{"id":2000,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T01:00:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?post_type=thuat_ngu&amp;p=2000"},"modified":"2026-10-12T08:00:00","modified_gmt":"2026-10-12T01:00:00","slug":"truyen-thong-khoa-hoc-science-communication","status":"publish","type":"thuat_ngu","link":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec?"},"content":{"rendered":"<p>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication hay SciComm) kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c nh\u00e0 nghi\u00ean c\u1ee9u tr\u00ecnh b\u00e0y c\u00f4ng tr\u00ecnh c\u1ee7a m\u00ecnh cho \u0111\u1ed3ng nghi\u1ec7p, m\u00e0 l\u00e0 to\u00e0n b\u1ed9 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n t\u1ea3i v\u00e0 \u0111\u1ed1i tho\u1ea1i tri th\u1ee9c gi\u1eefa c\u1ed9ng \u0111\u1ed3ng nghi\u00ean c\u1ee9u v\u00e0 x\u00e3 h\u1ed9i (Burns et al., 2003). L\u0129nh v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u trong b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/blog\/truyen-thong-khoa-hoc-la-gi\/\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 g\u00ec?<\/a> tr\u00ean Dy Khoa Blog.<\/p>\n<h2>B\u1ea3n ch\u1ea5t v\u00e0 thang b\u1eadc \u0111\u00e1p \u1ee9ng c\u1ee7a c\u00f4ng ch\u00fang<\/h2>\n<p>Theo \u0111\u1ecbnh ngh\u0129a kinh \u0111i\u1ec3n c\u1ee7a Burns, O&#8217;Connor v\u00e0 Stocklmayer (2003), truy\u1ec1n th\u00f4ng khoa h\u1ecdc th\u00e0nh c\u00f4ng k\u00edch ho\u1ea1t \u00edt nh\u1ea5t m\u1ed9t trong n\u0103m ph\u1ea3n h\u1ed3i VOWELS \u1edf c\u00f4ng ch\u00fang: Nh\u1eadn th\u1ee9c (Awareness), Th\u00edch th\u00fa (Enjoyment), Quan t\u00e2m (Interest), H\u00ecnh th\u00e0nh quan \u0111i\u1ec3m (Opinion-forming) v\u00e0 Hi\u1ec3u bi\u1ebft (Understanding). Khoa h\u1ecdc kh\u00f4ng d\u1eebng l\u1ea1i \u1edf ph\u00f2ng th\u00ed nghi\u1ec7m m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u1eddi s\u1ed1ng v\u0103n ho\u00e1 v\u00e0 quy\u1ebft s\u00e1ch c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<h2>Ph\u00e2n bi\u1ec7t truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 b\u00e1o ch\u00ed khoa h\u1ecdc<\/h2>\n<p>B\u00e1o ch\u00ed khoa h\u1ecdc (science journalism) l\u00e0 m\u1ed9t nh\u00e1nh \u0111\u1ed9c l\u1eadp c\u1ee7a b\u00e1o ch\u00ed, t\u1eadp trung v\u00e0o gi\u00e1m s\u00e1t, \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u1ea3n bi\u1ec7n v\u00e0 \u0111i\u1ec1u tra c\u00e1c ho\u1ea1t \u0111\u1ed9ng khoa h\u1ecdc nh\u00e2n danh l\u1ee3i \u00edch c\u00f4ng ch\u00fang. Trong khi \u0111\u00f3, truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 kh\u00e1i ni\u1ec7m bao tr\u00f9m r\u1ed9ng l\u1edbn h\u01a1n, g\u1ed3m c\u1ea3 \u0111\u1ed1i tho\u1ea1i ch\u00ednh s\u00e1ch, tri\u1ec3n l\u00e3m b\u1ea3o t\u00e0ng, khoa h\u1ecdc c\u00f4ng d\u00e2n v\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng c\u1ee7a c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u (Bauer &#038; Bucchi, 2007).<\/p>\n<h2>\u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h2>\n<p>Trong c\u00e1c \u0111\u1ee3t b\u00f9ng ph\u00e1t d\u1ecbch b\u1ec7nh hay bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh gi\u00fap chuy\u1ec3n d\u1ecbch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea ph\u1ee9c t\u1ea1p th\u00e0nh khuy\u1ebfn ngh\u1ecb h\u00e0nh vi th\u1ef1c t\u1ebf, c\u1ee7ng c\u1ed1 s\u1ef1 \u0111\u1ed3ng thu\u1eadn x\u00e3 h\u1ed9i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i th\u00f4ng tin khoa h\u1ecdc gi\u1eefa c\u00e1c nh\u00e0 khoa h\u1ecdc, nh\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang, nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c, s\u1ef1 quan t\u00e2m, \u00fd ki\u1ebfn v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 khoa h\u1ecdc.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","nhom_thuat_ngu":[472],"class_list":["post-2000","thuat_ngu","type-thuat_ngu","status-publish","hentry","nhom_thuat_ngu-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i th\u00f4ng tin khoa h\u1ecdc gi\u1eefa c\u00e1c nh\u00e0 khoa h\u1ecdc, nh\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang, nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c, s\u1ef1 quan t\u00e2m, \u00fd ki\u1ebfn v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 khoa h\u1ecdc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/truyen-thong-khoa-hoc-science-communication\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/truyen-thong-khoa-hoc-science-communication\\\/\",\"name\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-10-12T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/truyen-thong-khoa-hoc-science-communication\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/truyen-thong-khoa-hoc-science-communication\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/truyen-thong-khoa-hoc-science-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thu\u1eadt ng\u1eef\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/thuat-ngu\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/","og_locale":"vi_VN","og_type":"article","og_title":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i th\u00f4ng tin khoa h\u1ecdc gi\u1eefa c\u00e1c nh\u00e0 khoa h\u1ecdc, nh\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang, nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c, s\u1ef1 quan t\u00e2m, \u00fd ki\u1ebfn v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 khoa h\u1ecdc.","og_url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/","og_site_name":"Dy Khoa Blog","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/","url":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/","name":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec? - Dy Khoa Blog","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"datePublished":"2026-10-12T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/truyen-thong-khoa-hoc-science-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Thu\u1eadt ng\u1eef","item":"https:\/\/dykhoa.com\/blog\/thuat-ngu\/"},{"@type":"ListItem","position":3,"name":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc (science communication) l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"]}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/2000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/thuat_ngu"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/thuat_ngu\/2000\/revisions"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=2000"}],"wp:term":[{"taxonomy":"nhom_thuat_ngu","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/nhom_thuat_ngu?post=2000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}