{"id":5019,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=5019"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"khoang-cach-tin-cay-trust-gap","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/khoang-cach-tin-cay-trust-gap\/","title":{"rendered":"Kho\u1ea3ng c\u00e1ch tin c\u1eady (trust gap) l\u00e0 g\u00ec?"},"content":{"rendered":"<h2>Kho\u1ea3ng c\u00e1ch tin c\u1eady l\u00e0 g\u00ec?<\/h2>\n<p>Kho\u1ea3ng c\u00e1ch tin c\u1eady (trust gap ho\u1eb7c trust deficit) x\u1ea3y ra khi nh\u1eefng cam k\u1ebft b\u1eb1ng l\u1eddi n\u00f3i c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c ch\u00ednh quy\u1ec1n kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00e2n (Mayer et al., 1995; Edelman Trust Barometer, 2022). Khi kho\u1ea3ng c\u00e1ch n\u00e0y qu\u00e1 l\u1edbn, m\u1ecdi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ec1u b\u1ecb nghi ng\u1edd.<\/p>\n<h2>H\u00e0n g\u1eafn b\u1eb1ng s\u1ef1 minh b\u1ea1ch<\/h2>\n<p>Thu h\u1eb9p kho\u1ea3ng c\u00e1ch ni\u1ec1m tin \u0111\u00f2i h\u1ecfi t\u00ednh nh\u1ea5t qu\u00e1n gi\u1eefa ch\u00ednh s\u00e1ch v\u00e0 h\u00e0nh vi, \u0111i \u0111\u00f4i v\u1edbi s\u1ef1 ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp v\u00e0 gi\u1ea3i tr\u00ecnh trung th\u1ef1c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kho\u1ea3ng c\u00e1ch tin c\u1eady l\u00e0 s\u1ef1 ch\u00eanh l\u1ec7ch ti\u00eau c\u1ef1c gi\u1eefa m\u1ee9c \u0111\u1ed9 t\u00edn nhi\u1ec7m m\u00e0 t\u1ed5 ch\u1ee9c k\u1ef3 v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00f4ng ch\u00fang so v\u1edbi m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng th\u1ef1c t\u1ebf m\u00e0 c\u00f4ng ch\u00fang d\u00e0nh cho h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[475],"class_list":["post-5019","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-rui-ro-khung-hoang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kho\u1ea3ng c\u00e1ch tin c\u1eady (trust gap) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/khoang-cach-tin-cay-trust-gap\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kho\u1ea3ng c\u00e1ch tin c\u1eady (trust gap) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"Kho\u1ea3ng c\u00e1ch tin c\u1eady l\u00e0 s\u1ef1 ch\u00eanh l\u1ec7ch ti\u00eau c\u1ef1c gi\u1eefa m\u1ee9c \u0111\u1ed9 t\u00edn nhi\u1ec7m m\u00e0 t\u1ed5 ch\u1ee9c k\u1ef3 v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00f4ng ch\u00fang so v\u1edbi m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng th\u1ef1c t\u1ebf m\u00e0 c\u00f4ng ch\u00fang d\u00e0nh cho h\u1ecd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/khoang-cach-tin-cay-trust-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/khoang-cach-tin-cay-trust-gap\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/khoang-cach-tin-cay-trust-gap\\\/\",\"name\":\"Kho\u1ea3ng c\u00e1ch tin c\u1eady (trust gap) l\u00e0 g\u00ec? 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