{"id":313,"date":"2026-08-02T15:36:11","date_gmt":"2026-08-02T15:36:11","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=313"},"modified":"2026-08-02T15:36:13","modified_gmt":"2026-08-02T15:36:13","slug":"truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf: Gi\u1ed1ng v\u00e0 kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trong th\u1ef1c h\u00e0nh l\u1eabn gi\u1ea3ng d\u1ea1y, hai kh\u00e1i ni\u1ec7m &#8220;truy\u1ec1n th\u00f4ng khoa h\u1ecdc&#8221; (science communication) v\u00e0 &#8220;truy\u1ec1n th\u00f4ng y t\u1ebf&#8221; (health communication) th\u01b0\u1eddng b\u1ecb d\u00f9ng l\u1eabn cho nhau. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n sai &#8211; hai l\u0129nh v\u1ef1c c\u00f3 chung g\u1ed1c r\u1ec5 v\u00e0 giao thoa r\u1ea5t nhi\u1ec1u trong th\u1ef1c t\u1ebf (v\u00ed d\u1ee5: truy\u1ec1n th\u00f4ng v\u1ec1 v\u1eafc-xin, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, hay AI trong y t\u1ebf). Nh\u01b0ng x\u00e9t v\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, \u0111\u00e2y l\u00e0 hai l\u0129nh v\u1ef1c c\u00f3 m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh kh\u00e1c nhau kh\u00e1 r\u00f5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y h\u1ec7 th\u1ed1ng l\u1ea1i s\u1ef1 gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa hai l\u0129nh v\u1ef1c, d\u1ef1a tr\u00ean c\u00e1c t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt v\u00e0 t\u1ed5 ch\u1ee9c uy t\u00edn qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Truyen_thong_khoa_hoc_la_gi\" >Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Truyen_thong_y_te_la_gi\" >Truy\u1ec1n th\u00f4ng y t\u1ebf l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Diem_giong_nhau\" >\u0110i\u1ec3m gi\u1ed1ng nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Diem_khac_nhau\" >\u0110i\u1ec3m kh\u00e1c nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Vung_giao_thoa_khi_hai_linh_vuc_gap_nhau\" >V\u00f9ng giao thoa: khi hai l\u0129nh v\u1ef1c g\u1eb7p nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truyen_thong_khoa_hoc_la_gi\"><\/span>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo b\u00e1o c\u00e1o\u00a0<em>Communicating Science Effectively: A Research Agenda<\/em>\u00a0c\u1ee7a Vi\u1ec7n H\u00e0n l\u00e2m Khoa h\u1ecdc, K\u1ef9 thu\u1eadt v\u00e0 Y h\u1ecdc Hoa K\u1ef3 (National Academies of Sciences, Engineering, and Medicine \u2013 NASEM, 2017), <a href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-la-gi\/\" data-type=\"post\" data-id=\"32\">truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/a> hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi g\u1eafn chi\u1ebfn l\u01b0\u1ee3c v\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p theo t\u1eebng nh\u00f3m c\u00f4ng ch\u00fang, x\u1eed l\u00fd \u0111\u01b0\u1ee3c t\u00ednh ph\u1ee9c t\u1ea1p v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a tri th\u1ee9c khoa h\u1ecdc, \u0111\u1ed3ng th\u1eddi v\u01b0\u1ee3t ra kh\u1ecfi &#8220;m\u00f4 h\u00ecnh thi\u1ebfu h\u1ee5t&#8221; (deficit model) truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 m\u1eb7t h\u1ecdc thu\u1eadt, truy\u1ec1n th\u00f4ng khoa h\u1ecdc th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh theo ba m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft ch\u00ednh (Bucchi &amp; Trench, 2014; Trench, 2008; Metcalfe, 2022):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00f4 h\u00ecnh thi\u1ebfu h\u1ee5t (deficit model):<\/strong>\u00a0gi\u1ea3 \u0111\u1ecbnh c\u00f4ng ch\u00fang thi\u1ebfu ki\u1ebfn th\u1ee9c khoa h\u1ecdc, n\u00ean nhi\u1ec7m v\u1ee5 c\u1ee7a truy\u1ec1n th\u00f4ng l\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t chi\u1ec1u t\u1eeb nh\u00e0 khoa h\u1ecdc \u0111\u1ebfn c\u00f4ng ch\u00fang \u0111\u1ec3 &#8220;l\u1ea5p \u0111\u1ea7y&#8221; kho\u1ea3ng tr\u1ed1ng \u0111\u00f3.<\/li>\n\n\n\n<li><strong>M\u00f4 h\u00ecnh \u0111\u1ed1i tho\u1ea1i (dialogue model):<\/strong>\u00a0xem c\u00f4ng ch\u00fang v\u00e0 nh\u00e0 khoa h\u1ecdc \u1edf v\u1ecb th\u1ebf trao \u0111\u1ed5i hai chi\u1ec1u, m\u1ed7i b\u00ean \u0111\u1ec1u c\u00f3 \u0111i\u1ec1u \u0111\u1ec3 h\u1ecdc t\u1eeb b\u00ean c\u00f2n l\u1ea1i.<\/li>\n\n\n\n<li><strong>M\u00f4 h\u00ecnh tham gia (participation model):<\/strong>\u00a0c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c m\u1eddi tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7, kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ecdng t\u00e2m c\u1ee7a truy\u1ec1n th\u00f4ng khoa h\u1ecdc, do \u0111\u00f3, th\u01b0\u1eddng l\u00e0 hi\u1ec3u bi\u1ebft, th\u00e1i \u0111\u1ed9 v\u00e0 ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi tri th\u1ee9c khoa h\u1ecdc n\u00f3i chung &#8211; t\u1eeb v\u1eadt l\u00fd thi\u00ean v\u0103n, c\u00f4ng ngh\u1ec7 gen, cho t\u1edbi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truyen_thong_y_te_la_gi\"><\/span>Truy\u1ec1n th\u00f4ng y t\u1ebf l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh Hoa K\u1ef3 (CDC) \u0111\u1ecbnh ngh\u0129a truy\u1ec1n th\u00f4ng y t\u1ebf l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng nhi\u1ec1u l\u00fd thuy\u1ebft h\u00e0nh vi v\u00e0 h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i kh\u00e1c nhau \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ch\u01b0\u01a1ng tr\u00ecnh, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a c\u00f4ng ch\u00fang li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe (CDC &#8211; Gateway to Health Communication). \u0110\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn ph\u1ed5 bi\u1ebfn trong gi\u1edbi h\u1ecdc thu\u1eadt, t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh\u00a0<em>Healthy People 2010<\/em>\u00a0c\u1ee7a B\u1ed9 Y t\u1ebf Hoa K\u1ef3, m\u00f4 t\u1ea3 truy\u1ec1n th\u00f4ng y t\u1ebf l\u00e0 ngh\u1ec7 thu\u1eadt v\u00e0 k\u1ef9 thu\u1eadt th\u00f4ng tin, g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c v\u00e0 c\u1ed9ng \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe quan tr\u1ecdng (d\u1eabn theo Goldstein et al., 2020,\u00a0<em>Annals of Behavioral Medicine<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: truy\u1ec1n th\u00f4ng y t\u1ebf g\u1eafn ch\u1eb7t v\u1edbi\u00a0<strong>thay \u0111\u1ed5i h\u00e0nh vi s\u1ee9c kh\u1ecfe<\/strong>\u00a0c\u1ee5 th\u1ec3 &#8211; ti\u00eam v\u1eafc-xin, t\u1ea7m so\u00e1t ung th\u01b0, b\u1ecf thu\u1ed1c l\u00e1, tu\u00e2n th\u1ee7 \u0111i\u1ec1u tr\u1ecb &#8211; ch\u1ee9 kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c n\u00e2ng cao hi\u1ec3u bi\u1ebft chung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t trong truy\u1ec1n th\u00f4ng y t\u1ebf bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00f4 h\u00ecnh ni\u1ec1m tin s\u1ee9c kh\u1ecfe (Health Belief Model &#8211; HBM):<\/strong>\u00a0cho r\u1eb1ng h\u00e0nh vi s\u1ee9c kh\u1ecfe ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadn th\u1ee9c v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 m\u1eafc b\u1ec7nh, m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng, l\u1ee3i \u00edch v\u00e0 r\u00e0o c\u1ea3n c\u1ee7a h\u00e0nh \u0111\u1ed9ng ph\u00f2ng ng\u1eeba, c\u00f9ng v\u1edbi y\u1ebfu t\u1ed1 t\u1ef1 tin v\u00e0o n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n (Jones et al., 2015,\u00a0<em>Health Communication<\/em>).<\/li>\n\n\n\n<li><strong>Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng y t\u1ebf c\u1ee7a CDC (CDCynergy):<\/strong>\u00a0g\u1ed3m c\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, \u0111\u1eb7t m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng, ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m th\u00f4ng \u0111i\u1ec7p, ch\u1ecdn k\u00eanh truy\u1ec1n t\u1ea3i, tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_giong_nhau\"><\/span>\u0110i\u1ec3m gi\u1ed1ng nhau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>C\u00f9ng g\u1ed1c r\u1ec5 khoa h\u1ecdc h\u00e0nh vi v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/strong>\u00a0C\u1ea3 hai \u0111\u1ec1u vay m\u01b0\u1ee3n l\u00fd thuy\u1ebft t\u1eeb t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i, truy\u1ec1n th\u00f4ng h\u1ecdc v\u00e0 x\u00e3 h\u1ed9i h\u1ecdc khoa h\u1ecdc.<\/li>\n\n\n\n<li><strong>C\u00f9ng \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 th\u00f4ng tin sai l\u1ec7ch (misinformation).<\/strong>\u00a0C\u1ea3 hai l\u0129nh v\u1ef1c \u0111\u1ec1u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang v\u00e0o ngu\u1ed3n th\u00f4ng tin, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i (Goldstein et al., 2020).<\/li>\n\n\n\n<li><strong>C\u00f9ng c\u1ea7n &#8220;d\u1ecbch&#8221; ng\u00f4n ng\u1eef chuy\u00ean m\u00f4n sang ng\u00f4n ng\u1eef \u0111\u1ea1i ch\u00fang<\/strong>\u00a0m\u00e0 kh\u00f4ng \u0111\u00e1nh m\u1ea5t \u0111\u1ed9 ch\u00ednh x\u00e1c khoa h\u1ecdc.<\/li>\n\n\n\n<li><strong>Giao thoa m\u1ea1nh trong th\u1ef1c h\u00e0nh<\/strong>, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 d\u1ecbch b\u1ec7nh, v\u1eafc-xin, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 s\u1ee9c kh\u1ecfe m\u00f4i tr\u01b0\u1eddng &#8211; n\u01a1i m\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u1eeba l\u00e0 khoa h\u1ecdc v\u1eeba l\u00e0 y t\u1ebf c\u00f4ng c\u1ed9ng.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_khac_nhau\"><\/span>\u0110i\u1ec3m kh\u00e1c nhau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ti\u00eau ch\u00ed<\/th><th>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc<\/th><th>Truy\u1ec1n th\u00f4ng y t\u1ebf<\/th><\/tr><\/thead><tbody><tr><td>M\u1ee5c ti\u00eau ch\u00ednh<\/td><td>N\u00e2ng cao hi\u1ec3u bi\u1ebft, th\u00e1i \u0111\u1ed9, s\u1ef1 tham gia c\u1ee7a c\u00f4ng ch\u00fang v\u1edbi khoa h\u1ecdc<\/td><td>Thay \u0111\u1ed5i h\u00e0nh vi s\u1ee9c kh\u1ecfe c\u1ee5 th\u1ec3<\/td><\/tr><tr><td>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng<\/td><td>Ki\u1ebfn th\u1ee9c, th\u00e1i \u0111\u1ed9, m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0o khoa h\u1ecdc<\/td><td>H\u00e0nh vi (t\u1ef7 l\u1ec7 ti\u00eam ch\u1ee7ng, t\u1ea7m so\u00e1t, tu\u00e2n th\u1ee7 \u0111i\u1ec1u tr\u1ecb&#8230;)<\/td><\/tr><tr><td>M\u00f4 h\u00ecnh l\u00fd thuy\u1ebft \u0111\u1eb7c tr\u01b0ng<\/td><td>Deficit, Dialogue, Participation model<\/td><td>Health Belief Model, quy tr\u00ecnh CDCynergy<\/td><\/tr><tr><td>Ph\u1ea1m vi ch\u1ee7 \u0111\u1ec1<\/td><td>R\u1ed9ng: m\u1ecdi l\u0129nh v\u1ef1c khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7<\/td><td>H\u1eb9p h\u01a1n: s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/td><\/tr><tr><td>Vai tr\u00f2 c\u00f4ng ch\u00fang<\/td><td>C\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi tham gia \u0111\u1ed3ng ki\u1ebfn t\u1ea1o tri th\u1ee9c (participation model)<\/td><td>Ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00edch c\u1ee7a can thi\u1ec7p h\u00e0nh vi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vung_giao_thoa_khi_hai_linh_vuc_gap_nhau\"><\/span>V\u00f9ng giao thoa: khi hai l\u0129nh v\u1ef1c g\u1eb7p nhau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong c\u00e1c s\u1ef1 ki\u1ec7n y t\u1ebf c\u00f4ng c\u1ed9ng l\u1edbn &#8211; nh\u01b0 \u0111\u1ea1i d\u1ecbch COVID-19 &#8211; ranh gi\u1edbi gi\u1eefa hai l\u0129nh v\u1ef1c g\u1ea7n nh\u01b0 bi\u1ebfn m\u1ea5t. M\u1ed9t b\u00e0i vi\u1ebft gi\u1ea3i th\u00edch c\u01a1 ch\u1ebf v\u1eafc-xin mRNA v\u1eeba l\u00e0 truy\u1ec1n th\u00f4ng khoa h\u1ecdc (gi\u1ea3i th\u00edch tri th\u1ee9c), v\u1eeba l\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf (th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eam ch\u1ee7ng). Niederdeppe v\u00e0 c\u1ed9ng s\u1ef1 (2025), trong b\u00e0i t\u1ed5ng quan tr\u00ean\u00a0<em>Annual Review of Public Health<\/em>, ch\u1ec9 ra r\u1eb1ng truy\u1ec1n th\u00f4ng y t\u1ebf c\u00f4ng c\u1ed9ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng t\u00edch h\u1ee3p ki\u1ebfn th\u1ee9c t\u1eeb x\u00e3 h\u1ed9i h\u1ecdc, khoa h\u1ecdc ch\u00ednh s\u00e1ch, khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 c\u00e1c ng\u00e0nh m\u1edbi n\u1ed5i nh\u01b0 &#8220;d\u1ecbch t\u1ec5 h\u1ecdc th\u00f4ng tin&#8221; (infodemiology) &#8211; cho th\u1ea5y xu h\u01b0\u1edbng h\u1ed9i t\u1ee5 gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c ch\u1ee9 kh\u00f4ng t\u00e1ch bi\u1ec7t tuy\u1ec7t \u0111\u1ed1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t, nh\u01b0ng c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n t\u00e1ch r\u1eddi. Truy\u1ec1n th\u00f4ng khoa h\u1ecdc \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o tri th\u1ee9c v\u00e0 s\u1ef1 tham gia; truy\u1ec1n th\u00f4ng y t\u1ebf \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o h\u00e0nh vi v\u00e0 k\u1ebft qu\u1ea3 s\u1ee9c kh\u1ecfe. V\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap ch\u1ecdn \u0111\u00fang m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft, \u0111\u00fang ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p cho t\u1eebng lo\u1ea1i n\u1ed9i dung \u2014 thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t c\u00f4ng th\u1ee9c chung cho m\u1ecdi ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi <a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bucchi, M., &amp; Trench, B. (Eds.). (2014).&nbsp;<em>Routledge handbook of public communication of science and technology<\/em>&nbsp;(2nd ed.). Routledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDC. (n.d.).&nbsp;<em>Gateway to Health Communication<\/em>. Centers for Disease Control and Prevention. https:\/\/www.cdc.gov\/healthcommunication\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Goldstein, C. M., Murray, E. J., Beard, J., Schnoes, A. M., &amp; Wang, M. L. (2020). Science communication in the age of misinformation.&nbsp;<em>Annals of Behavioral Medicine<\/em>, 54(12), 985\u2013990. https:\/\/doi.org\/10.1093\/abm\/kaaa088<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guidry, J. P. D., Miller, C. A., Ksinan, A. J., Rohan, J. M., Winters, M., &amp; Carlyle, K. E. (2019). Using the Health Belief Model to analyze Instagram posts about Zika for public health communications.&nbsp;<em>Emerging Infectious Diseases<\/em>, 25(1), 179\u2013180. https:\/\/wwwnc.cdc.gov\/eid\/article\/25\/1\/18-0824_article<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jones, C. L., Jensen, J. D., Scherr, C. L., Brown, N. R., Christy, K., &amp; Weaver, J. (2015). The Health Belief Model as an explanatory framework in communication research: Exploring parallel, serial, and moderated mediation.&nbsp;<em>Health Communication<\/em>, 30(6), 566\u2013576. https:\/\/stacks.cdc.gov\/view\/cdc\/32777<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metcalfe, J. (2022). Science communication: A messy conundrum of practice, research and theory.&nbsp;<em>Journal of Science Communication<\/em>, 21(07), C07. https:\/\/jcom.sissa.it\/article\/pubid\/JCOM_2107_2022_C07\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">National Academies of Sciences, Engineering, and Medicine. (2017).&nbsp;<em>Communicating science effectively: A research agenda<\/em>. The National Academies Press. https:\/\/doi.org\/10.17226\/23674<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niederdeppe, J., Boyd, A. D., King, A. J., &amp; Rimal, R. N. (2025). Strategies for effective public health communication in a complex information environment.&nbsp;<em>Annual Review of Public Health, 46<\/em>(1), 411\u2013431. https:\/\/doi.org\/10.1146\/annurev-publhealth-071723-120721<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-02T15:36:11+00:00\">August 2, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ef1c h\u00e0nh l\u1eabn gi\u1ea3ng d\u1ea1y, hai kh\u00e1i ni\u1ec7m &#8220;truy\u1ec1n th\u00f4ng khoa h\u1ecdc&#8221; (science communication) v\u00e0 &hellip; <a title=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf: Gi\u1ed1ng v\u00e0 kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf: Gi\u1ed1ng v\u00e0 kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[186,187,188,23,180],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ly-thuyet-mo-hinh","category-truyen-thong-khoa-hoc","tag-deficit-model","tag-health-belief-model","tag-ly-thuyet-truyen-thong","tag-truyen-thong-khoa-hoc","tag-truyen-thong-y-te"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Truy\u1ec1n th\u00f4ng y t\u1ebf: Gi\u1ed1ng v\u00e0 kh\u00e1c nhau?<\/title>\n<meta name=\"description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf kh\u00e1c nhau \u1edf m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt qu\u1ed1c t\u1ebf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/truyen-thong-khoa-hoc-va-truyen-thong-y-te-giong-khac-nhau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 Truy\u1ec1n th\u00f4ng y t\u1ebf: Gi\u1ed1ng v\u00e0 kh\u00e1c nhau?\" \/>\n<meta property=\"og:description\" content=\"Truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 truy\u1ec1n th\u00f4ng y t\u1ebf kh\u00e1c nhau \u1edf m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. 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