{"id":5050,"date":"2026-10-12T17:29:08","date_gmt":"2026-10-12T10:29:08","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=5050"},"modified":"2026-10-13T00:45:57","modified_gmt":"2026-10-12T17:45:57","slug":"ly-thuyet-khung-hoa-framing-theory-bien-doi-khi-hau","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/ly-thuyet-khung-hoa-framing-theory-bien-doi-khi-hau\/","title":{"rendered":"L\u00fd thuy\u1ebft Khung h\u00f3a (Framing Theory) trong truy\u1ec1n th\u00f4ng bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu: Ngh\u1ec7 thu\u1eadt \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c ch\u00ednh s\u00e1ch"},"content":{"rendered":"

H\u00e0ng n\u0103m, \u1ee6y ban Li\u00ean ch\u00ednh ph\u1ee7 v\u1ec1 Bi\u1ebfn \u0111\u1ed5i Kh\u00ed h\u1eadu (IPCC) c\u00f4ng b\u1ed1 nh\u1eefng b\u1ea3n b\u00e1o c\u00e1o \u0111\u1ed3 s\u1ed9 d\u00e0y h\u00e0ng ngh\u00ecn trang, \u0111\u00fac k\u1ebft s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a h\u01a1n 97% c\u00e1c nh\u00e0 khoa h\u1ecdc kh\u00ed h\u1eadu h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng \u1ea5m l\u00ean to\u00e0n c\u1ea7u do con ng\u01b0\u1eddi g\u00e2y ra. Tuy nhi\u00ean, khi nh\u1eefng b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc v\u1eefng ch\u1eafc n\u00e0y b\u01b0\u1edbc ra ngo\u00e0i v\u0169 \u0111\u00e0i c\u00f4ng c\u1ed9ng, ph\u1ea3n \u1ee9ng c\u1ee7a x\u00e3 h\u1ed9i l\u1ea1i ph\u00e2n h\u00f3a s\u00e2u s\u1eafc: t\u1eeb ho\u1ea3ng lo\u1ea1n, th\u1edd \u01a1, cho \u0111\u1ebfn ph\u1ee7 nh\u1eadn k\u1ecbch li\u1ec7t. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y kh\u00f4ng n\u1eb1m \u1edf c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea, m\u00e0 n\u1eb1m \u1edf c\u00e1ch th\u1ee9c th\u00f4ng tin \u0111\u00f3 \u0111\u01b0\u1ee3c “\u0111\u00f3ng g\u00f3i” v\u00e0 di\u1ec5n gi\u1ea3i th\u00f4ng qua l\u00fd thuy\u1ebft khung h\u00f3a<\/strong> (Framing Theory).<\/p>\n

Kh\u00e1i ni\u1ec7m \u0111\u1ecbnh ngh\u0129a:<\/strong> L\u00fd thuy\u1ebft Khung h\u00f3a (Framing Theory)<\/strong> l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng nghi\u00ean c\u1ee9u c\u00e1ch th\u1ee9c c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng, nh\u00e0 khoa h\u1ecdc ho\u1eb7c ch\u00ednh tr\u1ecb gia ch\u1ecdn l\u1ecdc v\u00e0 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t th\u1ef1c t\u1ea1i nh\u1eadn th\u1ee9c trong khi l\u00e0m m\u1edd \u0111i c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c, nh\u1eb1m th\u00fac \u0111\u1ea9y m\u1ed9t \u0111\u1ecbnh ngh\u0129a c\u1ee5 th\u1ec3 v\u1ec1 v\u1ea5n \u0111\u1ec1, g\u1ee3i \u00fd m\u1ed9t c\u00e1ch di\u1ec5n gi\u1ea3i nh\u00e2n qu\u1ea3, \u0111\u01b0a ra m\u1ed9t \u0111\u00e1nh gi\u00e1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 khuy\u1ebfn ngh\u1ecb bi\u1ec7n ph\u00e1p x\u1eed l\u00fd t\u01b0\u01a1ng \u1ee9ng.<\/p><\/blockquote>\n

N\u1ec1n t\u1ea3ng kinh \u0111i\u1ec3n: T\u1eeb Robert Entman \u0111\u1ebfn Matthew Nisbet<\/h2>\n

Kh\u00e1i ni\u1ec7m khung h\u00f3a c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c (Kahneman & Tversky) v\u00e0 x\u00e3 h\u1ed9i h\u1ecdc k\u1ecbch ngh\u1ec7 (Erving Goffman), nh\u01b0ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a to\u00e0n di\u1ec7n trong truy\u1ec1n th\u00f4ng b\u1edfi h\u1ecdc gi\u1ea3 Robert Entman (1993). Entman ch\u1ec9 ra 4 ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t “chi\u1ebfc khung”:<\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i (Define problems).<\/li>\n
  • Ch\u1ec9 ra nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ef1c tr\u1ea1ng (Diagnose causes).<\/li>\n
  • \u0110\u01b0a ra ph\u00e1n quy\u1ebft \u0111\u1ea1o \u0111\u1ee9c (Make moral judgments).<\/li>\n
  • \u0110\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng ch\u00ednh s\u00e1ch (Suggest remedies).<\/li>\n<\/ul>\n

    Trong \u0111\u1ecba h\u1ea1t truy\u1ec1n th\u00f4ng khoa h\u1ecdc, gi\u00e1o s\u01b0 Matthew Nisbet (\u0110\u1ea1i h\u1ecdc Northeastern) \u0111\u00e3 ti\u00ean phong \u00e1p d\u1ee5ng khung h\u00f3a v\u00e0o c\u00e1c \u0111\u1ec1 t\u00e0i khoa h\u1ecdc g\u00e2y tranh c\u00e3i. Nisbet l\u1eadp lu\u1eadn r\u1eb1ng khoa h\u1ecdc kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ch\u00e2n kh\u00f4ng; c\u00f4ng ch\u00fang s\u1eed d\u1ee5ng c\u00e1c “khung” nh\u1eadn th\u1ee9c nh\u01b0 nh\u1eefng l\u1ed1i t\u1eaft tinh th\u1ea7n (heuristics) \u0111\u1ec3 g\u00e1n \u00fd ngh\u0129a cho nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt c\u1ee7a h\u1ecd.<\/p>\n

    N\u0103m chi\u1ebfc khung ch\u1ee7 \u0111\u1ea1o \u0111\u1ecbnh h\u00ecnh tranh lu\u1eadn Bi\u1ebfn \u0111\u1ed5i Kh\u00ed h\u1eadu<\/h2>\n

    D\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m quy m\u00f4 qu\u1ed1c t\u1ebf, truy\u1ec1n th\u00f4ng bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu th\u01b0\u1eddng v\u1eadn h\u00e0nh xoay quanh 5 chi\u1ebfc khung ch\u1ee7 ch\u1ed1t:<\/p>\n

      \n
    1. Khung Ng\u00e0y t\u1eadn th\u1ebf v\u00e0 Th\u1ea3m h\u1ecda (Catastrophe \/ Apocalyptic Frame):<\/strong> T\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh c\u00e1c c\u01a1n b\u00e3o cu\u1ed3ng phong, t\u1ea3ng b\u0103ng s\u1ee5p \u0111\u1ed5, n\u01b0\u1edbc bi\u1ec3n d\u00e2ng v\u00e0 s\u1ef1 tuy\u1ec7t ch\u1ee7ng h\u00e0ng lo\u1ea1t. D\u00f9 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y ch\u00fa \u00fd m\u1ea1nh m\u1ebd ban \u0111\u1ea7u, vi\u1ec7c l\u1ea1m d\u1ee5ng khung n\u00e0y d\u1ec5 g\u00e2y ra “h\u1ed9i ch\u1ee9ng m\u1ec7t m\u1ecfi v\u00ec th\u1ea3m h\u1ecda” (compassion fatigue) v\u00e0 c\u1ea3m gi\u00e1c b\u1ea5t l\u1ef1c t\u1eeb ch\u1ee9c.<\/li>\n
    2. Khung C\u01a1 h\u1ed9i Kinh t\u1ebf v\u00e0 \u0110\u1ed5i m\u1edbi C\u00f4ng ngh\u1ec7 (Economic Opportunity Frame):<\/strong> T\u00e1i \u0111\u1ecbnh h\u00ecnh cu\u1ed9c chi\u1ebfn ch\u1ed1ng bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu kh\u00f4ng ph\u1ea3i l\u00e0 g\u00e1nh n\u1eb7ng chi ph\u00ed, m\u00e0 l\u00e0 cu\u1ed9c \u0111ua c\u00f4ng ngh\u1ec7 xanh t\u1ea1o ra h\u00e0ng tri\u1ec7u vi\u1ec7c l\u00e0m v\u00e0 k\u00edch th\u00edch t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1edbi. Khung n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 l\u00e0m ch\u00ednh s\u00e1ch th\u1ef1c d\u1ee5ng.<\/li>\n
    3. Khung S\u1ee9c kh\u1ecfe C\u1ed9ng \u0111\u1ed3ng (Public Health Frame):<\/strong> Chuy\u1ec3n d\u1ecbch m\u1ed1i b\u1eadn t\u00e2m t\u1eeb c\u00e1c ch\u00fa g\u1ea5u b\u1eafc c\u1ef1c xa x\u00f4i sang s\u1ee9c kh\u1ecfe c\u1ee7a ch\u00ednh gia \u0111\u00ecnh ng\u01b0\u1eddi xem: \u00f4 nhi\u1ec5m kh\u00f4ng kh\u00ed g\u00e2y hen suy\u1ec5n \u1edf tr\u1ebb em, n\u1eafng n\u00f3ng c\u1ef1c \u0111oan g\u00e2y \u0111\u1ed9t qu\u1ef5 \u1edf ng\u01b0\u1eddi cao tu\u1ed5i. Nghi\u00ean c\u1ee9u ch\u1ee9ng minh \u0111\u00e2y l\u00e0 chi\u1ebfc khung t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn xuy\u00ean \u0111\u1ea3ng ph\u00e1i cao nh\u1ea5t.<\/li>\n
    4. Khung \u0110\u1ea1o \u0111\u1ee9c v\u00e0 C\u00f4ng l\u00fd Kh\u00ed h\u1eadu (Morality & Environmental Justice Frame):<\/strong> Nh\u1ea5n m\u1ea1nh s\u1ef1 b\u1ea5t b\u00ecnh \u0111\u1eb3ng: nh\u1eefng c\u1ed9ng \u0111\u1ed3ng ngh\u00e8o v\u00e0 c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n \u0111\u00f3ng g\u00f3p l\u01b0\u1ee3ng kh\u00ed th\u1ea3i \u00edt nh\u1ea5t nh\u01b0ng l\u1ea1i ph\u1ea3i h\u1ee9ng ch\u1ecbu h\u1eadu qu\u1ea3 thi\u00ean tai n\u1eb7ng n\u1ec1 nh\u1ea5t. Khung n\u00e0y th\u00fac \u0111\u1ea9y tr\u00e1ch nhi\u1ec7m \u0111\u1ea1o \u0111\u1ee9c to\u00e0n c\u1ea7u.<\/li>\n
    5. Khung An ninh Qu\u1ed1c gia v\u00e0 Tr\u1eadt t\u1ef1 X\u00e3 h\u1ed9i (National Security Frame):<\/strong> Nh\u00ecn nh\u1eadn bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu nh\u01b0 m\u1ed9t “t\u00e1c nh\u00e2n nh\u00e2n b\u1ed9i m\u1ed1i \u0111e d\u1ecda” (threat multiplier) g\u00e2y ra t\u00ecnh tr\u1ea1ng khan hi\u1ebfm ngu\u1ed3n n\u01b0\u1edbc, di c\u01b0 t\u1ecb n\u1ea1n kh\u00ed h\u1eadu v\u00e0 xung \u0111\u1ed9t v\u0169 trang khu v\u1ef1c.<\/li>\n<\/ol>\n

      Ma tr\u1eadn so s\u00e1nh: T\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c Khung truy\u1ec1n th\u00f4ng kh\u00ed h\u1eadu<\/h2>\n

      B\u1ea3ng ph\u00e2n t\u00edch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ed1i chi\u1ebfu hi\u1ec7u \u1ee9ng nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng khung ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n\n\n\n\n\n
      Lo\u1ea1i khung truy\u1ec1n th\u00f4ng<\/th>\nTr\u1ecdng t\u00e2m th\u00f4ng \u0111i\u1ec7p<\/th>\nC\u1ea3m x\u00fac ch\u1ee7 \u0111\u1ea1o kh\u01a1i g\u1ee3i<\/th>\nR\u1ee7i ro truy\u1ec1n th\u00f4ng ti\u1ec1m \u1ea9n<\/th>\n<\/tr>\n<\/thead>\n
      Khung Th\u1ea3m h\u1ecda (Apocalyptic)<\/strong><\/td>\nTr\u00e1i \u0111\u1ea5t \u0111ang \u0111\u1ee9ng b\u00ean b\u1edd v\u1ef1c di\u1ec7t vong kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n.<\/td>\nS\u1ee3 h\u00e3i, ho\u1ea3ng lo\u1ea1n, \u00e2u lo hi\u1ec7n sinh.<\/td>\nG\u00e2y c\u1ea3m gi\u00e1c bu\u00f4ng xu\u00f4i, th\u1edd \u01a1 ph\u00f2ng v\u1ec7 (Fatalism).<\/td>\n<\/tr>\n
      Khung Y t\u1ebf C\u1ed9ng \u0111\u1ed3ng (Health)<\/strong><\/td>\nB\u1ea3o v\u1ec7 l\u00e1 ph\u1ed5i tr\u1ebb em v\u00e0 s\u1ee9c kh\u1ecfe gia \u0111\u00ecnh tr\u01b0\u1edbc \u00f4 nhi\u1ec5m.<\/td>\n\u0110\u1ed3ng c\u1ea3m, th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c t\u1ee9c th\u00ec.<\/td>\nC\u00f3 th\u1ec3 l\u00e0m lu m\u1edd c\u00e1c kh\u00eda c\u1ea1nh b\u1ea3o t\u1ed3n \u0111a d\u1ea1ng sinh h\u1ecdc r\u1ed9ng l\u1edbn.<\/td>\n<\/tr>\n
      Khung \u0110\u1ed5i m\u1edbi Kinh t\u1ebf (Innovation)<\/strong><\/td>\nN\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o l\u00e0 m\u1ecf v\u00e0ng kinh t\u1ebf v\u00e0 vi\u1ec7c l\u00e0m t\u01b0\u01a1ng lai.<\/td>\nHy v\u1ecdng, l\u1ea1c quan, t\u1ef1 h\u00e0o ti\u1ebfn b\u1ed9 k\u1ef9 thu\u1eadt.<\/td>\nD\u1ec5 b\u1ecb l\u1ea1m d\u1ee5ng \u0111\u1ec3 h\u1ee3p th\u1ee9c h\u00f3a c\u00e1c chi\u00eau b\u00e0i t\u1ea9y xanh (Greenwashing)<\/a>.<\/td>\n<\/tr>\n
      Khung B\u1ea5t \u0111\u1ecbnh Khoa h\u1ecdc (Uncertainty)<\/strong><\/td>\nNh\u1ea5n m\u1ea1nh c\u00e1c d\u1ef1 b\u00e1o m\u00f4 h\u00ecnh c\u00f2n kho\u1ea3ng dao \u0111\u1ed9ng sai s\u1ed1.<\/td>\nTh\u1eadn tr\u1ecdng, ho\u00e0i nghi ph\u01b0\u01a1ng ph\u00e1p.<\/td>\nB\u1ecb c\u00e1c nh\u00f3m l\u1ee3i \u00edch nhi\u00ean li\u1ec7u h\u00f3a th\u1ea1ch khai th\u00e1c \u0111\u1ec3 tr\u00ec ho\u00e3n ch\u00ednh s\u00e1ch.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Khung h\u00f3a c\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi thao t\u00fang th\u00f4ng tin?<\/h2>\n

      M\u1ed9t c\u00e2u h\u1ecfi \u0111\u1ea1o \u0111\u1ee9c c\u1ed1t l\u00f5i th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: Li\u1ec7u c\u00e1c nh\u00e0 khoa h\u1ecdc c\u00f3 \u0111ang “thao t\u00fang” c\u00f4ng ch\u00fang khi \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt khung h\u00f3a? C\u00e2u tr\u1ea3 l\u1eddi t\u1eeb c\u00e1c h\u1ecdc gi\u1ea3 truy\u1ec1n th\u00f4ng l\u00e0: Khung h\u00f3a l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a ng\u00f4n ng\u1eef v\u00e0 nh\u1eadn th\u1ee9c lo\u00e0i ng\u01b0\u1eddi<\/strong>. Ngay khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t bi\u1ec3u \u0111\u1ed3 nhi\u1ec7t \u0111\u1ed9 thay v\u00ec m\u1ed9t b\u1ee9c \u1ea3nh ch\u00fa g\u1ea5u b\u1eafc c\u1ef1c, b\u1ea1n \u0111\u00e3 b\u01b0\u1edbc v\u00e0o qu\u00e1 tr\u00ecnh khung h\u00f3a.<\/p>\n

      V\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng n\u1eb1m \u1edf b\u1ea3n th\u00e2n k\u1ef9 thu\u1eadt \u0111\u00f3ng khung, m\u00e0 n\u1eb1m \u1edf t\u00ednh trung th\u1ef1c c\u1ee7a b\u1eb1ng ch\u1ee9ng v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng. Truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f3 tr\u00e1ch nhi\u1ec7m kh\u00f4ng ng\u1ee5y t\u1ea1o d\u1eef li\u1ec7u; thay v\u00e0o \u0111\u00f3, h\u1ecd c\u1ea7n tinh t\u1ebf l\u1ef1a ch\u1ecdn nh\u1eefng chi\u1ebfc khung c\u1ed9ng h\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u1edbi h\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau nh\u1eb1m chuy\u1ec3n h\u00f3a tri th\u1ee9c khoa h\u1ecdc th\u00e0nh \u0111\u1ed9ng l\u1ef1c thay \u0111\u1ed5i t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n

      C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o b\u1eaby ‘s\u1ee3 h\u00e3i bu\u00f4ng xu\u00f4i’ khi truy\u1ec1n th\u00f4ng v\u1ec1 th\u1ea3m h\u1ecda kh\u00ed h\u1eadu?<\/strong>
      \nNguy\u00ean t\u1eafc v\u00e0ng l\u00e0 lu\u00f4n gh\u00e9p n\u1ed1i th\u00f4ng tin c\u1ea3nh b\u00e1o r\u1ee7i ro \u0111i k\u00e8m v\u1edbi “gi\u1ea3i ph\u00e1p h\u00e0nh \u0111\u1ed9ng kh\u1ea3 thi” (Efficacy). N\u1ebfu ch\u1ec9 \u0111\u01b0a tin v\u1ec1 s\u1ef1 t\u00e0n ph\u00e1 m\u00e0 kh\u00f4ng ch\u1ec9 ra ng\u01b0\u1eddi d\u00e2n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n, th\u00f4ng \u0111i\u1ec7p s\u1ebd k\u00edch ho\u1ea1t c\u01a1 ch\u1ebf ch\u1ed1i b\u1ecf nh\u1eadn th\u1ee9c.<\/p>\n

      Ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng n\u00ean ch\u1ecdn khung n\u00e0o khi ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang \u0111a d\u1ea1ng?<\/strong>
      \nN\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng Khung S\u1ee9c kh\u1ecfe C\u1ed9ng \u0111\u1ed3ng v\u00e0 Khung \u0110\u1ed5i m\u1edbi Kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng v\u00ec ch\u00fang \u00edt b\u1ecb ch\u00ednh tr\u1ecb h\u00f3a nh\u1ea5t v\u00e0 ch\u1ea1m tr\u1ef1c ti\u1ebfp v\u00e0o l\u1ee3i \u00edch s\u00e1t s\u01b0\u1eddn c\u1ee7a m\u1ecdi t\u1ea7ng l\u1edbp nh\u00e2n d\u00e2n.<\/p>\n

      \u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h2>\n

      B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n

      N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n

      \nT\u00e0i li\u1ec7u tham kh\u1ea3o (5 ngu\u1ed3n)<\/summary>\n
        \n
      • Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51\u201358.<\/li>\n
      • Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263\u2013291.<\/li>\n
      • Myers, T. A., Nisbet, M. C., Maibach, E. W., & Leiserowitz, A. A. (2012). A public health frame arouses hopeful emotions about climate change. Climatic Change, 113(3), 1105\u20131112.<\/li>\n
      • Nisbet, M. C. (2009). Communicating climate change: Why frames matter for public engagement. Environment: Science and Policy for Sustainable Development, 51(2), 12\u201323.<\/li>\n
      • O\u2019Neill, S., & Nicholson-Cole, S. (2009). \u201cFear won\u2019t do it\u201d: Promoting positive engagement with climate change through visual and iconic representations. Science Communication, 30(3), 355\u2013379.<\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

        C\u00f9ng m\u1ed9t b\u1ed9 s\u1ed1 li\u1ec7u khoa h\u1ecdc v\u1ec1 kh\u00ed h\u1eadu nh\u01b0ng \u0111\u01b0\u1ee3c ‘\u0111\u00f3ng khung’ theo g\u00f3c \u0111\u1ed9 kinh t\u1ebf, \u0111\u1ea1o \u0111\u1ee9c, hay y t\u1ebf c\u00f4ng c\u1ed9ng s\u1ebd mang l\u1ea1i nh\u1eefng ph\u1ea3n \u1ee9ng ch\u00ednh s\u00e1ch ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c. Kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a L\u00fd thuy\u1ebft Khung h\u00f3a (Framing Theory).<\/p>\n","protected":false},"author":1,"featured_media":5070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[571,573,572,570,569],"class_list":["post-5050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-bien-doi-khi-hau","tag-chinh-sach-cong","tag-du-luan-xa-hoi","tag-framing-theory","tag-ly-thuyet-khung-hoa"],"yoast_head":"\nL\u00fd thuy\u1ebft khung h\u00f3a trong truy\u1ec1n th\u00f4ng kh\u00ed h\u1eadu<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch L\u00fd thuy\u1ebft Khung h\u00f3a (Framing Theory) \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u00f4ng ch\u00fang v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu qua c\u00e1c g\u00f3c nh\u00ecn \u0111a chi\u1ec1u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/ly-thuyet-khung-hoa-framing-theory-bien-doi-khi-hau\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00fd thuy\u1ebft khung h\u00f3a trong truy\u1ec1n th\u00f4ng kh\u00ed h\u1eadu\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch L\u00fd thuy\u1ebft Khung h\u00f3a (Framing Theory) \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u00f4ng ch\u00fang v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu qua c\u00e1c g\u00f3c nh\u00ecn \u0111a chi\u1ec1u.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/ly-thuyet-khung-hoa-framing-theory-bien-doi-khi-hau\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta 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