{"id":2031,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=2031"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"su-that-ngam-hieu-customer-insight","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/su-that-ngam-hieu-customer-insight\/","title":{"rendered":"S\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (customer insight) l\u00e0 g\u00ec?"},"content":{"rendered":"

S\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (customer insight) kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean (fact) hay d\u1eef li\u1ec7u th\u00f4 (data), m\u00e0 l\u00e0 l\u1eddi gi\u1ea3i \u0111\u00e1p cho c\u00e2u h\u1ecfi ‘T\u1ea1i sao h\u1ecd l\u1ea1i h\u00e0nh x\u1eed nh\u01b0 v\u1eady?’ (Kotler et al., 2021; Fortini-Campbell, 1992). Xem b\u00e0i vi\u1ebft Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a> tr\u00ean Dy Khoa Blog.<\/p>\n

Ph\u00e2n bi\u1ec7t D\u1eef li\u1ec7u, S\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean v\u00e0 Insight<\/h2>\n

– D\u1eef li\u1ec7u: ‘70% ng\u01b0\u1eddi d\u00f9ng b\u1ecf thu\u1ed1c l\u00e1 sau 3 ng\u00e0y t\u00e1i nghi\u1ec7n’.
\n– S\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean: ‘B\u1ecf thu\u1ed1c l\u00e1 r\u1ea5t kh\u00f3 v\u00ec c\u01a1n th\u00e8m nicotine’.
\n– Insight: ‘H\u1ecd s\u1ee3 b\u1ecf thu\u1ed1c kh\u00f4ng ph\u1ea3i v\u00ec th\u00e8m kh\u00f3i, m\u00e0 v\u00ec s\u1ee3 m\u1ea5t \u0111i nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n g\u1eafn k\u1ebft v\u1edbi b\u1ea1n b\u00e8 trong gi\u1edd gi\u1ea3i lao’.<\/p>\n

Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 m\u1ed9t insight \u0111\u1eaft gi\u00e1<\/h2>\n

M\u1ed9t insight th\u1ef1c th\u1ee5 khi\u1ebfn ng\u01b0\u1eddi nghe ph\u1ea3i \u1ed3 l\u00ean: ‘\u0110\u00fang l\u00e0 t\u00f4i nh\u01b0 v\u1eady, nh\u01b0ng ch\u01b0a bao gi\u1edd t\u00f4i ngh\u0129 ra th\u00e0nh l\u1eddi!’. N\u00f3 ph\u1ea3i c\u00f3 t\u00ednh ch\u00e2n th\u1ef1c, m\u1edbi m\u1ebb v\u00e0 c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh h\u00e0nh \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u l\u00e0 nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc, \u1ea9n gi\u1ea5u b\u00ean d\u01b0\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i th\u00edch \u0111\u1ed9ng l\u1ef1c v\u00e0 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9, t\u1ea1o n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[477],"class_list":["post-2031","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-marcom-imc"],"yoast_head":"\nS\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (customer insight) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/su-that-ngam-hieu-customer-insight\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (customer insight) l\u00e0 g\u00ec? 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