{"id":6187,"date":"2026-10-13T00:06:04","date_gmt":"2026-10-12T17:06:04","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/vi-sao-phu-nu-it-xuat-hien-lam-chuyen-gia-tren-bao-chi\/"},"modified":"2026-10-13T00:39:16","modified_gmt":"2026-10-12T17:39:16","slug":"vi-sao-phu-nu-it-xuat-hien-lam-chuyen-gia-tren-bao-chi","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/vi-sao-phu-nu-it-xuat-hien-lam-chuyen-gia-tren-bao-chi\/","title":{"rendered":"V\u00ec sao ph\u1ee5 n\u1eef \u00edt xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ph\u1ee5 n\u1eef v\u1eabn \u00edt xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed: theo D\u1ef1 \u00e1n Gi\u00e1m s\u00e1t Truy\u1ec1n th\u00f4ng To\u00e0n c\u1ea7u (GMMP) n\u0103m 2020, ch\u1ec9 24% ti\u1ebfng n\u00f3i chuy\u00ean gia trong tin t\u1ee9c l\u00e0 c\u1ee7a ph\u1ee5 n\u1eef (Macharia, 2021). Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu kh\u00f4ng n\u1eb1m \u1edf n\u0103ng l\u1ef1c, m\u00e0 \u1edf c\u1ea5u tr\u00fac x\u00e3 h\u1ed9i (ai \u0111ang gi\u1eef v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o) c\u1ed9ng v\u1edbi th\u00f3i quen ch\u1ecdn ngu\u1ed3n c\u1ee7a t\u00f2a so\u1ea1n. V\u00ec kho\u1ea3ng c\u00e1ch n\u00e0y \u0111o \u0111\u01b0\u1ee3c, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu h\u1eb9p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m t\u1eaft nhanh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u0103m 2020, ph\u1ee5 n\u1eef chi\u1ebfm 25% s\u1ed1 ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n trong tin t\u1ee9c t\u1ea1i 116 qu\u1ed1c gia v\u00e0 24% s\u1ed1 chuy\u00ean gia \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn (Macharia, 2021).<\/li>\n\n<li>T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t nghi\u00ean c\u1ee9u ghi nh\u1eadn n\u1eef l\u00e3nh \u0111\u1ea1o ch\u1ec9 chi\u1ebfm 14,3% l\u01b0\u1ee3t xu\u1ea5t hi\u1ec7n c\u1ee7a l\u00e3nh \u0111\u1ea1o tr\u00ean t\u00e1m c\u01a1 quan b\u00e1o ch\u00ed l\u1edbn (V\u0169 v\u00e0 c\u1ed9ng s\u1ef1, n.d.).<\/li>\n\n<li>Theo d\u00f5i t\u1ef7 l\u1ec7 ngu\u1ed3n tin v\u00e0 gi\u1eef danh s\u00e1ch chuy\u00ean gia n\u1eef l\u00e0 hai c\u00e1ch l\u00e0m \u0111\u01a1n gi\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ph\u1ee5 n\u1eef chi\u1ebfm bao nhi\u00eau ph\u1ea7n trong c\u00e1c ti\u1ebfng n\u00f3i chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng m\u1ed9t ph\u1ea7n t\u01b0 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. GMMP l\u00e0 d\u1ef1 \u00e1n gi\u00e1m s\u00e1t tin t\u1ee9c v\u1ec1 gi\u1edbi th\u1ef1c hi\u1ec7n n\u0103m n\u0103m m\u1ed9t l\u1ea7n. \u1ede l\u1ea7n th\u1ee9 s\u00e1u, c\u00e1c nh\u00f3m t\u1ea1i 116 qu\u1ed1c gia c\u00f9ng ph\u00e2n t\u00edch tin t\u1ee9c trong ng\u00e0y 29\/9\/2020 (Macharia, 2021).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ee5 n\u1eef chi\u1ebfm 25% s\u1ed1 ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n trong tin t\u1ee9c v\u00e0 24% s\u1ed1 chuy\u00ean gia, t\u0103ng t\u1eeb 19% n\u0103m 2015. Trong tin v\u1ec1 Covid-19, ph\u1ee5 n\u1eef ch\u1ec9 chi\u1ebfm 27% s\u1ed1 chuy\u00ean gia y t\u1ebf \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean. B\u00e1o c\u00e1o c\u0169ng ghi nh\u1eadn ch\u00e2u \u00c1 n\u1eb1m d\u01b0\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u \u1edf b\u00e1o in v\u00e0 ph\u00e1t thanh, truy\u1ec1n h\u00ecnh (Macharia, 2021).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng c\u00e1ch c\u00f2n n\u1eb1m ngay trong t\u00f2a so\u1ea1n. Kh\u1ea3o s\u00e1t c\u1ee7a Vi\u1ec7n Nghi\u00ean c\u1ee9u B\u00e1o ch\u00ed Reuters tr\u00ean 240 th\u01b0\u01a1ng hi\u1ec7u tin t\u1ee9c \u1edf 12 th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y n\u0103m 2025 ch\u1ec9 27% t\u1ed5ng bi\u00ean t\u1eadp l\u00e0 n\u1eef, trong khi ph\u1ee5 n\u1eef chi\u1ebfm trung b\u00ecnh 40% l\u1ef1c l\u01b0\u1ee3ng nh\u00e0 b\u00e1o (Ross Arguedas v\u00e0 c\u1ed9ng s\u1ef1, 2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u1ede Vi\u1ec7t Nam, b\u1ee9c tranh c\u00f3 kh\u00e1c kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u c\u00f2n \u00edt, nh\u01b0ng nghi\u00ean c\u1ee9u hi\u1ec7n c\u00f3 cho th\u1ea5y xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1. Nh\u00f3m nghi\u00ean c\u1ee9u do Oxfam t\u1ea1i Vi\u1ec7t Nam \u0111\u1eb7t h\u00e0ng \u0111\u00e3 ph\u00e2n t\u00edch 2.168 tin b\u00e0i tr\u00ean VTV1, VTV24, VOV1, Tu\u1ed5i Tr\u1ebb, Thanh Ni\u00ean, VnExpress, VietNamNet v\u00e0 D\u00e2n tr\u00ed trong ba tu\u1ea7n c\u1ee7a th\u00e1ng 9 v\u00e0 10\/2015. Trong 3.429 l\u01b0\u1ee3t l\u00e3nh \u0111\u1ea1o xu\u1ea5t hi\u1ec7n, n\u1eef gi\u1edbi ch\u1ec9 chi\u1ebfm 14,3% (V\u0169 v\u00e0 c\u1ed9ng s\u1ef1, n.d.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ph\u00e2n v\u00f9ng theo ch\u1ee7 \u0111\u1ec1 r\u1ea5t r\u00f5: n\u1eef l\u00e3nh \u0111\u1ea1o chi\u1ebfm 40,8% \u1edf ch\u1ee7 \u0111\u1ec1 tr\u1ebb em v\u00e0 gia \u0111\u00ecnh, nh\u01b0ng ch\u1ec9 6,1% \u1edf ch\u1ee7 \u0111\u1ec1 khoa h\u1ecdc. Kh\u00f4ng ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u1ea1t 50% (V\u0169 v\u00e0 c\u1ed9ng s\u1ef1, n.d.). C\u1ea7n l\u01b0u \u00fd \u0111\u00e2y l\u00e0 d\u1eef li\u1ec7u v\u1ec1 &#8220;l\u00e3nh \u0111\u1ea1o&#8221;, kh\u00f4ng ho\u00e0n to\u00e0n tr\u00f9ng v\u1edbi &#8220;chuy\u00ean gia&#8221;, v\u00e0 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb n\u0103m 2015, n\u00ean ch\u1ec9 n\u00ean xem l\u00e0 d\u1ea5u hi\u1ec7u tham kh\u1ea3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;H\u1ee7y di\u1ec7t bi\u1ec3u t\u01b0\u1ee3ng&#8221; l\u00e0 g\u00ec v\u00e0 li\u00ean quan g\u00ec \u0111\u1ebfn chuy\u00ean gia n\u1eef?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;H\u1ee7y di\u1ec7t bi\u1ec3u t\u01b0\u1ee3ng&#8221; (symbolic annihilation) l\u00e0 c\u00e1ch nh\u00e0 x\u00e3 h\u1ed9i h\u1ecdc Gaye Tuchman (1978) g\u1ecdi t\u00ecnh tr\u1ea1ng ph\u1ee5 n\u1eef v\u1eafng m\u1eb7t ho\u1eb7c b\u1ecb thu h\u1eb9p vai tr\u00f2 tr\u00ean truy\u1ec1n th\u00f4ng. Nhi\u1ec1u nghi\u00ean c\u1ee9u b\u00e1o ch\u00ed v\u1ec1 gi\u1edbi v\u1eabn d\u00f9ng kh\u00e1i ni\u1ec7m n\u00e0y (De Swert &#038; Hooghe, 2010). Shor v\u00e0 c\u1ed9ng s\u1ef1 (2014) xem \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng, v\u00ec c\u00e1ch truy\u1ec1n th\u00f4ng ph\u1ea3n \u00e1nh \u0111\u1eddi s\u1ed1ng g\u00f3p ph\u1ea7n duy tr\u00ec c\u00e1n c\u00e2n quy\u1ec1n l\u1ef1c gi\u1eefa hai gi\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng, c\u00e1ch \u0111\u01b0a tin c\u0169ng t\u1ea1o ra nh\u1eefng <a href=\"https:\/\/dykhoa.com\/blog\/ly-thuyet-khung-hoa-framing-theory-bien-doi-khi-hau\/\">khung nh\u00ecn (framing)<\/a> kh\u00e1c nhau. M\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean 12 t\u1edd b\u00e1o qu\u1ed1c gia c\u1ee7a Anh ghi nh\u1eadn c\u1ee9 n\u0103m nh\u00e0 khoa h\u1ecdc nam \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn m\u1edbi c\u00f3 m\u1ed9t nh\u00e0 khoa h\u1ecdc n\u1eef. Kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 b\u00e0i ch\u00e2n dung nh\u00e0 khoa h\u1ecdc n\u1eef nh\u1eafc \u0111\u1ebfn trang ph\u1ee5c, v\u00f3c d\u00e1ng ho\u1eb7c ki\u1ec3u t\u00f3c, so v\u1edbi kho\u1ea3ng m\u1ed9t ph\u1ea7n n\u0103m \u1edf b\u00e0i v\u1ec1 nam gi\u1edbi. Nh\u00f3m t\u00e1c gi\u1ea3 cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thu h\u1eb9p h\u00ecnh \u1ea3nh c\u00f4ng ch\u00fang v\u1ec1 ph\u1ee5 n\u1eef trong khoa h\u1ecdc (Kitzinger v\u00e0 c\u1ed9ng s\u1ef1, 2008).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ec sao t\u00f2a so\u1ea1n th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn chuy\u00ean gia nam?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u1ee7 y\u1ebfu l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u1ea5u tr\u00fac x\u00e3 h\u1ed9i v\u00e0 th\u00f3i quen ngh\u1ec1 nghi\u1ec7p, h\u01a1n l\u00e0 \u00fd \u0111\u1ed3 c\u1ee7a t\u1eebng ng\u01b0\u1eddi. Ch\u00ednh nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i Anh nh\u1ea5n m\u1ea1nh h\u1ecd kh\u00f4ng cho r\u1eb1ng nh\u00e0 b\u00e1o c\u1ed1 t\u00ecnh n\u00e9 ngu\u1ed3n n\u1eef (Kitzinger v\u00e0 c\u1ed9ng s\u1ef1, 2008).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ea5u tr\u00fac x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o ch\u00ed th\u01b0\u1eddng t\u00ecm ng\u01b0\u1eddi \u0111ang gi\u1eef ch\u1ee9c v\u1ee5. T\u1ea1i Canada, nh\u00f3m Gender Gap Tracker l\u01b0u \u00fd 71% ngh\u1ecb s\u0129 l\u00e0 nam, n\u00ean tin ch\u00ednh tr\u1ecb t\u1ef1 nhi\u00ean tr\u00edch d\u1eabn nhi\u1ec1u nam gi\u1edbi h\u01a1n (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021). Shor v\u00e0 c\u1ed9ng s\u1ef1 (2014) c\u0169ng cho r\u1eb1ng vi\u1ec7c ph\u1ee5 n\u1eef \u00edt c\u00f3 m\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed n\u1ed5i b\u1eadt l\u00e0 m\u1ed9t ph\u1ea7n l\u1eddi gi\u1ea3i th\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00f3i quen ch\u1ecdn ngu\u1ed3n \u0111\u00f3ng vai tr\u00f2 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 b\u00e1o cho bi\u1ebft t\u00ecm ngu\u1ed3n \u0111a d\u1ea1ng t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c h\u01a1n; nh\u00f3m t\u00e1c gi\u1ea3 g\u1ecdi \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng \u01b0u ti\u00ean cho nh\u1eefng ng\u01b0\u1eddi v\u1ed1n \u0111\u00e3 c\u00f3 ti\u1ebfng n\u00f3i (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021). T\u1ea1i B\u1ec9, ch\u1ee7 \u0111\u1ec1 tin l\u00e0 y\u1ebfu t\u1ed1 d\u1ef1 b\u00e1o m\u1ea1nh nh\u1ea5t: ph\u1ee5 n\u1eef xu\u1ea5t hi\u1ec7n trong 50% tin thu\u1ed9c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;c\u1ee7a n\u1eef&#8221;, nh\u01b0ng ch\u1ec9 30% \u1edf ch\u1ee7 \u0111\u1ec1 &#8220;c\u1ee7a nam&#8221;. Gi\u1edbi t\u00ednh ph\u00f3ng vi\u00ean ch\u1ec9 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf, n\u00ean c\u00e1c t\u00e1c gi\u1ea3 nghi\u00eang v\u1ec1 &#8220;m\u00f4 h\u00ecnh ngh\u1ec1 nghi\u1ec7p&#8221;: quy tr\u00ecnh ngh\u1ec1 quy\u1ebft \u0111\u1ecbnh nhi\u1ec1u h\u01a1n gi\u1edbi t\u00ednh ng\u01b0\u1eddi vi\u1ebft (De Swert &#038; Hooghe, 2010).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 r\u00e0o c\u1ea3n n\u00e0o t\u1eeb ph\u00eda ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1eddi kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3. Vi\u1ec7c ph\u1ee5 n\u1eef b\u1ecb c\u00f4ng k\u00edch, qu\u1ea5y r\u1ed1i khi l\u00ean ti\u1ebfng c\u00f4ng khai \u0111\u01b0\u1ee3c n\u00eau nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 khi\u1ebfn kho\u1ea3ng c\u00e1ch k\u00e9o d\u00e0i (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021). V\u00ec v\u1eady, thu h\u1eb9p kho\u1ea3ng c\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 &#8220;m\u1eddi th\u00eam&#8221;, m\u00e0 c\u00f2n l\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi l\u00ean ti\u1ebfng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ng\u01b0\u1eddi l\u00e0m b\u00e1o v\u00e0 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1ebfm. D\u1ef1 \u00e1n 50:50 kh\u1edfi \u0111\u1ea7u n\u0103m 2017 t\u1ea1i ph\u00f2ng tin London c\u1ee7a BBC: c\u00e1c nh\u00f3m t\u1ef1 theo d\u00f5i t\u1ef7 l\u1ec7 ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p l\u00e0 n\u1eef trong n\u1ed9i dung c\u1ee7a m\u00ecnh, \u0111\u1eb7t m\u1ee5c ti\u00eau 50%, v\u00e0 l\u1ed3ng vi\u1ec7c n\u00e0y v\u00e0o quy tr\u00ecnh h\u1eb1ng ng\u00e0y n\u00ean g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed1n chi ph\u00ed (United Nations, n.d.). M\u1ed9t s\u1ed1 c\u00e1ch l\u00e0m kh\u00e1c c\u00f3 c\u01a1 s\u1edf t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 n\u00eau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Theo d\u00f5i ngu\u1ed3n tin:<\/strong> nh\u00e0 b\u00e1o khoa h\u1ecdc Ed Yong c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c ngu\u1ed3n tin nh\u1edd t\u1ef1 ghi l\u1ea1i gi\u1edbi t\u00ednh ng\u01b0\u1eddi \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021).<\/li>\n\n<li><strong>Gi\u1eef danh s\u00e1ch chuy\u00ean gia n\u1eef theo l\u0129nh v\u1ef1c<\/strong> \u0111\u1ec3 c\u00f3 s\u1eb5n l\u1ef1a ch\u1ecdn khi c\u1ea7n (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021).<\/li>\n\n<li><strong>M\u1eddi chuy\u00ean gia n\u1eef c\u1ea3 \u1edf ch\u1ee7 \u0111\u1ec1 &#8220;kh\u00f3&#8221;<\/strong> nh\u01b0 khoa h\u1ecdc, an ninh, n\u01a1i t\u1ef7 l\u1ec7 th\u1ea5p nh\u1ea5t (V\u0169 v\u00e0 c\u1ed9ng s\u1ef1, n.d.).<\/li>\n\n<li><strong>Vi\u1ebft v\u1ec1 chuy\u00ean m\u00f4n, kh\u00f4ng ph\u1ea3i ngo\u1ea1i h\u00ecnh<\/strong> khi ngo\u1ea1i h\u00ecnh kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e2u chuy\u1ec7n (Kitzinger v\u00e0 c\u1ed9ng s\u1ef1, 2008).<\/li>\n\n<li><strong>\u0110\u01b0a n\u1ed9i dung gi\u1edbi v\u00e0o c\u1ea9m nang ngh\u1ec1 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u00e1o ch\u00ed<\/strong>, theo khuy\u1ebfn ngh\u1ecb c\u1ee7a nghi\u00ean c\u1ee9u t\u1ea1i Vi\u1ec7t Nam (V\u0169 v\u00e0 c\u1ed9ng s\u1ef1, n.d.).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi ng\u01b0\u1eddi l\u00e0m <a href=\"https:\/\/dykhoa.com\/blog\/ttkh-khac-gi-bao-chi-giao-duc-pr-khoa-hoc\/\">PR khoa h\u1ecdc<\/a> \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, vi\u1ec7n nghi\u00ean c\u1ee9u hay b\u1ec7nh vi\u1ec7n, c\u01a1 h\u1ed9i n\u1eb1m \u1edf kh\u00e2u \u0111\u1ec1 c\u1eed: danh s\u00e1ch b\u1ea1n g\u1eedi ph\u00f3ng vi\u00ean ch\u00ednh l\u00e0 danh s\u00e1ch c\u00f4ng ch\u00fang s\u1ebd nh\u00ecn th\u1ea5y. Ch\u00ednh c\u00e1c chuy\u00ean gia th\u01b0\u1eddng \u0111\u01b0\u1ee3c <a href=\"https:\/\/dykhoa.com\/blog\/nguon-chuyen-gia-bao-chi-tin-tuong\/\">b\u00e1o ch\u00ed m\u1eddi b\u00ecnh lu\u1eadn<\/a> c\u0169ng c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n: khi m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u1ea3i s\u1edf tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, gi\u1edbi thi\u1ec7u m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p n\u1eef \u0111\u00fang chuy\u00ean m\u00f4n l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch ngu\u1ed3n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p c\u1ee7a c\u00e2u chuy\u1ec7n l\u1edbn h\u01a1n v\u1ec1 <a href=\"https:\/\/dykhoa.com\/blog\/niem-tin-cong-chung-doi-voi-khoa-hoc-du-lieu-cap-nhat\/\">ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi khoa h\u1ecdc<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 n\u00e0y g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e2u h\u1ecfi <a href=\"https:\/\/dykhoa.com\/blog\/phu-nu-trong-nghien-cuu-khoa-hoc-duong-ong-ro-ri\/\">ph\u1ee5 n\u1eef chi\u1ebfm bao nhi\u00eau trong gi\u1edbi nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/a>: c\u00e0ng l\u00ean cao, nh\u00e0 khoa h\u1ecdc n\u1eef c\u00e0ng \u00edt, n\u00ean ngu\u1ed3n chuy\u00ean gia n\u1eef c\u00f3 ch\u1ee9c danh c\u00e0ng m\u1ecfng. B\u00e0i vi\u1ebft thu\u1ed9c <a href=\"https:\/\/dykhoa.com\/blog\/ban-linh-diu-dang\/\">chuy\u00ean \u0111\u1ec1 B\u1ea3n l\u0129nh d\u1ecbu d\u00e0ng<\/a> c\u1ee7a Dy Khoa Blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 ph\u1ea3i v\u00ec \u00edt ph\u1ee5 n\u1eef l\u00e0m chuy\u00ean gia n\u00ean b\u00e1o ch\u00ed \u00edt tr\u00edch d\u1eabn?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 \u0111\u00fang m\u1ed9t ph\u1ea7n. S\u1ef1 thi\u1ebfu v\u1eafng ph\u1ee5 n\u1eef \u1edf v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u00f3 g\u00f3p ph\u1ea7n (Shor v\u00e0 c\u1ed9ng s\u1ef1, 2014), nh\u01b0ng chi ph\u00ed th\u1eddi gian \u0111\u1ec3 t\u00ecm ngu\u1ed3n \u0111a d\u1ea1ng c\u0169ng l\u00e0m kho\u1ea3ng c\u00e1ch r\u1ed9ng th\u00eam (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00f3ng vi\u00ean n\u1eef c\u00f3 tr\u00edch d\u1eabn nhi\u1ec1u chuy\u00ean gia n\u1eef h\u01a1n kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 xu h\u01b0\u1edbng nh\u1eb9. T\u1ea1i Canada, b\u00e0i do t\u00e1c gi\u1ea3 n\u1eef vi\u1ebft c\u00f3 34% ngu\u1ed3n l\u00e0 n\u1eef, so v\u1edbi 25% \u1edf b\u00e0i c\u1ee7a t\u00e1c gi\u1ea3 nam (Asr v\u00e0 c\u1ed9ng s\u1ef1, 2021). T\u1ea1i B\u1ec9, \u1ea3nh h\u01b0\u1edfng n\u00e0y nh\u1ecf so v\u1edbi ch\u1ee7 \u0111\u1ec1 tin (De Swert &#038; Hooghe, 2010).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00ecnh h\u00ecnh c\u00f3 \u0111ang c\u1ea3i thi\u1ec7n kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3, nh\u01b0ng ch\u1eadm: t\u1ef7 l\u1ec7 chuy\u00ean gia n\u1eef t\u0103ng t\u1eeb 19% (2015) l\u00ean 24% (2020) (Macharia, 2021); t\u1ef7 l\u1ec7 n\u1eef t\u1ed5ng bi\u00ean t\u1eadp trong m\u1eabu c\u1ee7a Vi\u1ec7n Reuters t\u0103ng t\u1eeb 24% (2024) l\u00ean 27% (2025) (Ross Arguedas v\u00e0 c\u1ed9ng s\u1ef1, 2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec n\u00ean nh\u1edb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ee5 n\u1eef \u00edt xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 chuy\u00ean gia kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd k\u00e9m hi\u1ec3u bi\u1ebft, m\u00e0 v\u00ec b\u00e1o ch\u00ed ph\u1ea3n chi\u1ebfu c\u1ea5u tr\u00fac quy\u1ec1n l\u1ef1c hi\u1ec7n c\u00f3 v\u00e0 v\u1eadn h\u00e0nh theo nh\u1eefng th\u00f3i quen kh\u00f3 nh\u1eadn ra. B\u1eb1ng ch\u1ee9ng hi\u1ec7n c\u00f3 g\u1ee3i \u00fd thay \u0111\u1ed5i kh\u1ea3 thi nh\u1ea5t n\u1eb1m \u1edf nh\u1eefng vi\u1ec7c nh\u1ecf v\u00e0 \u0111\u1ec1u \u0111\u1eb7n: \u0111\u1ebfm ngu\u1ed3n tin, gi\u1eef danh s\u00e1ch chuy\u00ean gia n\u1eef, \u0111\u1ec1 c\u1eed h\u1ecd \u1edf c\u1ea3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 &#8220;kh\u00f3&#8221;. M\u1ed7i l\u1ea7n ch\u1ecdn ai l\u00ean ti\u1ebfng l\u00e0 m\u1ed9t l\u1ea7n g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh chuy\u00ean gia trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (<a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\">Dy Khoa<\/a>), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<details class=\"wp-block-details dk-refs is-layout-flow wp-block-details-is-layout-flow\"><summary>T\u00e0i li\u1ec7u tham kh\u1ea3o (9 ngu\u1ed3n)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Asr, F. T., Mazraeh, M., Lopes, A., Gautam, V., Gonzales, J., Rao, P., &#038; Taboada, M. (2021). The Gender Gap Tracker: Using natural language processing to measure gender bias in media. <em>PLOS ONE, 16<\/em>(1), e0245533. https:\/\/doi.org\/10.1371\/journal.pone.0245533<\/li>\n\n<li>De Swert, K., &#038; Hooghe, M. (2010). When do women get a voice? Explaining the presence of female news sources in Belgian news broadcasts (2003-5). <em>European Journal of Communication, 25<\/em>(1), 69-84. https:\/\/doi.org\/10.1177\/0267323109354229 (b\u1ea3n t\u00e1c gi\u1ea3: https:\/\/medialibrary.uantwerpen.be\/oldcontent\/container2608\/files\/De%20Swert%20Hooghe%202010%20-%20When%20do%20women%20get%20a%20voice.pdf)<\/li>\n\n<li>Kitzinger, J., Chimba, M. D., Williams, A., Haran, J., &#038; Boyce, T. (2008). <em>Gender, stereotypes and expertise in the press: How newspapers represent female and male scientists<\/em>. UK Resource Centre for Women in Science, Engineering and Technology &#038; Cardiff University. https:\/\/orca.cardiff.ac.uk\/id\/eprint\/28633\/<\/li>\n\n<li>Macharia, S. (Ed.). (2021). <em>Who makes the news? 6th Global Media Monitoring Project<\/em>. World Association for Christian Communication. https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/11\/GMMP2020.ENG_.FINAL_.pdf<\/li>\n\n<li>Ross Arguedas, A., Mukherjee, M., &#038; Nielsen, R. K. (2025). <em>Women and leadership in the news media 2025: Evidence from 12 markets<\/em>. Reuters Institute for the Study of Journalism. https:\/\/reutersinstitute.politics.ox.ac.uk\/women-and-leadership-news-media-2025-evidence-12-markets<\/li>\n\n<li>Shor, E., van de Rijt, A., Ward, C., Blank-Gomel, A., &#038; Skiena, S. (2014). Time trends in printed news coverage of female subjects, 1880-2008. <em>Journalism Studies, 15<\/em>(6), 759-773. https:\/\/doi.org\/10.1080\/1461670X.2013.834149 (b\u1ea3n t\u00e1c gi\u1ea3: https:\/\/terpconnect.umd.edu\/~pnc\/working\/Shor13JS.pdf)<\/li>\n\n<li>Tuchman, G. (1978). Introduction: The symbolic annihilation of women by the mass media. Trong G. Tuchman, A. K. Daniels, &#038; J. Ben\u00e9t (Eds.), <em>Hearth and home: Images of women in the mass media<\/em>. Oxford University Press. (D\u1eabn theo De Swert &#038; Hooghe, 2010; Shor v\u00e0 c\u1ed9ng s\u1ef1, 2014.)<\/li>\n\n<li>United Nations. (n.d.). <em>50:50 The Equality Project<\/em>. Partnerships for the SDGs. https:\/\/sdgs.un.org\/partnerships\/5050-equality-project<\/li>\n\n<li>V\u0169, T. H., D\u01b0\u01a1ng, T. H., Barnett, B., &#038; Lee, T.-T. (n.d.). <em>B\u00e1o ch\u00ed v\u00e0 \u0111\u1ecbnh ki\u1ebfn gi\u1edbi \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o n\u1eef<\/em> [B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u]. Oxfam t\u1ea1i Vi\u1ec7t Nam. https:\/\/cng-cdn.oxfam.org\/vietnam.oxfam.org\/s3fs-public\/file_attachments\/Full%20Report%20VN_0.pdf<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u1ee5 n\u1eef ch\u1ec9 chi\u1ebfm kho\u1ea3ng m\u1ed9t ph\u1ea7n t\u01b0 ti\u1ebfng n\u00f3i chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed. V\u00ec sao, v\u00e0 t\u00f2a so\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/p>\n","protected":false},"author":1,"featured_media":6176,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[695,718,719,715,730],"class_list":["post-6187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-ban-linh-diu-dang","tag-binh-dang-gioi-trong-bao-chi","tag-chuyen-gia-nu","tag-gmmp","tag-nguon-tin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00ec sao ph\u1ee5 n\u1eef \u00edt xu\u1ea5t hi\u1ec7n l\u00e0m chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed?<\/title>\n<meta name=\"description\" content=\"Chuy\u00ean gia n\u1eef tr\u00ean b\u00e1o ch\u00ed ch\u1ec9 chi\u1ebfm 24% ti\u1ebfng n\u00f3i chuy\u00ean gia trong tin t\u1ee9c to\u00e0n c\u1ea7u (GMMP 2020). V\u00ec sao c\u00f3 kho\u1ea3ng c\u00e1ch n\u00e0y v\u00e0 t\u00f2a so\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/vi-sao-phu-nu-it-xuat-hien-lam-chuyen-gia-tren-bao-chi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao ph\u1ee5 n\u1eef \u00edt xu\u1ea5t hi\u1ec7n l\u00e0m chuy\u00ean gia tr\u00ean b\u00e1o ch\u00ed?\" \/>\n<meta property=\"og:description\" content=\"Chuy\u00ean gia n\u1eef tr\u00ean b\u00e1o ch\u00ed ch\u1ec9 chi\u1ebfm 24% ti\u1ebfng n\u00f3i chuy\u00ean gia trong tin t\u1ee9c to\u00e0n c\u1ea7u (GMMP 2020). 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