{"id":2021,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&p=2021"},"modified":"2026-10-14T15:59:20","modified_gmt":"2026-10-14T08:59:20","slug":"truyen-thong-khung-hoang-crisis-communication","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khung-hoang-crisis-communication\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng (crisis communication) l\u00e0 g\u00ec?"},"content":{"rendered":"

Theo W. Timothy Coombs, kh\u1ee7ng ho\u1ea3ng<\/strong> l\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u00e1ng k\u1ec3 t\u1edbi ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c danh ti\u1ebfng, c\u00f3 th\u1ec3 g\u00e2y h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang. Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng l\u00e0 qu\u00e1 tr\u00ecnh nh\u1eb1m ng\u0103n ch\u1eb7n ho\u1eb7c gi\u1ea3m thi\u1ec7t h\u1ea1i m\u00e0 kh\u1ee7ng ho\u1ea3ng g\u00e2y ra cho t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c b\u00ean li\u00ean quan, g\u1ed3m ba giai \u0111o\u1ea1n: tr\u01b0\u1edbc, trong v\u00e0 sau kh\u1ee7ng ho\u1ea3ng. Ph\u1ea7n \u1ee9ng ph\u00f3 l\u00e0 nh\u1eefng g\u00ec ban l\u00e3nh \u0111\u1ea1o n\u00f3i v\u00e0 l\u00e0m sau khi kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra, v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi t\u1eebng nh\u00f3m c\u00f4ng ch\u00fang (Coombs, 2014). B\u00e0i h\u1ecdc th\u1ef1c t\u1ebf c\u00f3 trong b\u00e0i Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng v\u1eafc xin AstraZeneca<\/a> v\u00e0 B\u00e0i h\u1ecdc x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/a>.<\/p>\n

Khi kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra, c\u1ea7n \u01b0u ti\u00ean \u0111i\u1ec1u g\u00ec?<\/h2>\n

M\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u ph\u1ea3i l\u00e0 an to\u00e0n c\u1ee7a c\u00f4ng ch\u00fang; chuy\u1ec7n danh ti\u1ebfng v\u00e0 t\u00e0i ch\u00ednh ch\u1ec9 t\u00ednh sau khi v\u1ea5n \u0111\u1ec1 an to\u00e0n \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c. Ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u n\u00ean nhanh, trong v\u00f2ng m\u1ed9t gi\u1edd \u0111\u1ea7u, \u0111\u1ed3ng th\u1eddi ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n, v\u00ec n\u1ebfu t\u1ed5 ch\u1ee9c im l\u1eb7ng, b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi kh\u00e1c s\u1ebd l\u1ea5p kho\u1ea3ng tr\u1ed1ng th\u00f4ng tin. Thuy\u1ebft truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng t\u00ecnh hu\u1ed1ng (SCCT) cho r\u1eb1ng ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ea7n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c s\u1eeda ch\u1eefa danh ti\u1ebfng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi m\u1ee9c \u0111e d\u1ecda danh ti\u1ebfng c\u1ee7a t\u00ecnh hu\u1ed1ng (Coombs, 2014).<\/p>\n","protected":false},"excerpt":{"rendered":"

Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng (crisis communication) l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a kh\u1ee7ng ho\u1ea3ng, \u01b0u ti\u00ean an to\u00e0n c\u00f4ng ch\u00fang, ph\u1ea3n h\u1ed3i trong gi\u1edd \u0111\u1ea7u v\u00e0 thuy\u1ebft SCCT.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[475],"class_list":["post-2021","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-rui-ro-khung-hoang"],"yoast_head":"\nTruy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng (crisis communication) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng (crisis communication) l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a kh\u1ee7ng ho\u1ea3ng, \u01b0u ti\u00ean an to\u00e0n c\u00f4ng ch\u00fang, ph\u1ea3n h\u1ed3i trong gi\u1edd \u0111\u1ea7u v\u00e0 thuy\u1ebft SCCT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khung-hoang-crisis-communication\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng (crisis communication) l\u00e0 g\u00ec? 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