{"id":3011,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=3011"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"tuong-tac-gia-xa-hoi-parasocial-interaction","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tuong-tac-gia-xa-hoi-parasocial-interaction\/","title":{"rendered":"T\u01b0\u01a1ng t\u00e1c gi\u1ea3 x\u00e3 h\u1ed9i (parasocial interaction) l\u00e0 g\u00ec?"},"content":{"rendered":"

Thu\u1eadt ng\u1eef do Horton v\u00e0 Wohl (1956) \u0111\u1eb7t ra \u0111\u1ec3 m\u00f4 t\u1ea3 vi\u1ec7c kh\u00e1n gi\u1ea3 truy\u1ec1n h\u00ecnh tr\u00f2 chuy\u1ec7n v\u00e0 c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u1edbi ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh. Ng\u00e0y nay, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y b\u00f9ng n\u1ed5 d\u1eef d\u1ed9i v\u1edbi chatbot AI v\u00e0 influencer (Horton & Wohl, 1956). Xem b\u00e0i Gi\u1edbi tr\u1ebb y\u00eau chatbot AI: s\u1ef1 c\u00f4 \u0111\u01a1n th\u1eddi s\u1ed1 h\u00f3a<\/a>.<\/p>\n

S\u1ee9c m\u1ea1nh thuy\u1ebft ph\u1ee5c c\u1ee7a Influencer v\u00e0 KOL<\/h2>\n

Ng\u01b0\u1eddi theo d\u00f5i l\u1eafng nghe l\u1eddi khuy\u00ean mua s\u1eafm ho\u1eb7c t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe t\u1eeb influencer kh\u00f4ng ph\u1ea3i v\u00ec chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd, m\u00e0 v\u00ec c\u1ea3m gi\u00e1c th\u00e2n thi\u1ebft v\u00e0 tin c\u1eady gi\u1ea3 x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch l\u0169y qua nhi\u1ec1u video \u0111\u1eddi th\u01b0\u1eddng.<\/p>\n

C\u1ea1m b\u1eaby \u0111\u1ea1o \u0111\u1ee9c<\/h2>\n

Khi c\u00e1c chuy\u00ean gia ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u1ee3i d\u1ee5ng m\u1ed1i quan h\u1ec7 gi\u1ea3 x\u00e3 h\u1ed9i n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, ng\u01b0\u1eddi h\u00e2m m\u1ed9 r\u1ea5t d\u1ec5 b\u1ecb thao t\u00fang t\u00e2m l\u00fd v\u00e0 thi\u1ec7t h\u1ea1i t\u00e0i ch\u00ednh, s\u1ee9c kh\u1ecfe.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u01b0\u01a1ng t\u00e1c gi\u1ea3 x\u00e3 h\u1ed9i l\u00e0 m\u1ed1i quan h\u1ec7 t\u00e2m l\u00fd m\u1ed9t chi\u1ec1u m\u00e0 ng\u01b0\u1eddi xem ph\u00e1t tri\u1ec3n \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u00e2n v\u1eadt \u1ea3o, c\u1ea3m th\u1ea5y th\u00e2n thi\u1ebft nh\u01b0 b\u1ea1n b\u00e8 d\u00f9 kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf song ph\u01b0\u01a1ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[472],"class_list":["post-3011","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-truyen-thong-khoa-hoc"],"yoast_head":"\nT\u01b0\u01a1ng t\u00e1c gi\u1ea3 x\u00e3 h\u1ed9i (parasocial interaction) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/tuong-tac-gia-xa-hoi-parasocial-interaction\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u01b0\u01a1ng t\u00e1c gi\u1ea3 x\u00e3 h\u1ed9i (parasocial interaction) l\u00e0 g\u00ec? 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