{"id":700,"date":"2026-09-12T21:04:52","date_gmt":"2026-09-12T14:04:52","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=700"},"modified":"2026-09-12T21:04:56","modified_gmt":"2026-09-12T14:04:56","slug":"bye-bye-plastic-bags-bali-truyen-thong-moi-truong","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/","title":{"rendered":"V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u1ed9t chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u t\u1eeb hai ch\u1ecb em tu\u1ed5i teen \u1edf Bali (Indonesia) \u0111\u00e3 g\u00f3p ph\u1ea7n d\u1eabn \u0111\u1ebfn ch\u00ednh s\u00e1ch h\u1ea1n ch\u1ebf t\u00fai ni l\u00f4ng d\u00f9ng m\u1ed9t l\u1ea7n c\u1ee7a ch\u00ednh quy\u1ec1n t\u1ec9nh. Nh\u01b0ng \u0111\u1eb1ng sau c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u00f3, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt c\u0169ng ch\u1ec9 ra m\u1ed9t \u0111i\u1ec3m y\u1ebfu m\u00e0 b\u1ea5t k\u1ef3 ai l\u00e0m truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ec1u n\u00ean l\u01b0u \u00fd.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Bye_Bye_Plastic_Bags_la_chien_dich_gi\" >Bye Bye Plastic Bags l\u00e0 chi\u1ebfn d\u1ecbch g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Khung_ly_thuyet_chien_luoc_truyen_thong_moi_truong_4_giai_doan_cua_Cox\" >Khung l\u00fd thuy\u1ebft: chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00f4i tr\u01b0\u1eddng 4 giai \u0111o\u1ea1n c\u1ee7a Cox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Ap_dung_vao_chien_dich_Bye_Bye_Plastic_Bags\" >\u00c1p d\u1ee5ng v\u00e0o chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Ket_qua_va_gioi_han_cua_chien_dich\" >K\u1ebft qu\u1ea3 v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Bai_hoc_cho_nguoi_lam_truyen_thong_phat_trien_ben_vung\" >B\u00e0i h\u1ecdc cho ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bye_Bye_Plastic_Bags_la_chien_dich_gi\"><\/span>Bye Bye Plastic Bags l\u00e0 chi\u1ebfn d\u1ecbch g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bye Bye Plastic Bags (BBPB) l\u00e0 phong tr\u00e0o m\u00f4i tr\u01b0\u1eddng do hai ch\u1ecb em Melati Wijsen (khi \u0111\u00f3 12 tu\u1ed5i) v\u00e0 Isabel Wijsen (khi \u0111\u00f3 10 tu\u1ed5i), h\u1ecdc sinh tr\u01b0\u1eddng Green School \u1edf Bali, kh\u1edfi x\u01b0\u1edbng n\u0103m 2013. Hai em b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch sau khi bi\u1ebft r\u1eb1ng ch\u01b0a \u0111\u1ebfn 5% t\u00fai ni l\u00f4ng \u1edf Bali \u0111\u01b0\u1ee3c t\u00e1i ch\u1ebf, trong khi Indonesia l\u00e0 qu\u1ed1c gia x\u1ea3 r\u00e1c th\u1ea3i nh\u1ef1a ra bi\u1ec3n nhi\u1ec1u th\u1ee9 hai th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nh\u1eefng n\u0103m \u0111\u1ea7u, BBPB tri\u1ec3n khai m\u1ed9t lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd v\u00e0 v\u1eadn \u0111\u1ed9ng ch\u00ednh s\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng m\u1ed9t &#8220;l\u00e0ng th\u00ed \u0111i\u1ec3m kh\u00f4ng t\u00fai ni l\u00f4ng&#8221; v\u00e0 m\u1ea1ng l\u01b0\u1edbi t\u00ecnh nguy\u1ec7n vi\u00ean tr\u00ean kh\u1eafp \u0111\u1ea3o Bali.<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i n\u00f3i chuy\u1ec7n, h\u1ed9i th\u1ea3o gi\u00e1o d\u1ee5c t\u1ea1i tr\u01b0\u1eddng h\u1ecdc v\u00e0 c\u1ed9ng \u0111\u1ed3ng, ph\u00e2n ph\u00e1t t\u00fai thay th\u1ebf cho t\u00fai ni l\u00f4ng.<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n d\u1ecdn r\u00e1c b\u00e3i bi\u1ec3n quy m\u00f4 l\u1edbn, huy \u0111\u1ed9ng h\u00e0ng ch\u1ee5c ngh\u00ecn t\u00ecnh nguy\u1ec7n vi\u00ean tham gia m\u1ed7i n\u0103m.<\/li>\n\n\n\n<li>N\u0103m 2015, ph\u00e1t \u0111\u1ed9ng m\u1ed9t b\u1ea3n ki\u1ebfn ngh\u1ecb (petition) v\u00e0 thu th\u1eadp \u0111\u01b0\u1ee3c kho\u1ea3ng 100.000 ch\u1eef k\u00fd, \u0111\u01b0\u1ee3c trao tr\u1ef1c ti\u1ebfp t\u1ea1i s\u00e2n bay qu\u1ed1c t\u1ebf Bali \u0111\u1ec3 g\u00e2y \u00e1p l\u1ef1c v\u1edbi ch\u00ednh quy\u1ec1n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sau h\u01a1n m\u1ed9t n\u0103m r\u01b0\u1ee1i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb Th\u1ed1ng \u0111\u1ed1c Bali khi \u0111\u00f3 l\u00e0 \u00f4ng I Made Mangku Pastika, hai ch\u1ecb em quy\u1ebft \u0111\u1ecbnh tuy\u1ec7t th\u1ef1c t\u1eeb s\u00e1ng \u0111\u1ebfn t\u1ed1i &#8211; l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u tranh b\u1ea5t b\u1ea1o \u0111\u1ed9ng c\u1ee7a Mahatma Gandhi m\u00e0 c\u00e1c em t\u00ecm hi\u1ec3u trong m\u1ed9t chuy\u1ebfn \u0111i \u1ea4n \u0110\u1ed9. Ch\u1ec9 24 gi\u1edd sau khi b\u1eaft \u0111\u1ea7u tuy\u1ec7t th\u1ef1c, c\u00e1c em \u0111\u01b0\u1ee3c c\u1ea3nh s\u00e1t h\u1ed9 t\u1ed1ng \u0111\u1ebfn g\u1eb7p tr\u1ef1c ti\u1ebfp Th\u1ed1ng \u0111\u1ed1c, ng\u01b0\u1eddi sau \u0111\u00f3 \u0111\u00e3 k\u00fd bi\u00ean b\u1ea3n ghi nh\u1edb cam k\u1ebft \u0111\u01b0a Bali tr\u1edf th\u00e0nh h\u00f2n \u0111\u1ea3o kh\u00f4ng t\u00fai ni l\u00f4ng v\u00e0o n\u0103m 2018. T\u1eeb cam k\u1ebft \u0111\u00f3, quy \u0111\u1ecbnh ch\u00ednh th\u1ee9c h\u1ea1n ch\u1ebf t\u00fai ni l\u00f4ng, \u1ed1ng h\u00fat v\u00e0 h\u1ed9p x\u1ed1p d\u00f9ng m\u1ed9t l\u1ea7n tr\u00ean to\u00e0n \u0111\u1ea3o Bali c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb n\u0103m 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khung_ly_thuyet_chien_luoc_truyen_thong_moi_truong_4_giai_doan_cua_Cox\"><\/span>Khung l\u00fd thuy\u1ebft: chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00f4i tr\u01b0\u1eddng 4 giai \u0111o\u1ea1n c\u1ee7a Cox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nghi\u00ean c\u1ee9u c\u1ee7a Briandana v\u00e0 Mohamad Saleh (2022), c\u00f4ng b\u1ed1 tr\u00ean t\u1ea1p ch\u00ed Online Journal of Communication and Media Technologies, ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch BBPB t\u1ea1i Bali d\u1ef1a tr\u00ean khung l\u00fd thuy\u1ebft chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a Cox (2013), g\u1ed3m b\u1ed1n giai \u0111o\u1ea1n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 (assessment)<\/strong>: x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea7n can thi\u1ec7p.<\/li>\n\n\n\n<li><strong>L\u1eadp k\u1ebf ho\u1ea1ch (planning)<\/strong>: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>S\u1ea3n xu\u1ea5t n\u1ed9i dung (production)<\/strong>: t\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>H\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u1ea3n t\u01b0 (action and reflection)<\/strong>: th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ap_dung_vao_chien_dich_Bye_Bye_Plastic_Bags\"><\/span>\u00c1p d\u1ee5ng v\u00e0o chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch BBPB v\u1eadn h\u00e0nh b\u1ed1n giai \u0111o\u1ea1n n\u00e0y tr\u00ean th\u1ef1c t\u1ebf, Briandana v\u00e0 Mohamad Saleh (2022) ph\u1ecfng v\u1ea5n s\u00e2u n\u0103m \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u1ec1 m\u00f4i tr\u01b0\u1eddng (ENGO) tham gia chi\u1ebfn d\u1ecbch c\u00f9ng hai \u0111\u1ea1i di\u1ec7n c\u1ed9ng \u0111\u1ed3ng. K\u1ebft qu\u1ea3 cho th\u1ea5y c\u00e1c ENGO \u0111\u00e3 v\u1eadn d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 b\u1ed1n giai \u0111o\u1ea1n trong khung c\u1ee7a Cox, trong \u0111\u00f3 n\u1ec1n t\u1ea3ng s\u1ed1 &#8211; c\u1ee5 th\u1ec3 l\u00e0 Instagram v\u00e0 Facebook &#8211; \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m k\u00eanh ch\u1ee7 l\u1ef1c \u0111\u1ec3 chuy\u1ec3n t\u1ea3i ki\u1ebfn th\u1ee9c v\u00e0 v\u1eadn \u0111\u1ed9ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng trong su\u1ed1t chi\u1ebfn d\u1ecbch (Briandana &amp; Mohamad Saleh, 2022).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 minh h\u1ecda c\u1ee5 th\u1ec3 cho m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng tham gia (participation) \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u1edf b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/\" data-type=\"post\" data-id=\"696\">truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a>: thay v\u00ec m\u1ed9t t\u1ed5 ch\u1ee9c l\u1edbn \u00e1p \u0111\u1eb7t th\u00f4ng \u0111i\u1ec7p t\u1eeb tr\u00ean xu\u1ed1ng, BBPB kh\u1edfi ph\u00e1t t\u1eeb ch\u00ednh nh\u1eefng ng\u01b0\u1eddi tr\u1ebb trong c\u1ed9ng \u0111\u1ed3ng, d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u v\u1edbi c\u00f4ng ch\u00fang, d\u1ea7n d\u1ea7n t\u1ea1o \u00e1p l\u1ef1c \u0111\u1ee7 l\u1edbn \u0111\u1ec3 ch\u00ednh quy\u1ec1n t\u1ec9nh Bali ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch theo h\u01b0\u1edbng h\u1ea1n ch\u1ebf t\u00fai ni l\u00f4ng d\u00f9ng m\u1ed9t l\u1ea7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_qua_va_gioi_han_cua_chien_dich\"><\/span>K\u1ebft qu\u1ea3 v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 m\u1eb7t k\u1ebft qu\u1ea3, c\u00e1c \u0111\u1ea1i di\u1ec7n c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t s\u00e1ng ki\u1ebfn t\u1ed1t, gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u00ecnh tr\u1ea1ng x\u1ea3 r\u00e1c c\u1ee7a kh\u00e1ch du l\u1ecbch t\u1ea1i Bali (Briandana &amp; Mohamad Saleh, 2022).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, ch\u00ednh nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng ch\u1ec9 ra m\u1ed9t h\u1ea1n ch\u1ebf quan tr\u1ecdng: c\u1ea3 ph\u00eda t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 l\u1eabn c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u th\u1eeba nh\u1eadn r\u1eb1ng chi\u1ebfn d\u1ecbch t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o gi\u1edbi tr\u1ebb, trong khi v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i v\u00e0 c\u1ea7n m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng sang m\u1ecdi th\u1ebf h\u1ec7 (Briandana &amp; Mohamad Saleh, 2022).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bai_hoc_cho_nguoi_lam_truyen_thong_phat_trien_ben_vung\"><\/span>B\u00e0i h\u1ecdc cho ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Case study n\u00e0y cho th\u1ea5y hai \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ee9 nh\u1ea5t, m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00f4i tr\u01b0\u1eddng kh\u1edfi ph\u00e1t t\u1eeb c\u1ed9ng \u0111\u1ed3ng, v\u1eadn d\u1ee5ng \u0111\u00fang c\u00e1c giai \u0111o\u1ea1n t\u1eeb \u0111\u00e1nh gi\u00e1 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i ch\u00ednh s\u00e1ch th\u1ef1c ch\u1ea5t &#8211; k\u1ec3 c\u1ea3 khi chi\u1ebfn d\u1ecbch \u0111\u00f3 kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t t\u1ed5 ch\u1ee9c l\u1edbn hay c\u00f3 ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ee9 hai, m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng tham gia kh\u00f4ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ea3m b\u1ea3o t\u00ednh bao tr\u00f9m. Vi\u1ec7c BBPB th\u00e0nh c\u00f4ng trong vi\u1ec7c huy \u0111\u1ed9ng gi\u1edbi tr\u1ebb nh\u01b0ng l\u1ea1i b\u1ecf s\u00f3t c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c cho th\u1ea5y: &#8220;tham gia&#8221; trong truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 bao g\u1ed3m nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u00f3m d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t qua k\u00eanh truy\u1ec1n th\u00f4ng \u0111ang d\u00f9ng (\u1edf \u0111\u00e2y l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, v\u1ed1n c\u00f3 xu h\u01b0\u1edbng thi\u00ean v\u1ec1 ng\u01b0\u1eddi d\u00f9ng tr\u1ebb).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Briandana, R., &amp; Mohamad Saleh, M. S. (2022). Implementing Environmental Communication Strategy Towards Climate Change Through Social Media in Indonesia. <em>Online Journal of Communication and Media Technologies, 12<\/em>(4), e202234. https:\/\/doi.org\/10.30935\/ojcmt\/12467<\/li>\n\n\n\n<li>CNN. (2017, August 16). <em>The teenagers getting plastic bags banned in Bali<\/em>. https:\/\/edition.cnn.com\/2017\/08\/16\/asia\/melati-isabel-wijsen-bali\/index.html<\/li>\n\n\n\n<li>Cox, R. (2013). <em>Environmental Communication and the Public Sphere<\/em>. SAGE.<\/li>\n\n\n\n<li>London Speaker Bureau. (n.d.). <em>Isabel Wijsen &#8211; Keynote Speaker<\/em>. https:\/\/londonspeakerbureau.com\/speaker-profile\/isabel-wijsen\/<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u t\u1eeb hai ch\u1ecb em tu\u1ed5i teen \u1edf Bali (Indonesia) \u0111\u00e3 g\u00f3p &hellip; <a title=\"V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/\"><span class=\"screen-reader-text\">V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng?<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[362,349,358,360,361],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-truyen-thong-khoa-hoc","tag-bye-bye-plastic-bags","tag-indonesia","tag-phat-trien-ben-vung","tag-truyen-thong-moi-truong","tag-truyen-thong-tham-gia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng?<\/title>\n<meta name=\"description\" content=\"V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c ch\u00ednh s\u00e1ch r\u00e1c nh\u1ef1a? Khung l\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng m\u00f4i tr\u01b0\u1eddng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/bye-bye-plastic-bags-bali-truyen-thong-moi-truong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng?\" \/>\n<meta property=\"og:description\" content=\"V\u00ec sao chi\u1ebfn d\u1ecbch Bye Bye Plastic Bags \u1edf Bali th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c ch\u00ednh s\u00e1ch r\u00e1c nh\u1ef1a? 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