{"id":7072,"date":"2026-10-17T19:30:00","date_gmt":"2026-10-17T12:30:00","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=7072"},"modified":"2026-10-14T18:03:04","modified_gmt":"2026-10-14T11:03:04","slug":"cach-viet-email-pitch-cho-nha-bao","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/cach-viet-email-pitch-cho-nha-bao\/","title":{"rendered":"Vi\u1ebft email pitch g\u1eedi nh\u00e0 b\u00e1o th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email pitch \u0111\u01b0\u1ee3c \u0111\u1ecdc khi n\u00f3 g\u1eedi \u0111\u00fang ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch m\u1ea3ng \u0111\u1ec1 t\u00e0i, g\u1ecdi t\u00ean nh\u00e0 b\u00e1o, n\u00f3i ngay c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec v\u00e0 v\u00ec sao \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd c\u1ea7n quan t\u00e2m (Roberts-Crews, 2016). S\u1ef1 ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh: 88% nh\u00e0 b\u00e1o trong kh\u1ea3o s\u00e1t State of Journalism 2026 c\u1ee7a Muck Rack b\u1ecf qua ngay pitch kh\u00f4ng \u0111\u00fang m\u1ea3ng h\u1ecd ph\u1ee5 tr\u00e1ch (Muck Rack, 2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m t\u1eaft nhanh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pitch b\u00e1o ch\u00ed l\u00e0 l\u1eddi \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e2u chuy\u1ec7n, kh\u00f4ng ph\u1ea3i b\u1ea3n qu\u1ea3ng c\u00e1o.<\/li>\n\n<li>G\u1eedi ri\u00eang t\u1eebng nh\u00e0 b\u00e1o \u0111\u00fang m\u1ea3ng, kh\u00f4ng g\u1eedi h\u00e0ng lo\u1ea1t.<\/li>\n\n<li>N\u00f3i r\u00f5 v\u1ea5n \u0111\u1ec1 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 ngay t\u1eeb nh\u1eefng d\u00f2ng \u0111\u1ea7u.<\/li>\n\n<li>H\u1eb9n ng\u00e0y theo d\u00f5i; qu\u00e1 h\u1ea1n kh\u00f4ng ph\u1ea3n h\u1ed3i th\u00ec chuy\u1ec3n sang n\u01a1i kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pitch b\u00e1o ch\u00ed l\u00e0 g\u00ec v\u00e0 kh\u00e1c th\u00f4ng c\u00e1o ra sao?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pitch l\u00e0 n\u1ed7 l\u1ef1c thuy\u1ebft ph\u1ee5c nh\u00e0 b\u00e1o r\u1eb1ng \u00fd t\u01b0\u1edfng c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb tin t\u1ee9c, g\u1eedi t\u1edbi ph\u00f3ng vi\u00ean, bi\u00ean t\u1eadp vi\u00ean, blogger hay ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng qua email, \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i (Roberts-Crews, 2016). N\u1ebfu <a href=\"https:\/\/dykhoa.com\/blog\/cau-truc-thong-cao-bao-chi\/\">th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/a> l\u00e0 v\u0103n b\u1ea3n c\u00f4ng b\u1ed1 th\u00f4ng tin, th\u00ec pitch l\u00e0 l\u00e1 th\u01b0 ri\u00eang g\u1ee3i \u00fd g\u00f3c khai th\u00e1c cho \u0111\u00fang m\u1ed9t ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ec sao nhi\u1ec1u pitch b\u1ecb b\u1ecf qua?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ee7 y\u1ebfu v\u00ec kh\u00f4ng ph\u00f9 h\u1ee3p. Muck Rack kh\u1ea3o s\u00e1t nh\u00e0 b\u00e1o, ch\u1ee7 y\u1ebfu \u1edf M\u1ef9, t\u1eeb ng\u00e0y 30\/1 \u0111\u1ebfn 2\/3\/2026 (897 ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch): 86% cho bi\u1ebft \u00edt nh\u1ea5t m\u1ed9t ph\u1ea7n b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd b\u1eaft ngu\u1ed3n t\u1eeb pitch, nh\u01b0ng g\u1ea7n m\u1ed9t n\u1eeda hi\u1ebfm khi nh\u1eadn \u0111\u01b0\u1ee3c pitch kh\u1edbp v\u1edbi m\u1ea3ng m\u00ecnh theo d\u00f5i (Muck Rack, 2026). Kh\u1ea3o s\u00e1t c\u1ee7a Cision tr\u00ean 1.899 nh\u00e0 b\u00e1o t\u1ea1i 19 th\u1ecb tr\u01b0\u1eddng c\u0169ng ghi nh\u1eadn 72% n\u00f3i ch\u01b0a \u0111\u1ebfn m\u1ed9t ph\u1ea7n t\u01b0 s\u1ed1 pitch h\u1ecd nh\u1eadn l\u00e0 ph\u00f9 h\u1ee3p, v\u00e0 53% ph\u1ea3n \u0111\u1ed1i pitch do AI t\u1ea1o v\u00ec lo ng\u1ea1i v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a (Cision, 2026).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ed9t email pitch t\u1ed1t g\u1ed3m nh\u1eefng g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Roberts-Crews (2016) g\u1ee3i \u00fd email pitch n\u00ean c\u00f3: l\u00fd do b\u1ea1n vi\u1ebft, b\u1ea1n l\u00e0 ai v\u00e0 \u0111\u1ea1i di\u1ec7n cho ai, t\u00f3m t\u1eaft \u00fd ch\u00ednh c\u1ee7a c\u00e2u chuy\u1ec7n, c\u00e1c chi ti\u1ebft then ch\u1ed1t v\u00e0 l\u00fd do \u0111\u1ed9c gi\u1ea3 s\u1ebd quan t\u00e2m. D\u00f2ng ti\u00eau \u0111\u1ec1 email n\u00ean g\u1ea7n v\u1edbi m\u1ed9t t\u00edt b\u00e1o m\u00e0 nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 d\u00f9ng, tr\u00e1nh vi\u1ebft hoa to\u00e0n b\u1ed9, tr\u00e1nh chung chung hay gi\u1eadt g\u00e2n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103n ph\u00f2ng truy\u1ec1n th\u00f4ng c\u1ee7a \u0110\u1ea1i h\u1ecdc Toronto Mississauga khuy\u00ean g\u00e2y ch\u00fa \u00fd ngay trong v\u00e0i gi\u00e2y \u0111\u1ea7u, n\u00eau r\u00f5 v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a t\u00f2a so\u1ea1n, tr\u00e1nh thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh, c\u00e2n nh\u1eafc nhi\u1ec1u ti\u1ebfng n\u00f3i \u0111a d\u1ea1ng v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n (University of Toronto Mississauga, n.d.). Hi\u1ec3u <a href=\"https:\/\/dykhoa.com\/blog\/insight-khach-hang-la-gi\/\">insight<\/a> \u0111\u1ed9c gi\u1ea3 gi\u00fap c\u00e2u &#8220;v\u00ec sao h\u1ecd quan t\u00e2m&#8221; s\u1eafc h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Muck Rack (2026), c\u00e1c y\u1ebfu t\u1ed1 nh\u00e0 b\u00e1o coi tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ea3ng ph\u1ee5 tr\u00e1ch, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ngu\u1ed3n tin, nghi\u00ean c\u1ee9u ho\u1eb7c d\u1eef li\u1ec7u g\u1ed1c v\u00e0 \u1ea3nh \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao. Cision (2026) n\u00eau nghi\u00ean c\u1ee9u g\u1ed1c, quy\u1ec1n ti\u1ebfp c\u1eadn chuy\u00ean gia v\u00e0 th\u00f4ng tin c\u00f3 embargo. Khung tr\u1ed1ng \u0111\u1ec3 b\u1ea1n \u0111i\u1ec1n:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Ti\u00eau \u0111\u1ec1 email: [G\u1ea7n nh\u01b0 m\u1ed9t t\u00edt b\u00e1o, n\u00eau \u0111i\u1ec1u m\u1edbi]<br><br>Ch\u00e0o anh\/ch\u1ecb [T\u00ean nh\u00e0 b\u00e1o],<br>T\u00f4i l\u00e0 [h\u1ecd t\u00ean], [vai tr\u00f2] t\u1ea1i [t\u1ed5 ch\u1ee9c]. T\u00f4i vi\u1ebft v\u00ec anh\/ch\u1ecb<br>th\u01b0\u1eddng \u0111\u01b0a tin v\u1ec1 [m\u1ea3ng], g\u1ea7n \u0111\u00e2y c\u00f3 b\u00e0i [t\u00ean b\u00e0i].<br>[C\u00e2u chuy\u1ec7n trong 1 \u0111\u1ebfn 2 c\u00e2u: v\u1ea5n \u0111\u1ec1 g\u00ec, ai b\u1ecb \u1ea3nh h\u01b0\u1edfng.]<br>[V\u00ec sao \u0111\u1ed9c gi\u1ea3 c\u1ee7a [t\u00ean b\u00e1o] c\u1ea7n bi\u1ebft l\u00fac n\u00e0y.]<br>Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p: [d\u1eef li\u1ec7u g\u1ed1c \/ chuy\u00ean gia \/ \u1ea3nh].<br>T\u00f4i s\u1ebd li\u00ean h\u1ec7 l\u1ea1i v\u00e0o [ng\u00e0y] n\u1ebfu anh\/ch\u1ecb c\u1ea7n th\u00eam th\u00f4ng tin.<br>[Ch\u1eef k\u00fd, \u0111i\u1ec7n tho\u1ea1i]<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Khi n\u00e0o n\u00ean g\u1eedi v\u00e0 theo d\u00f5i ra sao?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u1eafn pitch v\u1edbi \u0111i\u1ec1u \u0111ang di\u1ec5n ra trong th\u1eddi s\u1ef1 v\u00e0 t\u00ednh to\u00e1n th\u1eddi \u0111i\u1ec3m g\u1eedi (University of Toronto Mississauga, n.d.). Tr\u00e1nh g\u1ecdi \u0111i\u1ec7n theo d\u00f5i v\u00e0o l\u00fac b\u1ea5t ti\u1ec7n nh\u01b0 cu\u1ed1i chi\u1ec1u th\u1ee9 S\u00e1u. V\u1edbi tin g\u1ea5p, n\u00ean theo d\u00f5i sau kho\u1ea3ng hai ng\u00e0y; n\u1ebfu th\u1eddi \u0111i\u1ec3m linh ho\u1ea1t, c\u00f3 th\u1ec3 ch\u1edd kho\u1ea3ng m\u1ed9t tu\u1ea7n. H\u00e3y nh\u1eafc l\u1ea1i \u0111\u00fang ng\u00e0y \u0111\u00e3 h\u1eb9n; n\u1ebfu v\u1eabn kh\u00f4ng c\u00f3 ph\u1ea3n h\u1ed3i, chuy\u1ec3n sang t\u00f2a so\u1ea1n ho\u1eb7c nh\u00e0 b\u00e1o kh\u00e1c (Roberts-Crews, 2016).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 n\u00ean g\u1eedi m\u1ed9t email cho nhi\u1ec1u nh\u00e0 b\u00e1o c\u00f9ng l\u00fac?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng n\u00ean. Email g\u1eedi h\u00e0ng lo\u1ea1t d\u1ec5 b\u1ecb xem l\u00e0 c\u1ea9u th\u1ea3 v\u00e0 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a b\u1ea1n; h\u00e3y g\u1ecdi t\u00ean t\u1eebng ng\u01b0\u1eddi v\u00e0 ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi theo m\u1ea3ng ph\u1ee5 tr\u00e1ch (Roberts-Crews, 2016).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 n\u00ean d\u00f9ng AI \u0111\u1ec3 vi\u1ebft pitch?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y th\u1eadn tr\u1ecdng. 53% nh\u00e0 b\u00e1o trong kh\u1ea3o s\u00e1t c\u1ee7a Cision ph\u1ea3n \u0111\u1ed1i pitch do AI t\u1ea1o, v\u00ec lo ng\u1ea1i v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a (Cision, 2026). N\u1ebfu d\u00f9ng AI h\u1ed7 tr\u1ee3, h\u00e3y t\u1ef1 ki\u1ec3m tra t\u1eebng d\u1eef ki\u1ec7n v\u00e0 t\u1ef1 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec n\u00ean nh\u1edb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t pitch t\u1ed1t tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi trong v\u00e0i d\u00f2ng: c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec, v\u00ec sao l\u00e0 b\u00e2y gi\u1edd, v\u00ec sao \u0111\u1ed9c gi\u1ea3 c\u1ee7a t\u1edd b\u00e1o n\u00e0y c\u1ea7n bi\u1ebft. H\u00e3y g\u1eedi \u00edt m\u00e0 \u0111\u00fang ng\u01b0\u1eddi, k\u00e8m ngu\u1ed3n tin v\u00e0 d\u1eef li\u1ec7u s\u1eb5n s\u00e0ng, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb <a href=\"https:\/\/dykhoa.com\/blog\/media-kit-gom-nhung-gi\/\">media kit<\/a> \u0111\u1ec3 nh\u00e0 b\u00e1o tra c\u1ee9u th\u00eam. Mu\u1ed1n c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn h\u01a1n, xem th\u00eam <a href=\"https:\/\/dykhoa.com\/blog\/storytelling-trong-marketing-ky-thuat-va-cach-trien-khai\/\">k\u1ef9 thu\u1eadt storytelling<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (<a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\">Dy Khoa<\/a>), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<details class=\"wp-block-details dk-refs is-layout-flow wp-block-details-is-layout-flow\"><summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (4 ngu\u1ed3n)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Cision. (2026, ng\u00e0y 13 th\u00e1ng 5). <em>PR emerges as the primary source for journalists in high-pressure newsrooms<\/em> [Press release]. https:\/\/www.cision.com\/about\/press-releases\/2026-press-releases\/pr-emerges-as-the-primary-source-for-journalists-in-high-pressure-newsrooms-302770936\/<\/li>\n\n<li>Muck Rack. (2026, ng\u00e0y 19 th\u00e1ng 3). <em>Muck Rack&#8217;s 2026 State of Journalism report finds 82% of journalists use AI<\/em> [Press release]. GlobeNewswire. https:\/\/www.globenewswire.com\/news-release\/2026\/3\/19\/3259178\/0\/en\/Muck-Rack-s-2026-State-of-Journalism-Report-Finds-82-of-Journalists-Use-AI.html<\/li>\n\n<li>Roberts-Crews, J. (2016). <em>Writing for strategic communication industries<\/em>. The Ohio State University. https:\/\/ohiostate.pressbooks.pub\/stratcommwriting\/<\/li>\n\n<li>University of Toronto Mississauga. (n.d.). <em>Tips for pitching to media<\/em>. https:\/\/www.utm.utoronto.ca\/communications\/media-relations\/resources-faculty\/tips-pitching-media<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>V\u00ec sao nhi\u1ec1u email pitch b\u1ecb b\u1ecf qua, m\u1ed9t pitch t\u1ed1t g\u1ed3m nh\u1eefng g\u00ec, g\u1eedi khi n\u00e0o v\u00e0 theo d\u00f5i ra sao? K\u00e8m khung m\u1eabu \u0111\u1ec3 \u0111i\u1ec1n.<\/p>\n","protected":false},"author":1,"featured_media":7071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,5],"tags":[912,911,898,897],"dk_series":[],"class_list":["post-7072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-bao-chi","category-thuc-hanh-marcom","tag-email-pitch","tag-pitch-bao-chi","tag-pr","tag-quan-he-bao-chi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pitch b\u00e1o ch\u00ed: c\u00e1ch vi\u1ebft email g\u1eedi nh\u00e0 b\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc<\/title>\n<meta name=\"description\" content=\"Pitch b\u00e1o ch\u00ed hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang m\u1ea3ng v\u00e0 n\u00f3i r\u00f5 v\u00ec sao \u0111\u1ed9c gi\u1ea3 quan t\u00e2m. 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