{"id":3048,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3047"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"nguoi-phat-ngon-spokesperson","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-phat-ngon-spokesperson\/","title":{"rendered":"Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n (spokesperson) l\u00e0 g\u00ec?"},"content":{"rendered":"

Trong kh\u1ee7ng ho\u1ea3ng, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a ni\u1ec1m tin c\u00f4ng ch\u00fang (Coombs, 2014). Chi ti\u1ebft t\u1ea1i b\u00e0i \u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng<\/a>.<\/p>\n

Ti\u00eau chu\u1ea9n v\u00e0ng c\u1ee7a ng\u01b0\u1eddi ph\u00e1t ng\u00f4n khoa h\u1ecdc v\u00e0 y t\u1ebf<\/h2>\n

B\u00ecnh t\u0129nh, ph\u00e1t ng\u00f4n r\u00f5 r\u00e0ng, kh\u00f4ng n\u00f3i d\u1ed1i, bi\u1ebft nh\u1eadn l\u1ed7i v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u00e2u s\u1eafc v\u1edbi c\u00e1c n\u1ea1n nh\u00e2n tr\u01b0\u1edbc khi \u0111\u1ecdc c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt.<\/p>\n

Quy t\u1eafc m\u1ed9t \u0111\u1ea7u m\u1ed1i<\/h2>\n

T\u1ed5 ch\u1ee9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u1ec3 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c cung c\u1ea5p tin cho b\u00e1o ch\u00ed, tr\u00e1nh vi\u1ec7c nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 ph\u00e1t ng\u00f4n m\u00e2u thu\u1eabn g\u00e2y hoang mang.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n l\u00e0 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c \u1ee7y quy\u1ec1n ch\u00ednh th\u1ee9c \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin, \u0111\u01b0a ra c\u00e1c tuy\u00ean b\u1ed1 v\u00e0 tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n b\u00e1o ch\u00ed nh\u00e2n danh to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[475],"class_list":["post-3048","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-rui-ro-khung-hoang"],"yoast_head":"\nNg\u01b0\u1eddi ph\u00e1t ng\u00f4n (spokesperson) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-phat-ngon-spokesperson\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n (spokesperson) l\u00e0 g\u00ec? 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