{"id":2047,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=2047"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"khung-lap-ke-hoach-oasis-oasis-framework","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/khung-lap-ke-hoach-oasis-oasis-framework\/","title":{"rendered":"Khung l\u1eadp k\u1ebf ho\u1ea1ch OASIS (OASIS campaign framework) l\u00e0 g\u00ec?"},"content":{"rendered":"

\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi D\u1ecbch v\u1ee5 Truy\u1ec1n th\u00f4ng Ch\u00ednh ph\u1ee7 V\u01b0\u01a1ng qu\u1ed1c Anh (GCS), khung OASIS \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ch\u00ednh s\u00e1ch, y t\u1ebf c\u00f4ng c\u1ed9ng v\u00e0 marcom to\u00e0n c\u1ea7u (GCS, 2020). Xem b\u00e0i vi\u1ebft L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo chu\u1ea9n OASIS<\/a>.<\/p>\n

N\u0103m b\u01b0\u1edbc c\u1ee7a khung OASIS<\/h2>\n

1. Objectives:<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau SMART (c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c).
\n2. Audience:<\/strong> Th\u1ea5u hi\u1ec3u c\u00f4ng ch\u00fang qua nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi.
\n3. Strategy:<\/strong> \u0110\u1ecbnh h\u00ecnh Big Idea, th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 l\u1ed9 tr\u00ecnh ti\u1ebfp c\u1eadn.
\n4. Implementation:<\/strong> Tri\u1ec3n khai k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ed1i t\u00e1c.
\n5. Scoring:<\/strong> \u0110\u00e1nh gi\u00e1, t\u1ed5ng k\u1ebft b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"

Khung OASIS l\u00e0 m\u00f4 h\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ti\u00eau chu\u1ea9n g\u1ed3m n\u0103m b\u01b0\u1edbc: M\u1ee5c ti\u00eau (Objectives), C\u00f4ng ch\u00fang (Audience), Chi\u1ebfn l\u01b0\u1ee3c (Strategy), Th\u1ef1c thi (Implementation) v\u00e0 \u0110o l\u01b0\u1eddng (Scoring).<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[479],"class_list":["post-2047","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-digital-do-luong"],"yoast_head":"\nKhung l\u1eadp k\u1ebf ho\u1ea1ch OASIS (OASIS campaign framework) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/khung-lap-ke-hoach-oasis-oasis-framework\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khung l\u1eadp k\u1ebf ho\u1ea1ch OASIS (OASIS campaign framework) l\u00e0 g\u00ec? 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