{"id":2041,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=2041"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"nguoi-co-tam-anh-huong-kol-influencer","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/","title":{"rendered":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec?"},"content":{"rendered":"

Ngu\u1ed3n g\u1ed1c h\u1ecdc thu\u1eadt c\u1ee7a thu\u1eadt ng\u1eef b\u1eaft ngu\u1ed3n t\u1eeb M\u00f4 h\u00ecnh d\u00f2ng ch\u1ea3y th\u00f4ng tin hai b\u01b0\u1edbc (Two-step flow of communication) c\u1ee7a Paul Lazarsfeld v\u00e0 Elihu Katz (1944, 1955). Xem ph\u00e2n t\u00edch tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd t\u1ea1i b\u00e0i KOL v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh trong qu\u1ea3ng c\u00e1o<\/a>.<\/p>\n

Ph\u00e2n bi\u1ec7t KOL v\u00e0 Influencer<\/h2>\n

– KOL (Key Opinion Leader):<\/strong> Th\u01b0\u1eddng l\u00e0 chuy\u00ean gia c\u00f3 chuy\u00ean m\u00f4n s\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn (b\u00e1c s\u0129, nh\u00e0 khoa h\u1ecdc, gi\u00e1o s\u01b0). Ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd mang tr\u1ecdng l\u01b0\u1ee3ng h\u1ecdc thu\u1eadt.
\n– Influencer:<\/strong> Th\u01b0\u1eddng n\u1ed5i ti\u1ebfng nh\u1edd phong c\u00e1ch s\u1ed1ng, n\u1ed9i dung s\u00e1ng t\u1ea1o thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u00e0 r\u1ee7i ro tin gi\u1ea3<\/h2>\n

Khi c\u00e1c KOL v\u00e0 Influencer qu\u1ea3ng c\u00e1o th\u1ed5i ph\u1ed3ng c\u00f4ng d\u1ee5ng thu\u1ed1c, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng ho\u1eb7c m\u1ef9 ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn t\u00ednh m\u1ea1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh \u0111\u1ea1o \u0111\u1ee9c l\u1eabn ph\u00e1p l\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00e0 c\u00e1 nh\u00e2n s\u1edf h\u1eefu chuy\u00ean m\u00f4n, uy t\u00edn ho\u1eb7c v\u1ecb th\u1ebf x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang tin t\u01b0\u1edfng, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9 v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[478],"class_list":["post-2041","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-pr-bao-chi"],"yoast_head":"\nNg\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00e0 c\u00e1 nh\u00e2n s\u1edf h\u1eefu chuy\u00ean m\u00f4n, uy t\u00edn ho\u1eb7c v\u1ecb th\u1ebf x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang tin t\u01b0\u1edfng, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9 v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/nguoi-co-tam-anh-huong-kol-influencer\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/nguoi-co-tam-anh-huong-kol-influencer\\\/\",\"name\":\"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \\\/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-10-12T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/nguoi-co-tam-anh-huong-kol-influencer\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/nguoi-co-tam-anh-huong-kol-influencer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/nguoi-co-tam-anh-huong-kol-influencer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu\u1eadt ng\u1eef\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \\\/ Influencer) l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/","og_locale":"vi_VN","og_type":"article","og_title":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog","og_description":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00e0 c\u00e1 nh\u00e2n s\u1edf h\u1eefu chuy\u00ean m\u00f4n, uy t\u00edn ho\u1eb7c v\u1ecb th\u1ebf x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang tin t\u01b0\u1edfng, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9 v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.","og_url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/","og_site_name":"Dy Khoa Blog","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/","url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/","name":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec? - Dy Khoa Blog","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"datePublished":"2026-10-12T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/nguoi-co-tam-anh-huong-kol-influencer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu\u1eadt ng\u1eef","item":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/"},{"@type":"ListItem","position":3,"name":"Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL \/ Influencer) l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"]}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/2041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/thuat_ngu"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/2041\/revisions"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=2041"}],"wp:term":[{"taxonomy":"nhom_thuat_ngu","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/nhom_thuat_ngu?post=2041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}