{"id":3097,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3096"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"ty-le-nhap-chuot-click-through-rate","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/","title":{"rendered":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec?"},"content":{"rendered":"

CTR ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem (Google Ads Help, 2023). Xem b\u00e0i SEO kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef9 thu\u1eadt<\/a>.<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh<\/h2>\n

CTR (%) = (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t \/ S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb) x 100%.<\/p>\n

CTR cao nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/h2>\n

N\u1ebfu ti\u00eau \u0111\u1ec1 gi\u1eadt t\u00edt c\u00e2u nh\u1ea5p chu\u1ed9t (clickbait) sai s\u1ef1 th\u1eadt, CTR c\u00f3 th\u1ec3 r\u1ea5t cao nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u1eadp t\u1ee9c tho\u00e1t trang ngay (bounce rate cao), g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn x\u1ebfp h\u1ea1ng SEO v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft, b\u00e0i \u0111\u0103ng ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 hi\u1ec3n th\u1ecb.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-3097","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nT\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft, b\u00e0i \u0111\u0103ng ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 hi\u1ec3n th\u1ecb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-nhap-chuot-click-through-rate\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-nhap-chuot-click-through-rate\\\/\",\"name\":\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-10-12T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-nhap-chuot-click-through-rate\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-nhap-chuot-click-through-rate\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-nhap-chuot-click-through-rate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu\u1eadt ng\u1eef\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog","og_description":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft, b\u00e0i \u0111\u0103ng ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 hi\u1ec3n th\u1ecb.","og_url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/","og_site_name":"Dy Khoa Blog","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/","url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/","name":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec? - Dy Khoa Blog","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"datePublished":"2026-10-12T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-nhap-chuot-click-through-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu\u1eadt ng\u1eef","item":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/"},{"@type":"ListItem","position":3,"name":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"]}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/3097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/thuat_ngu"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/3097\/revisions"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=3097"}],"wp:term":[{"taxonomy":"nhom_thuat_ngu","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/nhom_thuat_ngu?post=3097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}