{"id":2039,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=2039"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"thuyet-cu-hich-nudge-theory","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thuyet-cu-hich-nudge-theory\/","title":{"rendered":"Thuy\u1ebft c\u00fa h\u00edch (nudge theory) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>\u0110\u01b0\u1ee3c vinh danh v\u1edbi gi\u1ea3i Nobel Kinh t\u1ebf c\u1ee7a Richard Thaler v\u00e0 nghi\u00ean c\u1ee9u chung v\u1edbi Cass Sunstein (2008), Thuy\u1ebft c\u00fa h\u00edch \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ch\u00ednh s\u00e1ch c\u00f4ng v\u00e0 truy\u1ec1n th\u00f4ng thay \u0111\u1ed5i h\u00e0nh vi.<\/p>\n<h2>Ki\u1ebfn tr\u00fac l\u1ef1a ch\u1ecdn (Choice architecture)<\/h2>\n<p>M\u1ed9t c\u00fa h\u00edch thay \u0111\u1ed5i h\u00e0nh vi m\u00e0 kh\u00f4ng b\u1eaft bu\u1ed9c: v\u00ed d\u1ee5 \u0111\u1eb7t tr\u00e1i c\u00e2y \u1edf ngang t\u1ea7m m\u1eaft trong c\u0103ng tin tr\u01b0\u1eddng h\u1ecdc \u0111\u1ec3 h\u1ecdc sinh t\u1ef1 ch\u1ecdn \u0103n l\u00e0nh m\u1ea1nh h\u01a1n, ho\u1eb7c c\u00e0i \u0111\u1eb7t ch\u1ebf \u0111\u1ed9 hi\u1ebfn t\u1ea1ng m\u1eb7c \u0111\u1ecbnh (ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng h\u1ee7y).<\/p>\n<h2>\u1ee8ng d\u1ee5ng trong truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe v\u00e0 marcom<\/h2>\n<p>Thay v\u00ec thuy\u1ebft ph\u1ee5c b\u1eb1ng l\u00fd l\u1ebd d\u00e0i d\u00f2ng, truy\u1ec1n th\u00f4ng thi\u1ebft k\u1ebf c\u00e1c g\u1ee3i nh\u1eafc \u0111\u01a1n gi\u1ea3n (nh\u00e3n d\u00e1n b\u01b0\u1edbc ch\u00e2n h\u01b0\u1edbng v\u1ec1 c\u1ea7u thang b\u1ed9, tin nh\u1eafn SMS nh\u1eafc l\u1ecbch ti\u00eam ch\u1ee7ng) mang l\u1ea1i hi\u1ec7u qu\u1ea3 h\u00e0nh vi \u0111\u1ed9t ph\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thuy\u1ebft c\u00fa h\u00edch l\u00e0 kh\u00e1i ni\u1ec7m kinh t\u1ebf h\u1ecdc h\u00e0nh vi \u0111\u1ec1 xu\u1ea5t vi\u1ec7c thay \u0111\u1ed5i c\u00e1ch thi\u1ebft k\u1ebf m\u00f4i tr\u01b0\u1eddng l\u1ef1a ch\u1ecdn nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi theo h\u01b0\u1edbng c\u00f3 l\u1ee3i h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n c\u1ea5m \u0111o\u00e1n hay c\u01b0\u1ee1ng ch\u1ebf.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-2039","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thuy\u1ebft c\u00fa h\u00edch (nudge theory) l\u00e0 g\u00ec? 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