{"id":4088,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=4084"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"tiep-thi-trai-nghiem-experiential-marketing","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-trai-nghiem-experiential-marketing\/","title":{"rendered":"Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m (experiential marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"

Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m l\u00e0 g\u00ec?<\/h2>\n

Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m (experiential marketing ho\u1eb7c engagement marketing) do Bernd Schmitt kh\u1edfi x\u01b0\u1edbng, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c, t\u00ecnh c\u1ea3m, tr\u00ed tu\u1ec7 v\u00e0 l\u1ed1i s\u1ed1ng \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 qu\u1ea3ng c\u00e1o t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m (Schmitt, 1999; Brakus et al., 2009).<\/p>\n

Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u1ef1 nhi\u00ean<\/h2>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi tham gia t\u1ef1 nguy\u1ec7n chia s\u1ebb h\u00ecnh \u1ea3nh v\u00e0 video l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u1ef1 nhi\u00ean m\u1ea1nh m\u1ebd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u00e1c \u0111a gi\u00e1c quan, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u00e0 \u0111\u00e1ng nh\u1edb v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-4088","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"\nTi\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m (experiential marketing) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-trai-nghiem-experiential-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m (experiential marketing) l\u00e0 g\u00ec? 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