{"id":307,"date":"2026-08-02T15:07:10","date_gmt":"2026-08-02T15:07:10","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=307"},"modified":"2026-08-02T15:07:12","modified_gmt":"2026-08-02T15:07:12","slug":"ky-thi-truyen-thong-dich-mpox","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng d\u1ecbch mpox: B\u00e0i h\u1ecdc t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Th\u00e1ng 5\/2022, khi th\u1ebf gi\u1edbi c\u00f2n \u0111ang loay hoay v\u1edbi nh\u1eefng \u0111\u1ee3t s\u00f3ng cu\u1ed1i c\u1ee7a COVID-19, m\u1ed9t c\u00e1i t\u00ean b\u1ec7nh c\u0169 b\u1ed7ng tr\u1edf th\u00e0nh t\u1eeb kh\u00f3a m\u1edbi: mpox (tr\u01b0\u1edbc \u0111\u00f3 g\u1ecdi l\u00e0 &#8220;monkeypox&#8221; &#8211; \u0111\u1eadu m\u00f9a kh\u1ec9). \u0110\u1ebfn ng\u00e0y 23\/7\/2022, T\u1ed5 ch\u1ee9c Y t\u1ebf Th\u1ebf gi\u1edbi (WHO) tuy\u00ean b\u1ed1 mpox l\u00e0 t\u00ecnh tr\u1ea1ng kh\u1ea9n c\u1ea5p y t\u1ebf c\u00f4ng c\u1ed9ng g\u00e2y quan ng\u1ea1i qu\u1ed1c t\u1ebf. Nh\u01b0ng song song v\u1edbi c\u00e1c con s\u1ed1 ca b\u1ec7nh, m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng kh\u00e1c c\u0169ng lan nhanh kh\u00f4ng k\u00e9m: s\u1ef1 k\u1ef3 th\u1ecb nh\u1eafm v\u00e0o c\u1ed9ng \u0111\u1ed3ng LGBTQ+, \u0111\u1eb7c bi\u1ec7t l\u00e0 nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi (MSM) &#8211; nh\u00f3m chi\u1ebfm ph\u1ea7n l\u1edbn ca b\u1ec7nh \u0111\u01b0\u1ee3c ghi nh\u1eadn trong \u0111\u1ee3t b\u00f9ng ph\u00e1t n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00f3, \u0111\u1eb7t trong khung l\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb, \u0111\u1ec3 r\u00fat ra b\u00e0i h\u1ecdc cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m <a href=\"https:\/\/dykhoa.com\/blog\/tag\/truyen-thong-suc-khoe\/\" data-type=\"post_tag\" data-id=\"155\">truy\u1ec1n th\u00f4ng y t\u1ebf<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/#Case_theo_doi_70000_dong_tweet_ve_mpox\" >Case: theo d\u00f5i 70.000 d\u00f2ng tweet v\u1ec1 mpox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/#Khung_ly_thuyet_mo_hinh_truyen_thong_ky_thi\" >Khung l\u00fd thuy\u1ebft: m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/#Mot_kich_ban_khong_moi\" >M\u1ed9t k\u1ecbch b\u1ea3n kh\u00f4ng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/#Bai_hoc_cho_truyen_thong_y_te\" >B\u00e0i h\u1ecdc cho truy\u1ec1n th\u00f4ng y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_theo_doi_70000_dong_tweet_ve_mpox\"><\/span>Case: theo d\u00f5i 70.000 d\u00f2ng tweet v\u1ec1 mpox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i \u0110\u1ea1i h\u1ecdc Manipal (\u1ea4n \u0110\u1ed9), ph\u1ed1i h\u1ee3p v\u1edbi \u0110\u1ea1i h\u1ecdc Maastricht (H\u00e0 Lan), \u0111\u00e3 thu th\u1eadp 70.832 d\u00f2ng tweet ch\u1ee9a c\u00e1c hashtag #monkeypox, #MPVS, #stigma v\u00e0 #LGBTQ+, \u0111\u0103ng trong kho\u1ea3ng 1\/5 \u0111\u1ebfn 7\/9\/2022. Sau khi l\u1ecdc, 66.387 tweet \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ph\u00e2n t\u00edch c\u1ea3m x\u00fac b\u1eb1ng ba c\u00f4ng c\u1ee5 (VADER, TextBlob, Flair), v\u00e0 3.100 tweet \u0111\u01b0\u1ee3c ch\u1ecdn ng\u1eabu nhi\u00ean \u0111\u1ec3 m\u00e3 h\u00f3a th\u1ee7 c\u00f4ng theo n\u1ed9i dung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 cho th\u1ea5y m\u1ed9t m\u00f4 th\u1ee9c l\u1eb7p l\u1ea1i: ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i g\u00e1n mpox l\u00e0 &#8220;b\u1ec7nh c\u1ee7a ng\u01b0\u1eddi \u0111\u1ed3ng t\u00ednh&#8221;, so s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi HIV\/AIDS v\u00e0 COVID-19 trong qu\u00e1 kh\u1ee9, \u0111\u1ed3ng th\u1eddi xu\u1ea5t hi\u1ec7n nh\u1eefng ph\u00e1t ng\u00f4n quy k\u1ebft tr\u00e1ch nhi\u1ec7m v\u00e0 mang t\u00ednh \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng LGBTQ+. Nh\u00f3m t\u00e1c gi\u1ea3 ghi nh\u1eadn nguy c\u01a1 b\u1ea1o l\u1ef1c th\u1ef1c t\u1ebf nh\u1eafm v\u00e0o c\u1ed9ng \u0111\u1ed3ng n\u00e0y gia t\u0103ng theo m\u1ee9c \u0111\u1ed9 k\u1ef3 th\u1ecb lan truy\u1ec1n, trong khi th\u00f4ng tin sai l\u1ec7ch c\u00e0ng l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam qu\u00e1 tr\u00ecnh \u0111\u00f3. K\u1ebft lu\u1eadn c\u1ee7a nh\u00f3m nghi\u00ean c\u1ee9u: c\u00e1c c\u01a1 quan y t\u1ebf c\u1ea7n x\u1eed l\u00fd \u0111\u1ed3ng th\u1eddi ba v\u1ea5n \u0111\u1ec1 &#8211; th\u00f4ng tin sai l\u1ec7ch, k\u1ef3 th\u1ecb nh\u1eafm v\u00e0o c\u1ed9ng \u0111\u1ed3ng LGBTQ+, v\u00e0 s\u1ef1 thi\u1ebfu v\u1eafng m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng r\u1ee7i ro to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khung_ly_thuyet_mo_hinh_truyen_thong_ky_thi\"><\/span>Khung l\u00fd thuy\u1ebft: m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nghi\u00ean c\u1ee9u tr\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb (model of stigma communication) do nh\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng Rachel A. Smith \u0111\u1ec1 xu\u1ea5t n\u0103m 2007. Theo m\u00f4 h\u00ecnh n\u00e0y, m\u1ed9t th\u00f4ng \u0111i\u1ec7p mang t\u00ednh k\u1ef3 th\u1ecb h\u00f3a th\u01b0\u1eddng ch\u1ee9a b\u1ed1n th\u00e0nh t\u1ed1:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh d\u1ea5u (mark)<\/strong>\u00a0&#8211; g\u1eafn m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1eadn di\u1ec7n cho nh\u00f3m b\u1ecb k\u1ef3 th\u1ecb (v\u00ed d\u1ee5: xu h\u01b0\u1edbng t\u00ednh d\u1ee5c, h\u00e0nh vi t\u00ecnh d\u1ee5c).<\/li>\n\n\n\n<li><strong>G\u00e1n nh\u00e3n (label)<\/strong>\u00a0&#8211; ph\u00e2n lo\u1ea1i nh\u00f3m \u0111\u00f3 th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 x\u00e3 h\u1ed9i t\u00e1ch bi\u1ec7t (&#8220;nh\u00f3m nguy c\u01a1&#8221;, &#8220;ngu\u1ed3n l\u00e2y&#8221;).<\/li>\n\n\n\n<li><strong>Quy tr\u00e1ch nhi\u1ec7m (responsibility)<\/strong>\u00a0&#8211; ng\u1ee5 \u00fd r\u1eb1ng nh\u00f3m \u0111\u00f3 t\u1ef1 chu\u1ed1c l\u1ea5y hi\u1ec3m h\u1ecda do h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh.<\/li>\n\n\n\n<li><strong>Hi\u1ec3m h\u1ecda (peril)<\/strong>\u00a0&#8211; li\u00ean k\u1ebft nh\u00f3m \u0111\u00f3 v\u1edbi nh\u1eefng \u0111e d\u1ecda th\u1ec3 ch\u1ea5t ho\u1eb7c x\u00e3 h\u1ed9i cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ed1n th\u00e0nh t\u1ed1 n\u00e0y k\u00edch ho\u1ea1t c\u00e1c c\u1ea3m x\u00fac nh\u01b0 gh\u00ea t\u1edfm, s\u1ee3 h\u00e3i ho\u1eb7c gi\u1eadn d\u1eef, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 th\u00e1i \u0111\u1ed9 k\u1ef3 th\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p ti\u1ebfp t\u1ee5c lan truy\u1ec1n n\u00f3 trong m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. \u0110\u1ed1i chi\u1ebfu v\u1edbi d\u1eef li\u1ec7u tweet v\u1ec1 mpox, c\u00f3 th\u1ec3 th\u1ea5y c\u1ea3 b\u1ed1n th\u00e0nh t\u1ed1 \u0111\u1ec1u hi\u1ec7n di\u1ec7n: b\u1ec7nh \u0111\u01b0\u1ee3c &#8220;\u0111\u00e1nh d\u1ea5u&#8221; b\u1eb1ng li\u00ean h\u1ec7 v\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi, &#8220;g\u00e1n nh\u00e3n&#8221; l\u00e0 b\u1ec7nh c\u1ee7a m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3, \u0111i k\u00e8m ng\u00f4n ng\u1eef &#8220;quy tr\u00e1ch nhi\u1ec7m&#8221; v\u00e0 c\u1ea3nh b\u00e1o &#8220;hi\u1ec3m h\u1ecda&#8221; l\u00e2y lan sang c\u1ed9ng \u0111\u1ed3ng chung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_kich_ban_khong_moi\"><\/span>M\u1ed9t k\u1ecbch b\u1ea3n kh\u00f4ng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nh\u1eefng ai t\u1eebng theo d\u00f5i c\u00e1c \u0111\u1ee3t d\u1ecbch tr\u01b0\u1edbc, m\u00f4 th\u1ee9c n\u00e0y kh\u00f4ng xa l\u1ea1. HIV\/AIDS th\u1eadp ni\u00ean 1980 t\u1eebng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;ung th\u01b0 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ed3ng t\u00ednh&#8221; tr\u00ean b\u00e1o ch\u00ed ph\u01b0\u01a1ng T\u00e2y, k\u00e9o theo h\u00e0ng th\u1eadp k\u1ef7 k\u1ef3 th\u1ecb m\u00e0 h\u1ec7 th\u1ed1ng y t\u1ebf c\u00f4ng c\u1ed9ng ph\u1ea3i n\u1ed7 l\u1ef1c g\u1ee1 b\u1ecf. Vi\u1ec7c mpox 2022 l\u1eb7p l\u1ea1i m\u00f4 th\u1ee9c t\u01b0\u01a1ng t\u1ef1, d\u00f9 trong b\u1ed1i c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n nhanh h\u01a1n nhi\u1ec1u, cho th\u1ea5y \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u1ed9t d\u1ecbch b\u1ec7nh c\u1ee5 th\u1ec3, m\u00e0 l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf truy\u1ec1n th\u00f4ng c\u00f3 t\u00ednh l\u1eb7p l\u1ea1i khi x\u00e3 h\u1ed9i \u0111\u1ed1i di\u1ec7n v\u1edbi b\u1ec7nh truy\u1ec1n nhi\u1ec5m g\u1eafn v\u1edbi nh\u00f3m thi\u1ec3u s\u1ed1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh v\u00ec nh\u1eadn th\u1ea5y nguy c\u01a1 n\u00e0y, WHO \u0111\u00e3 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb y t\u1ebf c\u00f4ng c\u1ed9ng ri\u00eang cho nh\u00f3m nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi v\u00e0 song t\u00ednh v\u00e0o th\u00e1ng 5\/2022, ti\u1ebfp sau \u0111\u00f3 l\u00e0 Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh ch\u00e2u \u00c2u (ECDC) v\u00e0o th\u00e1ng 6\/2022. WHO c\u0169ng ch\u00ednh th\u1ee9c \u0111\u1ed5i t\u00ean &#8220;monkeypox&#8221; th\u00e0nh &#8220;mpox&#8221; v\u00e0o cu\u1ed1i n\u0103m 2022, m\u1ed9t ph\u1ea7n v\u1edbi l\u00fd do gi\u1ea3m thi\u1ec3u li\u00ean t\u01b0\u1edfng k\u1ef3 th\u1ecb g\u1eafn v\u1edbi t\u00ean g\u1ecdi c\u0169. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 nghi\u00ean c\u1ee9u y t\u1ebf c\u00f4ng c\u1ed9ng ch\u00e2u \u00c2u nh\u1eadn \u0111\u1ecbnh r\u1eb1ng c\u00e1c h\u01b0\u1edbng d\u1eabn truy\u1ec1n th\u00f4ng khi \u0111\u00f3 ph\u1ea7n l\u1edbn d\u1eebng \u1edf c\u1ea5p \u0111\u1ed9 ng\u00f4n t\u1eeb, ch\u01b0a th\u1ef1c s\u1ef1 x\u1eed l\u00fd g\u1ed1c r\u1ec5 l\u00e0 s\u1ef1 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed mang t\u00ednh c\u1ea5u tr\u00fac v\u1edbi c\u1ed9ng \u0111\u1ed3ng LGBTQI+.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bai_hoc_cho_truyen_thong_y_te\"><\/span>B\u00e0i h\u1ecdc cho truy\u1ec1n th\u00f4ng y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb case study n\u00e0y, c\u00f3 th\u1ec3 r\u00fat ra ba \u0111i\u1ec3m th\u1ef1c h\u00e0nh cho ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng y t\u1ebf v\u00e0 b\u00e1o ch\u00ed khoa h\u1ecdc:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1ee9 nh\u1ea5t, tr\u00e1nh g\u1eafn t\u00ean b\u1ec7nh v\u1edbi m\u1ed9t nh\u00f3m d\u00e2n s\u1ed1 c\u1ee5 th\u1ec3.<\/strong>&nbsp;Vi\u1ec7c m\u00f4 t\u1ea3 d\u1ecbch b\u1ec7nh b\u1eb1ng ng\u00f4n ng\u1eef trung l\u1eadp v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i (n\u00f3i v\u1ec1 h\u00e0nh vi nguy c\u01a1, kh\u00f4ng n\u00f3i v\u1ec1 danh t\u00ednh nh\u00f3m) gi\u00fap gi\u1ea3m kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t c\u00e1c th\u00e0nh t\u1ed1 &#8220;\u0111\u00e1nh d\u1ea5u&#8221; v\u00e0 &#8220;g\u00e1n nh\u00e3n&#8221; trong m\u00f4 h\u00ecnh c\u1ee7a Smith.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1ee9 hai, th\u00f4ng \u0111i\u1ec7p c\u1ea3nh b\u00e1o nguy c\u01a1 c\u1ea7n \u0111i k\u00e8m th\u00f4ng \u0111i\u1ec7p gi\u1ea3m k\u1ef3 th\u1ecb, kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi.<\/strong>&nbsp;Nghi\u00ean c\u1ee9u cho th\u1ea5y d\u00f9 c\u01a1 quan y t\u1ebf v\u00e0 b\u00e1o ch\u00ed \u0111\u00e3 \u0111\u0103ng t\u1ea3i h\u01b0\u1edbng d\u1eabn ph\u00f2ng ng\u1eeba, m\u1ed9t b\u1ed9 ph\u1eadn c\u00f4ng ch\u00fang v\u1eabn kh\u00f4ng tu\u00e2n th\u1ee7 khuy\u1ebfn c\u00e1o &#8211; m\u1ed9t ph\u1ea7n v\u00ec b\u1ea3n th\u00e2n th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 h\u00f3a gi\u1ea3i c\u1ea3m gi\u00e1c b\u1ecb &#8220;ch\u1ec9 m\u1eb7t g\u1ecdi t\u00ean&#8221; \u1edf nh\u00f3m b\u1ecb \u1ea3nh h\u01b0\u1edfng, khi\u1ebfn nh\u00f3m n\u00e0y n\u00e9 tr\u00e1nh ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 y t\u1ebf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1ee9 ba, c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng r\u1ee7i ro to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi d\u1ecbch b\u00f9ng ph\u00e1t<\/strong>, thay v\u00ec ph\u1ea3n \u1ee9ng b\u1ecb \u0111\u1ed9ng theo di\u1ec5n bi\u1ebfn d\u01b0 lu\u1eadn m\u1ea1ng x\u00e3 h\u1ed9i &#8211; \u0111\u00e2y c\u0169ng l\u00e0 khuy\u1ebfn ngh\u1ecb tr\u1ef1c ti\u1ebfp c\u1ee7a nh\u00f3m t\u00e1c gi\u1ea3 nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam, n\u01a1i c\u00e1c \u0111\u1ee3t b\u00f9ng ph\u00e1t b\u1ec7nh truy\u1ec1n nhi\u1ec5m m\u1edbi lu\u00f4n c\u00f3 nguy c\u01a1 b\u1ecb g\u1eafn v\u1edbi \u0111\u1ed3n \u0111o\u00e1n v\u1ec1 ngu\u1ed3n g\u1ed1c ho\u1eb7c nh\u00f3m d\u00e2n s\u1ed1 c\u1ee5 th\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e2y l\u00e0 m\u1ed9t case study \u0111\u00e1ng tham kh\u1ea3o cho c\u1ea3 ng\u01b0\u1eddi l\u00e0m b\u00e1o ch\u00ed s\u1ee9c kh\u1ecfe l\u1eabn c\u00e1n b\u1ed9 truy\u1ec1n th\u00f4ng y t\u1ebf c\u00f4ng c\u1ed9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi <a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dsouza, V. S., Rajkhowa, P., Mallya, B. R., Raksha, D. S., Mrinalini, V., Cauvery, K., Raj, R., Toby, I., Pattanshetty, S., &amp; Brand, H. (2023). A sentiment and content analysis of tweets on monkeypox stigma among the LGBTQ+ community: A cue to risk communication plan.\u00a0<em>Dialogues in Health<\/em>, 2, 100095. https:\/\/doi.org\/10.1016\/j.dialog.2022.100095<\/li>\n\n\n\n<li>Smith, R. A. (2007). Language of the lost: An explication of stigma communication.\u00a0<em>Communication Theory<\/em>, 17(4), 462\u2013485. https:\/\/doi.org\/10.1111\/j.1468-2885.2007.00307.x<\/li>\n\n\n\n<li>Monkeypox, stigma and public health. (2022).\u00a0<em>The Lancet Regional Health \u2013 Europe<\/em>. https:\/\/www.thelancet.com\/journals\/lanepe\/article\/PIIS2666-7762(22)00232-0\/fulltext<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 5\/2022, khi th\u1ebf gi\u1edbi c\u00f2n \u0111ang loay hoay v\u1edbi nh\u1eefng \u0111\u1ee3t s\u00f3ng cu\u1ed1i c\u1ee7a COVID-19, &hellip; <a title=\"Truy\u1ec1n th\u00f4ng d\u1ecbch mpox: B\u00e0i h\u1ecdc t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/\"><span class=\"screen-reader-text\">Truy\u1ec1n th\u00f4ng d\u1ecbch mpox: B\u00e0i h\u1ecdc t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[117,178,179,181,35,180],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-truyen-thong-khoa-hoc","tag-khung-hoang-truyen-thong","tag-ky-thi","tag-lgbtq","tag-mpox","tag-truyen-thong-rui-ro","tag-truyen-thong-y-te"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truy\u1ec1n th\u00f4ng d\u1ecbch mpox: B\u00e0i h\u1ecdc t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi<\/title>\n<meta name=\"description\" content=\"Ph\u00e2n t\u00edch case study k\u1ef3 th\u1ecb c\u1ed9ng \u0111\u1ed3ng LGBTQ+ trong truy\u1ec1n th\u00f4ng d\u1ecbch mpox 2022 qua khung m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb c\u1ee7a Rachel Smith, k\u00e8m b\u00e0i h\u1ecdc th\u1ef1c h\u00e0nh cho truy\u1ec1n th\u00f4ng y t\u1ebf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truy\u1ec1n th\u00f4ng d\u1ecbch mpox: B\u00e0i h\u1ecdc t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb nam gi\u1edbi quan h\u1ec7 t\u00ecnh d\u1ee5c \u0111\u1ed3ng gi\u1edbi\" \/>\n<meta property=\"og:description\" content=\"Ph\u00e2n t\u00edch case study k\u1ef3 th\u1ecb c\u1ed9ng \u0111\u1ed3ng LGBTQ+ trong truy\u1ec1n th\u00f4ng d\u1ecbch mpox 2022 qua khung m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef3 th\u1ecb c\u1ee7a Rachel Smith, k\u00e8m b\u00e0i h\u1ecdc th\u1ef1c h\u00e0nh cho truy\u1ec1n th\u00f4ng y t\u1ebf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dykhoa.com\/blog\/ky-thi-truyen-thong-dich-mpox\/\" \/>\n<meta property=\"og:site_name\" content=\"Dy Khoa\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T15:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T15:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dykhoa.com\/blog\/wp-content\/uploads\/2026\/08\/mpox_cover_wordpress_low.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" 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