{"id":3099,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3098"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"tiep-thi-bam-duoi-retargeting","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-bam-duoi-retargeting\/","title":{"rendered":"Ti\u1ebfp th\u1ecb b\u00e1m \u0111u\u1ed5i (retargeting) l\u00e0 g\u00ec?"},"content":{"rendered":"

Anja Lambrecht v\u00e0 Catherine Tucker (2013) tr\u00ean Journal of Marketing Research \u0111\u00e3 ph\u00e2n t\u00edch c\u01a1 ch\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed9ng (Lambrecht & Tucker, 2013). Xem b\u00e0i D\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n

C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Cookie v\u00e0 Pixel<\/h2>\n

Khi ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang web, m\u1ed9t \u0111o\u1ea1n m\u00e3 theo d\u00f5i (pixel) s\u1ebd l\u01b0u l\u1ea1i nh\u1eadn di\u1ec7n. Khi h\u1ecd l\u01b0\u1edbt b\u00e1o ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, qu\u1ea3ng c\u00e1o v\u1ec1 \u0111\u00fang s\u1ea3n ph\u1ea9m h\u1ecd v\u1eeba xem s\u1ebd xu\u1ea5t hi\u1ec7n g\u1ee3i nh\u1edb.<\/p>\n

Ranh gi\u1edbi gi\u1eefa h\u1eefu \u00edch v\u00e0 l\u00e0m phi\u1ec1n (Creepy factor)<\/h2>\n

N\u1ebfu t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u00e1 d\u00e0y \u0111\u1eb7c (b\u00e1m \u0111u\u1ed5i kh\u1eafp m\u1ecdi n\u01a1i c\u1ea3 ng\u00e0y l\u1eabn \u0111\u00eam), qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i s\u1ebd g\u00e2y c\u1ea3m gi\u00e1c b\u1ecb r\u00ecnh r\u1eadp v\u00e0 x\u00e2m ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0, t\u1ea1o \u00e1c c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp th\u1ecb b\u00e1m \u0111u\u1ed5i l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a ho\u00e0n th\u00e0nh h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-3099","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nTi\u1ebfp th\u1ecb b\u00e1m \u0111u\u1ed5i (retargeting) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-bam-duoi-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp th\u1ecb b\u00e1m \u0111u\u1ed5i (retargeting) l\u00e0 g\u00ec? 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