{"id":2001,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=2001"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"thu-hut-cong-chung-public-engagement","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/thu-hut-cong-chung-public-engagement\/","title":{"rendered":"Thu h\u00fat c\u00f4ng ch\u00fang (public engagement) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>Thu h\u00fat c\u00f4ng ch\u00fang (public engagement) \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n l\u1edbn t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng m\u1ed9t chi\u1ec1u (\u00e1p \u0111\u1eb7t ki\u1ebfn th\u1ee9c) sang \u0111\u1ed1i tho\u1ea1i b\u00ecnh \u0111\u1eb3ng hai chi\u1ec1u gi\u1eefa gi\u1edbi h\u1ecdc thu\u1eadt v\u00e0 x\u00e3 h\u1ed9i (NCCPE, n.d.).<\/p>\n<h2>B\u1ea3n ch\u1ea5t hai chi\u1ec1u c\u1ee7a thu h\u00fat c\u00f4ng ch\u00fang<\/h2>\n<p>Kh\u00e1c v\u1edbi vi\u1ec7c nh\u00e0 khoa h\u1ecdc ch\u1ec9 \u0111\u1ee9ng ph\u00e1t bi\u1ec3u tr\u01b0\u1edbc h\u1ed9i tr\u01b0\u1eddng, thu h\u00fat c\u00f4ng ch\u00fang \u0111\u00f2i h\u1ecfi vi\u1ec7c l\u1eafng nghe m\u1ed1i b\u1eadn t\u00e2m, v\u0103n ho\u00e1 b\u1ea3n \u0111\u1ecba v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Ng\u01b0\u1eddi d\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn th\u00f4ng tin th\u1ee5 \u0111\u1ed9ng m\u00e0 tham gia \u0111\u00f3ng g\u00f3p g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf cho b\u00e0i to\u00e1n nghi\u00ean c\u1ee9u.<\/p>\n<h2>Ph\u00e2n bi\u1ec7t thu h\u00fat c\u00f4ng ch\u00fang v\u1edbi quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/h2>\n<p>PR (Public Relations) t\u1eadp trung b\u1ea3o v\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u. Ng\u01b0\u1ee3c l\u1ea1i, thu h\u00fat c\u00f4ng ch\u00fang t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau \u0111\u1ed1i tho\u1ea1i tri th\u1ee9c, chia s\u1ebb quy\u1ec1n l\u1ef1c ph\u1ea3n bi\u1ec7n v\u00e0 c\u00f9ng nhau \u0111\u1ecbnh h\u00ecnh ch\u00ednh s\u00e1ch khoa h\u1ecdc v\u00ec l\u1ee3i \u00edch chung.<\/p>\n<h2>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn bao g\u1ed3m h\u1ed9i \u0111\u1ed3ng t\u01b0 v\u1ea5n ng\u01b0\u1eddi b\u1ec7nh trong nghi\u00ean c\u1ee9u y sinh, di\u1ec5n \u0111\u00e0n \u0111\u1ed1i tho\u1ea1i c\u00f4ng d\u00e2n v\u1ec1 c\u00f4ng ngh\u1ec7 AI, v\u00e0 c\u00e1c ng\u00e0y h\u1ed9i khoa h\u1ecdc m\u1edf t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thu h\u00fat c\u00f4ng ch\u00fang l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u gi\u1eefa c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 c\u00f4ng ch\u00fang, t\u1ea1o ra l\u1ee3i \u00edch song ph\u01b0\u01a1ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng khoa h\u1ecdc.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[472],"class_list":["post-2001","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thu h\u00fat c\u00f4ng ch\u00fang (public engagement) l\u00e0 g\u00ec? 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