{"id":5036,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=5035"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"su-kien-truyen-thong-tao-dung-pseudo-event","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/su-kien-truyen-thong-tao-dung-pseudo-event\/","title":{"rendered":"S\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng t\u1ea1o d\u1ef1ng (pseudo-event) l\u00e0 g\u00ec?"},"content":{"rendered":"

S\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng t\u1ea1o d\u1ef1ng (Pseudo-event) l\u00e0 g\u00ec?<\/h2>\n

Thu\u1eadt ng\u1eef pseudo-event do nh\u00e0 s\u1eed h\u1ecdc Daniel J. Boorstin \u0111\u1ec1 xu\u1ea5t trong cu\u1ed1n s\u00e1ch The Image: A Guide to Pseudo-events in America (Boorstin, 1961; Moloney, 2006). Kh\u00e1c v\u1edbi c\u00e1c bi\u1ebfn c\u1ed1 t\u1ef1 nhi\u00ean, s\u1ef1 ki\u1ec7n t\u1ea1o d\u1ef1ng (nh\u01b0 l\u1ec5 c\u1eaft b\u0103ng kh\u00e1nh th\u00e0nh ho\u00e0nh tr\u00e1ng, h\u1ecdp b\u00e1o ra m\u1eaft linh \u0111\u00ecnh) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9 ch\u1ec9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch quay phim, ch\u1ee5p \u1ea3nh v\u00e0 chi\u1ebfm s\u00f3ng truy\u1ec1n th\u00f4ng.<\/p>\n

Ranh gi\u1edbi th\u1eadt gi\u1ea3 trong PR<\/h2>\n

Ng\u01b0\u1eddi l\u00e0m PR hi\u1ec7n \u0111\u1ea1i c\u1ea7n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u00f4ng tin th\u1ef1c t\u1ebf cho x\u00e3 h\u1ed9i qua s\u1ef1 ki\u1ec7n thay v\u00ec ch\u1ec9 l\u00e0 c\u00e1c m\u00e0n ph\u00f4 di\u1ec5n h\u00ecnh th\u1ee9c t\u1ed1n k\u00e9m v\u00e0 s\u00e1o r\u1ed7ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng t\u1ea1o d\u1ef1ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 d\u00e0n d\u1ef1ng c\u00f3 ch\u1ee7 \u0111\u00edch nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u00e1o ch\u00ed v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a tin r\u1ea7m r\u1ed9 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-5036","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"\nS\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng t\u1ea1o d\u1ef1ng (pseudo-event) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/su-kien-truyen-thong-tao-dung-pseudo-event\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng t\u1ea1o d\u1ef1ng (pseudo-event) l\u00e0 g\u00ec? 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