{"id":7322,"date":"2026-10-15T20:34:22","date_gmt":"2026-10-15T13:34:22","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=7322"},"modified":"2026-10-20T18:48:26","modified_gmt":"2026-10-20T11:48:26","slug":"danh-gia-hieu-qua-truyen-thong-khoa-hoc","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/danh-gia-hieu-qua-truyen-thong-khoa-hoc\/","title":{"rendered":"\u0110o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng khoa h\u1ecdc: \u0111\u1ebfm l\u01b0\u1ee3t xem c\u00f3 \u0111\u1ee7 kh\u00f4ng?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kh\u00f4ng \u0111\u1ee7. L\u01b0\u1ee3t xem ch\u1ec9 cho bi\u1ebft n\u1ed9i dung \u0111\u00e3 \u0111\u1ebfn \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi, t\u1ee9c l\u00e0 \u0111\u1ea7u ra (output) c\u1ee7a ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ec3 bi\u1ebft truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, c\u1ea7n \u0111o k\u1ebft qu\u1ea3 (outcome) tr\u00ean c\u00f4ng ch\u00fang nh\u01b0 hi\u1ec3u bi\u1ebft, th\u00e1i \u0111\u1ed9, h\u00e0nh vi, v\u00e0 khi c\u00f3 th\u1ec3 l\u00e0 t\u00e1c \u0111\u1ed9ng (impact) d\u00e0i h\u1ea1n, d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau \u0111\u1eb7t ra t\u1eeb tr\u01b0\u1edbc (Volk &#038; Sch\u00e4fer, 2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m t\u1eaft nhanh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e1nh gi\u00e1 l\u00e0 \u0111o l\u01b0\u1eddng c\u00f3 h\u1ec7 th\u1ed1ng, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1eb7t tr\u01b0\u1edbc.<\/li>\n\n<li>M\u00f4 h\u00ecnh logic chia th\u00e0nh b\u1ed1n t\u1ea7ng: \u0111\u1ea7u v\u00e0o, \u0111\u1ea7u ra, k\u1ebft qu\u1ea3, t\u00e1c \u0111\u1ed9ng; l\u01b0\u1ee3t xem, l\u01b0\u1ee3t th\u00edch thu\u1ed9c t\u1ea7ng \u0111\u1ea7u ra.<\/li>\n\n<li>Kh\u1ea3o s\u00e1t \u1edf c\u00e1c n\u01b0\u1edbc n\u00f3i ti\u1ebfng \u0110\u1ee9c n\u0103m 2019 v\u00e0 2023 cho th\u1ea5y 32% \u0111\u1ebfn 46% ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 hi\u1ebfm khi ho\u1eb7c kh\u00f4ng bao gi\u1edd \u0111\u00e1nh gi\u00e1.<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 t\u1ed1t b\u1eaft \u0111\u1ea7u t\u1eeb l\u00fac l\u1eadp k\u1ebf ho\u1ea1ch, c\u00f3 \u0111i\u1ec3m so s\u00e1nh tr\u01b0\u1edbc v\u00e0 sau, v\u00e0 d\u00e1m ghi nh\u1eadn c\u1ea3 \u0111i\u1ec1u ch\u01b0a th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00f3 h\u1ec7 th\u1ed1ng, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng so v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t tr\u01b0\u1edbc (Volk &#038; Sch\u00e4fer, 2024). Kh\u00e1c v\u1edbi nghi\u00ean c\u1ee9u khoa h\u1ecdc th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb gi\u1ea3 thuy\u1ebft v\u00e0 h\u01b0\u1edbng t\u1edbi tri th\u1ee9c kh\u00e1i qu\u00e1t, \u0111\u00e1nh gi\u00e1 xu\u1ea5t ph\u00e1t t\u1eeb m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh, m\u1ed9t nh\u00f3m c\u00f4ng ch\u00fang c\u1ee5 th\u1ec3. Volk v\u00e0 Sch\u00e4fer (2024) khuy\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau theo ti\u00eau ch\u00ed SMART (c\u1ee5 th\u1ec3, \u0111o \u0111\u01b0\u1ee3c, kh\u1ea3 thi, ph\u00f9 h\u1ee3p, c\u00f3 th\u1eddi h\u1ea1n) v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1nh gi\u00e1 c\u0169ng di\u1ec5n ra \u1edf nhi\u1ec1u th\u1eddi \u0111i\u1ec3m: \u0111\u00e1nh gi\u00e1 h\u00ecnh th\u00e0nh (formative) tr\u01b0\u1edbc khi tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh trong l\u00fac tri\u1ec3n khai, v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed5ng k\u1ebft (summative) khi k\u1ebft th\u00fac (Volk &#038; Sch\u00e4fer, 2024). N\u1ebfu b\u1ea1n \u0111ang l\u00e0m theo h\u01b0\u1edbng <a href=\"https:\/\/dykhoa.com\/blog\/mo-hinh-tham-hut-den-tham-gia-cong-chung-truyen-thong-khoa-hoc\/\">\u0111\u1ed1i tho\u1ea1i v\u00e0 tham gia c\u1ee7a c\u00f4ng ch\u00fang<\/a>, \u0111\u00e1nh gi\u00e1 h\u00ecnh th\u00e0nh ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i l\u1eafng nghe c\u00f4ng ch\u00fang tr\u01b0\u1edbc khi l\u00e0m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ea7u ra, k\u1ebft qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng kh\u00e1c nhau th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang l\u00e0 c\u00e1c t\u1ea7ng n\u1ed1i ti\u1ebfp nhau trong m\u00f4 h\u00ecnh logic. Theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Qu\u1ef9 W.K. Kellogg, m\u00f4 h\u00ecnh logic l\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 tr\u1ef1c quan m\u1ed1i quan h\u1ec7 gi\u1eefa ngu\u1ed3n l\u1ef1c, c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ef1 \u0111\u1ecbnh v\u00e0 nh\u1eefng thay \u0111\u1ed5i hay k\u1ebft qu\u1ea3 mong mu\u1ed1n (W.K. Kellogg Foundation, 2004). \u00c1p v\u00e0o truy\u1ec1n th\u00f4ng khoa h\u1ecdc, Volk v\u00e0 Sch\u00e4fer (2024) m\u00f4 t\u1ea3 b\u1ed1n t\u1ea7ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea7u v\u00e0o (input):<\/strong> ngu\u1ed3n l\u1ef1c b\u1ecf ra nh\u01b0 nh\u00e2n s\u1ef1, ti\u1ec1n, th\u1eddi gian.<\/li>\n\n<li><strong>\u0110\u1ea7u ra (output):<\/strong> c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 t\u1ea7m ph\u1ee7 c\u1ee7a ch\u00fang, v\u00ed d\u1ee5 s\u1ed1 tri\u1ec3n l\u00e3m, s\u1ed1 b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, l\u01b0\u1ee3t truy c\u1eadp website, \u0111\u1ed9 ph\u1ee7 tr\u00ean b\u00e1o ch\u00ed.<\/li>\n\n<li><strong>K\u1ebft qu\u1ea3 (outcome):<\/strong> \u1ea3nh h\u01b0\u1edfng v\u1ec1 nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi l\u00ean c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, k\u1ec3 c\u1ea3 t\u00e1c d\u1ee5ng ph\u1ee5 kh\u00f4ng mong mu\u1ed1n.<\/li>\n\n<li><strong>T\u00e1c \u0111\u1ed9ng (impact):<\/strong> gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n cho t\u1ed5 ch\u1ee9c ho\u1eb7c x\u00e3 h\u1ed9i, v\u00ed d\u1ee5 uy t\u00edn, ngu\u1ed3n t\u00e0i tr\u1ee3, \u0111\u00f3ng g\u00f3p cho s\u1ee9c kh\u1ecfe hay ch\u00ednh s\u00e1ch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01b0\u1edbng d\u1eabn c\u1ee7a Kellogg \u0111\u1ecbnh ngh\u0129a k\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i c\u1ee5 th\u1ec3 v\u1ec1 h\u00e0nh vi, ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, t\u00ecnh tr\u1ea1ng c\u1ee7a ng\u01b0\u1eddi tham gia, c\u00f2n t\u00e1c \u0111\u1ed9ng l\u00e0 thay \u0111\u1ed5i c\u0103n b\u1ea3n, c\u00f3 ch\u1ee7 \u0111\u00edch ho\u1eb7c kh\u00f4ng, \u1edf t\u1ed5 ch\u1ee9c, c\u1ed9ng \u0111\u1ed3ng hay h\u1ec7 th\u1ed1ng, xu\u1ea5t hi\u1ec7n trong kho\u1ea3ng 7 \u0111\u1ebfn 10 n\u0103m (W.K. Kellogg Foundation, 2004). V\u00ec v\u1eady, t\u00e1c \u0111\u1ed9ng kh\u00f3 \u0111o trong m\u1ed9t chi\u1ebfn d\u1ecbch v\u00e0i th\u00e1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ec sao ch\u1ec9 \u0111\u1ebfm l\u01b0\u1ee3t xem l\u00e0 kh\u00f4ng \u0111\u1ee7?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec l\u01b0\u1ee3t xem kh\u00f4ng cho bi\u1ebft ai \u0111\u00e3 xem v\u00e0 h\u1ecd c\u00f3 thay \u0111\u1ed5i g\u00ec kh\u00f4ng. Theo t\u1ed5ng quan c\u1ee7a Volk v\u00e0 Sch\u00e4fer (2024), th\u1ef1c t\u1ebf \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 d\u1ec5 \u0111\u1ebfm nh\u01b0 l\u01b0\u1ee3t nh\u1ea5p, l\u01b0\u1ee3t th\u00edch, s\u1ed1 kh\u00e1ch tham quan v\u00e0 \u0111\u1ed9 ph\u1ee7 b\u00e1o ch\u00ed. C\u00e1c \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n nh\u01b0 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u1eefng k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a h\u01a1n nh\u01b0 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 hi\u1ebfm khi \u0111\u01b0\u1ee3c \u0111o. \u0110\u00e1nh gi\u00e1 c\u0169ng hi\u1ebfm khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ai \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn, nh\u00f3m \u0111\u00f3 c\u00f3 \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau kh\u00f4ng, v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng ghi nh\u1eadn t\u00e1c d\u1ee5ng ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jensen (2014) ph\u00ea ph\u00e1n c\u00f2n m\u1ea1nh h\u01a1n: ngay c\u1ea3 \u1edf nh\u1eefng t\u1ed5 ch\u1ee9c truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c nh\u1ea5t, ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn \u0111\u01b0\u1ee3c d\u00f9ng th\u01b0\u1eddng xuy\u00ean. H\u1ecfi m\u1ed9t \u0111\u1ee9a tr\u1ebb &#8220;con c\u00f3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec kh\u00f4ng&#8221; l\u00e0 c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng \u0111\u00e1ng tin; mu\u1ed1n \u0111o vi\u1ec7c h\u1ecdc, t\u1ed1i thi\u1ec3u ph\u1ea3i \u0111o tr\u1ef1c ti\u1ebfp suy ngh\u0129 ho\u1eb7c th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi tham gia tr\u01b0\u1edbc v\u00e0 sau ho\u1ea1t \u0111\u1ed9ng. \u00d4ng c\u0169ng ch\u1ec9 ra nh\u1eefng h\u01b0\u1edbng th\u01b0\u1eddng b\u1ecb b\u1ecf qu\u00ean: nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ebfn, t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c. B\u1ed1i c\u1ea3nh n\u1ed9i dung s\u1ed1 \u0111\u01b0\u1ee3c b\u00e0n th\u00eam trong b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-tren-mang-xa-hoi\/\">truy\u1ec1n th\u00f4ng khoa h\u1ecdc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111ang \u0111\u00e1nh gi\u00e1 ra sao?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1nh gi\u00e1 c\u00f2n \u00edt v\u00e0 ch\u01b0a to\u00e0n di\u1ec7n. Hai kh\u1ea3o s\u00e1t n\u0103m 2019 v\u00e0 2023 v\u1edbi ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u1edf c\u00e1c n\u01b0\u1edbc n\u00f3i ti\u1ebfng \u0110\u1ee9c cho th\u1ea5y 32% \u0111\u1ebfn 46% hi\u1ebfm khi ho\u1eb7c kh\u00f4ng bao gi\u1edd \u0111\u00e1nh gi\u00e1, ch\u1ec9 36% th\u01b0\u1eddng xuy\u00ean ho\u1eb7c lu\u00f4n lu\u00f4n \u0111\u00e1nh gi\u00e1. Theo kh\u1ea3o s\u00e1t n\u0103m 2023, ch\u1ec9 19% ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 \u0111\u01b0\u1ee3c h\u1ecfi chia s\u1ebb d\u1eef li\u1ec7u \u0111\u00e1nh gi\u00e1 cho m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u (Volk &#038; Sch\u00e4fer, 2024). Hai t\u00e1c gi\u1ea3 k\u1ebft lu\u1eadn \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u00f4ng th\u01b0\u1eddng xuy\u00ean v\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng bao gi\u1edd \u0111i qua \u0111\u1ee7 c\u00e1c t\u1ea7ng \u0111\u1ea7u v\u00e0o, \u0111\u1ea7u ra, k\u1ebft qu\u1ea3, t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nghi\u00ean c\u1ee9u c\u1ee7a Ziegler v\u00e0 c\u1ed9ng s\u1ef1 (2021) \u1edf \u0110\u1ee9c, d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t 109 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 55 b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1, cho k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1: \u0111\u00e1nh gi\u00e1 ch\u1ee7 y\u1ebfu l\u00e0 t\u1ed5ng k\u1ebft, kho\u1ea3ng m\u1ed9t ph\u1ea7n ba c\u00f3 thi\u1ebft k\u1ebf \u0111o tr\u01b0\u1edbc v\u00e0 sau, nh\u00f3m \u0111\u1ed1i ch\u1ee9ng hi\u1ebfm khi \u0111\u01b0\u1ee3c d\u00f9ng, v\u00e0 79% d\u00f9ng \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 nh\u00ecn l\u1ea1i d\u1ef1 \u00e1n trong n\u1ed9i b\u1ed9 nh\u00f3m. Nh\u00f3m t\u00e1c gi\u1ea3 c\u0169ng ch\u1ec9 ra vi\u1ec7c nh\u1ea7m l\u1eabn gi\u1eefa m\u1ee5c ti\u00eau t\u00e1c \u0111\u1ed9ng v\u00e0 m\u1ee5c ti\u00eau d\u1ef1 \u00e1n \u0111o \u0111\u01b0\u1ee3c, v\u00e0 xu h\u01b0\u1edbng xem \u0111\u00e1nh gi\u00e1 nh\u01b0 b\u1eb1ng ch\u1ee9ng th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng h\u01a1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi, m\u1ed9t ph\u1ea7n v\u00ec \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 g\u1eafn v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i tr\u1ee3. Nh\u00f3m t\u00e1c gi\u1ea3 l\u01b0u \u00fd m\u1eabu nh\u1ecf, ch\u1ee7 y\u1ebfu \u1edf \u0110\u1ee9c, n\u00ean k\u1ebft qu\u1ea3 mang t\u00ednh kh\u00e1m ph\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ecfng v\u1ea5n 10 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u \u1edf \u0110\u1ee9c, B\u1ed3 \u0110\u00e0o Nha, Th\u1ee5y S\u0129 v\u00e0 Anh cho th\u1ea5y h\u1ecd coi tr\u1ecdng \u0111\u00e1nh gi\u00e1 v\u00e0 mu\u1ed1n \u0111o k\u1ebft qu\u1ea3 h\u01a1n l\u00e0 \u0111\u1ebfm \u0111\u1ea7u ra, nh\u01b0ng thi\u1ebfu th\u1eddi gian, ng\u00e2n s\u00e1ch, nh\u00e2n s\u1ef1 v\u00e0 chuy\u00ean m\u00f4n \u0111\u00e1nh gi\u00e1 (Godinho v\u00e0 c\u1ed9ng s\u1ef1, 2025). \u1ede Vi\u1ec7t Nam, t\u00e1c gi\u1ea3 ch\u01b0a t\u00ecm th\u1ea5y kh\u1ea3o s\u00e1t c\u00f4ng b\u1ed1 n\u00e0o v\u1ec1 th\u1ef1c h\u00e0nh \u0111\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, n\u00ean ch\u01b0a th\u1ec3 so s\u00e1nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 b\u1eb1ng m\u00f4 h\u00ecnh logic nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y l\u00e0m ng\u01b0\u1ee3c t\u1eeb t\u00e1c \u0111\u1ed9ng mong mu\u1ed1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng. Volk v\u00e0 Sch\u00e4fer (2024) khuy\u00ean m\u00f4 h\u00ecnh logic n\u00ean d\u1eabn d\u1eaft ngay t\u1eeb giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c ngh\u0129 theo chi\u1ec1u ng\u01b0\u1ee3c. K\u1ebft h\u1ee3p v\u1edbi khuy\u1ebfn ngh\u1ecb c\u1ee7a Ziegler v\u00e0 c\u1ed9ng s\u1ef1 (2021), c\u00f3 th\u1ec3 \u0111i theo c\u00e1c b\u01b0\u1edbc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n mong mu\u1ed1n, r\u1ed3i t\u00e1ch th\u00e0nh m\u1ee5c ti\u00eau d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, \u0111o \u0111\u01b0\u1ee3c, v\u1edbi c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5.<\/li>\n\n<li>V\u1edbi m\u1ed7i t\u1ea7ng, ch\u1ecdn ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p: l\u01b0\u1ee3t xem, l\u01b0\u1ee3t chia s\u1ebb cho \u0111\u1ea7u ra; thay \u0111\u1ed5i hi\u1ec3u bi\u1ebft hay th\u00e1i \u0111\u1ed9 \u0111o tr\u01b0\u1edbc v\u00e0 sau cho k\u1ebft qu\u1ea3.<\/li>\n\n<li>L\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 s\u1edbm, c\u00f3 \u0111i\u1ec3m m\u1ed1c ban \u0111\u1ea7u, \u0111o l\u1eb7p l\u1ea1i v\u00e0, khi kh\u1ea3 thi, nh\u00f3m \u0111\u1ed1i ch\u1ee9ng; \u01b0u ti\u00ean c\u00f4ng c\u1ee5 \u0111o \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh thay v\u00ec t\u1ef1 so\u1ea1n t\u1eeb \u0111\u1ea7u.<\/li>\n\n<li>Ghi nh\u1eadn c\u1ea3 k\u1ebft qu\u1ea3 ch\u01b0a t\u1ed1t v\u00e0 t\u00e1c d\u1ee5ng ngo\u00e0i \u00fd mu\u1ed1n, xem \u0111\u00e1nh gi\u00e1 l\u00e0 qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch ngh\u0129 n\u00e0y c\u0169ng h\u1eefu \u00edch khi <a href=\"https:\/\/dykhoa.com\/blog\/thiet-ke-chuong-trinh-dao-tao-truyen-thong-khoa-hoc\/\">thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a>, v\u00ec m\u1ee5c ti\u00eau h\u1ecdc t\u1eadp c\u0169ng c\u1ea7n \u0111o \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 l\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t chia s\u1ebb c\u00f3 v\u00f4 d\u1ee5ng kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng v\u00f4 d\u1ee5ng. Ch\u00fang l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ea7u ra gi\u00fap theo d\u00f5i t\u1ea7m ph\u1ee7, nh\u01b0ng kh\u00f4ng cho bi\u1ebft c\u00f4ng ch\u00fang hi\u1ec3u hay ngh\u0129 kh\u00e1c \u0111i th\u1ebf n\u00e0o (Volk &#038; Sch\u00e4fer, 2024). H\u00e3y d\u00f9ng ch\u00fang c\u00f9ng c\u00e1c ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi ng\u01b0\u1eddi tham gia &#8220;b\u1ea1n c\u00f3 h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec kh\u00f4ng&#8221; \u0111\u00e3 \u0111\u1ee7 ch\u01b0a?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0a \u0111\u1ee7. T\u1ef1 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng kh\u00f4ng \u0111\u00e1ng tin; c\u1ea7n \u0111o tr\u1ef1c ti\u1ebfp hi\u1ec3u bi\u1ebft ho\u1eb7c th\u00e1i \u0111\u1ed9 tr\u01b0\u1edbc v\u00e0 sau ho\u1ea1t \u0111\u1ed9ng (Jensen, 2014).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u01a1n v\u1ecb nh\u1ecf, \u00edt ng\u00e2n s\u00e1ch n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n: \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 ngay t\u1eeb \u0111\u1ea7u v\u00e0 d\u00f9ng c\u00f4ng c\u1ee5 \u0111o \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh c\u00f3 s\u1eb5n (Ziegler v\u00e0 c\u1ed9ng s\u1ef1, 2021). M\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n trong nghi\u00ean c\u1ee9u c\u1ee7a Godinho v\u00e0 c\u1ed9ng s\u1ef1 (2025) c\u0169ng n\u00f3i c\u1ea7n l\u00e0m m\u1ecdi th\u1ee9 &#8220;th\u1eadt, th\u1eadt \u0111\u01a1n gi\u1ea3n&#8221; \u0111\u1ec3 c\u00f3 ch\u1ed7 b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec n\u00ean nh\u1edb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u01b0\u1ee3t xem tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi th\u1ea5y&#8221;, kh\u00f4ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;c\u00f3 g\u00ec thay \u0111\u1ed5i&#8221;. M\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 t\u1ed1t b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau, \u0111i qua \u0111\u1ee7 c\u00e1c t\u1ea7ng \u0111\u1ea7u ra, k\u1ebft qu\u1ea3, t\u00e1c \u0111\u1ed9ng, v\u00e0 d\u00e1m n\u00f3i th\u1eadt v\u1ec1 \u0111i\u1ec1u ch\u01b0a \u0111\u1ea1t. C\u00e1c b\u00e0i li\u00ean quan c\u00f3 trong <a href=\"https:\/\/dykhoa.com\/blog\/chuyen-de-truyen-thong-khoa-hoc\/\">chuy\u00ean \u0111\u1ec1 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc: b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/a>, c\u00f9ng b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\">nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mu\u1ed1n h\u1ecdc b\u00e0i b\u1ea3n h\u01a1n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi mu\u1ed1n h\u1ec7 th\u1ed1ng l\u1ea1i ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, t\u1eeb m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00f4ng ch\u00fang, c\u00f3 th\u1ec3 tham kh\u1ea3o kh\u00f3a h\u1ecdc <a href=\"https:\/\/dykhoa.com\/blog\/courses\/truyen-thong-khoa-hoc-co-ban-tu-nghien-cuu-den-cong-chung\/\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u01a1 b\u1ea3n: T\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ebfn c\u00f4ng ch\u00fang<\/a> tr\u00ean Dy Khoa Blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/dykhoa.com\/blog\/thuyet-thay-doi-theory-of-change-la-gi\/\">Thuy\u1ebft thay \u0111\u1ed5i (Theory of Change) l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng cho m\u1ed9t d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (<a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\">Dy Khoa<\/a>), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<details class=\"wp-block-details dk-refs is-layout-flow wp-block-details-is-layout-flow\"><summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (5 ngu\u1ed3n)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Godinho, A., Volk, S. C., &amp; Sch\u00e4fer, M. S. (2025). Strengthening practice-research connections to improve evaluation: Perspectives of science communication practitioners. <em>Journal of Science Communication, 24<\/em>(07), N02. https:\/\/doi.org\/10.22323\/169120251104103513<\/li>\n\n<li>Jensen, E. (2014). The problems with science communication evaluation. <em>Journal of Science Communication, 13<\/em>(01), C04. https:\/\/jcom.sissa.it\/article\/490\/galley\/679\/download<\/li>\n\n<li>Volk, S. C., &amp; Sch\u00e4fer, M. S. (2024). Evaluations in science communication. Current state and future directions. <em>Journal of Science Communication, 23<\/em>(06), Y01. https:\/\/doi.org\/10.22323\/2.23060401<\/li>\n\n<li>W.K. Kellogg Foundation. (2004). <em>Logic model development guide: Using logic models to bring together planning, evaluation, and action<\/em>. https:\/\/19january2021snapshot.epa.gov\/sites\/static\/files\/2015-09\/documents\/logic-model-development-guide.pdf<\/li>\n\n<li>Ziegler, R., Hedder, I. R., &amp; Fischer, L. (2021). Evaluation of science communication: Current practices, challenges, and future implications. <em>Frontiers in Communication, 6<\/em>, 669744. https:\/\/doi.org\/10.3389\/fcomm.2021.669744<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>L\u01b0\u1ee3t xem ch\u1ec9 l\u00e0 \u0111\u1ea7u ra. \u0110o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u1ea7n nh\u00ecn v\u00e0o k\u1ebft qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng, b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau v\u00e0 m\u00f4 h\u00ecnh logic.<\/p>\n","protected":false},"author":1,"featured_media":7321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[961,465,1131,1132,23],"dk_series":[],"class_list":["post-7322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-danh-gia-truyen-thong","tag-do-luong-hieu-qua","tag-mo-hinh-logic","tag-output-outcome-impact","tag-truyen-thong-khoa-hoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0110\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc: \u0111\u1ebfm l\u01b0\u1ee3t xem c\u00f3 \u0111\u1ee7?<\/title>\n<meta name=\"description\" content=\"C\u00e1ch \u0111\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc kh\u00f4ng d\u1eebng \u1edf l\u01b0\u1ee3t xem: ph\u00e2n bi\u1ec7t 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