{"id":3082,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3081"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"tiep-thi-truyen-mieng-wom","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-truyen-mieng-wom\/","title":{"rendered":"Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng (Word-of-Mouth) l\u00e0 g\u00ec?"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen ch\u1ec9 ra r\u1eb1ng 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n h\u01a1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed n\u00e0o (WOMMA, 2008; Berger, 2013). Xem b\u00e0i T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng trong marketing<\/a>.<\/p>\n

S\u00e1u nguy\u00ean t\u1eafc STEPPS c\u1ee7a Jonah Berger \u0111\u1ec3 t\u1ea1o lan truy\u1ec1n<\/h2>\n

1. V\u1ed1n x\u00e3 h\u1ed9i (Social currency), 2. K\u00edch ho\u1ea1t g\u1ee3i nh\u1edb (Triggers), 3. C\u1ea3m x\u00fac m\u1ea1nh (Emotion), 4. T\u00ednh c\u00f4ng khai th\u1ecb gi\u00e1c (Public), 5. Gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf (Practical value), 6. C\u00e2u chuy\u1ec7n (Stories).<\/p>\n

H\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng<\/h2>\n

B\u1ea3n ch\u1ea5t c\u1ee7a WOM b\u1ec1n v\u1eefng lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m xu\u1ea5t s\u1eafc v\u01b0\u1ee3t tr\u00ean s\u1ef1 k\u1ef3 v\u1ecdng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 nguy\u1ec7n chia s\u1ebb th\u00f4ng tin, tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua giao ti\u1ebfp c\u00e1 nh\u00e2n tr\u1ef1c ti\u1ebfp ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-3082","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"\nTi\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng (Word-of-Mouth) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tiep-thi-truyen-mieng-wom\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng (Word-of-Mouth) l\u00e0 g\u00ec? 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