{"id":3074,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3073"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"long-trung-thanh-thuong-hieu-brand-loyalty","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/long-trung-thanh-thuong-hieu-brand-loyalty\/","title":{"rendered":"L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u (brand loyalty) l\u00e0 g\u00ec?"},"content":{"rendered":"

Richard L. Oliver (1999) tr\u00ean Journal of Marketing chia l\u00f2ng trung th\u00e0nh th\u00e0nh 4 giai \u0111o\u1ea1n ti\u1ebfn h\u00f3a: Nh\u1eadn th\u1ee9c, C\u1ea3m x\u00fac, \u00dd \u0111\u1ecbnh v\u00e0 H\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf (Oliver, 1999). Xem b\u00e0i D\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n

L\u1ee3i \u00edch s\u1ed1ng c\u00f2n c\u1ee7a l\u00f2ng trung th\u00e0nh<\/h2>\n

Chi ph\u00ed gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 (Customer retention) ch\u1ec9 b\u1eb1ng 1\/5 chi ph\u00ed t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi (Customer acquisition). Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f2n \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ea1i s\u1ee9 truy\u1ec1n mi\u1ec7ng t\u1ef1 nguy\u1ec7n.<\/p>\n

Ph\u00e2n bi\u1ec7t trung th\u00e0nh th\u00f3i quen v\u00e0 trung th\u00e0nh c\u1ea3m x\u00fac<\/h2>\n

Mua theo qu\u00e1n t\u00ednh ch\u1ec9 v\u00ec ti\u1ec7n l\u1ee3i s\u1ebd d\u1ec5 d\u00e0ng bi\u1ebfn m\u1ea5t khi \u0111\u1ed1i th\u1ee7 gi\u1ea3m gi\u00e1. Trung th\u00e0nh d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 t\u00e0i s\u1ea3n b\u1ec1n v\u1eefng nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u00e0 cam k\u1ebft b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c li\u00ean t\u1ee5c mua l\u1ea1i ho\u1eb7c b\u1ea3o tr\u1ee3 cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u01b0a th\u00edch trong t\u01b0\u01a1ng lai b\u1ea5t ch\u1ea5p s\u1ef1 l\u00f4i k\u00e9o c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-3074","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"\nL\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u (brand loyalty) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/long-trung-thanh-thuong-hieu-brand-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u (brand loyalty) l\u00e0 g\u00ec? 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