Truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a> v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p, v\u1eeba l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u li\u00ean ng\u00e0nh. V\u1ec1 l\u00fd t\u01b0\u1edfng, hai ngh\u0129a n\u00e0y n\u00ean g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nhau: th\u1ef1c h\u00e0nh h\u01b0\u1edfng l\u1ee3i t\u1eeb b\u1eb1ng ch\u1ee9ng nghi\u00ean c\u1ee9u, c\u00f2n nghi\u00ean c\u1ee9u h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng qua th\u1ef1c t\u1ebf. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, hai c\u1ed9ng \u0111\u1ed3ng n\u00e0y th\u01b0\u1eddng \u0111i theo nh\u1eefng con \u0111\u01b0\u1eddng t\u00e1ch bi\u1ec7t.<\/p>\n\n\n\nNh\u00e0 th\u1ef1c h\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng khoa h\u1ecdc: nh\u00e0 b\u00e1o khoa h\u1ecdc, c\u00e1n b\u1ed9 truy\u1ec1n th\u00f4ng c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 vi\u1ec7n nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi thi\u1ebft k\u1ebf tr\u01b0ng b\u00e0y b\u1ea3o t\u00e0ng, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c ch\u00ednh c\u00e1c nh\u00e0 khoa h\u1ecdc tham gia \u0111\u1ed1i tho\u1ea1i c\u00f4ng ch\u00fang. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd tr\u1ea3i d\u00e0i t\u1eeb b\u00e1o ch\u00ed khoa h\u1ecdc \u0111\u1ebfn gi\u00e1o d\u1ee5c kh\u00f4ng ch\u00ednh quy.<\/p>\n\n\n\nNh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0m vi\u1ec7c trong m\u1ed9t l\u0129nh v\u1ef1c h\u1ecdc thu\u1eadt li\u00ean ng\u00e0nh, vay m\u01b0\u1ee3n khung l\u00fd thuy\u1ebft t\u1eeb x\u00e3 h\u1ed9i h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u2014 \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “khoa h\u1ecdc c\u1ee7a truy\u1ec1n th\u00f4ng khoa h\u1ecdc”. L\u0129nh v\u1ef1c n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb th\u1ef1c h\u00e0nh nh\u01b0ng \u0111\u1ebfn nay v\u1eabn \u0111ang \u0111\u1ecbnh h\u00ecnh, ch\u01b0a ph\u1ea3i m\u1ed9t ng\u00e0nh h\u1ecdc \u0111\u00e3 \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\nKho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u – th\u1ef1c h\u00e0nh<\/h2>\n\n\n\nM\u1ed9t t\u1ed5ng quan ph\u1ea1m vi (scoping review) c\u00f4ng b\u1ed1 tr\u00ean Journal of Science Communication<\/em> (JCOM) n\u0103m 2025 \u0111\u00e3 r\u00e0 so\u00e1t 773 b\u00e0i b\u00e1o v\u00e0 ch\u1ecdn l\u1ecdc c\u00f2n 14 b\u00e0i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quan h\u1ec7 nghi\u00ean c\u1ee9u\u2013th\u1ef1c h\u00e0nh. K\u1ebft qu\u1ea3: 12 trong s\u1ed1 14 b\u00e0i m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 n\u00e0y l\u00e0 thi\u1ebfu k\u1ebft n\u1ed1i. R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t, xu\u1ea5t hi\u1ec7n trong 9\/14 b\u00e0i, l\u00e0 giao ti\u1ebfp k\u00e9m hi\u1ec7u qu\u1ea3 gi\u1eefa hai c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\nC\u00e1c nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra:<\/p>\n\n\n\n\nPh\u1ea7n l\u1edbn nh\u00e0 th\u1ef1c h\u00e0nh kh\u00f4ng \u0111\u1ecdc t\u1ea1p ch\u00ed h\u1ecdc thu\u1eadt, m\u1ed9t ph\u1ea7n v\u00ec r\u00e0o c\u1ea3n truy c\u1eadp tr\u1ea3 ph\u00ed, m\u1ed9t ph\u1ea7n v\u00ec ng\u00f4n ng\u1eef h\u1ecdc thu\u1eadt “d\u00e0y \u0111\u1eb7c v\u00e0 kh\u00f3 hi\u1ec3u”.<\/li>\n\n\n\nNghi\u00ean c\u1ee9u th\u01b0\u1eddng thi\u1ebfu t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebfu t\u00ednh k\u1ecbp th\u1eddi \u0111\u1ed1i v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec1.<\/li>\n\n\n\nC\u01a1 c\u1ea5u khen th\u01b0\u1edfng h\u1ecdc thu\u1eadt \u01b0u ti\u00ean xu\u1ea5t b\u1ea3n tr\u00ean t\u1ea1p ch\u00ed uy t\u00edn v\u00e0 t\u00e0i tr\u1ee3 nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n h\u01a1n l\u00e0 nghi\u00ean c\u1ee9u \u1ee9ng d\u1ee5ng ph\u1ee5c v\u1ee5 th\u1ef1c h\u00e0nh.<\/li>\n\n\n\nS\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ed9ng c\u01a1: nh\u00e0 nghi\u00ean c\u1ee9u quan t\u00e2m kh\u1ea3 n\u0103ng kh\u00e1i qu\u00e1t h\u00f3a k\u1ebft qu\u1ea3, c\u00f2n nh\u00e0 th\u1ef1c h\u00e0nh quan t\u00e2m kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3.<\/li>\n\n\n\nTi\u1ebfng Anh l\u00e0 ng\u00f4n ng\u1eef h\u1ecdc thu\u1eadt th\u1ed1ng tr\u1ecb, trong khi nh\u00e0 th\u1ef1c h\u00e0nh th\u01b0\u1eddng l\u00e0m vi\u1ec7c b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a c\u00f4ng ch\u00fang m\u00ecnh ph\u1ee5c v\u1ee5 \u2014 m\u1ed9t r\u00e0o c\u1ea3n \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi nh\u1eefng n\u1ec1n truy\u1ec1n th\u00f4ng khoa h\u1ecdc ngo\u00e0i th\u1ebf gi\u1edbi n\u00f3i ti\u1ebfng Anh, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam.<\/li>\n<\/ul>\n\n\n\nNh\u1eefng n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i hai c\u1ed9ng \u0111\u1ed3ng<\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i b\u1ee9c tranh ch\u1ec9 to\u00e0n kho\u1ea3ng c\u00e1ch. T\u1eeb n\u0103m 1989, PCST Network (Public Communication of Science and Technology) \u0111\u00e3 t\u1ed5 ch\u1ee9c chu\u1ed7i h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf quy t\u1ee5 c\u1ea3 nh\u00e0 th\u1ef1c h\u00e0nh, nh\u00e0 gi\u00e1o d\u1ee5c v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u, v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh th\u1ee9c l\u00e0 g\u1eafn k\u1ebft nh\u1eefng ng\u01b0\u1eddi th\u1ef1c h\u00e0nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc. H\u1ed9i ngh\u1ecb PCST ti\u1ebfp theo s\u1ebd di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i n\u0103m 2027.<\/p>\n\n\n\nN\u0103m 2024, JCOM d\u00e0nh h\u1eb3n m\u1ed9t s\u1ed1 chuy\u00ean \u0111\u1ec1 mang t\u00ean “Connecting science communication research and practice: challenges and ways forward”, quy t\u1ee5 c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ed3ng t\u00e1c gi\u1ea3 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 m\u1ed9t nh\u00e0 th\u1ef1c h\u00e0nh, nh\u1eb1m bu\u1ed9c hai b\u00ean c\u00f9ng ph\u1ea3n t\u01b0 v\u1ec1 vai tr\u00f2 c\u1ee7a nhau.<\/p>\n\n\n\nT\u1ed5ng quan ph\u1ea1m vi JCOM 2025 n\u00f3i tr\u00ean c\u0169ng t\u1ed5ng h\u1ee3p c\u00e1c nh\u00f3m gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t trong t\u00e0i li\u1ec7u, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0:<\/p>\n\n\n\n\nThay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh<\/strong>\u00a0\u2014 l\u00e0m cho ng\u00f4n ng\u1eef nghi\u00ean c\u1ee9u d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, m\u1edf r\u1ed9ng lo\u1ea1i h\u00ecnh xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn tr\u00ean t\u1ea1p ch\u00ed, \u01b0u ti\u00ean c\u00e1c b\u00e0i do nh\u00e0 th\u1ef1c h\u00e0nh \u0111\u1ee9ng t\u00ean ch\u00ednh.<\/li>\n\n\n\n\u0110\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u\u2013th\u1ef1c h\u00e0nh<\/strong>\u00a0\u2014 h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp trong t\u1eebng d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n tr\u01b0ng b\u00e0y gi\u00e1o d\u1ee5c t\u1ea1i CERN hay d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng h\u00f3a h\u1ecdc t\u1ea1i M\u1ef9.<\/li>\n\n\n\nNghi\u00ean c\u1ee9u tham gia<\/strong>\u00a0(participatory research) \u2014 thu h\u1eb9p kho\u1ea3ng c\u00e1ch b\u1eb1ng c\u00e1ch \u0111\u1ec3 ch\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng tham gia thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u.<\/li>\n\n\n\nKh\u00f4ng gian v\u00e0 th\u1eddi gian k\u1ebft n\u1ed1i<\/strong>\u00a0\u2014 h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o, m\u1ea1ng l\u01b0\u1edbi ngh\u1ec1 nghi\u1ec7p nh\u01b0 PCST, c\u00f9ng v\u1edbi vi\u1ec7c d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n<\/ol>\n\n\n\nV\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1<\/h2>\n\n\n\nM\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u1edf giao \u0111i\u1ec3m hai c\u1ed9ng \u0111\u1ed3ng \u2014 v\u1eeba hi\u1ec3u l\u00fd thuy\u1ebft, v\u1eeba c\u00f3 kinh nghi\u1ec7m th\u1ef1c h\u00e0nh \u2014 l\u00e0 “ng\u01b0\u1eddi k\u1ebft n\u1ed1i ranh gi\u1edbi” (boundary spanners) v\u00e0 “\u0111\u1ed1i t\u00e1c t\u01b0 duy” (thinking partners). Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam, n\u01a1i l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f2n non tr\u1ebb v\u00e0 ph\u1ea7n l\u1edbn t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt v\u1eabn b\u1eb1ng ti\u1ebfng Anh, vai tr\u00f2 trung gian n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a: ng\u01b0\u1eddi v\u1eeba gi\u1ea3ng d\u1ea1y, v\u1eeba l\u00e0m b\u00e1o, v\u1eeba th\u1ef1c h\u00e0nh truy\u1ec1n th\u00f4ng<\/a> c\u00f3 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i \u0111\u1ec3 d\u1ecbch chuy\u1ec3n ki\u1ebfn th\u1ee9c nghi\u00ean c\u1ee9u qu\u1ed1c t\u1ebf v\u00e0o th\u1ef1c ti\u1ec5n \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf tr\u1edf l\u1ea1i c\u1ed9ng \u0111\u1ed3ng nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n\n\n\n\n\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h4>\n\n\n\nB\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\nN\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com<\/a>.<\/p>\n\n\n\nT\u00e0i li\u1ec7u tham kh\u1ea3o (20 ngu\u1ed3n)<\/summary>\n\nDavies, S. R., Franks, S., Roche, J., Schmidt, A. L., Wells, R., & Zollo, F. (2021). The landscape of European science communication.\u00a0JCOM<\/em>, 20(03), A01.\u00a0https:\/\/doi.org\/10.22323\/2.20030201<\/li>\n\n\n\nDvorzhitskaia, D., Zamora, A., Sanders, E., Verheyden, P., & Clerc, J. (2024). Exhibition research and practice at CERN.\u00a0JCOM<\/em>, 23(02), N01.\u00a0https:\/\/doi.org\/10.22323\/2.23020801<\/li>\n\n\n\nFischer, L., Barata, G. F., Scheu, A. M., & Ziegler, R. (2024). Connecting science communication research and practice: challenges and ways forward.\u00a0JCOM<\/em>, 23(02), E.\u00a0https:\/\/doi.org\/10.22323\/2.23020501<\/li>\n\n\n\nFischhoff, B., & Scheufele, D. A. (2013). The science of science communication.\u00a0PNAS<\/em>, 110(Supplement 3), 14031\u201314032.\u00a0https:\/\/doi.org\/10.1073\/pnas.1312080110<\/li>\n\n\n\nGascoigne, T., Cheng, D., Claessens, M., Metcalfe, J., Schiele, B., & Shi, S. (2010). Is science communication its own field?\u00a0JCOM<\/em>, 09(03), C04.\u00a0https:\/\/doi.org\/10.22323\/2.09030304<\/li>\n\n\n\nGerber, A., Broks, P., Gabriel, M., Lorenz, L., Lorke, J., Merten, W., Metcalfe, J., M\u00fcller, B., & Warthun, N. (2020).\u00a0Science communication research: an empirical field analysis<\/em>. Edition innovare.\u00a0https:\/\/doi.org\/10.5281\/zenodo.4028704<\/li>\n\n\n\nHornig Priest, S. (2010). Coming of age in the academy?\u00a0JCOM<\/em>, 09(03), C06.\u00a0https:\/\/doi.org\/10.22323\/2.09030306<\/li>\n\n\n\nJensen, E. A., & Gerber, A. (2020). Evidence-based science communication.\u00a0Frontiers in Communication<\/em>, 4, 78.\u00a0https:\/\/doi.org\/10.3389\/fcomm.2019.00078<\/li>\n\n\n\nKieser, A., & Leiner, L. (2012). Collaborate with practitioners: but beware of collaborative research.\u00a0Journal of Management Inquiry<\/em>, 21(1), 14\u201328.\u00a0https:\/\/doi.org\/10.1177\/1056492611411923<\/li>\n\n\n\nKunz Kollmann, E., Beyer, M., Howell, E., Anderson, A., Weitzman, O., Bequette, M., Haupt, G., Velazquez, H., Yang, S., & Scheufele, D. (2021). Collaboration for chemistry communication.\u00a0JCOM<\/em>, 20(04), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20040801<\/li>\n\n\n\nMetcalfe, J. (2019). Comparing science communication theory with practice.\u00a0Public Understanding of Science<\/em>, 28(4), 382\u2013400.\u00a0https:\/\/doi.org\/10.1177\/0963662518821022<\/li>\n\n\n\nMiller, S. (2008). So where’s the theory? On the relationship between science communication practice and research. In\u00a0Communicating Science in Social Contexts<\/em>\u00a0(pp. 275\u2013287). Springer.\u00a0https:\/\/doi.org\/10.1007\/978-1-4020-8598-7_16<\/li>\n\n\n\nPCST Network. (n.d.).\u00a0About PCST Conferences<\/em>. Truy c\u1eadp 2026, t\u1eeb\u00a0https:\/\/www.pcst.network\/conferences\/overview\/<\/li>\n\n\n\nPeterman, K., Garlick, S., Besley, J., Allen, S., Fallon Lambert, K., Nadkarni, N. M., Rosin, M. S., Weber, C., Weiss, M., & Wong, J. (2021). Boundary spanners and thinking partners.\u00a0JCOM<\/em>, 20(07), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20070801<\/li>\n\n\n\nPeters, H. P. (2022). Looking back and looking ahead.\u00a0Public Understanding of Science<\/em>, 31(3), 256\u2013265.\u00a0https:\/\/doi.org\/10.1177\/09636625221094165<\/li>\n\n\n\nRiesch, H., Potter, C., & Davies, L. (2016). What is public engagement, and what is it for?\u00a0Bulletin of Science, Technology & Society<\/em>, 36(3), 179\u2013189.\u00a0https:\/\/doi.org\/10.1177\/0270467617690057<\/li>\n\n\n\nSaladie, N., Llorente, C., & Revuelta, G. (2025). A scoping review on the connection between research and practice in science communication.\u00a0JCOM<\/em>, 24(05), V01.\u00a0https:\/\/doi.org\/10.22323\/145520250811182624<\/li>\n\n\n\nSalmon, R. A., Priestley, R. K., & Goven, J. (2017). The reflexive scientist: an approach to transforming public engagement.\u00a0Journal of Environmental Studies and Sciences<\/em>, 7(1), 53\u201368.\u00a0https:\/\/doi.org\/10.1007\/s13412-015-0274-4<\/li>\n\n\n\nTrench, B., & Bucchi, M. (2010). Science communication, an emerging discipline.\u00a0JCOM<\/em>, 09(03), C03.\u00a0https:\/\/doi.org\/10.22323\/2.09030303<\/li>\n\n\n\nVaughn, L. M., & Jacquez, F. (2020). Participatory research methods \u2014 choice points in the research process.\u00a0Journal of Participatory Research Methods<\/em>, 1(1).\u00a0https:\/\/doi.org\/10.35844\/001c.13244<\/li>\n<\/ul>\n<\/details>\n\n\n\nNg\u00e0y \u0111\u0103ng<\/p>\n\n\n07\/08\/2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"Hai c\u1ed9ng \u0111\u1ed3ng, m\u1ed9t l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c … Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[237,239,238,56,23],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-jcom","tag-khoa-hoc-truyen-thong","tag-khoang-cach-nghien-cuu-thuc-hanh","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"\nNh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"wordCount\":2144,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"keywords\":[\"JCOM\",\"khoa h\u1ecdc truy\u1ec1n th\u00f4ng\",\"kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh\",\"PCST Network\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"articleSection\":[\"L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"width\":800,\"height\":450,\"caption\":\"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","og_url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-08-07T15:36:14+00:00","article_modified_time":"2026-10-12T17:49:30+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","type":"image\/jpeg"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"wordCount":2144,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","keywords":["JCOM","khoa h\u1ecdc truy\u1ec1n th\u00f4ng","kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh","PCST Network","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"articleSection":["L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","width":800,"height":450,"caption":"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc"},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions\/6313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Nh\u00e0 th\u1ef1c h\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng khoa h\u1ecdc: nh\u00e0 b\u00e1o khoa h\u1ecdc, c\u00e1n b\u1ed9 truy\u1ec1n th\u00f4ng c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 vi\u1ec7n nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi thi\u1ebft k\u1ebf tr\u01b0ng b\u00e0y b\u1ea3o t\u00e0ng, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c ch\u00ednh c\u00e1c nh\u00e0 khoa h\u1ecdc tham gia \u0111\u1ed1i tho\u1ea1i c\u00f4ng ch\u00fang. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd tr\u1ea3i d\u00e0i t\u1eeb b\u00e1o ch\u00ed khoa h\u1ecdc \u0111\u1ebfn gi\u00e1o d\u1ee5c kh\u00f4ng ch\u00ednh quy.<\/p>\n\n\n\n
Nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0m vi\u1ec7c trong m\u1ed9t l\u0129nh v\u1ef1c h\u1ecdc thu\u1eadt li\u00ean ng\u00e0nh, vay m\u01b0\u1ee3n khung l\u00fd thuy\u1ebft t\u1eeb x\u00e3 h\u1ed9i h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u2014 \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “khoa h\u1ecdc c\u1ee7a truy\u1ec1n th\u00f4ng khoa h\u1ecdc”. L\u0129nh v\u1ef1c n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb th\u1ef1c h\u00e0nh nh\u01b0ng \u0111\u1ebfn nay v\u1eabn \u0111ang \u0111\u1ecbnh h\u00ecnh, ch\u01b0a ph\u1ea3i m\u1ed9t ng\u00e0nh h\u1ecdc \u0111\u00e3 \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n
M\u1ed9t t\u1ed5ng quan ph\u1ea1m vi (scoping review) c\u00f4ng b\u1ed1 tr\u00ean Journal of Science Communication<\/em> (JCOM) n\u0103m 2025 \u0111\u00e3 r\u00e0 so\u00e1t 773 b\u00e0i b\u00e1o v\u00e0 ch\u1ecdn l\u1ecdc c\u00f2n 14 b\u00e0i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quan h\u1ec7 nghi\u00ean c\u1ee9u\u2013th\u1ef1c h\u00e0nh. K\u1ebft qu\u1ea3: 12 trong s\u1ed1 14 b\u00e0i m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 n\u00e0y l\u00e0 thi\u1ebfu k\u1ebft n\u1ed1i. R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t, xu\u1ea5t hi\u1ec7n trong 9\/14 b\u00e0i, l\u00e0 giao ti\u1ebfp k\u00e9m hi\u1ec7u qu\u1ea3 gi\u1eefa hai c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\nC\u00e1c nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra:<\/p>\n\n\n\n\nPh\u1ea7n l\u1edbn nh\u00e0 th\u1ef1c h\u00e0nh kh\u00f4ng \u0111\u1ecdc t\u1ea1p ch\u00ed h\u1ecdc thu\u1eadt, m\u1ed9t ph\u1ea7n v\u00ec r\u00e0o c\u1ea3n truy c\u1eadp tr\u1ea3 ph\u00ed, m\u1ed9t ph\u1ea7n v\u00ec ng\u00f4n ng\u1eef h\u1ecdc thu\u1eadt “d\u00e0y \u0111\u1eb7c v\u00e0 kh\u00f3 hi\u1ec3u”.<\/li>\n\n\n\nNghi\u00ean c\u1ee9u th\u01b0\u1eddng thi\u1ebfu t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebfu t\u00ednh k\u1ecbp th\u1eddi \u0111\u1ed1i v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec1.<\/li>\n\n\n\nC\u01a1 c\u1ea5u khen th\u01b0\u1edfng h\u1ecdc thu\u1eadt \u01b0u ti\u00ean xu\u1ea5t b\u1ea3n tr\u00ean t\u1ea1p ch\u00ed uy t\u00edn v\u00e0 t\u00e0i tr\u1ee3 nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n h\u01a1n l\u00e0 nghi\u00ean c\u1ee9u \u1ee9ng d\u1ee5ng ph\u1ee5c v\u1ee5 th\u1ef1c h\u00e0nh.<\/li>\n\n\n\nS\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ed9ng c\u01a1: nh\u00e0 nghi\u00ean c\u1ee9u quan t\u00e2m kh\u1ea3 n\u0103ng kh\u00e1i qu\u00e1t h\u00f3a k\u1ebft qu\u1ea3, c\u00f2n nh\u00e0 th\u1ef1c h\u00e0nh quan t\u00e2m kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3.<\/li>\n\n\n\nTi\u1ebfng Anh l\u00e0 ng\u00f4n ng\u1eef h\u1ecdc thu\u1eadt th\u1ed1ng tr\u1ecb, trong khi nh\u00e0 th\u1ef1c h\u00e0nh th\u01b0\u1eddng l\u00e0m vi\u1ec7c b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a c\u00f4ng ch\u00fang m\u00ecnh ph\u1ee5c v\u1ee5 \u2014 m\u1ed9t r\u00e0o c\u1ea3n \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi nh\u1eefng n\u1ec1n truy\u1ec1n th\u00f4ng khoa h\u1ecdc ngo\u00e0i th\u1ebf gi\u1edbi n\u00f3i ti\u1ebfng Anh, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam.<\/li>\n<\/ul>\n\n\n\nNh\u1eefng n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i hai c\u1ed9ng \u0111\u1ed3ng<\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i b\u1ee9c tranh ch\u1ec9 to\u00e0n kho\u1ea3ng c\u00e1ch. T\u1eeb n\u0103m 1989, PCST Network (Public Communication of Science and Technology) \u0111\u00e3 t\u1ed5 ch\u1ee9c chu\u1ed7i h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf quy t\u1ee5 c\u1ea3 nh\u00e0 th\u1ef1c h\u00e0nh, nh\u00e0 gi\u00e1o d\u1ee5c v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u, v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh th\u1ee9c l\u00e0 g\u1eafn k\u1ebft nh\u1eefng ng\u01b0\u1eddi th\u1ef1c h\u00e0nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc. H\u1ed9i ngh\u1ecb PCST ti\u1ebfp theo s\u1ebd di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i n\u0103m 2027.<\/p>\n\n\n\nN\u0103m 2024, JCOM d\u00e0nh h\u1eb3n m\u1ed9t s\u1ed1 chuy\u00ean \u0111\u1ec1 mang t\u00ean “Connecting science communication research and practice: challenges and ways forward”, quy t\u1ee5 c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ed3ng t\u00e1c gi\u1ea3 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 m\u1ed9t nh\u00e0 th\u1ef1c h\u00e0nh, nh\u1eb1m bu\u1ed9c hai b\u00ean c\u00f9ng ph\u1ea3n t\u01b0 v\u1ec1 vai tr\u00f2 c\u1ee7a nhau.<\/p>\n\n\n\nT\u1ed5ng quan ph\u1ea1m vi JCOM 2025 n\u00f3i tr\u00ean c\u0169ng t\u1ed5ng h\u1ee3p c\u00e1c nh\u00f3m gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t trong t\u00e0i li\u1ec7u, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0:<\/p>\n\n\n\n\nThay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh<\/strong>\u00a0\u2014 l\u00e0m cho ng\u00f4n ng\u1eef nghi\u00ean c\u1ee9u d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, m\u1edf r\u1ed9ng lo\u1ea1i h\u00ecnh xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn tr\u00ean t\u1ea1p ch\u00ed, \u01b0u ti\u00ean c\u00e1c b\u00e0i do nh\u00e0 th\u1ef1c h\u00e0nh \u0111\u1ee9ng t\u00ean ch\u00ednh.<\/li>\n\n\n\n\u0110\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u\u2013th\u1ef1c h\u00e0nh<\/strong>\u00a0\u2014 h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp trong t\u1eebng d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n tr\u01b0ng b\u00e0y gi\u00e1o d\u1ee5c t\u1ea1i CERN hay d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng h\u00f3a h\u1ecdc t\u1ea1i M\u1ef9.<\/li>\n\n\n\nNghi\u00ean c\u1ee9u tham gia<\/strong>\u00a0(participatory research) \u2014 thu h\u1eb9p kho\u1ea3ng c\u00e1ch b\u1eb1ng c\u00e1ch \u0111\u1ec3 ch\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng tham gia thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u.<\/li>\n\n\n\nKh\u00f4ng gian v\u00e0 th\u1eddi gian k\u1ebft n\u1ed1i<\/strong>\u00a0\u2014 h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o, m\u1ea1ng l\u01b0\u1edbi ngh\u1ec1 nghi\u1ec7p nh\u01b0 PCST, c\u00f9ng v\u1edbi vi\u1ec7c d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n<\/ol>\n\n\n\nV\u00ec sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1<\/h2>\n\n\n\nM\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u1edf giao \u0111i\u1ec3m hai c\u1ed9ng \u0111\u1ed3ng \u2014 v\u1eeba hi\u1ec3u l\u00fd thuy\u1ebft, v\u1eeba c\u00f3 kinh nghi\u1ec7m th\u1ef1c h\u00e0nh \u2014 l\u00e0 “ng\u01b0\u1eddi k\u1ebft n\u1ed1i ranh gi\u1edbi” (boundary spanners) v\u00e0 “\u0111\u1ed1i t\u00e1c t\u01b0 duy” (thinking partners). Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam, n\u01a1i l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f2n non tr\u1ebb v\u00e0 ph\u1ea7n l\u1edbn t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt v\u1eabn b\u1eb1ng ti\u1ebfng Anh, vai tr\u00f2 trung gian n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a: ng\u01b0\u1eddi v\u1eeba gi\u1ea3ng d\u1ea1y, v\u1eeba l\u00e0m b\u00e1o, v\u1eeba th\u1ef1c h\u00e0nh truy\u1ec1n th\u00f4ng<\/a> c\u00f3 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i \u0111\u1ec3 d\u1ecbch chuy\u1ec3n ki\u1ebfn th\u1ee9c nghi\u00ean c\u1ee9u qu\u1ed1c t\u1ebf v\u00e0o th\u1ef1c ti\u1ec5n \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf tr\u1edf l\u1ea1i c\u1ed9ng \u0111\u1ed3ng nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n\n\n\n\n\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h4>\n\n\n\nB\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\nN\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com<\/a>.<\/p>\n\n\n\nT\u00e0i li\u1ec7u tham kh\u1ea3o (20 ngu\u1ed3n)<\/summary>\n\nDavies, S. R., Franks, S., Roche, J., Schmidt, A. L., Wells, R., & Zollo, F. (2021). The landscape of European science communication.\u00a0JCOM<\/em>, 20(03), A01.\u00a0https:\/\/doi.org\/10.22323\/2.20030201<\/li>\n\n\n\nDvorzhitskaia, D., Zamora, A., Sanders, E., Verheyden, P., & Clerc, J. (2024). Exhibition research and practice at CERN.\u00a0JCOM<\/em>, 23(02), N01.\u00a0https:\/\/doi.org\/10.22323\/2.23020801<\/li>\n\n\n\nFischer, L., Barata, G. F., Scheu, A. M., & Ziegler, R. (2024). Connecting science communication research and practice: challenges and ways forward.\u00a0JCOM<\/em>, 23(02), E.\u00a0https:\/\/doi.org\/10.22323\/2.23020501<\/li>\n\n\n\nFischhoff, B., & Scheufele, D. A. (2013). The science of science communication.\u00a0PNAS<\/em>, 110(Supplement 3), 14031\u201314032.\u00a0https:\/\/doi.org\/10.1073\/pnas.1312080110<\/li>\n\n\n\nGascoigne, T., Cheng, D., Claessens, M., Metcalfe, J., Schiele, B., & Shi, S. (2010). Is science communication its own field?\u00a0JCOM<\/em>, 09(03), C04.\u00a0https:\/\/doi.org\/10.22323\/2.09030304<\/li>\n\n\n\nGerber, A., Broks, P., Gabriel, M., Lorenz, L., Lorke, J., Merten, W., Metcalfe, J., M\u00fcller, B., & Warthun, N. (2020).\u00a0Science communication research: an empirical field analysis<\/em>. Edition innovare.\u00a0https:\/\/doi.org\/10.5281\/zenodo.4028704<\/li>\n\n\n\nHornig Priest, S. (2010). Coming of age in the academy?\u00a0JCOM<\/em>, 09(03), C06.\u00a0https:\/\/doi.org\/10.22323\/2.09030306<\/li>\n\n\n\nJensen, E. A., & Gerber, A. (2020). Evidence-based science communication.\u00a0Frontiers in Communication<\/em>, 4, 78.\u00a0https:\/\/doi.org\/10.3389\/fcomm.2019.00078<\/li>\n\n\n\nKieser, A., & Leiner, L. (2012). Collaborate with practitioners: but beware of collaborative research.\u00a0Journal of Management Inquiry<\/em>, 21(1), 14\u201328.\u00a0https:\/\/doi.org\/10.1177\/1056492611411923<\/li>\n\n\n\nKunz Kollmann, E., Beyer, M., Howell, E., Anderson, A., Weitzman, O., Bequette, M., Haupt, G., Velazquez, H., Yang, S., & Scheufele, D. (2021). Collaboration for chemistry communication.\u00a0JCOM<\/em>, 20(04), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20040801<\/li>\n\n\n\nMetcalfe, J. (2019). Comparing science communication theory with practice.\u00a0Public Understanding of Science<\/em>, 28(4), 382\u2013400.\u00a0https:\/\/doi.org\/10.1177\/0963662518821022<\/li>\n\n\n\nMiller, S. (2008). So where’s the theory? On the relationship between science communication practice and research. In\u00a0Communicating Science in Social Contexts<\/em>\u00a0(pp. 275\u2013287). Springer.\u00a0https:\/\/doi.org\/10.1007\/978-1-4020-8598-7_16<\/li>\n\n\n\nPCST Network. (n.d.).\u00a0About PCST Conferences<\/em>. Truy c\u1eadp 2026, t\u1eeb\u00a0https:\/\/www.pcst.network\/conferences\/overview\/<\/li>\n\n\n\nPeterman, K., Garlick, S., Besley, J., Allen, S., Fallon Lambert, K., Nadkarni, N. M., Rosin, M. S., Weber, C., Weiss, M., & Wong, J. (2021). Boundary spanners and thinking partners.\u00a0JCOM<\/em>, 20(07), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20070801<\/li>\n\n\n\nPeters, H. P. (2022). Looking back and looking ahead.\u00a0Public Understanding of Science<\/em>, 31(3), 256\u2013265.\u00a0https:\/\/doi.org\/10.1177\/09636625221094165<\/li>\n\n\n\nRiesch, H., Potter, C., & Davies, L. (2016). What is public engagement, and what is it for?\u00a0Bulletin of Science, Technology & Society<\/em>, 36(3), 179\u2013189.\u00a0https:\/\/doi.org\/10.1177\/0270467617690057<\/li>\n\n\n\nSaladie, N., Llorente, C., & Revuelta, G. (2025). A scoping review on the connection between research and practice in science communication.\u00a0JCOM<\/em>, 24(05), V01.\u00a0https:\/\/doi.org\/10.22323\/145520250811182624<\/li>\n\n\n\nSalmon, R. A., Priestley, R. K., & Goven, J. (2017). The reflexive scientist: an approach to transforming public engagement.\u00a0Journal of Environmental Studies and Sciences<\/em>, 7(1), 53\u201368.\u00a0https:\/\/doi.org\/10.1007\/s13412-015-0274-4<\/li>\n\n\n\nTrench, B., & Bucchi, M. (2010). Science communication, an emerging discipline.\u00a0JCOM<\/em>, 09(03), C03.\u00a0https:\/\/doi.org\/10.22323\/2.09030303<\/li>\n\n\n\nVaughn, L. M., & Jacquez, F. (2020). Participatory research methods \u2014 choice points in the research process.\u00a0Journal of Participatory Research Methods<\/em>, 1(1).\u00a0https:\/\/doi.org\/10.35844\/001c.13244<\/li>\n<\/ul>\n<\/details>\n\n\n\nNg\u00e0y \u0111\u0103ng<\/p>\n\n\n07\/08\/2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"Hai c\u1ed9ng \u0111\u1ed3ng, m\u1ed9t l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c … Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[237,239,238,56,23],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-jcom","tag-khoa-hoc-truyen-thong","tag-khoang-cach-nghien-cuu-thuc-hanh","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"\nNh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"wordCount\":2144,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"keywords\":[\"JCOM\",\"khoa h\u1ecdc truy\u1ec1n th\u00f4ng\",\"kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh\",\"PCST Network\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"articleSection\":[\"L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"width\":800,\"height\":450,\"caption\":\"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","og_url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-08-07T15:36:14+00:00","article_modified_time":"2026-10-12T17:49:30+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","type":"image\/jpeg"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"wordCount":2144,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","keywords":["JCOM","khoa h\u1ecdc truy\u1ec1n th\u00f4ng","kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh","PCST Network","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"articleSection":["L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","width":800,"height":450,"caption":"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc"},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions\/6313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00e1c nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra:<\/p>\n\n\n\n
Kh\u00f4ng ph\u1ea3i b\u1ee9c tranh ch\u1ec9 to\u00e0n kho\u1ea3ng c\u00e1ch. T\u1eeb n\u0103m 1989, PCST Network (Public Communication of Science and Technology) \u0111\u00e3 t\u1ed5 ch\u1ee9c chu\u1ed7i h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf quy t\u1ee5 c\u1ea3 nh\u00e0 th\u1ef1c h\u00e0nh, nh\u00e0 gi\u00e1o d\u1ee5c v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u, v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh th\u1ee9c l\u00e0 g\u1eafn k\u1ebft nh\u1eefng ng\u01b0\u1eddi th\u1ef1c h\u00e0nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc. H\u1ed9i ngh\u1ecb PCST ti\u1ebfp theo s\u1ebd di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i n\u0103m 2027.<\/p>\n\n\n\n
N\u0103m 2024, JCOM d\u00e0nh h\u1eb3n m\u1ed9t s\u1ed1 chuy\u00ean \u0111\u1ec1 mang t\u00ean “Connecting science communication research and practice: challenges and ways forward”, quy t\u1ee5 c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ed3ng t\u00e1c gi\u1ea3 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 m\u1ed9t nh\u00e0 th\u1ef1c h\u00e0nh, nh\u1eb1m bu\u1ed9c hai b\u00ean c\u00f9ng ph\u1ea3n t\u01b0 v\u1ec1 vai tr\u00f2 c\u1ee7a nhau.<\/p>\n\n\n\n
T\u1ed5ng quan ph\u1ea1m vi JCOM 2025 n\u00f3i tr\u00ean c\u0169ng t\u1ed5ng h\u1ee3p c\u00e1c nh\u00f3m gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t trong t\u00e0i li\u1ec7u, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0:<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u1edf giao \u0111i\u1ec3m hai c\u1ed9ng \u0111\u1ed3ng \u2014 v\u1eeba hi\u1ec3u l\u00fd thuy\u1ebft, v\u1eeba c\u00f3 kinh nghi\u1ec7m th\u1ef1c h\u00e0nh \u2014 l\u00e0 “ng\u01b0\u1eddi k\u1ebft n\u1ed1i ranh gi\u1edbi” (boundary spanners) v\u00e0 “\u0111\u1ed1i t\u00e1c t\u01b0 duy” (thinking partners). Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam, n\u01a1i l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng khoa h\u1ecdc c\u00f2n non tr\u1ebb v\u00e0 ph\u1ea7n l\u1edbn t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt v\u1eabn b\u1eb1ng ti\u1ebfng Anh, vai tr\u00f2 trung gian n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a: ng\u01b0\u1eddi v\u1eeba gi\u1ea3ng d\u1ea1y, v\u1eeba l\u00e0m b\u00e1o, v\u1eeba th\u1ef1c h\u00e0nh truy\u1ec1n th\u00f4ng<\/a> c\u00f3 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i \u0111\u1ec3 d\u1ecbch chuy\u1ec3n ki\u1ebfn th\u1ee9c nghi\u00ean c\u1ee9u qu\u1ed1c t\u1ebf v\u00e0o th\u1ef1c ti\u1ec5n \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf tr\u1edf l\u1ea1i c\u1ed9ng \u0111\u1ed3ng nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n\n\n\n\n\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/h4>\n\n\n\nB\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\nN\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com<\/a>.<\/p>\n\n\n\nT\u00e0i li\u1ec7u tham kh\u1ea3o (20 ngu\u1ed3n)<\/summary>\n\nDavies, S. R., Franks, S., Roche, J., Schmidt, A. L., Wells, R., & Zollo, F. (2021). The landscape of European science communication.\u00a0JCOM<\/em>, 20(03), A01.\u00a0https:\/\/doi.org\/10.22323\/2.20030201<\/li>\n\n\n\nDvorzhitskaia, D., Zamora, A., Sanders, E., Verheyden, P., & Clerc, J. (2024). Exhibition research and practice at CERN.\u00a0JCOM<\/em>, 23(02), N01.\u00a0https:\/\/doi.org\/10.22323\/2.23020801<\/li>\n\n\n\nFischer, L., Barata, G. F., Scheu, A. M., & Ziegler, R. (2024). Connecting science communication research and practice: challenges and ways forward.\u00a0JCOM<\/em>, 23(02), E.\u00a0https:\/\/doi.org\/10.22323\/2.23020501<\/li>\n\n\n\nFischhoff, B., & Scheufele, D. A. (2013). The science of science communication.\u00a0PNAS<\/em>, 110(Supplement 3), 14031\u201314032.\u00a0https:\/\/doi.org\/10.1073\/pnas.1312080110<\/li>\n\n\n\nGascoigne, T., Cheng, D., Claessens, M., Metcalfe, J., Schiele, B., & Shi, S. (2010). Is science communication its own field?\u00a0JCOM<\/em>, 09(03), C04.\u00a0https:\/\/doi.org\/10.22323\/2.09030304<\/li>\n\n\n\nGerber, A., Broks, P., Gabriel, M., Lorenz, L., Lorke, J., Merten, W., Metcalfe, J., M\u00fcller, B., & Warthun, N. (2020).\u00a0Science communication research: an empirical field analysis<\/em>. Edition innovare.\u00a0https:\/\/doi.org\/10.5281\/zenodo.4028704<\/li>\n\n\n\nHornig Priest, S. (2010). Coming of age in the academy?\u00a0JCOM<\/em>, 09(03), C06.\u00a0https:\/\/doi.org\/10.22323\/2.09030306<\/li>\n\n\n\nJensen, E. A., & Gerber, A. (2020). Evidence-based science communication.\u00a0Frontiers in Communication<\/em>, 4, 78.\u00a0https:\/\/doi.org\/10.3389\/fcomm.2019.00078<\/li>\n\n\n\nKieser, A., & Leiner, L. (2012). Collaborate with practitioners: but beware of collaborative research.\u00a0Journal of Management Inquiry<\/em>, 21(1), 14\u201328.\u00a0https:\/\/doi.org\/10.1177\/1056492611411923<\/li>\n\n\n\nKunz Kollmann, E., Beyer, M., Howell, E., Anderson, A., Weitzman, O., Bequette, M., Haupt, G., Velazquez, H., Yang, S., & Scheufele, D. (2021). Collaboration for chemistry communication.\u00a0JCOM<\/em>, 20(04), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20040801<\/li>\n\n\n\nMetcalfe, J. (2019). Comparing science communication theory with practice.\u00a0Public Understanding of Science<\/em>, 28(4), 382\u2013400.\u00a0https:\/\/doi.org\/10.1177\/0963662518821022<\/li>\n\n\n\nMiller, S. (2008). So where’s the theory? On the relationship between science communication practice and research. In\u00a0Communicating Science in Social Contexts<\/em>\u00a0(pp. 275\u2013287). Springer.\u00a0https:\/\/doi.org\/10.1007\/978-1-4020-8598-7_16<\/li>\n\n\n\nPCST Network. (n.d.).\u00a0About PCST Conferences<\/em>. Truy c\u1eadp 2026, t\u1eeb\u00a0https:\/\/www.pcst.network\/conferences\/overview\/<\/li>\n\n\n\nPeterman, K., Garlick, S., Besley, J., Allen, S., Fallon Lambert, K., Nadkarni, N. M., Rosin, M. S., Weber, C., Weiss, M., & Wong, J. (2021). Boundary spanners and thinking partners.\u00a0JCOM<\/em>, 20(07), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20070801<\/li>\n\n\n\nPeters, H. P. (2022). Looking back and looking ahead.\u00a0Public Understanding of Science<\/em>, 31(3), 256\u2013265.\u00a0https:\/\/doi.org\/10.1177\/09636625221094165<\/li>\n\n\n\nRiesch, H., Potter, C., & Davies, L. (2016). What is public engagement, and what is it for?\u00a0Bulletin of Science, Technology & Society<\/em>, 36(3), 179\u2013189.\u00a0https:\/\/doi.org\/10.1177\/0270467617690057<\/li>\n\n\n\nSaladie, N., Llorente, C., & Revuelta, G. (2025). A scoping review on the connection between research and practice in science communication.\u00a0JCOM<\/em>, 24(05), V01.\u00a0https:\/\/doi.org\/10.22323\/145520250811182624<\/li>\n\n\n\nSalmon, R. A., Priestley, R. K., & Goven, J. (2017). The reflexive scientist: an approach to transforming public engagement.\u00a0Journal of Environmental Studies and Sciences<\/em>, 7(1), 53\u201368.\u00a0https:\/\/doi.org\/10.1007\/s13412-015-0274-4<\/li>\n\n\n\nTrench, B., & Bucchi, M. (2010). Science communication, an emerging discipline.\u00a0JCOM<\/em>, 09(03), C03.\u00a0https:\/\/doi.org\/10.22323\/2.09030303<\/li>\n\n\n\nVaughn, L. M., & Jacquez, F. (2020). Participatory research methods \u2014 choice points in the research process.\u00a0Journal of Participatory Research Methods<\/em>, 1(1).\u00a0https:\/\/doi.org\/10.35844\/001c.13244<\/li>\n<\/ul>\n<\/details>\n\n\n\nNg\u00e0y \u0111\u0103ng<\/p>\n\n\n07\/08\/2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"Hai c\u1ed9ng \u0111\u1ed3ng, m\u1ed9t l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c … Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[237,239,238,56,23],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-jcom","tag-khoa-hoc-truyen-thong","tag-khoang-cach-nghien-cuu-thuc-hanh","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"\nNh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"wordCount\":2144,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"keywords\":[\"JCOM\",\"khoa h\u1ecdc truy\u1ec1n th\u00f4ng\",\"kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh\",\"PCST Network\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"articleSection\":[\"L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"width\":800,\"height\":450,\"caption\":\"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","og_url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-08-07T15:36:14+00:00","article_modified_time":"2026-10-12T17:49:30+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","type":"image\/jpeg"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"wordCount":2144,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","keywords":["JCOM","khoa h\u1ecdc truy\u1ec1n th\u00f4ng","kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh","PCST Network","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"articleSection":["L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","width":800,"height":450,"caption":"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc"},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions\/6313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com<\/a>.<\/p>\n\n\n\nT\u00e0i li\u1ec7u tham kh\u1ea3o (20 ngu\u1ed3n)<\/summary>\n\nDavies, S. R., Franks, S., Roche, J., Schmidt, A. L., Wells, R., & Zollo, F. (2021). The landscape of European science communication.\u00a0JCOM<\/em>, 20(03), A01.\u00a0https:\/\/doi.org\/10.22323\/2.20030201<\/li>\n\n\n\nDvorzhitskaia, D., Zamora, A., Sanders, E., Verheyden, P., & Clerc, J. (2024). Exhibition research and practice at CERN.\u00a0JCOM<\/em>, 23(02), N01.\u00a0https:\/\/doi.org\/10.22323\/2.23020801<\/li>\n\n\n\nFischer, L., Barata, G. F., Scheu, A. M., & Ziegler, R. (2024). Connecting science communication research and practice: challenges and ways forward.\u00a0JCOM<\/em>, 23(02), E.\u00a0https:\/\/doi.org\/10.22323\/2.23020501<\/li>\n\n\n\nFischhoff, B., & Scheufele, D. A. (2013). The science of science communication.\u00a0PNAS<\/em>, 110(Supplement 3), 14031\u201314032.\u00a0https:\/\/doi.org\/10.1073\/pnas.1312080110<\/li>\n\n\n\nGascoigne, T., Cheng, D., Claessens, M., Metcalfe, J., Schiele, B., & Shi, S. (2010). Is science communication its own field?\u00a0JCOM<\/em>, 09(03), C04.\u00a0https:\/\/doi.org\/10.22323\/2.09030304<\/li>\n\n\n\nGerber, A., Broks, P., Gabriel, M., Lorenz, L., Lorke, J., Merten, W., Metcalfe, J., M\u00fcller, B., & Warthun, N. (2020).\u00a0Science communication research: an empirical field analysis<\/em>. Edition innovare.\u00a0https:\/\/doi.org\/10.5281\/zenodo.4028704<\/li>\n\n\n\nHornig Priest, S. (2010). Coming of age in the academy?\u00a0JCOM<\/em>, 09(03), C06.\u00a0https:\/\/doi.org\/10.22323\/2.09030306<\/li>\n\n\n\nJensen, E. A., & Gerber, A. (2020). Evidence-based science communication.\u00a0Frontiers in Communication<\/em>, 4, 78.\u00a0https:\/\/doi.org\/10.3389\/fcomm.2019.00078<\/li>\n\n\n\nKieser, A., & Leiner, L. (2012). Collaborate with practitioners: but beware of collaborative research.\u00a0Journal of Management Inquiry<\/em>, 21(1), 14\u201328.\u00a0https:\/\/doi.org\/10.1177\/1056492611411923<\/li>\n\n\n\nKunz Kollmann, E., Beyer, M., Howell, E., Anderson, A., Weitzman, O., Bequette, M., Haupt, G., Velazquez, H., Yang, S., & Scheufele, D. (2021). Collaboration for chemistry communication.\u00a0JCOM<\/em>, 20(04), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20040801<\/li>\n\n\n\nMetcalfe, J. (2019). Comparing science communication theory with practice.\u00a0Public Understanding of Science<\/em>, 28(4), 382\u2013400.\u00a0https:\/\/doi.org\/10.1177\/0963662518821022<\/li>\n\n\n\nMiller, S. (2008). So where’s the theory? On the relationship between science communication practice and research. In\u00a0Communicating Science in Social Contexts<\/em>\u00a0(pp. 275\u2013287). Springer.\u00a0https:\/\/doi.org\/10.1007\/978-1-4020-8598-7_16<\/li>\n\n\n\nPCST Network. (n.d.).\u00a0About PCST Conferences<\/em>. Truy c\u1eadp 2026, t\u1eeb\u00a0https:\/\/www.pcst.network\/conferences\/overview\/<\/li>\n\n\n\nPeterman, K., Garlick, S., Besley, J., Allen, S., Fallon Lambert, K., Nadkarni, N. M., Rosin, M. S., Weber, C., Weiss, M., & Wong, J. (2021). Boundary spanners and thinking partners.\u00a0JCOM<\/em>, 20(07), N01.\u00a0https:\/\/doi.org\/10.22323\/2.20070801<\/li>\n\n\n\nPeters, H. P. (2022). Looking back and looking ahead.\u00a0Public Understanding of Science<\/em>, 31(3), 256\u2013265.\u00a0https:\/\/doi.org\/10.1177\/09636625221094165<\/li>\n\n\n\nRiesch, H., Potter, C., & Davies, L. (2016). What is public engagement, and what is it for?\u00a0Bulletin of Science, Technology & Society<\/em>, 36(3), 179\u2013189.\u00a0https:\/\/doi.org\/10.1177\/0270467617690057<\/li>\n\n\n\nSaladie, N., Llorente, C., & Revuelta, G. (2025). A scoping review on the connection between research and practice in science communication.\u00a0JCOM<\/em>, 24(05), V01.\u00a0https:\/\/doi.org\/10.22323\/145520250811182624<\/li>\n\n\n\nSalmon, R. A., Priestley, R. K., & Goven, J. (2017). The reflexive scientist: an approach to transforming public engagement.\u00a0Journal of Environmental Studies and Sciences<\/em>, 7(1), 53\u201368.\u00a0https:\/\/doi.org\/10.1007\/s13412-015-0274-4<\/li>\n\n\n\nTrench, B., & Bucchi, M. (2010). Science communication, an emerging discipline.\u00a0JCOM<\/em>, 09(03), C03.\u00a0https:\/\/doi.org\/10.22323\/2.09030303<\/li>\n\n\n\nVaughn, L. M., & Jacquez, F. (2020). Participatory research methods \u2014 choice points in the research process.\u00a0Journal of Participatory Research Methods<\/em>, 1(1).\u00a0https:\/\/doi.org\/10.35844\/001c.13244<\/li>\n<\/ul>\n<\/details>\n\n\n\nNg\u00e0y \u0111\u0103ng<\/p>\n\n\n07\/08\/2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"Hai c\u1ed9ng \u0111\u1ed3ng, m\u1ed9t l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c … Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[237,239,238,56,23],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-jcom","tag-khoa-hoc-truyen-thong","tag-khoang-cach-nghien-cuu-thuc-hanh","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"\nNh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"wordCount\":2144,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"keywords\":[\"JCOM\",\"khoa h\u1ecdc truy\u1ec1n th\u00f4ng\",\"kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh\",\"PCST Network\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"articleSection\":[\"L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"width\":800,\"height\":450,\"caption\":\"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","og_url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-08-07T15:36:14+00:00","article_modified_time":"2026-10-12T17:49:30+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","type":"image\/jpeg"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"wordCount":2144,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","keywords":["JCOM","khoa h\u1ecdc truy\u1ec1n th\u00f4ng","kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh","PCST Network","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"articleSection":["L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","width":800,"height":450,"caption":"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc"},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions\/6313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n
Hai c\u1ed9ng \u0111\u1ed3ng, m\u1ed9t l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eeba l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u1ef1c … Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?<\/span>\u0110\u1ecdc ti\u1ebfp<\/a><\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[237,239,238,56,23],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-jcom","tag-khoa-hoc-truyen-thong","tag-khoang-cach-nghien-cuu-thuc-hanh","tag-pcst-network","tag-truyen-thong-khoa-hoc"],"yoast_head":"\nNh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zykhoa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T17:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dy Khoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dy Khoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"headline\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"},\"wordCount\":2144,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"keywords\":[\"JCOM\",\"khoa h\u1ecdc truy\u1ec1n th\u00f4ng\",\"kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh\",\"PCST Network\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"articleSection\":[\"L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh\",\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#respond\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\",\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"datePublished\":\"2026-08-07T15:36:14+00:00\",\"dateModified\":\"2026-10-12T17:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"},\"description\":\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/science-communication-research-practice-cover-wp-800.jpg\",\"width\":800,\"height\":450,\"caption\":\"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/\",\"name\":\"Dy Khoa Blog\",\"description\":\"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\",\"alternateName\":\"Blog c\u1ee7a Dy Khoa\",\"publisher\":{\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/#person\",\"name\":\"Dy Khoa\",\"alternateName\":[\"Nguy\u1ec5n Ho\u00e0ng Anh Khoa\",\"Nguyen Hoang Anh Khoa\"],\"url\":\"https:\\\/\\\/dykhoa.com\\\/\",\"description\":\"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.\",\"jobTitle\":[\"Gi\u1ea3ng vi\u00ean\",\"Chuy\u00ean gia Truy\u1ec1n th\u00f4ng\"],\"alumniOf\":{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universiti Malaya\"},\"knowsAbout\":[\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc\",\"Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb\",\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\",\"Quan h\u1ec7 c\u00f4ng ch\u00fang\",\"Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng\"],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dykhoa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dykhoa\\\/\",\"https:\\\/\\\/facebook.com\\\/zykhoa\\\/\",\"https:\\\/\\\/www.researchgate.net\\\/profile\\\/Hoang-Anh-Khoa-Nguyen\",\"https:\\\/\\\/dykhoa.com\\\/blog\\\/dy-khoa-la-ai\\\/\"],\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"url\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"contentUrl\":\"https:\\\/\\\/dykhoa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg\",\"caption\":\"Dy Khoa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","og_description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","og_url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","og_site_name":"Dy Khoa Blog","article_author":"https:\/\/www.facebook.com\/zykhoa\/","article_published_time":"2026-08-07T15:36:14+00:00","article_modified_time":"2026-10-12T17:49:30+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","type":"image\/jpeg"}],"author":"Dy Khoa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dy Khoa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#article","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"author":{"@id":"https:\/\/dykhoa.com\/#person"},"headline":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"},"wordCount":2144,"commentCount":0,"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","keywords":["JCOM","khoa h\u1ecdc truy\u1ec1n th\u00f4ng","kho\u1ea3ng c\u00e1ch nghi\u00ean c\u1ee9u-th\u1ef1c h\u00e0nh","PCST Network","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"articleSection":["L\u00fd thuy\u1ebft & M\u00f4 h\u00ecnh","Truy\u1ec1n th\u00f4ng khoa h\u1ecdc"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#respond"]}],"publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"WebPage","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","url":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/","name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: sao kh\u00f3 k\u1ebft n\u1ed1i","isPartOf":{"@id":"https:\/\/dykhoa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"image":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage"},"thumbnailUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","datePublished":"2026-08-07T15:36:14+00:00","dateModified":"2026-10-12T17:49:30+00:00","author":{"@id":"https:\/\/dykhoa.com\/#person"},"description":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u1eadn h\u00e0nh tr\u00ean hai c\u1ed9ng \u0111\u1ed3ng song song \u2014 nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch gi\u1eefa hai b\u00ean v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i, d\u1ef1a tr\u00ean t\u1ed5ng quan ph\u1ea1m vi (scoping review) tr\u00ean JCOM 2025.","breadcrumb":{"@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#primaryimage","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/science-communication-research-practice-cover-wp-800.jpg","width":800,"height":450,"caption":"S\u01a1 \u0111\u1ed3 hai c\u1ed9ng \u0111\u1ed3ng nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc"},{"@type":"BreadcrumbList","@id":"https:\/\/dykhoa.com\/blog\/nha-thuc-hanh-va-nha-nghien-cuu-truyen-thong-khoa-hoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dykhoa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nh\u00e0 th\u1ef1c h\u00e0nh v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng khoa h\u1ecdc: v\u00ec sao hai b\u00ean kh\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nhau?"}]},{"@type":"WebSite","@id":"https:\/\/dykhoa.com\/blog\/#website","url":"https:\/\/dykhoa.com\/blog\/","name":"Dy Khoa Blog","description":"Blog c\u1ee7a Dy Khoa v\u1ec1 truy\u1ec1n th\u00f4ng khoa h\u1ecdc, truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb v\u00e0 th\u1ef1c h\u00e0nh marcom.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dykhoa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi","alternateName":"Blog c\u1ee7a Dy Khoa","publisher":{"@id":"https:\/\/dykhoa.com\/#person"}},{"@type":"Person","@id":"https:\/\/dykhoa.com\/#person","name":"Dy Khoa","alternateName":["Nguy\u1ec5n Ho\u00e0ng Anh Khoa","Nguyen Hoang Anh Khoa"],"url":"https:\/\/dykhoa.com\/","description":"Dy Khoa (Nguy\u1ec5n Ho\u00e0ng Anh Khoa), th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Thu h\u00fat c\u00f4ng ch\u00fang, gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc, chuy\u00ean gia truy\u1ec1n th\u00f4ng.","jobTitle":["Gi\u1ea3ng vi\u00ean","Chuy\u00ean gia Truy\u1ec1n th\u00f4ng"],"alumniOf":{"@type":"CollegeOrUniversity","name":"Universiti Malaya"},"knowsAbout":["Truy\u1ec1n th\u00f4ng khoa h\u1ecdc","Truy\u1ec1n th\u00f4ng s\u1ee9c kho\u1ebb","Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)","Quan h\u1ec7 c\u00f4ng ch\u00fang","Truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng"],"sameAs":["https:\/\/www.linkedin.com\/in\/dykhoa\/","https:\/\/www.instagram.com\/dykhoa\/","https:\/\/facebook.com\/zykhoa\/","https:\/\/www.researchgate.net\/profile\/Hoang-Anh-Khoa-Nguyen","https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/"],"image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","url":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","contentUrl":"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/07\/1785252721438_1555151237691901618_8271965652735541228_03804f14bacc46968fc3c4600471c52f-e1785318666235.jpg","caption":"Dy Khoa"}}]}},"_links":{"self":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions\/6313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dykhoa.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}