{"id":3101,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3100"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"lang-nghe-mang-xa-hoi-social-listening","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/lang-nghe-mang-xa-hoi-social-listening\/","title":{"rendered":"L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (social listening) l\u00e0 g\u00ec?"},"content":{"rendered":"

L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (social listening) v\u01b0\u1ee3t xa vi\u1ec7c \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3t th\u00edch hay b\u00ecnh lu\u1eadn; n\u00f3 gi\u1ea3i m\u00e3 c\u1ea3m x\u00fac (sentiment analysis) v\u00e0 nh\u1eadn th\u1ee9c s\u00e2u k\u00edn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng (Stewart & Arnold, 2018). Xem b\u00e0i T\u00ecm insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u s\u1ed1<\/a>.<\/p>\n

Ba b\u01b0\u1edbc c\u1ed1t l\u00f5i<\/h2>\n

1. Gi\u00e1m s\u00e1t t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb theo th\u1eddi gian th\u1ef1c.
2. Ph\u00e2n t\u00edch c\u1ea3m x\u00fac: t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c hay trung t\u00ednh.
3. Chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng: \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ho\u1eb7c can thi\u1ec7p d\u1eadp t\u1eaft kh\u1ee7ng ho\u1ea3ng t\u1eeb trong tr\u1ee9ng n\u01b0\u1edbc.<\/p>\n

\u1ee8ng d\u1ee5ng trong y t\u1ebf c\u00f4ng c\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd infodemic<\/h2>\n

WHO \u00e1p d\u1ee5ng l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c tin \u0111\u1ed3n sai l\u1ec7ch v\u1ec1 d\u1ecbch b\u1ec7nh \u0111ang r\u00e2m ran trong c\u1ed9ng \u0111\u1ed3ng tr\u01b0\u1edbc khi ch\u00fang b\u00f9ng ph\u00e1t th\u00e0nh kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin di\u1ec7n r\u1ed9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f4ng khai tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng ch\u00fang \u0111ang n\u00f3i g\u00ec v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee7 \u0111\u1ec1 ho\u1eb7c v\u1ea5n \u0111\u1ec1 y t\u1ebf.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-3101","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nL\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (social listening) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/lang-nghe-mang-xa-hoi-social-listening\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (social listening) l\u00e0 g\u00ec? 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