{"id":5034,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&#038;p=5033"},"modified":"2026-10-14T12:30:09","modified_gmt":"2026-10-14T05:30:09","slug":"thuyet-lan-toa-doi-moi-diffusion-of-innovations","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thuyet-lan-toa-doi-moi-diffusion-of-innovations\/","title":{"rendered":"Thuy\u1ebft lan t\u1ecfa \u0111\u1ed5i m\u1edbi (diffusion of innovations) l\u00e0 g\u00ec?"},"content":{"rendered":"<p><strong>Thuy\u1ebft lan t\u1ecfa \u0111\u1ed5i m\u1edbi (diffusion of innovations)<\/strong> c\u1ee7a Everett Rogers gi\u1ea3i th\u00edch m\u1ed9t \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m hay c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi trong m\u1ed9t h\u1ec7 th\u1ed1ng x\u00e3 h\u1ed9i ch\u1ea5p nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o, v\u00ec sao v\u00e0 v\u1edbi t\u1ed1c \u0111\u1ed9 ra sao. Rogers nh\u1eadn ra hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y t\u1eeb n\u0103m 1962 (Lumen Learning, n.d.); cu\u1ed1n <em>Diffusion of Innovations<\/em> c\u1ee7a \u00f4ng \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 b\u1ea3n th\u1ee9 n\u0103m (Rogers, 2003).<\/p>\n<h2>N\u0103m nh\u00f3m ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn g\u1ed3m nh\u1eefng ai?<\/h2>\n<p>Theo l\u00fd thuy\u1ebft, kh\u00f4ng ph\u1ea3i ai c\u0169ng mua s\u1ea3n ph\u1ea9m m\u1edbi c\u00f9ng m\u1ed9t l\u00fac. Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c chia th\u00e0nh n\u0103m nh\u00f3m v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng trong th\u1ecb tr\u01b0\u1eddng (Lumen Learning, n.d.):<\/p>\n<ul>\n<li>Ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi (innovators), 2,5%: s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/li>\n<li>Ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn s\u1edbm (early adopters), 13,5%: c\u00f3 vai tr\u00f2 d\u1eabn d\u1eaft d\u01b0 lu\u1eadn cao nh\u1ea5t.<\/li>\n<li>S\u1ed1 \u0111\u00f4ng s\u1edbm (early majority), 34%: \u00fd ki\u1ebfn v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd c\u00f3 s\u1ee9c n\u1eb7ng v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c.<\/li>\n<li>S\u1ed1 \u0111\u00f4ng mu\u1ed9n (late majority), 34%: ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi mi\u1ec5n c\u01b0\u1ee1ng v\u00e0 ho\u00e0i nghi h\u01a1n.<\/li>\n<li>Ng\u01b0\u1eddi ch\u1eadm tr\u1ec5 (laggards), 16%: \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 vai tr\u00f2 d\u1eabn d\u1eaft d\u01b0 lu\u1eadn, e ng\u1ea1i nh\u1eefng g\u00ec h\u1ecd xem l\u00e0 t\u00e1c nh\u00e2n thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<p>Gi\u00e1o tr\u00ecnh n\u00e0y c\u0169ng m\u00f4 t\u1ea3 m\u1ed9t &quot;\u0111i\u1ec3m b\u00f9ng ph\u00e1t&quot; (tipping point), n\u01a1i nh\u1eefng thay \u0111\u1ed5i nh\u1ecf \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i l\u1edbn, n\u1eb1m gi\u1eefa nh\u00f3m s\u1ed1 \u0111\u00f4ng s\u1edbm v\u00e0 s\u1ed1 \u0111\u00f4ng mu\u1ed9n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thuy\u1ebft lan t\u1ecfa \u0111\u1ed5i m\u1edbi (diffusion of innovations) c\u1ee7a Everett Rogers l\u00e0 g\u00ec? N\u0103m nh\u00f3m ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn v\u00e0 t\u1ef7 l\u1ec7 c\u1ee7a t\u1eebng nh\u00f3m trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-5034","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thuy\u1ebft lan t\u1ecfa \u0111\u1ed5i m\u1edbi (diffusion of innovations) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"Thuy\u1ebft lan t\u1ecfa \u0111\u1ed5i m\u1edbi (diffusion of innovations) c\u1ee7a Everett Rogers l\u00e0 g\u00ec? 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