{"id":7098,"date":"2026-10-19T19:30:00","date_gmt":"2026-10-19T12:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=7098"},"modified":"2026-10-14T19:30:27","modified_gmt":"2026-10-14T12:30:27","slug":"chuan-bi-hop-bao-can-lam-gi","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/chuan-bi-hop-bao-can-lam-gi\/","title":{"rendered":"T\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec? Danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o c\u1ea7n chu\u1ea9n b\u1ecb n\u0103m nh\u00f3m vi\u1ec7c: x\u00e1c \u0111\u1ecbnh c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n h\u1ecdp b\u00e1o kh\u00f4ng, g\u1eedi th\u01b0 m\u1eddi ng\u1eafn g\u1ecdn, ch\u1ecdn v\u00e0 t\u1eadp d\u01b0\u1ee3t ng\u01b0\u1eddi ph\u00e1t ng\u00f4n, lo h\u1eadu c\u1ea7n c\u00f9ng t\u00e0i li\u1ec7u ph\u00e1t tay, r\u1ed3i \u0111\u00e1nh gi\u00e1 sau s\u1ef1 ki\u1ec7n. C\u00e1c nh\u00f3m vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb h\u01b0\u1edbng d\u1eabn truy\u1ec1n th\u00f4ng kh\u1ea9n c\u1ea5p c\u1ee7a Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh Hoa K\u1ef3 (Centers for Disease Control and Prevention [CDC], 2014c), c\u00f3 th\u1ec3 tham kh\u1ea3o khi t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o n\u00f3i chung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m t\u1eaft nhanh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00f4i khi m\u1ed9t bu\u1ed5i g\u1eb7p b\u00e1o ch\u00ed ng\u1eafn l\u00e0 \u0111\u1ee7, kh\u00f4ng c\u1ea7n h\u1ecdp b\u00e1o.<\/li>\n\n<li>Th\u01b0 m\u1eddi b\u00e1o ch\u00ed kho\u1ea3ng n\u1eeda trang, n\u00eau r\u00f5 s\u1ef1 ki\u1ec7n, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u.<\/li>\n\n<li>X\u00e1c nh\u1eadn ng\u01b0\u1eddi ph\u00e1t ng\u00f4n v\u00e0 ng\u01b0\u1eddi d\u1ef1 ph\u00f2ng tr\u01b0\u1edbc khi th\u00f4ng b\u00e1o.<\/li>\n\n<li>Ghi \u00e2m bu\u1ed5i h\u1ecdp b\u00e1o v\u00e0 r\u00fat kinh nghi\u1ec7m ngay sau \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Khi n\u00e0o n\u00ean t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc h\u1ebft, h\u00e3y ch\u1ecdn \u0111\u00fang h\u00ecnh th\u1ee9c. CDC (2014c) ph\u00e2n bi\u1ec7t h\u1ecdp b\u00e1o, th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch tr\u01b0\u1edbc, c\u00f3 b\u1ed9 t\u00e0i li\u1ec7u b\u00e1o ch\u00ed v\u00e0 ph\u1ea7n h\u1ecfi \u0111\u00e1p v\u1edbi chuy\u00ean gia, v\u1edbi &#8220;c\u01a1 h\u1ed9i truy\u1ec1n th\u00f4ng&#8221; (media opportunity) g\u1ecdn nh\u1eb9 h\u01a1n, ph\u00f9 h\u1ee3p giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a s\u1ef1 vi\u1ec7c, nh\u1ea5t l\u00e0 khi t\u1ed5 ch\u1ee9c ngay t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng. N\u1ebfu tin ch\u1ec9 c\u1ea7n c\u00f4ng b\u1ed1, m\u1ed9t <a href=\"https:\/\/dykhoa.com\/blog\/cau-truc-thong-cao-bao-chi\/\">th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/a> c\u00f3 th\u1ec3 \u0111\u1ee7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u01b0 m\u1eddi v\u00e0 danh s\u00e1ch b\u00e1o ch\u00ed c\u1ea7n g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u01b0 m\u1eddi b\u00e1o ch\u00ed (media advisory) n\u00ean d\u00e0i kho\u1ea3ng n\u1eeda trang, g\u1ed3m: lo\u1ea1i s\u1ef1 ki\u1ec7n; ng\u00e0y, gi\u1edd, \u0111\u1ecba \u0111i\u1ec3m; ng\u01b0\u1eddi li\u00ean h\u1ec7; ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u k\u00e8m ch\u1ee9c danh; c\u00e1c ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u1ec1 c\u1eadp (CDC, 2014c). H\u00e3y m\u1eddi \u0111\u1ee7 b\u00e1o in, truy\u1ec1n h\u00ecnh v\u00e0 ph\u00e1t thanh. Trong t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p, CDC khuy\u00ean b\u00e1o tr\u01b0\u1edbc kh\u00f4ng d\u01b0\u1edbi m\u1ed9t gi\u1edd; n\u1ebfu s\u1ef1 vi\u1ec7c k\u00e9o d\u00e0i, n\u00ean h\u1ecdp v\u00e0o m\u1ed9t gi\u1edd c\u1ed1 \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danh s\u00e1ch li\u00ean h\u1ec7 b\u00e1o ch\u00ed n\u00ean c\u00f3 c\u1ea3 s\u1ed1 tr\u1ef1c ngo\u00e0i gi\u1edd v\u00e0 \u0111\u01b0\u1ee3c ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 (CDC, 2014a). Mu\u1ed1n m\u1eddi \u0111\u00fang ng\u01b0\u1eddi, xem th\u00eam c\u00e1ch <a href=\"https:\/\/dykhoa.com\/blog\/cach-viet-email-pitch-cho-nha-bao\/\">vi\u1ebft email pitch g\u1eedi nh\u00e0 b\u00e1o<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n chu\u1ea9n b\u1ecb th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e1c nh\u1eadn ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u00f3 m\u1eb7t tr\u01b0\u1edbc khi th\u00f4ng b\u00e1o, v\u00e0 c\u00f3 ng\u01b0\u1eddi d\u1ef1 ph\u00f2ng (CDC, 2014c). Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, d\u1ef1 \u0111o\u00e1n c\u00e2u h\u1ecfi, so\u1ea1n s\u1eb5n c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 t\u1eadp tr\u1ea3 l\u1eddi c\u1ea3 c\u00e2u h\u1ecfi kh\u00f3. \u00dd ch\u00ednh n\u00ean n\u00f3i \u0111\u01b0\u1ee3c trong 30 gi\u00e2y v\u00e0 d\u01b0\u1edbi 90 t\u1eeb (ti\u1ebfng Anh) (CDC, 2014b). C\u00e1c b\u00ean n\u00ean th\u1ed1ng nh\u1ea5t tr\u01b0\u1edbc ai tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi nh\u1ea1y c\u1ea3m, v\u00e0 m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 tr\u1ea3 l\u1eddi trong ph\u1ea1m vi m\u00ecnh ph\u1ee5 tr\u00e1ch (CDC, 2014c). K\u1ef9 thu\u1eadt x\u1eed l\u00fd c\u00e2u h\u1ecfi kh\u00f3 c\u00f3 trong b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/nguoi-phat-ngon-tra-loi-phong-van-cau-hoi-kho\/\">ng\u01b0\u1eddi ph\u00e1t ng\u00f4n tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n khi b\u1ecb h\u1ecfi c\u00e2u kh\u00f3<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m tr\u01b0\u1edbc gi\u1edd h\u1ecdp b\u00e1o l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed5ng h\u1ee3p t\u1eeb CDC (2014a, 2014c):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p, ki\u1ec3m tra thi\u1ebft b\u1ecb \u00e2m thanh v\u00e0 \u1ed5 \u0111i\u1ec7n.<\/li>\n\n<li>Quy\u1ebft \u0111\u1ecbnh c\u00f3 nh\u1eadn c\u00e2u h\u1ecfi kh\u00f4ng v\u00e0 b\u00e1o tr\u01b0\u1edbc cho b\u00e1o ch\u00ed; c\u00f4ng b\u1ed1 th\u1eddi l\u01b0\u1ee3ng, k\u1ec3 c\u1ea3 ph\u1ea7n h\u1ecfi \u0111\u00e1p.<\/li>\n\n<li>Ch\u1ecdn ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i v\u00e0 c\u00e1ch m\u1eddi ph\u00f3ng vi\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/li>\n\n<li>Th\u1ed1ng nh\u1ea5t nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m s\u1ebd kh\u00f4ng b\u00e0n v\u00e0 n\u00f3i r\u00f5 \u0111i\u1ec1u n\u00e0y ngay \u0111\u1ea7u bu\u1ed5i.<\/li>\n\n<li>H\u1ea1n ch\u1ebf ng\u01b0\u1eddi kh\u00f4ng ph\u00e1t bi\u1ec3u \u1edf trong ph\u00f2ng h\u1ecdp.<\/li>\n\n<li>Chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u ph\u00e1t tay: b\u00e0i tr\u00ecnh b\u00e0y, t\u1edd th\u00f4ng tin (fact sheet), t\u00e0i li\u1ec7u n\u1ec1n (backgrounder), ti\u1ec3u s\u1eed ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u.<\/li>\n\n<li>C\u00f3 b\u1ea3n in d\u1ef1 ph\u00f2ng n\u1ebfu thi\u1ebft b\u1ecb tr\u00ecnh chi\u1ebfu h\u1ecfng; chu\u1ea9n b\u1ecb l\u1ed1i ra cho ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u.<\/li>\n\n<li>Duy\u1ec7t n\u1ed9i dung tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh, g\u1ed3m ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ch\u00ednh s\u00e1ch v\u00e0 chuy\u00ean gia chuy\u00ean m\u00f4n.<\/li>\n\n<li>Ghi l\u1ea1i bu\u1ed5i h\u1ecdp b\u00e1o, \u00edt nh\u1ea5t b\u1eb1ng \u00e2m thanh.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e0i li\u1ec7u ph\u00e1t tay c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3i th\u00e0nh <a href=\"https:\/\/dykhoa.com\/blog\/media-kit-gom-nhung-gi\/\">media kit<\/a>; t\u1edd th\u00f4ng tin kh\u00f4ng n\u00ean ch\u1ee9a tr\u00edch d\u1eabn c\u1ee7a l\u00e3nh \u0111\u1ea1o hay th\u00f4ng tin d\u1ec5 thay \u0111\u1ed5i (CDC, 2014c).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sau h\u1ecdp b\u00e1o c\u1ea7n l\u00e0m g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1nh gi\u00e1 ngay: th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t ch\u01b0a, c\u00e2u h\u1ecfi n\u00e0o l\u1eb7p l\u1ea1i, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n th\u1ec3 hi\u1ec7n th\u1ebf n\u00e0o v\u1ec1 gi\u1ecdng n\u00f3i, ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 v\u00e0 s\u1ef1 r\u00f5 r\u00e0ng, v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n chu\u1ea9n b\u1ecb cho h\u00f4m sau (CDC, 2014c). Theo d\u00f5i c\u00e1ch b\u00e1o ch\u00ed \u0111\u01b0a tin v\u00e0 li\u00ean h\u1ec7 l\u1ea1i n\u1ebfu c\u1ea7n l\u00e0m r\u00f5. K\u1ebft qu\u1ea3 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o <a href=\"https:\/\/dykhoa.com\/blog\/kpi-truyen-thong-la-gi\/\">KPI truy\u1ec1n th\u00f4ng<\/a> c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 n\u00ean tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n ri\u00eang sau h\u1ecdp b\u00e1o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3, n\u1ebfu ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u00f2n th\u1eddi gian, gi\u1eef \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00f3 c\u00e1ch k\u1ebft th\u00fac ch\u1ee7 \u0111\u1ed9ng (CDC, 2014c).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 th\u1ec3 n\u00f3i &#8220;chuy\u1ec7n n\u00e0y kh\u00f4ng ghi&#8221; v\u1edbi ph\u00f3ng vi\u00ean kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng n\u00ean. H\u00e3y m\u1eb7c \u0111\u1ecbnh m\u1ecdi \u0111i\u1ec1u b\u1ea1n n\u00f3i \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn ho\u1eb7c \u0111\u0103ng t\u1ea3i (CDC, 2014b).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec n\u00ean nh\u1edb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t bu\u1ed5i h\u1ecdp b\u00e1o t\u1ed1t b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u h\u1ecfi &#8220;c\u00f3 c\u1ea7n h\u1ecdp b\u00e1o kh\u00f4ng&#8221;, r\u1ed3i \u0111\u1ebfn th\u01b0 m\u1eddi g\u1ecdn, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n \u0111\u01b0\u1ee3c t\u1eadp d\u01b0\u1ee3t, h\u1eadu c\u1ea7n c\u00f3 d\u1ef1 ph\u00f2ng v\u00e0 \u0111\u00e1nh gi\u00e1 ngay sau \u0111\u00f3. H\u01b0\u1edbng d\u1eabn c\u1ee7a CDC vi\u1ebft cho t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p v\u1ec1 y t\u1ebf c\u00f4ng c\u1ed9ng; v\u1edbi s\u1ef1 ki\u1ec7n doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian b\u00e1o tr\u01b0\u1edbc v\u00e0 quy tr\u00ecnh duy\u1ec7t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (<a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\">Dy Khoa<\/a>), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<details class=\"wp-block-details dk-refs is-layout-flow wp-block-details-is-layout-flow\"><summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (3 ngu\u1ed3n)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Centers for Disease Control and Prevention. (2014a). <em>CERC: Crisis communication plans<\/em>. https:\/\/www.cdc.gov\/cerc\/media\/pdfs\/CERC_Crisis_Communication_Plans.pdf<\/li>\n\n<li>Centers for Disease Control and Prevention. (2014b). <em>CERC: Spokesperson<\/em>. https:\/\/www.cdc.gov\/cerc\/media\/pdfs\/CERC_Spokesperson.pdf<\/li>\n\n<li>Centers for Disease Control and Prevention. (2014c). <em>CERC: Working with the media<\/em>. https:\/\/www.cdc.gov\/cerc\/media\/pdfs\/CERC_Working_with_the_Media.pdf<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u1ea7n h\u1ecdp b\u00e1o, th\u01b0 m\u1eddi, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n \u0111\u1ebfn h\u1eadu c\u1ea7n v\u00e0 \u0111\u00e1nh gi\u00e1 sau s\u1ef1 ki\u1ec7n: danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m khi t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o.<\/p>\n","protected":false},"author":1,"featured_media":7097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,5],"tags":[939,940,898,897,938],"dk_series":[],"class_list":["post-7098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-bao-chi","category-thuc-hanh-marcom","tag-hop-bao","tag-nguoi-phat-ngon","tag-pr","tag-quan-he-bao-chi","tag-to-chuc-hop-bao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec? 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