{"id":4105,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=4100"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"ty-le-gan-ket-nguoi-dung-engagement-rate","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-gan-ket-nguoi-dung-engagement-rate\/","title":{"rendered":"T\u1ef7 l\u1ec7 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng (engagement rate) l\u00e0 g\u00ec?"},"content":{"rendered":"<h2>T\u1ef7 l\u1ec7 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec?<\/h2>\n<p>T\u1ef7 l\u1ec7 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng (engagement rate &#8211; ER) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 n\u1ed9i dung ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u00f4ng tin c\u1ee7a \u0111\u1ed9c gi\u1ea3 (Voorveld et al., 2018; Barger et al., 2016). ER th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng: [T\u1ed5ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \/ L\u01b0\u1ee3t ti\u1ebfp c\u1eadn] * 100.<\/p>\n<h2>V\u01b0\u1ee3t l\u00ean ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm (Vanity metrics)<\/h2>\n<p>Thay v\u00ec ch\u1ec9 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3t xem (views) \u0111\u01a1n thu\u1ea7n, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00e1c thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i \u01b0u ti\u00ean n\u1ed9i dung lan t\u1ecfa t\u1ef1 nhi\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ef7 l\u1ec7 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c (th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb, l\u01b0u) so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn ho\u1eb7c s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb n\u1ed9i dung.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-4105","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u1ef7 l\u1ec7 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng (engagement rate) l\u00e0 g\u00ec? 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