{"id":3093,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3092"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"quang-cao-ban-dia-native-advertising","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/quang-cao-ban-dia-native-advertising\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba (native advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"

H\u01b0\u1edbng d\u1eabn c\u1ee7a \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang Hoa K\u1ef3 (FTC) quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba ph\u1ea3i \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n minh b\u1ea1ch \u0111\u1ec3 kh\u00f4ng \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi \u0111\u1ecdc (FTC, 2015). Xem b\u00e0i Tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh qu\u1ea3ng c\u00e1o<\/a>.<\/p>\n

\u01afu th\u1ebf kh\u1eafc ph\u1ee5c ch\u1ee9ng m\u00f9 banner (Banner blindness)<\/h2>\n

Ng\u01b0\u1eddi \u0111\u1ecdc ng\u00e0y nay ph\u1edbt l\u1edd c\u00e1c banner qu\u1ea3ng c\u00e1o nh\u1ea5p nh\u00e1y; qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba h\u00f2a l\u1eabn v\u00e0o d\u00f2ng tin (in-feed) gi\u00fap t\u1ef7 l\u1ec7 \u0111\u1ecdc tr\u1ecdn v\u1eb9n cao h\u01a1n.<\/p>\n

Y\u00eau c\u1ea7u \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00fd<\/h2>\n

B\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 nh\u00e3n ‘\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3’ (Sponsored), ‘B\u00e0i vi\u1ebft \u0111\u1ed1i t\u00e1c’ (Paid Post) r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi xem ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 b\u00e0i b\u00e1o \u0111\u1ed9c l\u1eadp c\u1ee7a t\u00f2a so\u1ea1n v\u00e0 \u0111\u00e2u l\u00e0 n\u1ed9i dung do nh\u00e3n h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0103n nh\u1eadp li\u1ec1n m\u1ea1ch v\u1edbi h\u00ecnh th\u1ee9c, c\u1ea3m gi\u00e1c v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a n\u1ed9i dung t\u1ef1 nhi\u00ean tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng xu\u1ea5t b\u1ea3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-3093","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"\nQu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba (native advertising) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/quang-cao-ban-dia-native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba (native advertising) l\u00e0 g\u00ec? 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