{"id":3096,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=3095"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"ty-le-chuyen-doi-conversion-rate","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/","title":{"rendered":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) l\u00e0 th\u01b0\u1edbc \u0111o c\u1ed1t t\u1eed c\u1ee7a hi\u1ec7u qu\u1ea3 kinh doanh s\u1ed1 (Chaffey &#038; Ellis-Chadwick, 2019). Xem b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/blog\/kpi-truyen-thong-la-gi\/\">KPI truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/a>.<\/p>\n<h2>C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n<\/h2>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (%) = (T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp) x 100%.<\/p>\n<h2>T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO)<\/h2>\n<p>Thay v\u00ec t\u1ed1n th\u00eam ti\u1ec1n mua qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00e9o th\u00eam kh\u00e1ch m\u1edbi, CRO c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI\/UX), \u0111\u01a1n gi\u1ea3n h\u00f3a bi\u1ec3u m\u1eabu v\u00e0 tinh ch\u1ec9nh l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 ra quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau mong mu\u1ed1n (nh\u01b0 mua h\u00e0ng, \u0111i\u1ec1n m\u1eabu \u0111\u0103ng k\u00fd ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u) tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp v\u00e0o trang web ho\u1eb7c chi\u1ebfn d\u1ecbch.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-3096","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau mong mu\u1ed1n (nh\u01b0 mua h\u00e0ng, \u0111i\u1ec1n m\u1eabu \u0111\u0103ng k\u00fd ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u) tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp v\u00e0o trang web ho\u1eb7c chi\u1ebfn d\u1ecbch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-chuyen-doi-conversion-rate\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-chuyen-doi-conversion-rate\\\/\",\"name\":\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-10-12T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-chuyen-doi-conversion-rate\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-chuyen-doi-conversion-rate\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/ty-le-chuyen-doi-conversion-rate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu\u1eadt ng\u1eef\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog","og_description":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau mong mu\u1ed1n (nh\u01b0 mua h\u00e0ng, \u0111i\u1ec1n m\u1eabu \u0111\u0103ng k\u00fd ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u) tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp v\u00e0o trang web ho\u1eb7c chi\u1ebfn d\u1ecbch.","og_url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/","og_site_name":"Dy Khoa Blog","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/","url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/","name":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec? - Dy Khoa Blog","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"datePublished":"2026-10-12T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/ty-le-chuyen-doi-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu\u1eadt ng\u1eef","item":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/"},{"@type":"ListItem","position":3,"name":"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"]}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/3096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/thuat_ngu"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/3096\/revisions"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=3096"}],"wp:term":[{"taxonomy":"nhom_thuat_ngu","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/nhom_thuat_ngu?post=3096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}