{"id":225,"date":"2026-08-01T11:13:50","date_gmt":"2026-08-01T11:13:50","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=225"},"modified":"2026-08-01T11:13:52","modified_gmt":"2026-08-01T11:13:52","slug":"quan-ly-nghe-si-vs-quan-ly-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/","title":{"rendered":"Qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 nh\u00ecn t\u1eeb g\u00f3c truy\u1ec1n th\u00f4ng: kh\u00e1c g\u00ec v\u1edbi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u khi chuy\u1ec3n sang qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh cho ngh\u1ec7 s\u0129 th\u01b0\u1eddng \u00e1p d\u1ee5ng nguy\u00ean xi t\u01b0 duy l\u00e0m brand: x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb, ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p, l\u00ean l\u1ecbch <a href=\"https:\/\/dykhoa.com\/blog\/du-lieu-nguoi-dung-niem-tin-thuong-hieu-zalo\/\" data-type=\"post\" data-id=\"222\">n\u1ed9i dung<\/a>. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng sai, nh\u01b0ng b\u1ecf s\u00f3t m\u1ed9t kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n: ngh\u1ec7 s\u0129 l\u00e0 con ng\u01b0\u1eddi c\u00f3 \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n bi\u1ebfn \u0111\u1ed9ng, kh\u00f4ng ph\u1ea3i m\u1ed9t logo c\u1ed1 \u0111\u1ecbnh.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/#Su_khac_biet_cot_loi_quan_ly_mot_con_nguoi_khong_phai_mot_san_pham\" >S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i: qu\u1ea3n l\u00fd m\u1ed9t con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/#Ba_khac_biet_thuc_hanh_giua_quan_ly_nghe_si_va_quan_ly_thuong_hieu\" >Ba kh\u00e1c bi\u1ec7t th\u1ef1c h\u00e0nh gi\u1eefa qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_cot_loi_quan_ly_mot_con_nguoi_khong_phai_mot_san_pham\"><\/span>S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i: qu\u1ea3n l\u00fd m\u1ed9t con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo m\u00f4 t\u1ea3 vai tr\u00f2 c\u1ee7a Berklee College of Music, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 \u0111\u00f3ng vai tr\u00f2 v\u1eeba l\u00e0 c\u1ed1 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho l\u1ee3i \u00edch kinh doanh, ki\u00eam nhi\u1ec7m nhi\u1ec1u ch\u1ee9c n\u0103ng th\u01b0\u1eddng th\u1ea5y \u1edf m\u1ed9t chuy\u00ean vi\u00ean PR, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh ho\u1eb7c \u0111\u1ea1i di\u1ec7n \u0111\u00e0m ph\u00e1n \u2014 nh\u01b0ng lu\u00f4n xoay quanh m\u1ed9t c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 v\u1edbi \u0111\u1eddi s\u1ed1ng, c\u1ea3m x\u00fac v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 ri\u00eang. \u0110i\u1ec1u n\u00e0y kh\u00e1c c\u0103n b\u1ea3n so v\u1edbi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3n l\u00fd l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p thu\u1ed9c t\u00ednh c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo ph\u00e2n t\u00edch tr\u00ean Music Connection Magazine c\u1ee7a Bobby Borg \u2014 gi\u1ea3ng vi\u00ean ng\u00e0nh kinh doanh \u00e2m nh\u1ea1c t\u1ea1i \u0110\u1ea1i h\u1ecdc Nam California \u2014 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 l\u00e0 t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng ngh\u1ec7 s\u0129 trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a s\u1ef1 nghi\u1ec7p, t\u1eeb ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh, \u00e2m nh\u1ea1c, \u0111\u1ebfn bi\u1ec3u di\u1ec5n v\u00e0 h\u1ee3p \u0111\u1ed3ng. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0: ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng \u00e1p \u0111\u1eb7t \u0111\u1ecbnh v\u1ecb l\u00ean ngh\u1ec7 s\u0129 nh\u01b0 m\u1ed9t b\u00ean th\u1ee9 ba \u0111\u1ee9ng ngo\u00e0i, m\u00e0 \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 ngh\u1ec7 s\u0129 t\u1ef1 ho\u00e0n thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ba_khac_biet_thuc_hanh_giua_quan_ly_nghe_si_va_quan_ly_thuong_hieu\"><\/span>Ba kh\u00e1c bi\u1ec7t th\u1ef1c h\u00e0nh gi\u1eefa qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee9ng nh\u1eafc d\u00e0i h\u1ea1n.<\/strong>&nbsp;M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo qu\u00fd, theo n\u0103m v\u1edbi \u00edt bi\u1ebfn \u0111\u1ed9ng. V\u1edbi ngh\u1ec7 s\u0129, \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n, c\u1ea3m x\u00fac, c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 c\u1ea3 nh\u1eefng s\u1ef1 c\u1ed1 ngo\u00e0i \u00fd mu\u1ed1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00ecnh hu\u1ed1ng truy\u1ec1n th\u00f4ng ch\u1ec9 trong m\u1ed9t ng\u00e0y \u2014 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng linh ho\u1ea1t h\u01a1n nhi\u1ec1u so v\u1edbi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Ranh gi\u1edbi gi\u1eefa \u0111\u1eddi t\u01b0 v\u00e0 h\u00ecnh \u1ea3nh c\u00f4ng ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, kh\u00f4ng ch\u1ec9 ki\u1ec3m so\u00e1t.<\/strong>&nbsp;V\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u1ecdi kh\u00eda c\u1ea1nh \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng. V\u1edbi ngh\u1ec7 s\u0129, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n ph\u00e2n \u0111\u1ecbnh r\u00f5 \u0111i\u1ec1u g\u00ec thu\u1ed9c v\u1ec1 \u0111\u1eddi s\u1ed1ng ri\u00eang t\u01b0 c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7, v\u00e0 \u0111i\u1ec1u g\u00ec thu\u1ed9c v\u1ec1 h\u00ecnh \u1ea3nh c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 truy\u1ec1n th\u00f4ng \u2014 s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa hai ph\u1ea1m tr\u00f9 n\u00e0y th\u01b0\u1eddng l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng li\u00ean quan \u0111\u1ebfn ngh\u1ec7 s\u0129.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. M\u1ed1i quan h\u1ec7 tin c\u1eady l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, kh\u00f4ng ch\u1ec9 l\u00e0 h\u1ee3p \u0111\u1ed3ng.<\/strong>&nbsp;V\u00ec t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi ti\u1ebfp c\u1eadn s\u00e2u v\u00e0o \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 tin c\u1eady th\u1ef1c ch\u1ea5t v\u1edbi ngh\u1ec7 s\u0129, kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vai tr\u00f2 \u0111\u1ea1i di\u1ec7n theo h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb nhi\u1ec1u k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng \u2014 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p, quan h\u1ec7 truy\u1ec1n th\u00f4ng, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng \u2014 nh\u01b0ng kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i n\u1eb1m \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3n l\u00fd: m\u1ed9t con ng\u01b0\u1eddi c\u00f3 \u0111\u1eddi s\u1ed1ng th\u1eadt, kh\u00f4ng ph\u1ea3i m\u1ed9t t\u1eadp h\u1ee3p thu\u1ed9c t\u00ednh c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n theo k\u1ebf ho\u1ea1ch. V\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, hi\u1ec3u r\u00f5 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap tr\u00e1nh \u00e1p d\u1ee5ng sai c\u00f4ng c\u1ee5 \u2014 v\u00ed d\u1ee5 \u00e1p l\u1ecbch n\u1ed9i dung c\u1ee9ng nh\u1eafc c\u1ee7a brand marketing l\u00ean m\u1ed9t ngh\u1ec7 s\u0129 \u0111ang c\u1ea7n kh\u00f4ng gian ri\u00eang t\u01b0 \u0111\u1ec3 ph\u1ee5c h\u1ed3i sau kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi <a href=\"https:\/\/dykhoa.com\/blog\/dy-khoa-la-ai\/\" data-type=\"page\" data-id=\"2\">Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa)<\/a>, gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berklee College of Music.&nbsp;<em>Artist Manager<\/em>. https:\/\/www.berklee.edu\/careers\/roles\/artist-manager<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Borg, B.&nbsp;<em>Personal Managers: Roles and Options<\/em>. Music Connection Magazine. https:\/\/www.musicconnection.com\/personal-managers-roles-and-options\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-01T11:13:50+00:00\">August 1, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u khi chuy\u1ec3n sang qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh cho ngh\u1ec7 &hellip; <a title=\"Qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 nh\u00ecn t\u1eeb g\u00f3c truy\u1ec1n th\u00f4ng: kh\u00e1c g\u00ec v\u1edbi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/quan-ly-nghe-si-vs-quan-ly-thuong-hieu\/\"><span class=\"screen-reader-text\">Qu\u1ea3n l\u00fd ngh\u1ec7 s\u0129 nh\u00ecn t\u1eeb g\u00f3c truy\u1ec1n th\u00f4ng: kh\u00e1c g\u00ec v\u1edbi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u?<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,5],"tags":[149,119,148,150],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-bao-chi","category-thuc-hanh-marcom","tag-artist-management","tag-quan-he-cong-chung","tag-quan-ly-nghe-si","tag-xay-dung-hinh-anh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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