{"id":3098,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3097"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"thu-nghiem-ab-testing","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thu-nghiem-ab-testing\/","title":{"rendered":"Th\u1eed nghi\u1ec7m A\/B (A\/B testing) l\u00e0 g\u00ec?"},"content":{"rendered":"

Ron Kohavi v\u00e0 c\u00e1c chuy\u00ean gia t\u1eeb Microsoft, Google, Amazon \u0111\u00e3 t\u1ed5ng k\u1ebft ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn A\/B testing quy chu\u1ea9n trong cu\u1ed1n s\u00e1ch ‘Trustworthy Online Controlled Experiments’ (Kohavi et al., 2020). Xem b\u00e0i Website Dy Khoa phi\u00ean b\u1ea3n m\u1edbi<\/a>.<\/p>\n

Nguy\u00ean t\u1eafc ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t bi\u1ebfn s\u1ed1 duy nh\u1ea5t<\/h2>\n

\u0110\u1ec3 bi\u1ebft ch\u1eafc ch\u1eafn v\u00ec sao t\u1ef7 l\u1ec7 nh\u1ea5p t\u0103ng, ch\u1ec9 thay \u0111\u1ed5i m\u00e0u n\u00fat b\u1ea5m ho\u1eb7c ti\u00eau \u0111\u1ec1 gi\u1eefa phi\u00ean b\u1ea3n A v\u00e0 B, gi\u1eef nguy\u00ean t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i.<\/p>\n

\u00dd ngh\u0129a th\u1ed1ng k\u00ea trong A\/B testing<\/h2>\n

C\u1ea7n ch\u1ea1y th\u1eed nghi\u1ec7m \u0111\u1ee7 l\u00e2u v\u00e0 \u0111\u1ea1t c\u1ee1 m\u1eabu \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u00eanh l\u1ec7ch hi\u1ec7u qu\u1ea3 gi\u1eefa A v\u00e0 B \u0111\u1ea1t \u00fd ngh\u0129a th\u1ed1ng k\u00ea (p < 0,05) ch\u1ee9 kh\u00f4ng ph\u1ea3i do may r\u1ee7i nh\u1ea5t th\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1eed nghi\u1ec7m A\/B l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m s\u1ed1 trong \u0111\u00f3 hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t trang web, email ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ng\u1eabu nhi\u00ean cho c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-3098","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nTh\u1eed nghi\u1ec7m A\/B (A\/B testing) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thu-nghiem-ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1eed nghi\u1ec7m A\/B (A\/B testing) l\u00e0 g\u00ec? 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