribution – MTA) thay th\u1ebf c\u00e1ch t\u00ednh thi\u00ean l\u1ec7ch c\u1ee7a m\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng (last-click attribution), b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng \u0111\u00f3ng g\u00f3p c\u1ee7a m\u1ecdi \u0111i\u1ec3m ch\u1ea1m t\u1eeb b\u00e0i vi\u1ebft blog ban \u0111\u1ea7u, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u1ebfn email \u01b0u \u0111\u00e3i cu\u1ed1i c\u00f9ng (Shao & Li, 2011; Dalessandro et al., 2012).<\/p>\n

T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p<\/h2>\n

MTA cung c\u1ea5p c\u00e1i nh\u00ecn ch\u00e2n th\u1ef1c v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n, tr\u00e1nh vi\u1ec7c c\u1eaft gi\u1ea3m sai l\u1ea7m ng\u00e2n s\u00e1ch \u1edf c\u00e1c k\u00eanh \u0111\u1ea7u ph\u1ec5u.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (MTA) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng khoa h\u1ecdc ph\u00e2n chia t\u1ef7 l\u1ec7 c\u00f4ng tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i cho t\u1eebng \u0111i\u1ec3m ch\u1ea1m ti\u1ebfp th\u1ecb trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-5041","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nM\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (multi-touch attribution) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/mo-hinh-phan-bo-da-kenh-multi-touch-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (multi-touch attribution) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (MTA) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng khoa h\u1ecdc ph\u00e2n chia t\u1ef7 l\u1ec7 c\u00f4ng tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i cho t\u1eebng \u0111i\u1ec3m ch\u1ea1m ti\u1ebfp th\u1ecb trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/mo-hinh-phan-bo-da-kenh-multi-touch-attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/mo-hinh-phan-bo-da-kenh-multi-touch-attribution\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/mo-hinh-phan-bo-da-kenh-multi-touch-attribution\\\/\",\"name\":\"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a k\u00eanh (multi-touch attribution) l\u00e0 g\u00ec? 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