{"id":6192,"date":"2026-10-13T00:10:59","date_gmt":"2026-10-12T17:10:59","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/thue-hong-pink-tax-co-that-khong\/"},"modified":"2026-10-13T00:38:34","modified_gmt":"2026-10-12T17:38:34","slug":"thue-hong-pink-tax-co-that-khong","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/thue-hong-pink-tax-co-that-khong\/","title":{"rendered":"&#8220;Thu\u1ebf h\u1ed3ng&#8221; (pink tax) c\u00f3 th\u1eadt kh\u00f4ng? B\u1eb1ng ch\u1ee9ng n\u00f3i g\u00ec"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C\u00f3, nh\u01b0ng kh\u00f4ng theo c\u00e1ch nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129. M\u1ed9t kh\u1ea3o s\u00e1t \u1edf New York n\u0103m 2015 th\u1ea5y h\u00e0ng cho n\u1eef \u0111\u1eaft h\u01a1n trung b\u00ecnh 7%, nh\u01b0ng khi so \u0111\u00fang nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, m\u1ed9t nghi\u00ean c\u1ee9u d\u00f9ng d\u1eef li\u1ec7u b\u00e1n l\u1ebb to\u00e0n n\u01b0\u1edbc M\u1ef9 ch\u1ec9 th\u1ea5y ch\u00eanh l\u1ec7ch r\u1ea5t nh\u1ecf. Ph\u1ea7n l\u1edbn kho\u1ea3ng c\u00e1ch \u0111\u1ebfn t\u1eeb ch\u1ed7 s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u00e0 gi\u1ecf h\u00e0ng c\u1ee7a ph\u1ee5 n\u1eef l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m t\u1eaft nhanh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thu\u1ebf h\u1ed3ng kh\u00f4ng ph\u1ea3i thu\u1ebf nh\u00e0 n\u01b0\u1edbc thu, m\u00e0 l\u00e0 c\u00e1ch g\u1ecdi ch\u00eanh l\u1ec7ch gi\u00e1 theo gi\u1edbi.<\/li>\n\n<li>B\u1eb1ng ch\u1ee9ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t, t\u00f9y c\u00e1ch so s\u00e1nh s\u1ea3n ph\u1ea9m.<\/li>\n\n<li>C\u00e1ch t\u1ef1 b\u1ea3o v\u1ec7 \u0111\u01a1n gi\u1ea3n nh\u1ea5t: so gi\u00e1 theo \u0111\u01a1n v\u1ecb v\u00e0 \u0111\u1ecdc th\u00e0nh ph\u1ea7n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Thu\u1ebf h\u1ed3ng&#8221; l\u00e0 g\u00ec v\u00e0 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t lo\u1ea1i thu\u1ebf th\u1eadt kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng, thu\u1ebf h\u1ed3ng kh\u00f4ng ph\u1ea3i l\u00e0 thu\u1ebf do c\u01a1 quan nh\u00e0 n\u01b0\u1edbc thu. \u0110\u00e2y l\u00e0 c\u00e1ch g\u1ecdi d\u00e2n d\u00e3 cho hi\u1ec7n t\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u01b0\u1edbng t\u1edbi ph\u1ee5 n\u1eef c\u00f3 gi\u00e1 cao h\u01a1n phi\u00ean b\u1ea3n g\u1ea7n gi\u1ed1ng d\u00e0nh cho nam gi\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea7n t\u00e1ch thu\u1ebf h\u1ed3ng kh\u1ecfi m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c c\u0169ng hay b\u1ecb g\u1ed9p chung: thu\u1ebf \u0111\u00e1nh v\u00e0o s\u1ea3n ph\u1ea9m kinh nguy\u1ec7t. \u0110\u00f3 l\u00e0 thu\u1ebf th\u1eadt. T\u1ea1i Anh, b\u0103ng v\u1ec7 sinh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec7 sinh ph\u1ee5 n\u1eef t\u1eebng ch\u1ecbu thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng (VAT) 5% t\u1eeb th\u00e1ng 1\/2001, v\u00e0 m\u1ee9c thu\u1ebf n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a v\u1ec1 0% t\u1eeb ng\u00e0y 1\/1\/2021 (HM Treasury, 2021).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u n\u00e0o khi\u1ebfn &#8220;thu\u1ebf h\u1ed3ng&#8221; \u0111\u01b0\u1ee3c ch\u00fa \u00fd?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 &#8220;From Cradle to Cane&#8221; c\u1ee7a S\u1edf C\u00e1c v\u1ea5n \u0111\u1ec1 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh ph\u1ed1 New York (NYC Department of Consumer Affairs), c\u00f4ng b\u1ed1 th\u00e1ng 12\/2015. Nh\u00f3m kh\u1ea3o s\u00e1t so s\u00e1nh 794 s\u1ea3n ph\u1ea9m, gh\u00e9p th\u00e0nh t\u1eebng c\u1eb7p phi\u00ean b\u1ea3n nam v\u00e0 n\u1eef, ch\u1ecdn nh\u1eefng m\u00f3n &#8220;g\u1ea7n nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00e0nh ph\u1ea7n, h\u00ecnh th\u1ee9c, ch\u1ea5t li\u1ec7u, c\u1ea5u t\u1ea1o v\u00e0\/ho\u1eb7c c\u00e1ch ti\u1ebfp th\u1ecb&#8221; (NYC Department of Consumer Affairs, 2015).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3: t\u00ednh chung n\u0103m ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m cho n\u1eef \u0111\u1eaft h\u01a1n trung b\u00ecnh 7%. M\u1ee9c ch\u00eanh cao nh\u1ea5t thu\u1ed9c v\u1ec1 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (13%), ti\u1ebfp theo l\u00e0 qu\u1ea7n \u00e1o ng\u01b0\u1eddi l\u1edbn v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i nh\u00e0 cho ng\u01b0\u1eddi cao tu\u1ed5i (c\u00f9ng 8%), \u0111\u1ed3 ch\u01a1i (7%) v\u00e0 qu\u1ea7n \u00e1o tr\u1ebb em (4%) (NYC Department of Consumer Affairs, 2015).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y b\u1ee9c tranh kh\u00f4ng m\u1ed9t chi\u1ec1u. Trong c\u00e1c c\u1eb7p so s\u00e1nh, h\u00e0ng cho n\u1eef \u0111\u1eaft h\u01a1n \u1edf 42% tr\u01b0\u1eddng h\u1ee3p, h\u00e0ng cho nam \u0111\u1eaft h\u01a1n \u1edf 18%, v\u00e0 gi\u00e1 b\u1eb1ng nhau \u1edf 40%. Trong nh\u00f3m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, ch\u00eanh l\u1ec7ch l\u1edbn nh\u1ea5t n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c: d\u1ea7u g\u1ed9i v\u00e0 d\u1ea7u x\u1ea3 cho n\u1eef \u0111\u1eaft h\u01a1n trung b\u00ecnh 48%. B\u00e1o c\u00e1o l\u01b0u \u00fd s\u1ea3n ph\u1ea9m cho nam th\u01b0\u1eddng l\u00e0 lo\u1ea1i &#8220;2 trong 1&#8221;, n\u00ean ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 ph\u1ea3i mua hai chai cho c\u00f9ng m\u1ed9t c\u00f4ng d\u1ee5ng (NYC Department of Consumer Affairs, 2015). T\u1ee9c l\u00e0 ch\u00eanh l\u1ec7ch c\u00f2n \u0111\u1ebfn t\u1eeb c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u01a1 quan ki\u1ec3m to\u00e1n M\u1ef9 (GAO) k\u1ebft lu\u1eadn g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GAO x\u00e1c nh\u1eadn c\u00f3 ch\u00eanh l\u1ec7ch \u1edf m\u1ed9t s\u1ed1 nh\u00f3m h\u00e0ng, nh\u01b0ng kh\u00f4ng th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh bao nhi\u00eau ph\u1ea7n l\u00e0 do \u0111\u1ecbnh ki\u1ebfn gi\u1edbi. N\u0103m 2018, V\u0103n ph\u00f2ng Tr\u00e1ch nhi\u1ec7m Gi\u1ea3i tr\u00ecnh Ch\u00ednh ph\u1ee7 Hoa K\u1ef3 (GAO) ph\u00e2n t\u00edch d\u1eef li\u1ec7u qu\u00e9t m\u00e3 b\u00e1n l\u1ebb c\u1ee7a Nielsen n\u0103m 2016 cho 10 nh\u00f3m s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (GAO, 2018).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phi\u00ean b\u1ea3n cho n\u1eef c\u00f3 gi\u00e1 trung b\u00ecnh cao h\u01a1n \u0111\u00e1ng k\u1ec3 \u1edf 5 nh\u00f3m: l\u0103n kh\u1eed m\u00f9i, x\u1ecbt kh\u1eed m\u00f9i c\u01a1 th\u1ec3, kem c\u1ea1o, n\u01b0\u1edbc hoa cao c\u1ea5p v\u00e0 x\u1ecbt th\u01a1m c\u01a1 th\u1ec3 b\u00ecnh d\u00e2n. Ng\u01b0\u1ee3c l\u1ea1i, phi\u00ean b\u1ea3n cho nam \u0111\u1eaft h\u01a1n \u1edf 2 nh\u00f3m l\u00e0 gel c\u1ea1o r\u00e2u v\u00e0 dao c\u1ea1o d\u00f9ng nhi\u1ec1u l\u1ea7n. L\u01b0\u1ee1i dao c\u1ea1o cho k\u1ebft qu\u1ea3 l\u1eabn l\u1ed9n, c\u00f2n dao c\u1ea1o d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 n\u01b0\u1edbc hoa b\u00ecnh d\u00e2n kh\u00f4ng c\u00f3 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 (GAO, 2018).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m quan tr\u1ecdng nh\u1ea5t l\u00e0 GAO vi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ch\u00eanh l\u1ec7ch \u0111\u1ebfn t\u1eeb \u0111\u1ecbnh ki\u1ebfn gi\u1edbi hay t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, ch\u1eb3ng h\u1ea1n chi ph\u00ed qu\u1ea3ng c\u00e1o. V\u1edbi d\u1ecbch v\u1ee5 nh\u01b0 vay th\u1ebf ch\u1ea5p hay s\u1eeda \u00f4 t\u00f4, c\u00e1c nghi\u00ean c\u1ee9u GAO r\u00e0 so\u00e1t ch\u1ec9 t\u00ecm th\u1ea5y &#8220;b\u1eb1ng ch\u1ee9ng h\u1ea1n ch\u1ebf&#8221; v\u1ec1 ch\u00eanh l\u1ec7ch gi\u00e1 theo gi\u1edbi (GAO, 2018).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ec sao c\u00f3 nghi\u00ean c\u1ee9u cho r\u1eb1ng &#8220;thu\u1ebf h\u1ed3ng&#8221; b\u1ecb ph\u00f3ng \u0111\u1ea1i?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec khi so \u0111\u00fang nh\u1eefng s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, ch\u00eanh l\u1ec7ch g\u1ea7n nh\u01b0 bi\u1ebfn m\u1ea5t. Sarah Moshary, Anna Tuchman v\u00e0 Natasha Bhatia Vajravelu d\u00f9ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng to\u00e0n qu\u1ed1c t\u1eeb si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, nh\u00e0 thu\u1ed1c v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb \u1edf M\u1ef9 \u0111\u1ec3 so gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. H\u1ecd th\u1ea5y h\u00e0ng cho n\u1eef \u0111\u1eaft h\u01a1n \u1edf m\u1ed9t s\u1ed1 nh\u00f3m nh\u01b0 l\u0103n kh\u1eed m\u00f9i, nh\u01b0ng r\u1ebb h\u01a1n \u1edf nh\u00f3m kh\u00e1c nh\u01b0 dao c\u1ea1o. Khi ch\u1ec9 so nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u01b0\u01a1ng t\u1ef1, phi\u00ean b\u1ea3n cho n\u1eef c\u00f2n r\u1ebb h\u01a1n \u1edf 3 trong 5 nh\u00f3m (Moshary v\u00e0 c\u1ed9ng s\u1ef1, 2021).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e1t hi\u1ec7n then ch\u1ed1t l\u00e0 c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m cho nam v\u00e0 cho n\u1eef &#8220;r\u1ea5t \u00edt tr\u00f9ng nhau&#8221;, v\u00e0 ch\u00ednh s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y duy tr\u00ec nh\u1eefng kho\u1ea3ng ch\u00eanh gi\u00e1 l\u1edbn, k\u1ec3 c\u1ea3 gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t (Moshary v\u00e0 c\u1ed9ng s\u1ef1, 2021). Theo b\u00e0i t\u00f3m t\u1eaft c\u1ee7a Kellogg Insight, nghi\u00ean c\u1ee9u d\u00f9ng d\u1eef li\u1ec7u gi\u00e1 c\u1ee7a Nielsen trong ba n\u0103m t\u1ea1i g\u1ea7n 40.000 c\u1eeda h\u00e0ng. H\u1ed9 gia \u0111\u00ecnh trung b\u00ecnh ch\u1ec9 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c &#8220;ch\u01b0a t\u1edbi 1%&#8221; n\u1ebfu chuy\u1ec3n sang s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng d\u00e0nh cho gi\u1edbi c\u00f2n l\u1ea1i, nh\u01b0ng c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m &#8220;g\u1ea7n 10%&#8221; n\u1ebfu ch\u1ea5p nh\u1eadn \u0111\u1ed5i sang s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c kh\u00e1c (Allen, 2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u00fd kh\u00e1c c\u1ee7a nh\u00f3m t\u00e1c gi\u1ea3 \u0111\u00e1ng suy ng\u1eabm h\u01a1n con s\u1ed1: gi\u1ecf h\u00e0ng c\u1ee7a ph\u1ee5 n\u1eef \u0111\u01a1n gi\u1ea3n l\u00e0 l\u1edbn h\u01a1n, v\u00ec h\u1ecd mua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i (Allen, 2023). N\u00f3i c\u00e1ch kh\u00e1c, chi ph\u00ed c\u00f3 th\u1ec3 n\u1eb1m \u1edf k\u1ef3 v\u1ecdng ngo\u1ea1i h\u00ecnh, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1edf nh\u00e3n gi\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1eady r\u1ed1t cu\u1ed9c &#8220;thu\u1ebf h\u1ed3ng&#8221; c\u00f3 th\u1eadt kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u tr\u1ea3 l\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecbnh ngh\u0129a. Gom c\u00e1c b\u1eb1ng ch\u1ee9ng tr\u00ean l\u1ea1i, c\u00f3 th\u1ec3 t\u00e1ch th\u00e0nh ba t\u1ea7ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, kh\u00e1c gi\u00e1 ch\u1ec9 v\u00ec gi\u1edbi:<\/strong> v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i b\u00e1n \u0111\u1ea1i tr\u00e0 \u1edf M\u1ef9, b\u1eb1ng ch\u1ee9ng cho t\u1ea7ng n\u00e0y kh\u00e1 y\u1ebfu (Moshary v\u00e0 c\u1ed9ng s\u1ef1, 2021).<\/li>\n\n<li><strong>S\u1ea3n ph\u1ea9m kh\u00e1c nhau, \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb ri\u00eang cho n\u1eef v\u1edbi gi\u00e1 cao h\u01a1n:<\/strong> t\u1ea7ng n\u00e0y ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 th\u1eadt, nh\u01b0 kh\u1ea3o s\u00e1t New York v\u00e0 GAO ghi nh\u1eadn (NYC Department of Consumer Affairs, 2015; GAO, 2018).<\/li>\n\n<li><strong>Gi\u1ecf h\u00e0ng l\u1edbn h\u01a1n do chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i:<\/strong> \u0111\u00e2y l\u00e0 chi ph\u00ed th\u1eadt nh\u01b0ng kh\u00f3 g\u1ecdi l\u00e0 &#8220;\u0111\u1ecbnh gi\u00e1 ph\u00e2n bi\u1ec7t&#8221; (Allen, 2023).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec v\u1eady, n\u00f3i &#8220;ph\u1ee5 n\u1eef lu\u00f4n b\u1ecb t\u00ednh gi\u00e1 cao h\u01a1n&#8221; l\u00e0 qu\u00e1 \u0111\u00e0, nh\u01b0ng n\u00f3i &#8220;thu\u1ebf h\u1ed3ng ch\u1ec9 l\u00e0 chuy\u1ec7n b\u1ecba&#8221; c\u0169ng ch\u01b0a \u0111\u00fang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 so s\u00e1nh theo \u0111\u01a1n v\u1ecb v\u00e0 theo th\u00e0nh ph\u1ea7n, thay v\u00ec theo m\u00e0u bao b\u00ec:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Xem gi\u00e1 tr\u00ean m\u1ed7i ml ho\u1eb7c m\u1ed7i gram, v\u00ec hai chai tr\u00f4ng gi\u1ed1ng nhau c\u00f3 th\u1ec3 kh\u00e1c dung t\u00edch.<\/li>\n\n<li>\u0110\u1ecdc th\u00e0nh ph\u1ea7n. N\u1ebfu c\u00f4ng th\u1ee9c g\u1ea7n nh\u01b0 gi\u1ed1ng nhau, b\u1ea3n &#8220;cho nam&#8221; ho\u1eb7c &#8220;unisex&#8221; c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u01a1n (NYC Department of Consumer Affairs, 2015).<\/li>\n\n<li>T\u1ef1 h\u1ecfi m\u00ecnh c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n th\u00eam s\u1ea3n ph\u1ea9m, hay \u0111ang mua v\u00ec \u00e1p l\u1ef1c &#8220;ph\u1ea3i ch\u1ec9n chu&#8221; (xem th\u00eam <a href=\"https:\/\/dykhoa.com\/blog\/hoi-chung-wellness-bay-chua-lanh-thuong-mai-hoa\/\">H\u1ed9i ch\u1ee9ng Wellness<\/a>).<\/li>\n\n<li>V\u1edbi d\u1ecbch v\u1ee5 nh\u01b0 c\u1eaft t\u00f3c, h\u00e3y h\u1ecfi r\u00f5 gi\u00e1 d\u1ef1a tr\u00ean ti\u00eau ch\u00ed g\u00ec thay v\u00ec d\u1ef1a tr\u00ean gi\u1edbi t\u00ednh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ng\u01b0\u1eddi l\u00e0m marketing n\u00ean r\u00fat ra \u0111i\u1ec1u g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecbnh gi\u00e1 n\u00ean d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed th\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, kh\u00f4ng d\u1ef1a tr\u00ean chi\u1ebfc nh\u00e3n &#8220;d\u00e0nh cho n\u1eef&#8221;. N\u1ebfu s\u1ea3n ph\u1ea9m cho n\u1eef c\u00f3 c\u00f4ng th\u1ee9c kh\u00e1c, h\u00e3y n\u00f3i r\u00f5 kh\u00e1c \u1edf \u0111\u00e2u v\u00e0 v\u00ec sao \u0111\u00e1ng gi\u00e1 h\u01a1n. N\u1ebfu kh\u00f4ng kh\u00e1c, t\u00f4 h\u1ed3ng bao b\u00ec r\u1ed3i n\u00e2ng gi\u00e1 d\u1ec5 l\u00e0m t\u1ed5n h\u1ea1i <a href=\"https:\/\/dykhoa.com\/blog\/tinh-chan-thuc-thuong-hieu-brand-authenticity-marcom\/\">t\u00ednh ch\u00e2n th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t h\u01b0\u1edbng t\u1ed1t h\u01a1n l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb <a href=\"https:\/\/dykhoa.com\/blog\/insight-khach-hang-la-gi\/\">insight kh\u00e1ch h\u00e0ng<\/a> th\u1eadt: ph\u1ee5 n\u1eef c\u1ea7n g\u00ec \u1edf s\u1ea3n ph\u1ea9m, ch\u1ee9 kh\u00f4ng ph\u1ea3i &#8220;ph\u1ee5 n\u1eef th\u00edch m\u00e0u g\u00ec&#8221;. B\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/quang-cao-20-10-khong-dinh-kien-gioi\/\">l\u00e0m qu\u1ea3ng c\u00e1o 20\/10 kh\u00f4ng \u0111\u1ecbnh ki\u1ebfn gi\u1edbi<\/a> v\u00e0 b\u00e0i <a href=\"https:\/\/dykhoa.com\/blog\/femvertising-la-gi\/\">femvertising l\u00e0 g\u00ec<\/a> g\u1ee3i \u00fd c\u00e1ch tr\u00e1nh l\u1ed1i m\u00f2n n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Thu\u1ebf h\u1ed3ng c\u00f3 ph\u1ea3i do nh\u00e0 n\u01b0\u1edbc thu kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng. \u0110\u00e2y l\u00e0 c\u00e1ch g\u1ecdi ch\u00eanh l\u1ec7ch gi\u00e1 gi\u1eefa s\u1ea3n ph\u1ea9m cho n\u1eef v\u00e0 cho nam. Kho\u1ea3n ch\u00eanh n\u00e0y, n\u1ebfu c\u00f3, n\u1eb1m trong gi\u00e1 b\u00e1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mua \u0111\u1ed3 d\u00e0nh cho nam c\u00f3 lu\u00f4n r\u1ebb h\u01a1n kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng lu\u00f4n lu\u00f4n. GAO th\u1ea5y gel c\u1ea1o r\u00e2u v\u00e0 dao c\u1ea1o d\u00f9ng nhi\u1ec1u l\u1ea7n cho nam \u0111\u1eaft h\u01a1n b\u1ea3n cho n\u1eef (GAO, 2018), v\u00e0 kh\u1ea3o s\u00e1t New York ghi nh\u1eadn 18% c\u1eb7p s\u1ea3n ph\u1ea9m c\u00f3 h\u00e0ng cho nam \u0111\u1eaft h\u01a1n (NYC Department of Consumer Affairs, 2015).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u1ede Vi\u1ec7t Nam c\u00f3 thu\u1ebf h\u1ed3ng kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u h\u1ec7 th\u1ed1ng n\u00e0o \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 m\u1edf v\u1ec1 Vi\u1ec7t Nam, n\u00ean ch\u01b0a th\u1ec3 k\u1ebft lu\u1eadn. C\u00e1ch th\u1ef1c t\u1ebf l\u00e0 t\u1ef1 so gi\u00e1 theo \u0111\u01a1n v\u1ecb v\u00e0 th\u00e0nh ph\u1ea7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec n\u00ean nh\u1edb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng ch\u1ee9ng hi\u1ec7n c\u00f3 cho th\u1ea5y &#8220;thu\u1ebf h\u1ed3ng&#8221; c\u00f3 th\u1eadt \u1edf m\u1ee9c s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u00e0 gi\u1ecf h\u00e0ng kh\u00e1c nhau, nh\u01b0ng y\u1ebfu h\u01a1n nhi\u1ec1u khi so nh\u1eefng m\u00f3n h\u00e0ng th\u1eadt s\u1ef1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 t\u1ef1 b\u1ea3o v\u1ec7 b\u1eb1ng c\u00e1ch so gi\u00e1 theo \u0111\u01a1n v\u1ecb v\u00e0 \u0111\u1ecdc th\u00e0nh ph\u1ea7n. Ng\u01b0\u1eddi l\u00e0m marketing n\u00ean \u0111\u1ecbnh gi\u00e1 minh b\u1ea1ch v\u00e0 tr\u00e1nh d\u00f9ng gi\u1edbi t\u00ednh l\u00e0m l\u00fd do t\u0103ng gi\u00e1. B\u00e0i vi\u1ebft thu\u1ed9c <a href=\"https:\/\/dykhoa.com\/blog\/ban-linh-diu-dang\/\">chuy\u00ean \u0111\u1ec1 B\u1ea3n l\u0129nh d\u1ecbu d\u00e0ng<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (<a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\">Dy Khoa<\/a>), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<details class=\"wp-block-details dk-refs is-layout-flow wp-block-details-is-layout-flow\"><summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (5 ngu\u1ed3n)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Allen, S. (2023, April 1). <em>Why are products marketed to women sometimes more expensive?<\/em> Kellogg Insight. https:\/\/insight.kellogg.northwestern.edu\/article\/products-marketed-to-women<\/li>\n\n<li>HM Treasury. (2021, January 1). <em>Tampon tax abolished from today<\/em>. GOV.UK. https:\/\/www.gov.uk\/government\/news\/tampon-tax-abolished-from-today<\/li>\n\n<li>Moshary, S., Tuchman, A., &amp; Vajravelu, N. B. (2021). <em>Gender-based pricing in consumer packaged goods: A pink tax?<\/em> (Kilts Center for Marketing at Chicago Booth, Marketing Data Center Paper). SSRN. https:\/\/doi.org\/10.2139\/ssrn.3882214<\/li>\n\n<li>New York City Department of Consumer Affairs. (2015). <em>From cradle to cane: The cost of being a female consumer. A study of gender pricing in New York City<\/em>. https:\/\/www.nyc.gov\/assets\/dca\/downloads\/pdf\/partners\/Study-of-Gender-Pricing-in-NYC.pdf<\/li>\n\n<li>U.S. Government Accountability Office. (2018). <em>Consumer protection: Gender-related price differences for goods and services<\/em> (GAO-18-500). https:\/\/www.gao.gov\/products\/gao-18-500<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ea3n ph\u1ea9m cho n\u1eef c\u00f3 th\u1eadt s\u1ef1 \u0111\u1eaft h\u01a1n? B\u1eb1ng ch\u1ee9ng v\u1ec1 &#8220;thu\u1ebf h\u1ed3ng&#8221; ph\u1ee9c t\u1ea1p h\u01a1n kh\u1ea9u hi\u1ec7u, v\u00e0 \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ecdc \u0111\u00fang.<\/p>\n","protected":false},"author":1,"featured_media":6179,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,5],"tags":[695,488,754,724,736,741],"class_list":["post-6192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imc-chien-luoc","category-thuc-hanh-marcom","tag-ban-linh-diu-dang","tag-binh-dang-gioi","tag-dinh-gia-theo-gioi","tag-hanh-vi-nguoi-tieu-dung","tag-pink-tax","tag-thue-hong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thu\u1ebf h\u1ed3ng (pink tax) c\u00f3 th\u1eadt kh\u00f4ng? 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