{"id":4094,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=4089"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"quan-ly-danh-tieng-doanh-nghiep-corporate-reputation","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/quan-ly-danh-tieng-doanh-nghiep-corporate-reputation\/","title":{"rendered":"Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p (corporate reputation) l\u00e0 g\u00ec?"},"content":{"rendered":"<h2>Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n<p>Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p (corporate reputation management) l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty, \u0111\u01b0\u1ee3c t\u00edch l\u0169y t\u1eeb s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa l\u1eddi n\u00f3i v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u1ed5 \u0111\u00f4ng v\u00e0 x\u00e3 h\u1ed9i (Fombrun &#038; van Riel, 2004; Doorley &#038; Garcia, 2020).<\/p>\n<h2>L\u00e1 ch\u1eafn ph\u00f2ng ng\u1eeba r\u1ee7i ro<\/h2>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng uy t\u00edn v\u1eefng ch\u1eafc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 l\u01b0\u1ee3ng th\u1ee9 v\u00e0 ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang d\u1ec5 d\u00e0ng h\u01a1n khi x\u1ea3y ra s\u1ef1 c\u1ed1 ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n nh\u1eb1m \u0111\u1ecbnh h\u00ecnh, \u0111o l\u01b0\u1eddng v\u00e0 b\u1ea3o v\u1ec7 c\u00e1ch nh\u00ecn nh\u1eadn t\u1eadp th\u1ec3 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c qua th\u1eddi gian.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-4094","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p (corporate reputation) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/quan-ly-danh-tieng-doanh-nghiep-corporate-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p (corporate reputation) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n nh\u1eb1m \u0111\u1ecbnh h\u00ecnh, \u0111o l\u01b0\u1eddng v\u00e0 b\u1ea3o v\u1ec7 c\u00e1ch nh\u00ecn nh\u1eadn t\u1eadp th\u1ec3 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c qua th\u1eddi gian.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/quan-ly-danh-tieng-doanh-nghiep-corporate-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/quan-ly-danh-tieng-doanh-nghiep-corporate-reputation\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/quan-ly-danh-tieng-doanh-nghiep-corporate-reputation\\\/\",\"name\":\"Qu\u1ea3n l\u00fd danh ti\u1ebfng doanh nghi\u1ec7p (corporate reputation) l\u00e0 g\u00ec? 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