{"id":219,"date":"2026-08-01T10:59:56","date_gmt":"2026-08-01T10:59:56","guid":{"rendered":"https:\/\/dykhoa.com\/blog\/?p=219"},"modified":"2026-08-01T10:59:57","modified_gmt":"2026-08-01T10:59:57","slug":"fomo-tam-ly-dam-dong-marketing","status":"publish","type":"post","link":"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/","title":{"rendered":"FOMO v\u00e0 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: marketer n\u00ean t\u1eadn d\u1ee5ng hay tr\u00e1nh?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;Ch\u1ec9 c\u00f2n 3 su\u1ea5t cu\u1ed1i&#8221;, &#8220;h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t tr\u01b0\u1edbc&#8221;, &#8220;\u01b0u \u0111\u00e3i k\u1ebft th\u00fac sau 2 gi\u1edd&#8221; \u2014 nh\u1eefng chi\u1ebfn thu\u1eadt kh\u01a1i g\u1ee3i n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 (Fear of Missing Out, g\u1ecdi t\u1eaft l\u00e0 FOMO) xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c trong content marketing hi\u1ec7n nay. Nh\u01b0ng khi n\u00e0o vi\u1ec7c khai th\u00e1c t\u00e2m l\u00fd n\u00e0y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd, v\u00e0 khi n\u00e0o n\u00f3 tr\u1edf th\u00e0nh con dao hai l\u01b0\u1ee1i?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Trong b\u00e0i vi\u1ebft n\u00e0y,<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#FOMO_la_gi_va_vi_sao_no_hieu_qua\" >FOMO l\u00e0 g\u00ec, v\u00e0 v\u00ec sao n\u00f3 hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#Ranh_gioi_giua_%E2%80%9Ctao_dong_luc_hanh_dong%E2%80%9D_va_%E2%80%9Ckhai_thac_lo_au%E2%80%9D\" >Ranh gi\u1edbi gi\u1eefa &#8220;t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng&#8221; v\u00e0 &#8220;khai th\u00e1c lo \u00e2u&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#Ba_nguyen_tac_thuc_hanh_khi_dung_FOMO_trong_marketing\" >Ba nguy\u00ean t\u1eafc th\u1ef1c h\u00e0nh khi d\u00f9ng FOMO trong marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#Doi_loi_gioi_thieu\" >\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/#Tai_lieu_tham_khao\" >T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FOMO_la_gi_va_vi_sao_no_hieu_qua\"><\/span>FOMO l\u00e0 g\u00ec, v\u00e0 v\u00ec sao n\u00f3 hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FOMO \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a trong nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt l\u00e0 c\u1ea3m gi\u00e1c lo l\u1eafng lan t\u1ecfa r\u1eb1ng ng\u01b0\u1eddi kh\u00e1c \u0111ang c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng gi\u00e1 m\u00e0 b\u1ea3n th\u00e2n m\u00ecnh kh\u00f4ng tham gia, th\u01b0\u1eddng \u0111i k\u00e8m mong mu\u1ed1n li\u00ean t\u1ee5c ki\u1ec3m tra xem ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m g\u00ec (Przybylski v\u00e0 c\u1ed9ng s\u1ef1, 2013). Nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng ch\u1ec9 ra FOMO c\u00f3 li\u00ean h\u1ec7 v\u1edbi m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cao h\u01a1n, \u0111\u1eb7c bi\u1ec7t xu\u1ea5t hi\u1ec7n ngay sau khi th\u1ee9c d\u1eady, trong b\u1eefa \u0103n, v\u00e0 tr\u01b0\u1edbc khi ng\u1ee7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 m\u1eb7t t\u00e2m l\u00fd h\u1ecdc, FOMO c\u00f3 g\u1ed1c r\u1ec5 t\u1eeb l\u00fd thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (social comparison theory): con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 b\u1ea3n th\u00e2n d\u1ef1a tr\u00ean vi\u1ec7c so s\u00e1nh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra m\u1ed9t lu\u1ed3ng th\u00f4ng tin li\u00ean t\u1ee5c v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 so s\u00e1nh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do c\u00e1c chi\u1ebfn thu\u1eadt khan hi\u1ebfm (scarcity) v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (social proof) trong marketing c\u00f3 hi\u1ec7u qu\u1ea3 \u2014 ch\u00fang k\u00edch ho\u1ea1t \u0111\u00fang c\u01a1 ch\u1ebf t\u00e2m l\u00fd n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ranh_gioi_giua_%E2%80%9Ctao_dong_luc_hanh_dong%E2%80%9D_va_%E2%80%9Ckhai_thac_lo_au%E2%80%9D\"><\/span>Ranh gi\u1edbi gi\u1eefa &#8220;t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng&#8221; v\u00e0 &#8220;khai th\u00e1c lo \u00e2u&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 khan hi\u1ebfm ho\u1eb7c s\u1ed1 \u0111\u00f4ng trong marketing kh\u00f4ng t\u1ef1 n\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c \u2014 n\u00f3 ch\u1ec9 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u01b0a ra kh\u00f4ng trung th\u1ef1c (v\u00ed d\u1ee5 s\u1ed1 l\u01b0\u1ee3ng &#8220;c\u00f2n l\u1ea1i&#8221; l\u00e0 gi\u1ea3) ho\u1eb7c khi li\u00ean t\u1ee5c k\u00edch ho\u1ea1t c\u1ea3m gi\u00e1c lo \u00e2u \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ec5 t\u1ed5n th\u01b0\u01a1ng. C\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y v\u1ec1 FOMO tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng ghi nh\u1eadn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa m\u1ee9c \u0111\u1ed9 FOMO cao v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n k\u00e9m h\u01a1n, \u0111\u1eb7c bi\u1ec7t \u1edf nh\u00f3m ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i \u2014 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc khi thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch nh\u1eafm \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ba_nguyen_tac_thuc_hanh_khi_dung_FOMO_trong_marketing\"><\/span>Ba nguy\u00ean t\u1eafc th\u1ef1c h\u00e0nh khi d\u00f9ng FOMO trong marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Th\u00f4ng tin khan hi\u1ebfm ho\u1eb7c gi\u1edbi h\u1ea1n th\u1eddi gian ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt, kh\u00f4ng ph\u1ea3i chi\u1ebfn thu\u1eadt gi\u1ea3 l\u1eadp.<\/strong>&nbsp;B\u1ed9 \u0111\u1ebfm ng\u01b0\u1ee3c gi\u1ea3 ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng &#8220;c\u00f2n l\u1ea1i&#8221; kh\u00f4ng c\u00f3 c\u0103n c\u1ee9 th\u1ef1c t\u1ebf l\u00e0 h\u00ecnh th\u1ee9c khai th\u00e1c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i l\u00e2u d\u00e0i \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u khi b\u1ecb ph\u00e1t hi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. T\u1ea7n su\u1ea5t k\u00edch ho\u1ea1t c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t.<\/strong>&nbsp;Vi\u1ec7c li\u00ean t\u1ee5c \u0111\u1ea9y th\u00f4ng b\u00e1o ho\u1eb7c n\u1ed9i dung t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 lo \u00e2u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u1ec1 l\u00e2u d\u00e0i \u2014 hi\u1ec7u \u1ee9ng th\u01b0\u1eddng gi\u1ea3m d\u1ea7n v\u00e0 g\u00e2y ph\u1ea3n \u1ee9ng ng\u01b0\u1ee3c (banner blindness, t\u1eaft th\u00f4ng b\u00e1o).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. C\u00e2n nh\u1eafc \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb ho\u1eb7c d\u1ec5 t\u1ed5n th\u01b0\u01a1ng v\u1ec1 t\u00e2m l\u00fd.<\/strong>&nbsp;V\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng ho\u1eb7c n\u1ec1n t\u1ea3ng c\u00f3 t\u1ec7p ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i, c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 h\u01a1n gi\u1eefa l\u1ee3i \u00edch th\u01b0\u01a1ng m\u1ea1i v\u00e0 r\u1ee7i ro v\u1ec1 t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt FOMO c\u01b0\u1eddng \u0111\u1ed9 cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FOMO l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf t\u00e2m l\u00fd c\u00f3 th\u1eadt v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng h\u1ee3p l\u00fd trong marketing, nh\u01b0ng ranh gi\u1edbi gi\u1eefa &#8220;t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng&#8221; v\u00e0 &#8220;khai th\u00e1c lo \u00e2u&#8221; ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh trung th\u1ef1c c\u1ee7a th\u00f4ng tin v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng. V\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;c\u00f3 n\u00ean d\u00f9ng FOMO hay kh\u00f4ng&#8221;, m\u00e0 l\u00e0 &#8220;chi\u1ebfn thu\u1eadt n\u00e0y c\u00f3 \u0111ang cung c\u1ea5p th\u00f4ng tin th\u1eadt, hay \u0111ang l\u1ee3i d\u1ee5ng m\u1ed9t c\u01a1 ch\u1ebf t\u00e2m l\u00fd d\u1ec5 t\u1ed5n th\u01b0\u01a1ng&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_loi_gioi_thieu\"><\/span>\u0110\u00f4i l\u1eddi gi\u1edbi thi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Nguy\u1ec5n Ho\u00e0ng Anh Khoa (Dy Khoa), gi\u1ea3ng vi\u00ean Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc V\u0103n Lang, v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 Truy\u1ec1n th\u00f4ng Khoa h\u1ecdc v\u00e0 Thu h\u00fat C\u00f4ng ch\u00fang (Science Communication and Public Engagement) t\u1ea1i Universiti Malaya (UM), Malaysia. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i m\u00e0 anh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i trong nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 sai s\u00f3t ho\u1eb7c mu\u1ed1n g\u00f3p \u00fd, vui l\u00f2ng g\u1eedi email v\u1ec1 hi@dykhoa.com.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_lieu_tham_khao\"><\/span>T\u00e0i li\u1ec7u tham kh\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Przybylski, A. K., Murayama, K., DeHaan, C. R., &amp; Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out.&nbsp;<em>Computers in Human Behavior, 29<\/em>(4), 1841\u20131848.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y \u0111\u0103ng<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-01T10:59:56+00:00\">August 1, 2026<\/time><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Ch\u1ec9 c\u00f2n 3 su\u1ea5t cu\u1ed1i&#8221;, &#8220;h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t tr\u01b0\u1edbc&#8221;, &#8220;\u01b0u \u0111\u00e3i k\u1ebft th\u00fac sau &hellip; <a title=\"FOMO v\u00e0 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: marketer n\u00ean t\u1eadn d\u1ee5ng hay tr\u00e1nh?\" class=\"hm-read-more\" href=\"https:\/\/dykhoa.com\/blog\/fomo-tam-ly-dam-dong-marketing\/\"><span class=\"screen-reader-text\">FOMO v\u00e0 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: marketer n\u00ean t\u1eadn d\u1ee5ng hay tr\u00e1nh?<\/span>Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,5],"tags":[138,141,142,143],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-content","category-thuc-hanh-marcom","tag-content-marketing","tag-fomo","tag-social-proof","tag-tam-ly-hoc-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOMO v\u00e0 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng: marketer n\u00ean t\u1eadn d\u1ee5ng hay tr\u00e1nh?<\/title>\n<meta name=\"description\" content=\"FOMO l\u00e0 c\u01a1 ch\u1ebf t\u00e2m l\u00fd c\u00f3 th\u1eadt trong marketing, nh\u01b0ng ranh gi\u1edbi gi\u1eefa t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 khai th\u00e1c 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