{"id":649,"date":"2026-09-02T10:51:23","date_gmt":"2026-09-02T03:51:23","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=649"},"modified":"2026-09-02T10:51:25","modified_gmt":"2026-09-02T03:51:25","slug":"chien-dich-quang-cao-vac-xin-we-can-do-this","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1eafc-xin Covid-19 l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 \u0111\u00e3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00e2n th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Th\u00e1ng 4\/2021, B\u1ed9 Y t\u1ebf v\u00e0 D\u1ecbch v\u1ee5 Nh\u00e2n sinh Hoa K\u1ef3 (HHS) kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch gi\u00e1o d\u1ee5c c\u00f4ng ch\u00fang mang t\u00ean <em>We Can Do This<\/em> nh\u1eb1m t\u0103ng ni\u1ec1m tin v\u00e0 t\u1ef7 l\u1ec7 ti\u00eam v\u1eafc-xin Covid-19. \u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-suc-khoe-la-gi\/\" data-type=\"post\" data-id=\"317\">s\u1ee9c kho\u1ebb<\/a> c\u1ed9ng \u0111\u1ed3ng quy m\u00f4 qu\u1ed1c gia \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u1eb1ng nhi\u1ec1u nghi\u00ean c\u1ee9u b\u00ecnh duy\u1ec7t li\u00ean ti\u1ebfp. B\u00e0i vi\u1ebft n\u00e0y t\u00f3m t\u1eaft c\u00e1ch chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, khung l\u00fd thuy\u1ebft gi\u00fap l\u00fd gi\u1ea3i k\u1ebft qu\u1ea3 \u0111\u00f3, v\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n c\u1ea7n \u0111\u1ecdc k\u00e8m.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Tom_tat_nhanh\" >T\u00f3m t\u1eaft nhanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Boi_canh_vi_sao_can_mot_chien_dich_quang_cao\" >B\u1ed1i c\u1ea3nh: v\u00ec sao c\u1ea7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Chien_luoc_quang_cao_cua_We_Can_Do_This\" >Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a We Can Do This<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Ket_qua_do_luong_duoc\" >K\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Lieu_quang_cao_so_va_hanh_vi_tiem_mui_dau\" >Li\u1ec1u qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 h\u00e0nh vi ti\u00eam m\u0169i \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Kenh_nao_tac_dong_theo_cach_nao\" >K\u00eanh n\u00e0o t\u00e1c \u0111\u1ed9ng theo c\u00e1ch n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Con_duong_qua_niem_tin\" >Con \u0111\u01b0\u1eddng qua ni\u1ec1m tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Loi_ich_%E2%80%93_chi_phi\" >L\u1ee3i \u00edch &#8211; chi ph\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Khung_ly_thuyet_doc_ket_qua_qua_Mo_hinh_niem_tin_suc_khoe\" >Khung l\u00fd thuy\u1ebft: \u0111\u1ecdc k\u1ebft qu\u1ea3 qua M\u00f4 h\u00ecnh ni\u1ec1m tin s\u1ee9c kho\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Gioi_han_can_doc_kem\" >Gi\u1edbi h\u1ea1n c\u1ea7n \u0111\u1ecdc k\u00e8m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Bai_hoc_cho_chien_luoc_quang_cao_suc_khoe\" >B\u00e0i h\u1ecdc cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ee9c kho\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Cau_hoi_thuong_gap\" >C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat_nhanh\"><\/span>T\u00f3m t\u1eaft nhanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn d\u1ecbch ph\u00e1t tr\u00ean truy\u1ec1n h\u00ecnh, radio, b\u00e1o in, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 c\u00e1c k\u00eanh s\u1ed1, b\u1eb1ng h\u01a1n 14 ng\u00f4n ng\u1eef, v\u00e0 ph\u00e2n b\u1ed5 th\u00eam qu\u1ea3ng c\u00e1o cho c\u00e1c khu v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 do d\u1ef1 v\u1eafc-xin cao (Williams et al., 2023).<\/li>\n\n\n\n<li>T\u0103ng 30.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ed1 m\u1ed7i tu\u1ea7n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng l\u00e0m t\u0103ng 53% x\u00e1c su\u1ea5t m\u1ed9t ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u00f3 ti\u00eam m\u0169i \u0111\u1ea7u trong tu\u1ea7n k\u1ebf ti\u1ebfp (Williams et al., 2023).<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch l\u1ee3i \u00edch &#8211; chi ph\u00ed \u01b0\u1edbc t\u00ednh chi\u1ebfn d\u1ecbch g\u00f3p ph\u1ea7n t\u1ea1o th\u00eam 55,9 tri\u1ec7u li\u1ec1u v\u1eafc-xin v\u00e0 c\u1ee9u 51.675 sinh m\u1ea1ng trong 11 th\u00e1ng \u0111\u1ea7u (Turner et al., 2024).<\/li>\n\n\n\n<li>\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd: h\u1ea7u h\u1ebft c\u00e1c \u0111\u00e1nh gi\u00e1 do \u0111\u01a1n v\u1ecb tri\u1ec3n khai chi\u1ebfn d\u1ecbch v\u00e0 HHS th\u1ef1c hi\u1ec7n, d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf quan s\u00e1t, kh\u00f4ng ph\u1ea3i th\u1eed nghi\u1ec7m ng\u1eabu nhi\u00ean.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boi_canh_vi_sao_can_mot_chien_dich_quang_cao\"><\/span>B\u1ed1i c\u1ea3nh: v\u00ec sao c\u1ea7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi v\u1eafc-xin Covid-19 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i t\u1ea1i M\u1ef9 \u0111\u1ea7u n\u0103m 2021, r\u00e0o c\u1ea3n kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ngu\u1ed3n cung m\u00e0 l\u00e0 t\u00e2m l\u00fd do d\u1ef1. Nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a chi\u1ebfn d\u1ecbch d\u1eabn \u0111\u1ecbnh ngh\u0129a c\u1ee7a WHO v\u1ec1 do d\u1ef1 v\u1eafc-xin l\u00e0 vi\u1ec7c tr\u00ec ho\u00e3n ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i ti\u00eam d\u00f9 d\u1ecbch v\u1ee5 ti\u00eam ch\u1ee7ng \u0111\u00e3 s\u1eb5n c\u00f3, v\u00e0 cho r\u1eb1ng c\u1ea7n can thi\u1ec7p \u0111a th\u00e0nh ph\u1ea7n \u0111\u1ec3 v\u1eeba n\u00e2ng nh\u1eadn th\u1ee9c v\u1eeba thay \u0111\u1ed5i h\u00e0nh vi (Williams et al., 2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc \u0111\u00f3, th\u00e1ng 12\/2020, HHS \u0111\u00e3 ch\u1ea1y chi\u1ebfn d\u1ecbch <em>Slow the Spread<\/em> khuy\u1ebfn kh\u00edch \u0111eo kh\u1ea9u trang v\u00e0 gi\u00e3n c\u00e1ch. <em>We Can Do This<\/em> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed1i ti\u1ebfp, v\u1edbi m\u1ee5c ti\u00eau r\u00f5 h\u01a1n: t\u0103ng &#8220;vaccine confidence&#8221; (kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi s\u1ebd \u0111i ti\u00eam) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 ti\u00eam th\u1ef1c t\u1ebf (Williams et al., 2023).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_quang_cao_cua_We_Can_Do_This\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a We Can Do This<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo m\u00f4 t\u1ea3 trong b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u0103ng tr\u00ean <em>Journal of Medical Internet Research<\/em>, chi\u1ebfn d\u1ecbch c\u00f3 b\u1ed1n \u0111\u1eb7c \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1ng ch\u00fa \u00fd (Williams et al., 2023):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u0110a k\u00eanh, ph\u1ed1i h\u1ee3p truy\u1ec1n th\u1ed1ng v\u00e0 s\u1ed1.<\/strong> Qu\u1ea3ng c\u00e1o g\u1ed3m video 30 gi\u00e2y v\u00e0 h\u00ecnh \u1ea3nh t\u0129nh k\u00e8m ch\u1eef, ph\u00e1t tr\u00ean truy\u1ec1n h\u00ecnh, radio, b\u00e1o in, qu\u1ea3ng c\u00e1o mua tr\u1ef1c ti\u1ebfp tr\u00ean website, qu\u1ea3ng c\u00e1o l\u1eadp tr\u00ecnh (programmatic) v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, k\u1ebft h\u1ee3p v\u1edbi truy\u1ec1n th\u00f4ng lan truy\u1ec1n (earned media), \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Nh\u1eafm \u0111\u1ebfn ni\u1ec1m tin c\u1ee5 th\u1ec3, kh\u00f4ng ch\u1ec9 k\u00eau g\u1ecdi chung.<\/strong> N\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng quanh c\u00e1c c\u1ea5u ph\u1ea7n th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ti\u00eam, thay v\u00ec ch\u1ec9 l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p &#8220;h\u00e3y \u0111i ti\u00eam&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. C\u00e1 nh\u00e2n ho\u00e1 theo nh\u00f3m c\u00f4ng ch\u00fang.<\/strong> Chi\u1ebfn d\u1ecbch ch\u1ea1y song song cho c\u00f4ng ch\u00fang chung v\u00e0 cho c\u00e1c nh\u00f3m ch\u1ee7ng t\u1ed9c, s\u1eafc t\u1ed9c c\u1ee5 th\u1ec3 b\u1eb1ng h\u01a1n 14 ng\u00f4n ng\u1eef.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Ph\u00e2n b\u1ed5 &#8220;li\u1ec1u&#8221; qu\u1ea3ng c\u00e1o theo d\u1eef li\u1ec7u.<\/strong> Ngo\u00e0i \u0111\u1ed9 ph\u1ee7 to\u00e0n qu\u1ed1c, chi\u1ebfn d\u1ecbch b\u01a1m th\u00eam qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng, m\u00e3 b\u01b0u ch\u00ednh v\u00e0 ph\u00e2n kh\u00fac d\u00e2n s\u1ed1 c\u00f3 t\u1ef7 l\u1ec7 do d\u1ef1 cao, t\u1ef7 l\u1ec7 m\u1eafc Covid-19 cao, ho\u1eb7c t\u1ef7 l\u1ec7 ti\u00eam th\u1ea5p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 \u0111\u1ed9 ph\u1ee7, d\u1eef li\u1ec7u Nielsen \u0111\u01b0\u1ee3c d\u1eabn trong b\u00e0i (ch\u01b0a c\u00f4ng b\u1ed1 ri\u00eang) \u01b0\u1edbc t\u00ednh t\u1eeb 5\/4 \u0111\u1ebfn 26\/9\/2021, chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn h\u01a1n 90% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh M\u1ef9, trung b\u00ecnh 20,9 l\u1ea7n m\u1ed7i ng\u01b0\u1eddi, qua truy\u1ec1n h\u00ecnh v\u00e0 k\u00eanh s\u1ed1 (Williams et al., 2023).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_qua_do_luong_duoc\"><\/span>K\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lieu_quang_cao_so_va_hanh_vi_tiem_mui_dau\"><\/span>Li\u1ec1u qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 h\u00e0nh vi ti\u00eam m\u0169i \u0111\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Williams v\u00e0 c\u1ed9ng s\u1ef1 (2023) kh\u1ea3o s\u00e1t m\u1eabu \u0111\u1ea1i di\u1ec7n qu\u1ed1c gia g\u1ed3m 3.642 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh qua ba \u0111\u1ee3t (th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 11\/2021), r\u1ed3i gh\u00e9p v\u1edbi s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ed1 tr\u1ea3 ph\u00ed theo tu\u1ea7n t\u1ea1i t\u1eebng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng (DMA) n\u01a1i ng\u01b0\u1eddi tr\u1ea3 l\u1eddi sinh s\u1ed1ng. M\u00f4 h\u00ecnh h\u1ed3i quy logistic \u0111a t\u1ea7ng ki\u1ec3m so\u00e1t s\u1ed1 ca m\u1eafc, s\u1ed1 ca t\u1eed vong, m\u1ee9c \u0111\u1ed9 \u0111\u01b0a tin c\u1ee7a truy\u1ec1n h\u00ecnh c\u00e1p, \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u v\u00e0 ni\u1ec1m tin v\u1eafc-xin ban \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3: khi l\u01b0\u1ee3t hi\u1ec3n th\u1ecb s\u1ed1 trong m\u1ed9t DMA gi\u1ea3m 30.000 so v\u1edbi tu\u1ea7n tr\u01b0\u1edbc, x\u00e1c su\u1ea5t m\u1ed9t ng\u01b0\u1eddi \u1edf \u0111\u00f3 ti\u00eam m\u0169i \u0111\u1ea7u trong tu\u1ea7n k\u1ebf ti\u1ebfp l\u00e0 kho\u1ea3ng 1,2%; khi kh\u00f4ng \u0111\u1ed5i l\u00e0 1,7%; khi t\u0103ng 30.000 l\u00e0 2,6%. N\u00f3i c\u00e1ch kh\u00e1c, \u0111i t\u1eeb m\u1ee9c gi\u1ea3m 30.000 l\u00ean m\u1ee9c t\u0103ng 30.000 l\u00e0m x\u00e1c su\u1ea5t ti\u00eam t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i (125%). Hi\u1ec7u \u1ee9ng n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng \u0111\u1ed5i qua b\u1ed1n m\u00f4 h\u00ecnh v\u1edbi c\u00e1c bi\u1ebfn ki\u1ec3m so\u00e1t kh\u00e1c nhau (Williams et al., 2023).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kenh_nao_tac_dong_theo_cach_nao\"><\/span>K\u00eanh n\u00e0o t\u00e1c \u0111\u1ed9ng theo c\u00e1ch n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c tr\u00ean 3.278 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u00e1ch ri\u00eang t\u1eebng k\u00eanh (s\u1ed1, truy\u1ec1n h\u00ecnh, radio, b\u00e1o in, ngo\u00e0i tr\u1eddi) v\u00e0 ph\u00e2n bi\u1ec7t li\u1ec1u ng\u1eafn h\u1ea1n v\u1edbi li\u1ec1u t\u00edch lu\u1ef9 d\u00e0i h\u1ea1n. K\u1ebft qu\u1ea3 cho th\u1ea5y thay \u0111\u1ed5i ng\u1eafn h\u1ea1n c\u1ee7a li\u1ec1u qu\u1ea3ng c\u00e1o s\u1ed1 g\u1eafn v\u1edbi h\u00e0nh vi ti\u00eam ngay, c\u00f2n li\u1ec1u truy\u1ec1n h\u00ecnh t\u00edch lu\u1ef9 d\u00e0i h\u1ea1n g\u1eafn v\u1edbi vi\u1ec7c d\u1ecbch chuy\u1ec3n h\u00e0nh vi d\u1ea7n theo th\u1eddi gian. C\u00e1c t\u00e1c gi\u1ea3 k\u1ebft lu\u1eadn chi\u1ebfn d\u1ecbch n\u00ean ph\u1ed1i h\u1ee3p nhi\u1ec1u k\u00eanh v\u00ec m\u1ed7i k\u00eanh t\u00e1c \u0111\u1ed9ng theo nh\u1ecbp kh\u00e1c nhau (Denison et al., 2023).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Con_duong_qua_niem_tin\"><\/span>Con \u0111\u01b0\u1eddng qua ni\u1ec1m tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hai nghi\u00ean c\u1ee9u kh\u00e1c l\u00e0m r\u00f5 c\u01a1 ch\u1ebf: tr\u00ean m\u1eabu 3.446 ng\u01b0\u1eddi, vi\u1ec7c chuy\u1ec3n t\u1eeb kh\u00f4ng nh\u1edb sang nh\u1edb \u0111\u00e3 xem qu\u1ea3ng c\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch (d\u00f9 kh\u00f4ng th\u01b0\u1eddng xuy\u00ean) l\u00e0m t\u0103ng 29% t\u1ef7 s\u1ed1 ch\u00eanh c\u1ee7a vi\u1ec7c thu\u1ed9c nh\u00f3m c\u00f3 ni\u1ec1m tin v\u1eafc-xin cao h\u01a1n (Kranzler et al., 2023), v\u00e0 li\u1ec1u ti\u1ebfp x\u00fac chi\u1ebfn d\u1ecbch g\u1eafn v\u1edbi thay \u0111\u1ed5i t\u00edch c\u1ef1c trong nh\u1eadn th\u1ee9c v\u1ec1 l\u1ee3i \u00edch c\u1ee7a ti\u00eam ch\u1ee7ng, v\u1ec1 \u0111\u1ed9 an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a v\u1eafc-xin n\u00f3i chung, \u0111\u1ed3ng th\u1eddi l\u00e0m gi\u1ea3m lo ng\u1ea1i v\u00e0 nh\u1eadn th\u1ee9c r\u1ee7i ro v\u1ec1 v\u1eafc-xin Covid-19 (Kim et al., 2024).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_%E2%80%93_chi_phi\"><\/span>L\u1ee3i \u00edch &#8211; chi ph\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Turner, Kranzler v\u00e0 c\u1ed9ng s\u1ef1 (2024) \u01b0\u1edbc t\u00ednh trong giai \u0111o\u1ea1n 4\/2021 \u0111\u1ebfn 3\/2022, n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch, kho\u1ea3ng 55,9 tri\u1ec7u li\u1ec1u v\u1eafc-xin s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ti\u00eam. S\u1ed1 li\u1ec1u quy cho chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng \u1ee9ng v\u1edbi 2.576.133 ca Covid-19 nh\u1eb9, 243.979 ca nh\u1eadp vi\u1ec7n kh\u00f4ng t\u1eed vong v\u00e0 51.675 ca t\u1eed vong \u0111\u01b0\u1ee3c ng\u0103n ch\u1eb7n. L\u1ee3i \u00edch r\u00f2ng \u01b0\u1edbc t\u00ednh g\u1ea7n 732 t\u1ef7 USD; m\u1ed7i 1 USD chi cho chi\u1ebfn d\u1ecbch v\u00e0 chi ph\u00ed ti\u00eam ch\u1ee7ng k\u00e8m theo t\u1ea1o ra kho\u1ea3ng 90 USD l\u1ee3i \u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khung_ly_thuyet_doc_ket_qua_qua_Mo_hinh_niem_tin_suc_khoe\"><\/span>Khung l\u00fd thuy\u1ebft: \u0111\u1ecdc k\u1ebft qu\u1ea3 qua M\u00f4 h\u00ecnh ni\u1ec1m tin s\u1ee9c kho\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean logic chung c\u1ee7a nghi\u00ean c\u1ee9u chi\u1ebfn d\u1ecbch s\u1ee9c kho\u1ebb: ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng \u0111i\u1ec7p (\u0111o b\u1eb1ng li\u1ec1u qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ee9c nh\u1edb l\u1ea1i) d\u1eabn \u0111\u1ebfn thay \u0111\u1ed5i ni\u1ec1m tin m\u00e0 chi\u1ebfn d\u1ecbch nh\u1eafm t\u1edbi, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn h\u00e0nh vi; v\u00e0 hi\u1ec7u \u1ee9ng ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng ti\u1ebfp x\u00fac (quan h\u1ec7 li\u1ec1u &#8211; \u0111\u00e1p \u1ee9ng) (Kim et al., 2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c ni\u1ec1m tin \u0111\u01b0\u1ee3c \u0111o trong nghi\u00ean c\u1ee9u c\u1ee7a Kim v\u00e0 c\u1ed9ng s\u1ef1 (2024) tr\u00f9ng kh\u1edbp v\u1edbi c\u00e1c c\u1ea5u ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh ni\u1ec1m tin s\u1ee9c kho\u1ebb (Health Belief Model) do Rosenstock (1974) h\u1ec7 th\u1ed1ng ho\u00e1: nh\u1eadn th\u1ee9c v\u1ec1 l\u1ee3i \u00edch c\u1ee7a h\u00e0nh vi (perceived benefits), nh\u1eadn th\u1ee9c v\u1ec1 r\u00e0o c\u1ea3n v\u00e0 r\u1ee7i ro (perceived barriers), v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng, t\u00ednh d\u1ec5 t\u1ed5n th\u01b0\u01a1ng tr\u01b0\u1edbc b\u1ec7nh. Nh\u00ecn qua khung n\u00e0y, <em>We Can Do This<\/em> kh\u00f4ng c\u1ed1 &#8220;b\u00e1n&#8221; v\u1eafc-xin b\u1eb1ng l\u1eddi k\u00eau g\u1ecdi su\u00f4ng m\u00e0 can thi\u1ec7p v\u00e0o t\u1eebng ni\u1ec1m tin l\u00e0m ng\u01b0\u1eddi ta do d\u1ef1: l\u1ee3i \u00edch c\u1ee7a ti\u00eam c\u00f3 th\u1eadt kh\u00f4ng, v\u1eafc-xin c\u00f3 an to\u00e0n kh\u00f4ng, r\u1ee7i ro th\u1ef1c s\u1ef1 n\u1eb1m \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m \u0111\u00f3ng g\u00f3p c\u1ee7a case study n\u00e0y cho l\u00fd thuy\u1ebft l\u00e0 \u1edf b\u1eb1ng ch\u1ee9ng v\u1ec1 k\u00eanh: c\u00f9ng m\u1ed9t b\u1ed9 ni\u1ec1m tin, nh\u01b0ng qu\u1ea3ng c\u00e1o s\u1ed1 t\u1ea1o ph\u1ea3n \u1ee9ng nhanh c\u00f2n truy\u1ec1n h\u00ecnh b\u1ed3i \u0111\u1eafp ch\u1eadm (Denison et al., 2023). \u0110i\u1ec1u \u0111\u00f3 g\u1ee3i \u00fd r\u1eb1ng m\u00f4 h\u00ecnh ni\u1ec1m tin c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecdc k\u00e8m v\u1edbi \u0111\u1eb7c t\u00ednh c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i, ch\u1ee9 kh\u00f4ng ch\u1ec9 n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_han_can_doc_kem\"><\/span>Gi\u1edbi h\u1ea1n c\u1ea7n \u0111\u1ecdc k\u00e8m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng khoa h\u1ecdc n\u00ean \u0111\u1ecdc c\u00e1c con s\u1ed1 tr\u00ean v\u1edbi ba l\u01b0u \u00fd m\u00e0 ch\u00ednh c\u00e1c t\u00e1c gi\u1ea3 n\u00eau ra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf quan s\u00e1t, kh\u00f4ng ph\u1ea3i th\u1eed nghi\u1ec7m ng\u1eabu nhi\u00ean.<\/strong> Li\u1ec1u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u00e1n theo khu v\u1ef1c sinh s\u1ed1ng, kh\u00f4ng x\u00e1c nh\u1eadn t\u1eebng c\u00e1 nh\u00e2n c\u00f3 th\u1ef1c s\u1ef1 xem qu\u1ea3ng c\u00e1o. Ng\u00e0y ti\u00eam do ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1ef1 nh\u1edb l\u1ea1i. Trong c\u00f9ng th\u1eddi gian, nhi\u1ec1u quy \u0111\u1ecbnh b\u1eaft bu\u1ed9c ti\u00eam c\u1ee7a ch\u00ednh quy\u1ec1n, h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ban h\u00e0nh, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 m\u00e0 m\u00f4 h\u00ecnh ch\u01b0a ki\u1ec3m so\u00e1t h\u1ebft (Williams et al., 2023).<\/li>\n\n\n\n<li><strong>Ph\u1ea1m vi h\u1eb9p.<\/strong> Nghi\u00ean c\u1ee9u c\u1ee7a Williams v\u00e0 c\u1ed9ng s\u1ef1 ch\u1ec9 \u0111o k\u00eanh s\u1ed1 trong m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh; k\u1ebft qu\u1ea3 ch\u01b0a ch\u1eafc \u0111\u00fang cho giai \u0111o\u1ea1n kh\u00e1c ho\u1eb7c h\u00e0nh vi kh\u00e1c nh\u01b0 ti\u00eam m\u0169i nh\u1eafc l\u1ea1i (Williams et al., 2023).<\/li>\n\n\n\n<li><strong>Xung \u0111\u1ed9t l\u1ee3i \u00edch ti\u1ec1m \u1ea9n.<\/strong> C\u00e1c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c HHS t\u00e0i tr\u1ee3 v\u00e0 do Fors Marsh, \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c thu\u00ea tri\u1ec3n khai chi\u1ebfn d\u1ecbch, c\u00f9ng v\u1edbi c\u00e1n b\u1ed9 HHS th\u1ef1c hi\u1ec7n (Williams et al., 2023; Turner et al., 2024). \u0110i\u1ec1u n\u00e0y kh\u00f4ng l\u00e0m k\u1ebft qu\u1ea3 sai, nh\u01b0ng l\u00e0 l\u00fd do c\u1ea7n ch\u1edd th\u00eam \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c l\u1eadp.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bai_hoc_cho_chien_luoc_quang_cao_suc_khoe\"><\/span>B\u00e0i h\u1ecdc cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ee9c kho\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Nh\u1eafm v\u00e0o ni\u1ec1m tin, kh\u00f4ng nh\u1eafm v\u00e0o kh\u1ea9u hi\u1ec7u.<\/strong> Chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 khi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf quanh c\u00e1c ni\u1ec1m tin c\u1ee5 th\u1ec3 c\u1ea3n tr\u1edf h\u00e0nh vi (Kim et al., 2024).<\/li>\n\n\n\n<li><strong>\u0110o li\u1ec1u, kh\u00f4ng ch\u1ec9 \u0111o \u0111\u1ed9 ph\u1ee7.<\/strong> B\u1eb1ng ch\u1ee9ng m\u1ea1nh nh\u1ea5t c\u1ee7a case study n\u00e0y \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0111o l\u01b0\u1ee3ng ti\u1ebfp x\u00fac theo tu\u1ea7n, theo khu v\u1ef1c, r\u1ed3i li\u00ean h\u1ec7 v\u1edbi h\u00e0nh vi (Williams et al., 2023).<\/li>\n\n\n\n<li><strong>Ph\u1ed1i k\u00eanh theo nh\u1ecbp t\u00e1c \u0111\u1ed9ng.<\/strong> K\u00eanh s\u1ed1 cho ph\u1ea3n \u1ee9ng nhanh, truy\u1ec1n h\u00ecnh cho t\u00edch lu\u1ef9 d\u00e0i h\u1ea1n (Denison et al., 2023).<\/li>\n\n\n\n<li><strong>\u01afu ti\u00ean ngu\u1ed3n l\u1ef1c theo d\u1eef li\u1ec7u.<\/strong> B\u01a1m th\u00eam qu\u1ea3ng c\u00e1o v\u00e0o n\u01a1i do d\u1ef1 cao v\u00e0 ti\u00eam th\u1ea5p l\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c, kh\u00f4ng ph\u1ea3i ph\u1ee7 \u0111\u1ec1u (Williams et al., 2023).<\/li>\n\n\n\n<li><strong>C\u00f4ng b\u1ed1 \u0111\u00e1nh gi\u00e1 v\u00e0 n\u00eau r\u00f5 gi\u1edbi h\u1ea1n.<\/strong> Ch\u00ednh vi\u1ec7c HHS c\u00f4ng b\u1ed1 nhi\u1ec1u nghi\u00ean c\u1ee9u b\u00ecnh duy\u1ec7t, k\u1ec3 c\u1ea3 ph\u1ea7n h\u1ea1n ch\u1ebf, l\u00e0 \u0111i\u1ec1u gi\u00fap case study n\u00e0y d\u00f9ng \u0111\u01b0\u1ee3c trong gi\u1ea3ng d\u1ea1y.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chi\u1ebfn d\u1ecbch We Can Do This l\u00e0 g\u00ec?<\/strong> L\u00e0 chi\u1ebfn d\u1ecbch gi\u00e1o d\u1ee5c c\u00f4ng ch\u00fang c\u1ee7a B\u1ed9 Y t\u1ebf v\u00e0 D\u1ecbch v\u1ee5 Nh\u00e2n sinh Hoa K\u1ef3, kh\u1edfi \u0111\u1ed9ng th\u00e1ng 4\/2021, nh\u1eb1m t\u0103ng ni\u1ec1m tin v\u00e0 t\u1ef7 l\u1ec7 ti\u00eam v\u1eafc-xin Covid-19 qua qu\u1ea3ng c\u00e1o \u0111a k\u00eanh (Williams et al., 2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chi\u1ebfn d\u1ecbch c\u00f3 th\u1ef1c s\u1ef1 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 ti\u00eam kh\u00f4ng?<\/strong> C\u00e1c nghi\u00ean c\u1ee9u quan s\u00e1t cho th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 d\u01b0\u01a1ng gi\u1eefa li\u1ec1u qu\u1ea3ng c\u00e1o v\u00e0 x\u00e1c su\u1ea5t ti\u00eam m\u0169i \u0111\u1ea7u, b\u1ec1n v\u1eefng qua nhi\u1ec1u m\u00f4 h\u00ecnh ki\u1ec3m so\u00e1t. Tuy nhi\u00ean \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng t\u01b0\u01a1ng quan, ch\u01b0a ph\u1ea3i th\u1eed nghi\u1ec7m ng\u1eabu nhi\u00ean (Williams et al., 2023; Denison et al., 2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chi ph\u00ed c\u00f3 x\u1ee9ng \u0111\u00e1ng kh\u00f4ng?<\/strong> Ph\u00e2n t\u00edch l\u1ee3i \u00edch &#8211; chi ph\u00ed c\u1ee7a nh\u00f3m nghi\u00ean c\u1ee9u HHS \u01b0\u1edbc t\u00ednh kho\u1ea3ng 90 USD l\u1ee3i \u00edch cho m\u1ed7i 1 USD chi ra, ch\u1ee7 y\u1ebfu t\u1eeb s\u1ed1 ca b\u1ec7nh v\u00e0 t\u1eed vong tr\u00e1nh \u0111\u01b0\u1ee3c (Turner et al., 2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng g\u00ec cho Vi\u1ec7t Nam?<\/strong> B\u00e0i h\u1ecdc chuy\u1ec3n giao \u0111\u01b0\u1ee3c l\u00e0 c\u00e1ch l\u00e0m: x\u00e1c \u0111\u1ecbnh ni\u1ec1m tin c\u1ea3n tr\u1edf, thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p cho t\u1eebng ni\u1ec1m tin, ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o theo d\u1eef li\u1ec7u v\u00f9ng, v\u00e0 \u0111o li\u1ec1u ti\u1ebfp x\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. C\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3 kh\u00f4ng n\u00ean ngo\u1ea1i suy tr\u1ef1c ti\u1ebfp v\u00ec kh\u00e1c b\u1ed1i c\u1ea3nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Denison, B., Dahlen, H., Kim, J.-E. C., Williams, C. J., Kranzler, E. C., Luchman, J. N., Trigger, S., Bennett, M., Nighbor, T., Vines, M., Petrun Sayers, E. L., Kurti, A. N., Weinberg, J., Hoffman, L., &amp; Peck, J. F. A. (2023). Evaluation of the &#8220;We Can Do This&#8221; campaign paid media and COVID-19 vaccination uptake, United States, December 2020\u2013January 2022. <em>Journal of Health Communication, 28<\/em>(9), 573\u2013584. https:\/\/doi.org\/10.1080\/10810730.2023.2236976<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim, J.-E. C., Kranzler, E. C., Yu, K., Denison, B., Dahlen, H. M., Luchman, J. N., Ihongbe, T. O., Marshall, M. C., Hoffman, B., Moffett, K., Dupervil, D., Margolis, K. A., &amp; Hoffman, L. (2024). The association between the We Can Do This campaign and vaccination beliefs in the United States, January 2021\u2013March 2022. <em>Journal of Health Communication, 29<\/em>(8), 502\u2013513. https:\/\/doi.org\/10.1080\/10810730.2024.2373159<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kranzler, E. C., Luchman, J. N., Williams, C. J., Model, T. A., Ostby, R., Vines, M., Weinberg, J., Petrun Sayers, E. L., Kurti, A. N., Trigger, S., Hoffman, L., &amp; Peck, J. F. A. (2023). Recalled exposure to COVID-19 public education campaign advertisements predicts COVID-19 vaccine confidence. <em>Journal of Health Communication, 28<\/em>(3), 144\u2013155. https:\/\/doi.org\/10.1080\/10810730.2023.2181891<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rosenstock, I. M. (1974). Historical origins of the Health Belief Model. <em>Health Education Monographs, 2<\/em>(4), 328\u2013335. https:\/\/doi.org\/10.1177\/109019817400200403<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turner, S., Kranzler, E. C., Trigger, S., Kearsley, A., Luchman, J. N., Williams, C. J., Denison, B., Dahlen, H., Kim, J.-E. C., Bennett, M., Nighbor, T., Beleche, T., Hoffman, L., &amp; Peck, J. (2024). Benefit\u2013cost analysis of the HHS COVID-19 campaign: April 2021\u2013March 2022. <em>American Journal of Preventive Medicine, 67<\/em>(2), 258\u2013264. https:\/\/doi.org\/10.1016\/j.amepre.2024.03.018<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Williams, C. J., Kranzler, E. C., Luchman, J. N., Denison, B., Fischer, S., Wonder, T., Ostby, R., Vines, M., Weinberg, J., Petrun Sayers, E. L., Kurti, A. N., Trigger, S., Hoffman, L., &amp; Peck, J. F. A. (2023). The initial relationship between the United States Department of Health and Human Services&#8217; digital COVID-19 public education campaign and vaccine uptake: Campaign effectiveness evaluation. <em>Journal of Medical Internet Research, 25<\/em>, e43873. https:\/\/doi.org\/10.2196\/43873<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-09-02T10:51:23+07:00\">02\/09\/2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 4\/2021, B\u1ed9 Y t\u1ebf v\u00e0 D\u1ecbch v\u1ee5 Nh\u00e2n sinh Hoa K\u1ef3 (HHS) kh\u1edfi \u0111\u1ed9ng chi\u1ebfn &hellip; <a title=\"Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1eafc-xin Covid-19 l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 \u0111\u00e3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00e2n th\u1ebf n\u00e0o?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/chien-dich-quang-cao-vac-xin-we-can-do-this\/\"><span class=\"screen-reader-text\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1eafc-xin Covid-19 l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 \u0111\u00e3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00e2n th\u1ebf n\u00e0o?<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[336,339,338,337,335],"class_list":["post-649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-truyen-thong-khoa-hoc","tag-chien-dich-we-can-do-this","tag-danh-gia-chien-dich-truyen-thong","tag-do-du-vac-xin","tag-quang-cao-vac-xin-covid-19","tag-truyen-thong-suc-khoe-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u1eafc-xin Covid-19 c\u1ee7a M\u1ef9 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn \u0111\u00e2u?<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn d\u1ecbch We Can Do This c\u1ee7a B\u1ed9 Y t\u1ebf M\u1ef9 d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ec3 t\u0103ng ti\u00eam v\u1eafc-xin Covid-19. 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