{"id":2035,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=2035"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"phoi-thuc-marketing-marketing-mix-4p","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/phoi-thuc-marketing-marketing-mix-4p\/","title":{"rendered":"Ph\u1ed1i th\u1ee9c marketing (marketing mix 4P) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>Khung ph\u1ed1i th\u1ee9c 4P kinh \u0111i\u1ec3n c\u1ee7a E. Jerome McCarthy (1960) \u0111\u01b0\u1ee3c Philip Kotler ho\u00e0n thi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb kinh doanh to\u00e0n c\u1ea7u (Kotler &#038; Armstrong, 2020). Xem b\u00e0i vi\u1ebft <a href=\"https:\/\/dykhoa.com\/blog\/blog\/quang-cao-trong-marketing-mix\/\">Qu\u1ea3ng c\u00e1o trong Marketing Mix: qu\u1ea3ng c\u00e1o c\u00f3 c\u1ee9u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u1edf?<\/a>.<\/p>\n<h2>B\u1ed1n th\u00e0nh t\u1ed1 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi<\/h2>\n<p>1. <strong>Product:<\/strong> Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<br \/>\n2. <strong>Price:<\/strong> Chi ph\u00ed kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng b\u1ecf ra.<br \/>\n3. <strong>Place:<\/strong> K\u00eanh ti\u1ebfp c\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a.<br \/>\n4. <strong>Promotion:<\/strong> Truy\u1ec1n th\u00f4ng v\u00e0 chi\u00eau th\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft v\u00e0 tin t\u01b0\u1edfng.<\/p>\n<h2>Qu\u1ea3ng c\u00e1o c\u00f3 c\u1ee9u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed3i?<\/h2>\n<p>Truy\u1ec1n th\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1eef P (Promotion). N\u1ebfu ch\u1eef P \u0111\u1ea7u ti\u00ean (Product) k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3ng c\u00e1o c\u00e0ng r\u1ea7m r\u1ed9 th\u00ec s\u1ea3n ph\u1ea9m c\u00e0ng nhanh b\u1ecb t\u1ea9y chay v\u00ec n\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra s\u1ef1 th\u1eadt t\u1ec7 h\u1ea1i nhanh h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u1ed1i th\u1ee9c marketing l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t bao g\u1ed3m S\u1ea3n ph\u1ea9m (Product), Gi\u00e1 c\u1ea3 (Price), Ph\u00e2n ph\u1ed1i (Place) v\u00e0 Chi\u00eau th\u1ecb (Promotion) m\u00e0 doanh nghi\u1ec7p k\u1ebft h\u1ee3p \u0111\u1ec3 t\u1ea1o ra ph\u1ea3n h\u1ed3i mong mu\u1ed1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-2035","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ph\u1ed1i th\u1ee9c marketing (marketing mix 4P) l\u00e0 g\u00ec? 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