{"id":696,"date":"2026-09-12T20:44:57","date_gmt":"2026-09-12T13:44:57","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=696"},"modified":"2026-09-12T21:26:51","modified_gmt":"2026-09-12T14:26:51","slug":"truyen-thong-phat-trien-ben-vung-la-gi","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec? T\u1eeb m\u00f4 h\u00ecnh m\u1ed9t chi\u1ec1u \u0111\u1ebfn m\u00f4 h\u00ecnh tham gia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n c\u1ee7a ch\u00ednh s\u00e1ch, c\u00f4ng ngh\u1ec7 hay t\u00e0i ch\u00ednh. N\u1ebfu kh\u00f4ng c\u00f3 <a href=\"https:\/\/dykhoa.com\/blog\/tag\/hoc-truyen-thong-khoa-hoc-ra-lam-gi\/\" data-type=\"post_tag\" data-id=\"296\">truy\u1ec1n th\u00f4ng<\/a>, c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd m\u00e3i n\u1eb1m tr\u00ean gi\u1ea5y. B\u00e0i vi\u1ebft n\u00e0y t\u1ed5ng h\u1ee3p \u0111\u1ecbnh ngh\u0129a g\u1ed1c c\u1ee7a ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, kh\u00e1i ni\u1ec7m truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, v\u00e0 ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u00e0nh n\u00e0y v\u1eadn h\u00e0nh trong h\u01a1n n\u1eeda th\u1ebf k\u1ef7 qua.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Phat_trien_ben_vung_la_gi_theo_dinh_nghia_goc\" >Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec, theo \u0111\u1ecbnh ngh\u0129a g\u1ed1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Truyen_thong_phat_trien_ben_vung_la_gi\" >Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Ba_mo_hinh_ly_thuyet_dinh_hinh_truyen_thong_phat_trien_ben_vung\" >Ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft \u0111\u1ecbnh h\u00ecnh truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Mo_hinh_hien_dai_hoa_mot_chieu\" >M\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a (m\u1ed9t chi\u1ec1u)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Ly_thuyet_phu_thuoc\" >L\u00fd thuy\u1ebft ph\u1ee5 thu\u1ed9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Mo_hinh_tham_gia_hai_chieu\" >M\u00f4 h\u00ecnh tham gia (hai chi\u1ec1u)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Hai_che_do_truyen_thong_trong_thuc_hanh\" >Hai ch\u1ebf \u0111\u1ed9 truy\u1ec1n th\u00f4ng trong th\u1ef1c h\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Bon_muc_tieu_cua_truyen_thong_phat_trien_ben_vung\" >B\u1ed1n m\u1ee5c ti\u00eau c\u1ee7a truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Vi_sao_khung_ly_thuyet_nay_quan_trong_voi_viec_thuc_hien_SDGs\" >V\u00ec sao khung l\u00fd thuy\u1ebft n\u00e0y quan tr\u1ecdng v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n SDGs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phat_trien_ben_vung_la_gi_theo_dinh_nghia_goc\"><\/span>Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec, theo \u0111\u1ecbnh ngh\u0129a g\u1ed1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn nhi\u1ec1u nh\u1ea5t v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ebfn t\u1eeb b\u00e1o c\u00e1o &#8220;Our Common Future&#8221; (c\u00f2n g\u1ecdi l\u00e0 B\u00e1o c\u00e1o Brundtland) c\u1ee7a \u1ee6y ban Th\u1ebf gi\u1edbi v\u1ec1 M\u00f4i tr\u01b0\u1eddng v\u00e0 Ph\u00e1t tri\u1ec3n (WCED), tr\u00ecnh l\u00ean \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng Li\u00ean H\u1ee3p Qu\u1ed1c n\u0103m 1987. B\u00e1o c\u00e1o \u0111\u1ecbnh ngh\u0129a ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a hi\u1ec7n t\u1ea1i m\u00e0 kh\u00f4ng l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ebfn n\u0103m 2015, \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng Li\u00ean H\u1ee3p Qu\u1ed1c th\u00f4ng qua Ngh\u1ecb quy\u1ebft A\/RES\/70\/1 &#8220;Transforming our World: The 2030 Agenda for Sustainable Development&#8221;, \u0111\u1eb7t ra 17 M\u1ee5c ti\u00eau Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng (SDGs) v\u00e0 cam k\u1ebft theo \u0111u\u1ed5i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean ba tr\u1ee5 c\u1ed9t c\u00e2n b\u1eb1ng: kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 v\u0103n ki\u1ec7n ch\u00ednh th\u1ee9c m\u00e0 m\u1ecdi b\u00e0i vi\u1ebft, chi\u1ebfn d\u1ecbch hay ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng hi\u1ec7n nay \u0111\u1ec1u \u00edt nhi\u1ec1u tham chi\u1ebfu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truyen_thong_phat_trien_ben_vung_la_gi\"><\/span>Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (sustainability communication \/ communication for sustainable development) l\u00e0 l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 th\u1ef1c h\u00e0nh \u0111\u1eb7t c\u00e2u h\u1ecfi: l\u00e0m sao \u0111\u1ec3 c\u00e1c v\u1ea5n \u0111\u1ec1, m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3i ph\u00e1p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u1edf n\u00ean c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u, tranh lu\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng theo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo c\u00e1ch ti\u1ebfp c\u1eadn l\u00fd thuy\u1ebft h\u1ec7 th\u1ed1ng x\u00e3 h\u1ed9i c\u1ee7a Niklas Luhmann m\u00e0 Ziemann (2011) v\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch di\u1ec5n ng\u00f4n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng hay x\u00e3 h\u1ed9i &#8211; d\u00f9 nghi\u00eam tr\u1ecdng \u0111\u1ebfn \u0111\u00e2u &#8211; s\u1ebd kh\u00f4ng c\u00f3 &#8220;hi\u1ec7u \u1ee9ng&#8221; g\u00ec \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. N\u00f3i c\u00e1ch kh\u00e1c, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i cho \u0111\u1ebfn khi n\u00f3 \u0111\u01b0\u1ee3c giao ti\u1ebfp, tranh lu\u1eadn v\u00e0 l\u1eb7p l\u1ea1i qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 li\u00ean c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00fd gi\u1ea3i v\u00ec sao gi\u1edbi nghi\u00ean c\u1ee9u coi truy\u1ec1n th\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc &#8220;\u0111\u00f3ng g\u00f3i v\u00e0 ph\u00e1t \u0111i&#8221; sau khi ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u1ea1ch \u0111\u1ecbnh, m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh xuy\u00ean su\u1ed1t, \u0111i c\u00f9ng to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n &#8211; t\u1eeb kh\u00e2u t\u00ecm hi\u1ec3u nhu c\u1ea7u, thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ebfn gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ba_mo_hinh_ly_thuyet_dinh_hinh_truyen_thong_phat_trien_ben_vung\"><\/span>Ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft \u0111\u1ecbnh h\u00ecnh truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1n &#8220;Development Communication Sourcebook&#8221; c\u1ee7a Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi t\u1ed5ng k\u1ebft ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft l\u1edbn \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t chi ph\u1ed1i c\u00e1ch ng\u00e0nh truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n v\u1eadn h\u00e0nh, bao g\u1ed3m c\u1ea3 truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_hinh_hien_dai_hoa_mot_chieu\"><\/span>M\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a (m\u1ed9t chi\u1ec1u)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ra \u0111\u1eddi sau Th\u1ebf chi\u1ebfn II, m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a xem ph\u00e1t tri\u1ec3n \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, v\u00e0 truy\u1ec1n th\u00f4ng l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn th\u00f4ng tin \u0111\u1ec3 &#8220;hi\u1ec7n \u0111\u1ea1i h\u00f3a&#8221; c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n theo h\u00ecnh m\u1eabu ph\u01b0\u01a1ng T\u00e2y. M\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng n\u1ec1n t\u1ea3ng c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 Sender-Message-Channel-Receiver (SMCR): m\u1ed9t chi\u1ec1u, t\u1eeb ng\u01b0\u1eddi g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn, d\u1ef1a tr\u00ean ni\u1ec1m tin r\u1eb1ng truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang c\u00f3 s\u1ee9c m\u1ea1nh thuy\u1ebft ph\u1ee5c g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i \u0111\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi (Mefalopulos, 2008).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ly_thuyet_phu_thuoc\"><\/span>L\u00fd thuy\u1ebft ph\u1ee5 thu\u1ed9c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb th\u1eadp ni\u00ean 1960, l\u00fd thuy\u1ebft ph\u1ee5 thu\u1ed9c (dependency theory) ph\u1ea3n b\u00e1c m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a v\u00ec cho r\u1eb1ng n\u00f3 \u0111\u1ed5 l\u1ed7i k\u00e9m ph\u00e1t tri\u1ec3n ho\u00e0n to\u00e0n l\u00ean c\u00e1c n\u01b0\u1edbc ti\u1ebfp nh\u1eadn, b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 l\u1ecbch s\u1eed v\u00e0 kinh t\u1ebf &#8211; ch\u00ednh tr\u1ecb t\u1eeb b\u00ean ngo\u00e0i. Tr\u00ean ph\u01b0\u01a1ng di\u1ec7n truy\u1ec1n th\u00f4ng, l\u00fd thuy\u1ebft n\u00e0y v\u1eabn gi\u1eef m\u00f4 h\u00ecnh m\u1ed9t chi\u1ec1u, nh\u01b0ng nh\u1ea5n m\u1ea1nh m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 v\u0103n h\u00f3a, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y tranh lu\u1eadn v\u1ec1 m\u1ed9t tr\u1eadt t\u1ef1 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng th\u1ebf gi\u1edbi m\u1edbi (NWICO) t\u1ea1i UNESCO trong th\u1eadp ni\u00ean 1980 (Mefalopulos, 2008).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_hinh_tham_gia_hai_chieu\"><\/span>M\u00f4 h\u00ecnh tham gia (hai chi\u1ec1u)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi c\u1ea3 hai m\u00f4 h\u00ecnh tr\u00ean \u0111\u1ec1u kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng nh\u01b0 k\u1ef3 v\u1ecdng, m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi l\u1ea5y s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00e2n l\u00e0m trung t\u00e2m d\u1ea7n h\u00ecnh th\u00e0nh. M\u00f4 h\u00ecnh n\u00e0y &#8211; m\u00e0 Servaes (1999, d\u1eabn theo Mefalopulos, 2008) g\u1ecdi l\u00e0 &#8220;m\u00f4 h\u00ecnh \u0111a nguy\u00ean&#8221; (multiplicity paradigm) &#8211; chuy\u1ec3n tr\u1ecdng t\u00e2m ph\u00e1t tri\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf \u0111\u01a1n thu\u1ea7n sang c\u00e1c chi\u1ec1u k\u00edch x\u00e3 h\u1ed9i, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh: ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu thi\u1ebfu s\u1ef1 tham gia th\u1ef1c ch\u1ea5t c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, v\u00e0 s\u1ef1 tham gia \u0111\u00f3 kh\u00f4ng th\u1ec3 di\u1ec5n ra n\u1ebfu thi\u1ebfu truy\u1ec1n th\u00f4ng hai chi\u1ec1u (Mefalopulos, 2008).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_che_do_truyen_thong_trong_thuc_hanh\"><\/span>Hai ch\u1ebf \u0111\u1ed9 truy\u1ec1n th\u00f4ng trong th\u1ef1c h\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a tr\u00ean ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft \u0111\u00f3, Mefalopulos (2008) \u0111\u1ec1 xu\u1ea5t ph\u00e2n lo\u1ea1i truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n th\u00e0nh hai ch\u1ebf \u0111\u1ed9 v\u1eadn h\u00e0nh song song, kh\u00f4ng lo\u1ea1i tr\u1eeb nhau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ti\u00eau ch\u00ed<\/th><th>Ch\u1ebf \u0111\u1ed9 \u0111\u01a1n tho\u1ea1i (Monologic)<\/th><th>Ch\u1ebf \u0111\u1ed9 \u0111\u1ed1i tho\u1ea1i (Dialogic)<\/th><\/tr><\/thead><tbody><tr><td>M\u1ee5c \u0111\u00edch ch\u00ednh<\/td><td>N\u00e2ng cao nh\u1eadn th\u1ee9c, thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9\/h\u00e0nh vi<\/td><td>\u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh, trao quy\u1ec1n cho c\u00e1c b\u00ean li\u00ean quan<\/td><\/tr><tr><td>M\u00f4 h\u00ecnh tham chi\u1ebfu<\/td><td>M\u1ed9t chi\u1ec1u (SMCR)<\/td><td>Hai chi\u1ec1u<\/td><\/tr><tr><td>Ph\u01b0\u01a1ng ph\u00e1p\/k\u00eanh ch\u1ee7 \u0111\u1ea1o<\/td><td>Truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/td><td>\u0110\u1ed1i tho\u1ea1i, tham v\u1ea5n, ph\u01b0\u01a1ng ph\u00e1p c\u00f3 s\u1ef1 tham gia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 truy\u1ec1n th\u00f4ng v\u1ec1 ph\u00e2n lo\u1ea1i r\u00e1c t\u1ea1i ngu\u1ed3n hay ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, ch\u1ebf \u0111\u1ed9 \u0111\u01a1n tho\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u1ed5 bi\u1ebfn th\u00f4ng \u0111i\u1ec7p r\u1ed9ng r\u00e3i, c\u00f2n ch\u1ebf \u0111\u1ed9 \u0111\u1ed1i tho\u1ea1i \u0111\u01b0\u1ee3c d\u00f9ng \u1edf giai \u0111o\u1ea1n kh\u1ea3o s\u00e1t nhu c\u1ea7u, l\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u1ed9ng \u0111\u1ed3ng (Mefalopulos, 2008).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bon_muc_tieu_cua_truyen_thong_phat_trien_ben_vung\"><\/span>B\u1ed1n m\u1ee5c ti\u00eau c\u1ee7a truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb g\u00f3c nh\u00ecn l\u00fd thuy\u1ebft h\u1ec7 th\u1ed1ng, Lass v\u00e0 Reusswig (2001, d\u1eabn theo Ziemann, 2011) \u0111\u1ec1 xu\u1ea5t b\u1ed1n nh\u00f3m m\u1ee5c ti\u00eau m\u00e0 truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u00ean theo \u0111u\u1ed5i \u0111\u1ed3ng th\u1eddi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn (popularisation)<\/strong>: \u0111\u01b0a kh\u00e1i ni\u1ec7m v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ebfn c\u00f4ng ch\u00fang, chuy\u1ec3n h\u00f3a th\u00e0nh \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi v\u00e0 li\u00ean minh (innovation and alliance)<\/strong>: th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft gi\u1eefa c\u00e1c \u0111\u1ea3ng ph\u00e1i, doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c (information and educational)<\/strong>: \u0111\u01b0a n\u1ed9i dung ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0o h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c \u0111\u1ec3 h\u00ecnh th\u00e0nh n\u0103ng l\u1ef1c ph\u1ea3n t\u01b0 t\u1eeb s\u1edbm.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u (research)<\/strong>: bi\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00e0nh ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u li\u00ean ng\u00e0nh trung t\u00e2m, c\u00f3 \u1ee9ng d\u1ee5ng cho c\u1ea3 gi\u1edbi ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch l\u1eabn kh\u1ed1i kinh t\u1ebf.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ed1n m\u1ee5c ti\u00eau n\u00e0y l\u00fd gi\u1ea3i v\u00ec sao m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng hi\u1ec7u qu\u1ea3 hi\u1ebfm khi ch\u1ec9 d\u1eebng \u1edf m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u01a1n l\u1ebb, m\u00e0 th\u01b0\u1eddng k\u1ebft h\u1ee3p gi\u00e1o d\u1ee5c, v\u1eadn \u0111\u1ed9ng ch\u00ednh s\u00e1ch v\u00e0 x\u00e2y d\u1ef1ng li\u00ean minh \u0111a b\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_khung_ly_thuyet_nay_quan_trong_voi_viec_thuc_hien_SDGs\"><\/span>V\u00ec sao khung l\u00fd thuy\u1ebft n\u00e0y quan tr\u1ecdng v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n SDGs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 2030 x\u00e1c \u0111\u1ecbnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u, \u0111a m\u1ee5c ti\u00eau v\u00e0 \u0111\u00f4i khi xung \u0111\u1ed9t l\u1eabn nhau gi\u1eefa c\u00e1c SDGs (UN General Assembly, 2015). Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o truy\u1ec1n th\u00f4ng m\u1ed9t chi\u1ec1u \u0111\u1ec3 ph\u1ed5 bi\u1ebfn th\u00f4ng tin l\u00e0 kh\u00f4ng \u0111\u1ee7. C\u00e1ch ti\u1ebfp c\u1eadn tham gia, hai chi\u1ec1u &#8211; v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh qua nhi\u1ec1u th\u1ea5t b\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n t\u1eeb th\u1ebf k\u1ef7 tr\u01b0\u1edbc (Mefalopulos, 2008) &#8211; cho ph\u00e9p c\u00e1c b\u00ean li\u00ean quan c\u00f9ng x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau, v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1ed9t s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 duy tr\u00ec l\u00e2u d\u00e0i, thay v\u00ec ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean c\u00e1c b\u1ea3n b\u00e1o c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a mang t\u00ednh \u00e1p \u0111\u1eb7t m\u1ed9t chi\u1ec1u, \u0111\u1ebfn l\u00fd thuy\u1ebft ph\u1ee5 thu\u1ed9c ph\u00ea ph\u00e1n, r\u1ed3i \u0111\u1ebfn m\u00f4 h\u00ecnh tham gia l\u1ea5y \u0111\u1ed1i tho\u1ea1i l\u00e0m trung t\u00e2m, l\u1ecbch s\u1eed truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 h\u00e0nh tr\u00ecnh d\u1ecbch chuy\u1ec3n t\u1eeb &#8220;truy\u1ec1n th\u00f4ng v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng&#8221; sang &#8220;truy\u1ec1n th\u00f4ng v\u00ec ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng&#8221; &#8211; trong \u0111\u00f3 ng\u01b0\u1eddi d\u00e2n, c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00f4ng c\u00f2n l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p, m\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c c\u00f9ng ki\u1ebfn t\u1ea1o gi\u1ea3i ph\u00e1p.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mefalopulos, P. (2008). <em>Development Communication Sourcebook: Broadening the Boundaries of Communication<\/em>. World Bank. https:\/\/openknowledge.worldbank.org\/bitstreams\/e6b5247b-87af-55f6-9314-563ea97bfe4a\/download<\/li>\n\n\n\n<li>UN General Assembly. (2015). <em>Transforming Our World: The 2030 Agenda for Sustainable Development<\/em> (A\/RES\/70\/1). United Nations. https:\/\/sdgs.un.org\/documents\/ares701-transforming-our-world-2030-agen-22298<\/li>\n\n\n\n<li>WCED (World Commission on Environment and Development). (1987). <em>Our Common Future<\/em>. United Nations.<\/li>\n\n\n\n<li>Ziemann, A. (2011). Communication Theory and Sustainability Discourse. In J. Godemann &amp; G. Michelsen (Eds.), <em>Sustainability Communication: Interdisciplinary Perspectives and Theoretical Foundations<\/em> (pp. 89-100). Springer. https:\/\/www.uni-weimar.de\/fileadmin\/user\/fak\/medien\/professuren\/Mediensoziologie\/Texte\/Ziemann\/Ziemann_2011_Sustainability.pdf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n c\u1ee7a ch\u00ednh s\u00e1ch, c\u00f4ng ngh\u1ec7 hay t\u00e0i ch\u00ednh. &hellip; <a title=\"Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec? T\u1eeb m\u00f4 h\u00ecnh m\u1ed9t chi\u1ec1u \u0111\u1ebfn m\u00f4 h\u00ecnh tham gia\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-phat-trien-ben-vung-la-gi\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec? T\u1eeb m\u00f4 h\u00ecnh m\u1ed9t chi\u1ec1u \u0111\u1ebfn m\u00f4 h\u00ecnh tham gia<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[355,358,357,359,356],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-mo-hinh-tham-gia","tag-phat-trien-ben-vung","tag-sdgs","tag-truyen-thong-phat-trien","tag-truyen-thong-phat-trien-ben-vung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec?<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 g\u00ec? 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